Sebrina C.
Valdez
BSBA FM 3D
Anticipatory Chart
Before reading
1. There are only 1 type of
franchising
2. The Franchising offers
product and services
3. Franchisor is the one
who grants a franchise
4. What is the most
identifiable Franchising
type?
5. Brand and services is the
most important in
Knowledge and expectation
about History and Franchising
There are 3 main types of
franchising
-Business Format
-Product Distribution
-Manufacturing
A franchise (franchising) is a
method of distributing products
or services.
Franchisor establish the brands
trademark or trade name and
business system
Business Format Franchising, the
Franchisor provides to the
franchisee its trade name,
products and services, the entire
system operating for operating
the business.
Brand is the most valuable asset.
The consumers decide which
After reading
*Business Format- the franchisor
licenses business format ,
operating system, and
trademarks rights to the
franchise
*Product Distribution-The
franchisor grants the franchisee
permission to sell or distribute a
product using their logo,
trademarks and trade name but
does not run the business with.
*Manufacturing- the franchisor
permits the franchisee to
manufacture their products and
sell them under their trademarks
Franchising involves the
Franchisee and Franchisor. The
contract is the one who binds
the two parties. The practice of
creating and distributing the
brand and franchisee system is
most often referred to
franchising.
Franchisee is the one who pays
the royalty and initial fee for the
right to do the business under
the franchisors name and system
The Franchiseee generally
receives site selection,
development support, operating
manuals, training, brand
standars, quality control,
marketing strategy and business
advisory support from the
franchisor.
The consumer trust the brand to
meet the expectations they
 Franchising business shop they really know wanted. The Franchisor and the
and often to use/purchase about other franchisees in the system
the brand. rely upon to meet those
expectations.

6. Advantages of A Franchise enables a small The Franchisor gives you support

Franchising business to compete with big
businesses, more so than a
independent small business, due
to the pool of support from the
franchisor and network or other
franchisees.
7. Relationship with Financing the business may be
supplier have been easier. Banks are sometimes
established more likely to lend money to buy
a franchise with good
reputation.
8. The Franchisor might go The risk of business failure is
out of business reduced by franchising. Your
business is based on a proven
idea.
usually as a complete package
including training , help sitting up
the business, a manual telling
you how to run the business and
ongoing advice
You can benefit from
communicating and sharing
ideas with, and receiving support
from other franchisees in the
network
Products and services will have
already established a market
share.

Franchise Categorization

The Coca-Cola Company Product Distribution Franchise

Pepsi Product Distribution Franchise
Shell Product Distribution Franchise
Jollibee Foods Corporation Business Format Franchise
Potato Corner Product Distribution Franchise
Goldilocks Business Format Franchise
Nike Product Distribution Franchise
Wattle Time Business Format Franchise
Aqua best Product Distribution Franchise
KFC Business Format Franchise
Local ( Malaybalay City) Franchise Company

1. Jollibee
2. Seven Eleven 7/11
3. Goldilocks
4. Purple yum
5. Shawarma

National Franchise

1. Petron
2. Shell
3. Nike
4. Coca-Cola
5. Chowking