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Chapter I

INTRODUCTION

For those who Do. A Lenovo Slogan connected to its meaning that they make the tools

we make it do. Hence, those 4 words have so many things to tell. It gives curiosity to what it

really means to the Lenovo Company and what message they want to send to us. Lenovo is a

fast growing major consumer PC brand around the world, a very competitive PC company that is

promising to its continuous change as the development of technology goes trough us. It is

exciting to know why this PC brand can fight against leading company that already established

before Lenovo came after.

Technology is considered of the many as a need already and the demand for it increases.

Lenovo however is doing its best to deliver and fill in the need of the people. PC, laptop, tablets,

phone; name what you need and this company will do its best to give what you wish. It is

challenging to know how this brand differs from other brands. Lenovo take cares of their people

as well as their consumers, adopting CSR to their company makes a good impression to the

people. Also, this company takes responsibility to environment. Taking a social responsibility is

a big challenge to the company; it is interesting to know how this company encourages

employees at work. Also, Lenovo is ISO certified company which means they are implementing

TQM. That is what we barely need to know if how this company manages TQM.
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This generation is technology wise people; kid’s right now loves playing games in

gadgets. As well as teenagers, they cannot live at house without the phone in their pocket. Those

at work also need PC to do important things like doing documents or doing presentation. Ask a

class to whoever doesn’t have a phone; for sure no one will raise its hand. Lenovo is one of the

brand that teenagers or shall we say college students use. It is durable and advance phone that we

need and also it is energy saving compare to other phones. Laptop of Lenovo can also be seen to

college students, this thus mean that Lenovo is a brand to think after.

In Lenovo customer review site in the internet there are thousands of positive comments

written in its wall especially to its popular products like YOGA. In this site they can review the

product in its performance, mobility, design, features, value, reliability and to its overall.

Actually, Lenovo Laptop as an overall has 4.4 out of 5 stars in 2313 reviews, and all of this is an

up to date customer reviews. With the comments given to Lenovo the researcher can assure that

Lenovo is a well trusted product.

Lenovo online customer service created a forum that customer can share opinion to what

they think about Lenovo and this were the reviews:

" It really is best purchase ever. I was into DELL before and first time I tried Lenovo. If I

say in short, I will stick to LENOVO from now on - just loved it. " - Anonymous
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“I truly enjoy the 11 day long battery life even when in full operation or left on with

normal use. I think Lenovo is a solid upcoming leader in the market and seems to do so base on

their product and not a lot of hype. " – Anonymous

Over all the reviews of the customer do appreciate the product that they bought and that

makes insurance that the Lenovo product has a great deal to offer. This research aims to know

the company and its TQM strategy, how Lenovo performs and what makes it a best PC company.