MARKETING PROJECT

o BRANDING
o PACKAGING
o LABELLING

BY:
RISA SANTOSH GAIKWAD
12 G2
GEMS MILLENIUM SCHOOL, SHARJAH
2022-23
CERTIFICATE

This is to certify that the project report titled

“Branding, Packaging, Labelling”, Marketing is a
bonafide work carried out and successfully completed
by Risa Gaikwad of Grade 12, in fulfilment of
Marketing Project work.

Internal Examiner’s Name: External Examiner’s Name:

Internal Examiner’s Sign with date: External Examiner’s Sign with date:

Principal’s Signature with seal:

ACKNOWLEDGEMENT

I express my sincere gratitude to ……and ……who

gave me the golden opportunity to complete this
project successfully.
I would also like to thank my parents and friends
who helped me in finalizing this project within the
time frame.
Index

Certificate 03

Acknowledgement 04

Branding 5 - 15

Packaging 16 - 23

Labelling 24- 32

Conclusion 33

Bibliography 34
BRANDING
▪ Meaning and Definition
Branding is the process where a business makes itself known to the public and
differentiates itself from competitors. Branding typically includes a phrase, design or
idea that makes it easily identifiable to the public.

It is a strategy designed by organizations to help people to quickly identify and

experience their brand, and give them a reason to choose their products over the
competition’s, by clarifying what this particular brand is.

▪ Branding Strategy
A brand strategy defines rules and guidelines on how, what, where, when and to whom
you communicate your brand messages. A well-defined and executed brand strategy
leads to a consistent brand message, a strong emotional connection with customers,
and higher brand equity.

▪ Types of Branding

➢ Personal Branding
Personal branding describes branding that is used for an individual person, instead of
branding for a whole business. This type of branding is often used to establish a
person’s character, personality, or work as a brand.

Celebrities, politicians, thought leaders, and athletes often use this form of branding to
present the best version of themselves to the public.

➢ Product Branding
Product branding focuses on making a single product distinct and recognizable.
Symbols or designs are an essential part of product branding to help your customers
identify your product easily.

For example, Monster Energy drinks have distinct packaging and logos that make it
easily distinguishable from Red Bull energy

➢ Corporate Branding

Corporate branding is a core value of business and a philosophy that a business

develops to present itself to the world and its own employees.

Effective corporate brands often seek to display the company’s mission, personality,
and core values in each point of contact it has with prospective customers, current
customers, and past customers.
 For example, Nike’s core values and mission are recognizable across all of their
platforms and products. Nike’s mission statement is “To bring inspiration and
innovation to every athlete in the world.” And its slogan, next to their famous swoosh
check mark logo, is “Just do it”. As a corporate brand, Nike positions themselves as a
brand for athletes, sports enthusiasts, and anyone who is passionate about fitness.

➢ Service Branding
Service branding leverages the needs of the customer. Companies that use service
branding seek to provide their customers with world-class service. They aim to
use excellent customer service as a way to provide value to their customers.

For example, Chick-fil-A is known for its excellent customer service – making it now
synonymous with its brand.

➢ Co-branding
Co-branding is a form of branding that connects
companies together. Essentially, co-branding is
a marketing partnership between two or more
businesses. This helps brands impact each other
positively, and it may result in one growing its
business, spreading brand awareness, and
breaking into new markets.

For example, Frito Lay and Taco Bell came

together and made the Doritos Locos
Taco that appealed to both audiences.

➢ Online Branding
Online branding, also known as internet branding, helps businesses to position
themselves as a part of the online marketplace. This type of branding includes a
company’s website, social media platforms, blogs, and other online content.

Most companies use some aspect of online or internet branding in today’s

marketplace.

➢ No-Brand Branding

This type of branding is also known as minimalist branding. These brands are often
generic brands that seek to let their products speak for themselves without all
the extras many others provide their consumers with.

A noteworthy no-branding branding examples is m/f people. m/f people adopts

simplicity in everything, from their branding and packaging to
their product designs.
 For example, their skincare products are packaged in
bottles with black and white colors and a simple font.

This decision to opt for simplicity aligns with their

commitment to making gender-neutral products and
pursuing their overall mission: “We aim to make life
simple, so you can focus on what matters most.” They
don’t need loud colors and flashy font. They want
minimalistic appeal.

➢ ADVANTAGES OF BRANDING TO MARKETERS:

i. Helps in Advertising and Display Programs: A brand aids a firm in its promotion
and display programs. Without a brand name, the promoter can only generate
consciousness for the general product and can never be sure of the sale for his
product.

ii. Differential Pricing: Branding enables a firm to accusation dissimilar charge for
its products than that charged by its competitors. This is feasible because if
consumers like a brand and become customary of it, they do not mind paying a
little higher for it.

iii. Ease in Introduction of New Product: If a latest product is introduced under a

recognized brand, it enjoys the reflected magnificence of the brand and is likely to
get off to an exceptional begin. Thus, many companies with recognized brand
names choose to initiate new products in the similar name. For example,
successful brand Maggie (Noodles); it comprehensive this name too many of its
latest products introduced such as Tomato Ketchup, Soups, etc.

iv. Branding Instils Confidence in Your Company: A good and effective Branding
leads to gaining a client’s confidence in the Business. This motivates your team to
maintain the efforts put in to achieve this Brand recognition. It leads to increased
customer loyalty and business growth, which is one of the most
important advantages of Branding.

v. Customer Recognition and Retention: Never underestimate the power of

familiarity. When a customer is shopping and sees the unmistakable
typography/colours/images of a brand that they recognize, they are more likely to
grab that product than the sea of others that are surrounding it. Why? Because it
is eye-catching and familiar and can end up as loyal followers of that brand
vi. Higher perceived value
One of the most exciting benefits of branding comes down to the almighty dollar.
When you have a strong brand in place, you can raise prices. A strong brand
shows that you are good at what you do and that you can produce high-quality
work or products. Your customers are more likely to value what you offer and pay
a higher price for it.
This gives you a lot of negotiation power and is one of the reasons why personal
branding is important.

➢ BENEFITS OF BRANDING TO CONSUMERS

i. Sign of Quality: It is a sign of quality and makes the selection easier for the buyer.
Those who buy the same brand each time can expect to have the same quality every
time they buy.

ii. Shopping becomes easier: It makes shopping easier for the buyer. Suppose you
want to buy toothpaste and do not remember any brands. You go to a supermarket and
come across only generic products. This will make it difficult for you to decide which
one to buy. In another situation, you have a long list of products to buy and you go to a
supermarket where branded products are sold. You remember the brand you want to
buy for each product. It takes you a few minutes only to find your preferred brands in a
large supermarket. So, shopping has been made convenient and easier by branding.

iii. Helps in Choosing: Calling the attention of buyers to a new product that might
benefit them is easier because of branding. The brand also acts as the base upon
which the entire story regarding the special qualities of the product can be built. It
becomes easier for the buyers seeking those special qualities to find their desired
product.

iv. Brands Give Customers a Sense of Identity: Brands add to a person’s identity,
they allow people to express themselves. Think of someone who identifies as an
outdoorsy adventurer, this individual will most likely choose a Mountain
Equipment Co-op product – a company who has branded themselves as the go-to
store for all your outdoor needs.

v. Enables Marking Product Differentiation: Branding helps a firm in

distinguishing its product from that of its competitors. This helps the consumer in
making his decisions

vi. Higher Innovation and diverse products: Branding has led to higher innovation
and the availability of more variety and choices for consumers. Branding
incentivizes innovation since producers look for new features that can be
protected against imitation by competing brands.
PRODUCT 1: SOAP
o Soap is a salt of a fatty acid
used in a variety of cleansing
and lubricating products.

In a domestic setting, soaps are

surfactants usually used for
washing, bathing, and other
types of housekeeping.

BRAND 1: Dove
Dove is an American personal care brand
owned by the British multinational
consumer goods company Unilever.
Dove products are manufactured in
countries around the world.

The products are sold in more than 150

countries and are offered for both
women, men, and babies.

BRAND 2: Cinthol
Started in 1952, Cinthol was
India’s first deodorant and
complexion soap brand.

It’s philosophy, is best

summarized in the three words
‘Alive is Awesome’.

Cinthol was the epitome of

machismo, with Vinod Khanna
calling it his Body Confidence
Soap. It was the brand of the
alpha male, with other celebrities
like Imran Khan, Shah Rukh Khan,
Arvind Swami, John Abraham and
Hrithik Roshan endorsing Cinthol
over the years.

It has introduced a completely

new range of soaps, talcs, deos
and shower gels, in novel variants
with striking colourful packaging.
PRODUCT 2: CONDIMENTS

A condiment is a supplemental food, such as a sauce or powder, that is added to some

foods to impart a particular flavor, enhance its flavor, or, in some cultures, to complement
the dish, but that cannot stand alone as a dish.

As per a condiments market report top companies in this market are McCormick &
Company Incorporated, The Unilever Group, Nestle SA, The Kraft Heinz Company, General
Mills Inc., Conagra Brands Inc., Del Monte Foods Inc.,
BRAND 1: American Garden

American Garden started over two decades

ago with just one product. Today they have
over 250 products and can be found in
supermarkets, kitchen cabinets and picnic
baskets in over 50 countries across the
Middle East, Africa, Far East, Asia and
Europe.

Their philosophy is that food has the power

to bring people together and create some
of life’s most cherished moments.

BRAND 2: Heinz

The H J Heinz company is an American

food processing company founded by
Henry J Heinz in 1869.

Heinz ranked first in ketchup in the US

with a market share in excess of 50%.

The Kraft Heinz Company is the third-largest

food and beverage company in North America
and the fifth-largest food and beverage
company in the world, with eight $1 billion+
brands.
EVALUATION
Market Research: Market research is the process of determining the viability of a new
service or product through research conducted directly with potential customers.
A survey is conducted by collecting responses from respondents by completing a
questionnaire.

The evaluation for both the products is done by creating a comparitive report based on
the feedbacks received by conducting a questionnaire based survey. The survey was
conducted by collecting responses from young adults and middle aged consumers.

SAMPLE QUESTIONNAIRE FOR PRODUCT 1

SAMPLE QUESTIONNAIRE FOR SURVEY 2
RESULTS
SURVEY 1

Dove vs Cinthol

QUESTION 5

QUESTION 4

QUESTION 3

QUESTION 2

QUESTION 1

0 1 2 3 4 5 6 7

CINTHOL DOVE

As per the Survey results, Dove is more poplar as compared to

Cinthol. This could be because of Dove’s heavy marketing.
In terms of affordability, Cinthol was preferred over Dove. Perhaps
because Cinthol is a more affordable as it has a very limited product
range and does not heavily market products as dove does, thus
leading to a more affordable cost.
Dove certainly took the cake by getting voted more in terms of
availability and product range.
However, Dove and Cinthol had a tie in terms of benefits offered in
packaging, fragrance of soap, lather, and size
SURVEY 2

Heinz vs American Garden

Q5

Q4

Q3

Q2

Q1

0 0.5 1 1.5 2 2.5 3 3.5

Heinz American Garden

American Garden has certainly been a crowd favourite as it

has received the highest voting in familiarity, taste, diverse
product range (100% of the respondents voted for
American Garden only), availability, packaging, quantity,
texture, and size. With only 33% of the respondents voting
for Heinz while 67% of the respondents voted for American
Garden.
CONCLUSION:
In soaps, Dove is more liked than Cinthol and has a better name and
liking. It is a crowd favourite in terms of popularity, product range,
availability, packaging, fragrance of soap, lather, and size

In sauces and condiments, American Garden has been the highest in

number of votes in popularity, taste, product range, availability,
quantity, texture, and size.

BRANDS

Dove Cinthol American Garden Heinz

PACKAGING

-MEANING & DEFINITION

Packaging means the wrapping or bottling of products to make

them safe from damages during transportation and storage. It
keeps a product safe and marketable and helps in identifying,
describing, and promoting the product.

“Packing is the preparation of product or commodity for proper

storage and/or transportation. It may entail blocking, bracing,
cushioning, marking, sealing, strapping, weather proofing,
wrapping, etc.” – Business Dictionary.

-LEVELS OF PACKAGING
There are three levels of packaging i.e., Primary, Secondary and
Tertiary.

PRIMARY PACKAGING
Primary packaging is the packaging that comes in direct contact with the product
itself. A cereal box would not be considered primary packaging, but the bag inside the
box would, since it is the part that holds the contents of the box

The main job of primary packaging is to protect and preserve the product inside.
Primary packaging is often referred to as retail packaging, although this term is
sometimes used to describe secondary packaging as well.

SECONDARY PACKAGING
Secondary packaging is generally used to group a certain number of products
together into a cohesive unit that is easy to identify. The SKU, or Stock Keeping Unit,
makes it easy for vendors to identify the movement of stock as well as inventory.
Secondary packaging makes it possible to group products so that they can be more
easily tracked. Smaller shipments of products are often shipped using secondary
packaging.
The packaging itself can be made up of several individual pieces including:
• The box itself
• Interior padding
• Product separators
• Reinforcement to prevent crushing or denting the box
• And so, on
For most people, secondary packaging is what comes to mind when they think about
packaging. Sometimes, primary, and secondary packaging can overlap. For
example, retail stores often receive shipments of a newly-released movie in a box that
doubles as a display stand. The box serves as secondary packaging to protect the item,
but it also serves as retail packaging to catch the consumer’s eye, even though the DVD
case itself is how the movie is delivered to the consumer.

-TERTIARY PACKAGING
Tertiary packaging is often known as bulk packaging or transit packaging. It is
used to transport larger numbers of goods safely and securely to their destination.
This kind of packaging makes it easy to handle, store and ship goods as single, self-
contained units. Oftentimes, tertiary packaging consists of several cardboard boxes
huddled together with stretch-wrap to prevent the packaging from being jostled and
bumped around in transit.

Consumers generally do not see tertiary packaging, since it is often used just to add
another layer of protection to the secondary packaging and also to group larger
shipments together for storage and easy retrieval of SKUs.
FUNCTIONS OF PACKAGING

1. It appeals the buyers

• Good packaging is very important as it will attract the buyers towards the
product.
• It also enhances the appeal of the product before even opening to check what is
inside.
• It will leave a good impression on the user and will make him curious to see
inside the packaging.
• It will also give the buyer a good deal of idea of what is packed inside. It is
important for a client to have an adequate idea of what is kept.

2. It protects the stuff which is inside

• The packaging is supposed to protect the contents inside the packaging.

• Standard packaging will protect the product from external factors like the
extreme temperatures and damage.
• It is also necessary to protect and secure the stuff from getting contaminated
which can be done by using the right packaging.

3. It helps in the promotion of the products

• In the modern world, all the promotion of brands is done adequately by using
good packaging.
• It must have the capabilities to self-advertise so that your product can speak for
itself in the absence of advertisements.
• With the right designing, a product can become an ambassador of
advertisement for the brand.
• It also displays all the information of the product on the packaging and makes it
easier for the buyer to know about what is inside and what is not.

4. It gives adequate details of the warranty and related warnings

• Every product is known to have a warranty. By mentioning it clearly on the

packaging, you can make it easier for the audience to see the warranty.
• Likewise, products are bound to have warnings too. All the mentioned warnings
can be taken care of, if they are clearly mentioned on the products.
• Packaging also serves the purpose of mentioning expiry dates on the products
which are keenly taken care of by the customers.

5. The function of transportation and loading

• Good packaging is bound to perform functions like making its handling and
loading very easy.
 • Therefore, it is vital for the company to make a packaging that will ensure that
the product is handled the way the company intends for it to be carried.
• This is important to protect the stuff and make it easy to transport it from place
to another safely.
• The packaging assigned to a certain package must be practical and functional at
the same time.

6. It will make your brand establish among others

• The main way to establish your brand among others is to make the consumers
have what they want and taking care of their needs by mentioning all the
important details on the packaging.
• Good packaging is equal to good expression. This will express your true
sentiments in front of the clients and gain their trust accordingly.

7. Use packaging as a means of engaging with the customers

• Packaging is an important source to make your product engage with the

customer without its ability to speak.
• This happens easily as when a customer decides to purchase a product, then he
makes sure that he is buying the right product. This will only happen if the
packaging makes the customer engaged with itself by making it attractive and
informationa

Appeals the Protects stuff Promotes

buyers that's inside. product

Helps engaging Helps in

Gives product
with establishing
details
customers brand

Helps in
loading and
transportation

FUNCTIONS OF PACKAGING
KINDS OF PACKAGING:
➢ Paper and Carton Packaging
➢ Film Packaging
➢ Foam Packaging
➢ Textile Packaging
➢ Plastic Boxes and Containers

Paper and Carton Packaging

Paper and carton packaging is used for different types of goods (food, electronics, toys,
shoes, kitchenware, and even other packaging materials). Paper and carton packaging
companies produce wrapping paper, inflated paper, sheets, boxes, tubes, pallets,
interlayers, corners, edges, and custom protective systems (depending on the
dimension and shape of the packed good, the carton is cut and modeled to fix and
protect the product).

Paper can be used to laminate other materials in order to make them stronger. There
is also anticorrosive paper that can be used to wrap goods or to laminate other
materials.

Film Packaging
There are multiple types of films used in the packaging industry, most commonly
polyethylene (PE), polypropylene (PP), polyolefin and polyvinyl chloride (PVC) films. The
films usually come on a roll and are used to wrap goods, cover goods, protect boxes
and make other packaging products (such as bags, tubes, bubble wrap and sheets).

Films can be used for lamination, printed, or perforated. They can be anticorrosive,
antistatic, shrinkable, or nonshrinkable, and slippery or nonslippery.

Foam Packaging
Foam used for packaging can be produced on a roll or in sheets of different
thicknesses. The foam is used to wrap goods or make bags (usually laminated with
high-density PE), corners, edges, and custom systems. The corners and edges are used
to protect flat glass, furniture, and sharp edges.

Foam can be cut and modeled on the product’s shape to fix and protect it. It can be
antistatic and has good insulation properties.

Textile Packaging
There are some goods that are best protected by textiles. For example, there are
custom-made textile insertions used in the automotive industry to protect car parts
during transportation. The textile insert is put on a metal frame that fits into a metal container.
There is also textile material used for box covers.
Plastic Boxes and Containers
Multiple types of plastic boxes and containers are used in all industries. For example, in
the food industry there are plastic containers for goods like ketchup, yogurt, milk and
juices. Plastic boxes are mainly used for transporting goods and are reusable.

➢ ADVANTAGES AND DISADVANTAGES OF

PACKAGING:
➢ ADVANTAGES:
• Serves as protection for the product

• Advertises the company with its design

• Can be designed to suit the theme

• Can be designed to appeal to target market

• Can be made to fit in the point of sale

➢ DISADVANTAGES
• Cost money to make

• Takes a while to be made which might slow down the production of the product as
a whole

• Time consuming to design

• Might accidently offend certain ethnic groups if used offensive symbols or designs
➢ SAMPLES

PRODUCT 1: LUXURY HANDBAGS

BRAND: GUCCI
Gucci, is an Italian fashion house. It was
started by Guccio Gucci in Florence in
1909.
Gucci is seen as one of the most
famous, successful, and easily
recognizable fashion brands in the
world.
Gucci is now owned by
the French conglomerate
company, Pinault-Printemps-Redoute
(PPR).

PRIMARY PACKAGE:
BAG HOLDER

SECONDARY PACKAGE:
CARDBOARD BOX

TERTIARY PACKAGING: Packed in large carboard boxes.

PRODUCT 2: CREAM BISCUITS/ SANDWICH COOKIE

BRAND: OREO
Oreo is a brand of sandwich cookie consisting of two wafers with a sweet creme
filling. It was introduced by Nabisco on March 6, 1912.

Both Nabisco and the Oreo brand have been owned by Mondelez International since
2012.

Oreo cookies are available in over one hundred countries. Many varieties of Oreo
cookies have been produced, and limited-edition runs have become popular in the
21st century.

PRIMARY PACKAGING:
Plastic container to separate
cookies and prevent them from
getting crushed.

SECONDARY PACKAGING

TERTIARY PACKAGING
LABELLING

MEANING AND DEFINITION:

Labelling is a part of branding and enables product identification. It is a printed
information that is bonded to the product for recognition and provides detailed
information about the product.

A company’s label needs to adhere to the Competition and Consumer Act 2010.
According to The Food and Drug Administration (FDA), packaged and processed food
items must have nutritional labelling. The Federal Trade Commission Act (FTC) states
that cheating of labels and graphics is an offence and comprise unjust competition.

FUNCTIONS OF LABELLING:

The different functions of labelling are as follows:

1. Defines the product and its contents: A label is informative about the
product’s usage and caution to be taken while using the product. Example, Red
Label Natural Care tea mentions five ingredients in its label that provide
immunity.
2. Recognition of product: Labeling assists in the identification of the product.
Labelling is also significant as it fetches customers’ attention to purchase the
product because of visual appeal. It promotes the sale of the product as it can
make or break the sale of a product. Example, the brand name of a chocolate
will help one choose from the rest of the confectionery items available.
3. Assorting of products: It means classification or grading of products according
to different categories in the market. Example, shampoos are categorized as
dry hair, normal hair and oily hair types and cater to consumers in the market
with the dry, normal and oily scalp, respectively.
4. Assists promotion of products: It gives the customer the reason to purchase
the product. Example, it attracts the attention of the consumer by displaying
messages such as ‘20% free’ or ‘save rupees 15’ message in potato chips
packet.
5. In compliance with the law: Labels should strictly abide by the law. Example,
for tobacco, the label should mention “Tobacco is injurious to health’. Cigarettes
also should have ‘Smoking is injurious to health’ as the statutory warning on its
package.
Types of labelling:

There are different types of labelling as mentioned below:

Brand label

If any brand is only used in the packaging of the product is

called a brand label. In this type of label, nothing more is
mentioned except the brand name.

Grade level

In the same way, if the label is used to identify the grade or

quality of the product is a grade label.

Descriptive level

In the same way, a label that describes the product, in short, is

a descriptive label. Similarly, it is knowledgeable to the
customers.
Informative label

Label that gives information about the product like using

the method, protection of the product, care, and so on is the
informative label.

KINDS OF LABELS:

BRAND LABEL

GRADE LABEL

DESCRIPTIVE LABEL

INFORMATIVE LABEL

ADVANTAGES AND DISADVANTAGES OF LABELLING:

Provides Identification
Labelling plays an efficient role in providing uniqueness & identity to
products. It helps the consumers in the identification of products among
large number of products available in the market.

It prevents confusion among the people that can be created by the

substitute products of other competitors.

Provides description
Label is a medium that communicates the information regarding the
product to customers. It is basically a slip that contains detail like nature,
quality, price, quantity etc. Customers can easily get each & every required
information by simply reading labels. It will help them in making their
decision during the buying process fast & easily.

Makes product comparison easy

Comparison is something on which customers relies to make the best &
right choice. It has an important part in the buying process of the
customers. Labelling gives each & every detail regarding the product on a
small printed slip.

Customers just by reading the labels of different products can choose the
best one as per their choice. It enables the customers in understanding &
checking product even before using it

Labelling helps in Marketing

Labelling is considered an efficient sales tool for marketing of the product.
It helps in the promotion of products easily. It adds attraction to the
products. Labelling helps in attracting more & more products for the
products.

Many times, the people are encouraged to buy a product just by seeing the
labels of the product. Businesses should try to design attractive & small
labels for their products. It will create a long-lasting influence on your
customers.

Makes product grading easy:

Grading is important function of businesses for categorisation of its
products. Through grading, business divides their large varieties of
products as per quality for a different class of customers in the market
Labels on products provide full detail regarding the quality & standard of
product to customers. Customers easily recognises the quality of different
products through reading their labels. It will enable them to make the right
choice as per their needs.

For example, Mother Dairy supplies different quality of milk in the market
like full cream, half cream & toned milk. It provides all details on labels of
their product package

Protects customers from betting cheated on:

Labelling helps customers in the right choice. It helps the people in
choosing a product that can fulfil all their demands. Customers can easily
recognise fake products by seeing their labels.

They can get all the details regarding the manufacturing date & date of
expiry from labels. It helps in assuring the customers whether the product
is right or not. Making the wrong choice during the buying process will have
ill effects on customers. Therefore, it avoids all chances of wrong
decisions during the buying process.

Provides Information as Per Law

Business is required to provide certain statutory information regarding their
products. It is mandatory by law & they are strictly required to follow it.
Labelling is a means through which all required information required by law
is provided on the product package.

There are certain poisonous & hazardous products, with which providing
safety tips & certain warning is very important to be mentioned. Likewise in
the case of different tobacco products giving health warning is important.
All these requirements of the law are fulfilled by business by printing labels
with all these details.

Disadvantages of Labelling:
Raise the cost of Product:
The first and foremost limitation of labelling process for every organization
is that it leads to increase the cost of product. Process of labelling requires
heavy expenses in designing and printing of label slip to be attached to
with every product. Company generally provides three types of labels with
their items that are brand label, grade label and descriptive label. All these
eventually raises the manufacturing cost of product for business which
increase its price.
Could get complicated/Not suitable for illiterate people:
Reading labels could get complicated especially for the layman who would
not understand complicated terms, this would then get hard to
understand/follow. A person should know to read and write for benefiting
form products labels otherwise all efforts of company would go in vain.

Require Standardized Products

Process of labelling is effective only if company is manufacturing a
standardized range of products. Labels are standard messages which are
printed on every product package. It would be inconvenient for companies
to design separate labels for every product in case if they are not
standardized.

Leads To Pre-Purchase Discarding of Product

Another major disadvantage of labelling process is that it enables
customers in doing a comparison of brand products with other products
without even purchasing them. They can detect the advantages and
disadvantages of products considering other competitive products before
purchasing them. It will eventually lead to discarding of one product in
favor of other one
EVALUATION
SURVEY 1
SURVEY 2
RESULTS:
SURVEY 1

33%

DOVE
67%
CINTHOL

As we can see, in labelling, Dove is very well liked over Cinthol.

Dove has been preferred more maybe because it’s very well
known due to the extensive advertising done by them, that has
earned them their name. Dove also smartly earns the crowd’s
trust by invoking sentiments in their advertisements, so their
labelling of “Real Love” is also systematically inclined with their
advertisements. Thus, becoming a crowd favourite.

Perhaps one could say it’s also because it’s more available in
stores/markets and their advertisements are also more
informative/elaborative.
SURVEY 2

American Garden Heinz

American Garden has gained more preference due to it being more

available, and it’s eye-catching labelling and packaging could also
perhaps be a contributory factor as to why people prefer it so much.

American Garden’s bold colouring is way more captivating, to Heinz

simple labelling with a basic colour palette. In a way, it’s exterior is
also a reason why the crowd can easily associate the brand with it’s
colours.
CONCLUSION ON BRANDING,
LABELLING AND PACKAGING

From this project I have learnt that all the 3 elements, Branding, Labelling
and Packaging has a huge influence on a consumer’s purchasing
decision. Branding is important for being in business as iy determines
your success. Packaging is important because it adds to the product
value. Finally, labelling to keep the consumer aware while making his
decisions.

BRANDING

PACKAGING

LABELLING
BIBLIOGRAPHY:

www.blublunt.com
www.cinthol.com
www.businessjargons.com
www.tyonote.com
www.godigitalinfo.com
www.oreo.com
www.getrevising.co.uk
www.yourarticlelibrary.com
www.geektonights.com
www.stampaprints.com
www.thepackaginginsider.com
www.99designs.com
www.thepackaging.com