STRENGTHS

High Traffic Location Maintain

Delivery and Reach Maintain

Regular Meetings Maintain

Good Supplier Relationship Maintain

Product Portfolio Maintain

Well Established ICT Maintain

Good Customer Relationship Maintain

Marketing Strategy Maintain

Skilled labor force Maintain

Market Research Maintain

Use of CCTV Maintain

High Foot Traffic Location- The branch is located at Quezon Ave, MacArthur

Highway, San Fernando La Union. Since they are close to the highway, their

location gives them a cost advantage while supplying their consumers, because

it makes it more convenient and accessible for clients to visit and make

purchases at this branch. Furthermore, it is simpler to make their location

known to customers. Foot traffic typically results in higher sales and income

figures; therefore, their location is considered a strength.

Delivery and Reach- Addessa offers delivery and charges affordable amount to

their customers. Therefore, even if the customer’s location is far from the
branch, they can still deliver the product, without burdening the customer,

since appliances are usually big and heavy. Therefore, this gives positive

impact on how customers see the company’s efforts to serve their customers.

Regularly Meetings- They regularly hold meetings once or twice a month to

make objective plannings. Meetings for every department lead by department

heads and the branch manager are also conducted to monitor, analyze and

control each division and performances. By doing this, the management and

department heads can better understand the issues the operation is

experiencing and how to address them. This also helps them realize what else

has to be maintained and enhanced. These meetings contribute to improved

internal controls. Since everything is under control, the branch will be able to

provide the consumers with the highest level of satisfaction.

Good Supplier Relationship- The business maintains strong ties with its

dealers and works closely with them to promote its products in addition to

supplying them with supplies. They also have a large number of suppliers who

provide them with a wide range of products to provide to the clients. Customers

are certain of receiving high-quality products thanks to their suppliers, which

boosts consumer trust in the business.

Product Portfolio- The business offers products in a wide range of sectors

through its expansive product portfolio. Therefore, customers may just look at

the products the firm offers rather than going to other businesses to purchase
a specific product. This might increase customer referrals, trust, and business

revenue.

Well Established IT System- The business has a developed IT system that

guarantees effectiveness in both internal and external operations. It was

mentioned in the interview that staff members input the information they get

into their computers. They are able to more easily store, consolidate, reconcile,

and analyze financial and non-financial information, which is crucial for the

creation of strategies and the discovery of mistakes or fraud. When opposed to

manually storing information, this also helps save time.

Good Customer Relationship- The products of the company are continued to

be patronized by the customers because they still buy them; therefore, a good

customer relationship is established here. A good relationship with the

customer is considered a strength because it increases customer retention and

the rate of repeat purchases. Building a good relationship with the customers

has a significant impact on their purchasing decisions, thereby increasing the

sales of the entity.

Marketing Strategy- The company makes use of social media to promote their

products and, at the same time, attract customers. The company has its own

Facebook page, and their details and products can also be searched on Google.

With this, information is being distributed quickly, efficiently, and cost-

effectively. They also use flyers to advertise their products. This will help boost

the company’s popularity and can result in higher sales.

Skilled labor force - An employee who sells any product should be skilled

enough to know all the facts about the product, because describing the facts of

the product gives the customer an idea of what they would buy. They train and

orient their employees before letting them face a customer. Additionally, the

management evaluates them every three months to ensure that they all know

what they are doing in their own duties. It is considered a strength because it

is one of the factors that customers are looking for in a company. The

frontliners in the company play a very important role in the business since

they are the ones who deal with the customer, which is why the staff here is

skilled. This will help the business increase sales because the skills the

employees learn from the orientations, training, and evaluation will help them

convince and attract customers.

Market Research and Forecasting- The management regularly conducts

market research and forecasting to determine which products should be

promoted at a given time. During the interview, it was mentioned that they

needed to conduct research to determine what items to sell and whether or not

consumers would find them useful. Like for example, customers might be

needing more air conditioners during summer because it will be very hot. They

must therefore conduct research and analysis to determine what the market

will demand. This aids the business in improving planning and decision-

making by helping it comprehend its clients through the market research and
forecasting. Customers will feel valued by the business as a result of this.

Customers will therefore have greater trust in the business.

Use of CCTVs (Closed-Circuit Television)- The store and the warehouse are

protected by CCTVs. It improves the safety and security of not just the

employee but also of the clients and the things they are selling, making it their

strength. Customers enter the business feeling safer thanks to this. With this,

management will be able to keep an eye on the performance of the staff.