Coca Cola Value Propositions

 Consumers: 

+ Coca-Cola offers a range of beverages that provide refreshment and

enjoyment. Coca Cola craft the brands and choice of drinks that people love, to
refresh them in body & spirit.

+ Besides they are in the business of spreading smiles and opening happiness
every day all across the world.” They believe “the quest for true happiness is one
that every person will adventure on” successfully tapping into one the most basic
human needs.

+ In addition, they done in ways that create a more sustainable business and
better shared future that makes a difference in people’s lives, communities and
our planet.

 Retail and food service partners: 

+ Coca-Cola provides a popular and recognizable brand that can drive sales
and traffic to their locations. The company often has exclusive agreements with
these partners, which sometimes allow them to offer Coca-Cola products that are
not available elsewhere.