READING ENHANCEMENT ACTIVITY SHEET (REAS)

MEDIA AND INFORMATION LITERACY

Grade 12 – 3RD QUARTER

Name: ____________________________________ Grade and Section: ______________

School: ___________________________________
Teacher: __________________________________

Most Essential Learning Competency: Identifies the similarities and

differences of media literacy, information literacy, and technology literacy.
MIL11/12IMIL-IIIa-2

Instruction: Read and comprehend the given article then answer the guide
questions that follow.

Media in the Philippines - statistics & facts

The gradual shift to digital or online media platforms transformed the

overall media market in the Philippines. Despite limitations in network
infrastructure, Filipinos were among the biggest audience of online or digital
media which they access not only for entertainment purposes but also for
news consumption. In fact, in 2020, the Philippines was among the top
five countries with the highest online media market value. As with other
countries globally, print media has slowly lost its relevance in the media
market forcing the industry to turn digital. Meanwhile, social media and
streaming services became alternative sources of news and entertainment.
Evolving TV landscape

While online media consumption gradually increased, a large portion

of viewers still consumed news and entertainment through television. In
2018, there were about 588 television broadcasting stations in the country,
the majority of which were broadcasting in the Bicol Region followed by the
Southern Tagalog region. The television market used to be a duopoly
between GMA Network and ABS-CBN until the latter lost its franchise to
operate in May 2020, altering the entire TV landscape. Ultimately, this
resulted in GMA Network garnering most of the household viewership share.
Recent data also reflected that GMA Network was the most popular news
outlet in the country, followed closely by ABS-CBN.

Digital exodus

The growing interest in digital content ushered in a change in media

consumption among Filipinos. With ABS-CBN off the broadcasting platform,
the network invested more in its digital presence gaining dominance on both
YouTube and Facebook. In addition, it continued developing its own OTT
platform iWantTFC, and partnered with other streaming platforms such as
Netflix to reach more content consumers. Print media outlets, meanwhile,
were forced to adapt to the increasing demand for online content by
investing in a web version of their papers and maintaining a website while
also growing a social media presence to reach more readers. Various radio
stations, both AM and FM, also started streaming their radio programs
through YouTube or Facebook. A recent survey revealed that these platforms
were the main sources of digital news in the country. In turn, advertising
spending on online platforms such as social media were forecast to outgrow
traditional media platforms, especially radio and print.

Source: https://www.statista.com/topics/6119/media-industry-in-the-
philippines/ #topic Overview

Guide Questions:
1. What is the alternative sources of news and entertainment if nowadays
people mostly preferred digital media?

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2. Based from the survey, what platforms are the main sources of digital
news in the Philippines?

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3. What do you think is the reason why print media has slowly lost its
relevance in the media market?

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4. List down at least five profound words from the article then find its
meaning and synonym in the merriam-webster dictionary/ thesaurus.

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5. Choose two profound words that you have written then use it in a
sentence. One profound word – one sentence construction.

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