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STRENGTHS WEAKNESSES

is an internal characteristic of A Weakness an internal characteristic of a


a business that gives it advantages over business that makes it disadvantageous
its competitors (e.g., a strong brand). relative to competitors (e.g., high price).

Best Quality Product in low Prices Consistent product


Better Customer Satisfaction Limited Menu options.
Better Food Safety Norms
Promotional Activities
Regular Customers

OPPORTUNITIES THREATS
is an element in the is an element in the business’s
business’s external environment that allows external environment that could endanger
it to formulate and implement strategies to the integrity and profitability of the business
increase profitability (e.g., digitalization) (e.g., competition).

Strategic Alliances Competitive Market


Internet Advertisement Struggling Economy
Online Reviews Imitation of Brand
Substitute Availability

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