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    Sandeep Kumar
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    ppt in hm

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    ppt in hm

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    7 views23 pages

    50fa45e66c17a86f45bb6684a73bab75

    Uploaded by

    Sandeep Kumar
    ppt in hm

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
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    Online Marketing Institute Presentation Title: The Rise of the Social Influencer Holly Hamann Co-founder and CMO TapInfluence JOntine Marketing Institute Today You Will Learn Mastering the creation and management of social content is the most significant challenge marketers have faced in decades. Brands and agencies are now partnering with influencers to help scale the creation and distribution of content on social platforms that matter. This presentation will cover how this trend evolved, define who these new influencers are, and why they matter to your marketing strategy. (An outline will be covered on the agenda slide that follows.) ee CDIVER:::- About Me Holly Hamann + Currently co-founder of Tapinfluence, a content marketing software platform. + Have helped launch six start-ups in the tech, social, and video industries. + Public speaker, blogger, and contributing author to Huffington Post, Fast Company, and Chief Marketer. + Currently serve as Board member for both Word of Mouth Marketing Association (WOMMA) and Deming Center for Entrepreneurship + Active triathlete and lives in Boulder Colorado JOntine Marketing Institute Agenda Major disruptions to world of marketing 14 strategic shifts driven by social marketing How consumer behavior is affected by social media Meet the new influencers What’s the big deal about influencer marketing? What content works and why Three Major Sources of Disruption 1. Decline of Online Advertising 2. Focus on Content Marketing 3. Rise of Social Influencer es CIVIL: Banner Advertising 8% of internet users account for 85% of all clicks Comscore ee OEVIE Content Marketing There is only one true branding mechanism online and that’s content marketing. Forbes Social Media F | 1,600,000,000 Ei 500,000,000 48,700,000 1,000,000,000 OME: Ins Instiute Social Media is the #1 activity on the web OME: Inetiute Marketers Used To Have The Edge For the first time in history, consumers know more about the top marketing channel than brands do. OME he Inetfuste Major Shifts Control Impressions Purchase Reaching everyone Conclusions Facts Linear Partnership Engagement Consideration Niche audience Content Opinions Non-linear ee CDIVER Does social media affect consumer behavior? * 74% of consumers rely on social networks to guide purchase decisions (SproutSocial) * Consumers are 71 percent more likely to make a purchase based on social media referrals (HubSpot) * Out of 53% of consumers who said they use Twitter to recommend companies or products in their Tweets, 48% bought that product or service (SproutSocial) * 49% of consumers use Facebook to search for restaurants (Mashable) * Facebook is the #1 online channel for influencing the purchase of baby products (Mashable) + Twitter is the #1 online channel for influencing purchasing decisions surrounding electronics (Mashable) * 81% of US respondents indicated that friends’ social media posts directly influenced their purchase decision (Forbes) |Online Marketing Institute How valuable is influencer behavior?

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