Our Purpose, Values 6 5 min
and Mindset
Click to learn moreOur Purpose, Values and Mindset Testing
Our Purpose
Finance isthe oxygen of the economy Acting transparently and with expertise, we deploy finance
esponsibly ta suppart people and businesses. We have the capability and capital, the operational
resilience and the commitment, to make a real and lasting difference to the economic lives of customers
and communities. This is as true today as it was when our bank was founded over 330 years ago.
‘Acting with empathy and integrity, weaim to be a leader In the profession of banking and to engender
trust emong our key stakeholders. We understand the power of building @ supportive and inclusive eulture
{or everybody. knowing that we makea bigger diference when we pul together as ane team.
\We operate with energy and imagination, champloning innovation and sustainabiliy, to make a positive
and enduring difference, to take pridein leaving things better than we found them. New ideas and
technologies can help customers and communities to unlock opportunities.
‘Our success is judged not only by commercial performance, but also by our contribution to society, and
how we act responsibly for the common good and the long term, because these outcomes are mutualy
dependent. We are at our best when our clients, customers, communtties, and colleagues all progress.‘Our Values
All of us live and breathe our Baselays Values, our guide and our code in everything we do, every single
day. They are:
Respect,
We harness the power af diversity and in
everyone's contribution.
Integrity
We operate with honesty, transparency and fairness in all we do.
Service
We ac: with empathy and humility, putting the people and businesses we serve atthe centre of what we
do.
Excellence
\We champion innovation, and use our energy, expertise and resources to make a positive difference.
Stewardship
\We prze sustainability, and are passicnate about leaving things better than we found them,
usion in our business, rustthose we work with, and value
Our Mindset
(Our mindset shapes how we get this cone internally. Living by our Values, driven by our Purpose, always
with our customers and clients at the neart of what we do. ALBaeelays, we:
Empower
Trust and support each other to deliver, Make decisions with those closest to the topic. Include dlvers=
perspectives. Celebrate success and learn from failure,
Challenge
(Queston whether things can be donebetter. Use insights based on data to inform decisions. Be curious
‘about how we can adapt and improve. Speak up and be open to alternative viewpoints.
Drive
Focuson autcames. Deliver with pace Re passionate and ambitious about what we do,