Points from profiles-

1. End to end development of Power BI Reports including data extraction, cleaning & transformation and
visualisation.

⦿ Creating reports and dashboards to provide clear insights based on historic and predicted data, mostly
using Power BI, Tableau & Excel Power Pivot dashboards.

⦿ Extracting data from various OLTP & OLAP databases of the client organization, Nielsen,
Euromonitor, Global Data, etc. using query languages like T-SQL, DAX & MDX, and performing ETL
using Power Query, Alteryx & SSIS

⦿ Performing market analysis, interpreting trends & converting large datasets into understandable
documents for clients across countries, business units, and operation groups.

 To discover data patterns such as customer purchase behaviour, sales trends, or production
bottlenecks
 Responsible for Interacting with the End users to gathering the reporting requirements.
 Actively collect information, signal trends and market developments, identify need for market
information within the whole organization, and execute analyses and diagnoses
 Working with Power BI Service for creating Dashboards and sharing them to business users.
 Working with DAX formulae for creating variables like Previous Month, Previous Quarter, etc.
and creating interactive visuals using geographic data.
 Experience in developing custom reports, and different types of Tabular Reports, Matrix
Reports, Ad-hoc Reports, Drilldown, Parameterized, Cascading, Conditional, Table, Matrix, Chart,
and Sub Reports
 Create reporting concerning market developments and recommendations for improvement in
line with agreed definitions
 Responsible for Developing a 360 business dashboard with multiple panels and parameters.

Power Survey Creator – Azure –

Automation
ETL (DAX Coding)
Measures
Reports – Visualization – Dashboards