20220927_Mehdi_Zivary_10210

7386_DLMBAEOIM01
by Mehdi Zivary

Submission date: 27-Sep-2022 10:47PM (UTC+0200)

Submission ID: 1910681094
File name:
131544_Mehdi_Zivary_20220927_Mehdi_Zivary_102107386_DLMBAEOIM01_218770_694019124.pdf
(303.37K)
Word count: 5273
Character count: 27061
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GRADEMARK REPORT

FINAL GRADE GENERAL COMMENTS

36
Instructor

Basically, you are using two master's theses as the

backbone of your text. This is very questionable
from an academic standpoint. What is even more
questionable is that you are summarizing the
respective thesis. Information from higher quality
sources are rarely considered.

/100
Moreover, you completely skipped Benetton in
your text in favour of the discussion of marketing-
related aspects, so that the document is partly off-
topic.

There are also traces of plagiarism on top of that.

Finally, you are exceeding the page limit (10 pages

max. for the text, front matter and back matter not
included)

I suggest at least a major overhaul.

Please brush up your knowledge of academic

writing, not only with respect to the process of
writing, but also with respect to finding, evaluating,
and using expedient sources.

Here are the formal guidelines:

 Exam guide:
https://mycampus.iubh.de/course/view.php?
id=5534

Guideline for Avoiding Plagiarism: 

https://mycampus.iubh.de/mod/resource/view.php?
id=189787&redirect=1

Guideline for the case study

https://mycampus.iubh.de/mod/resource/view.php?
id=189778&redirect=1

Moreover, the FAQ document of our Teams group

(to be found under "Files") will be an eye-opener
for you.

If you haven't, please join our Teams channel and

use it to ask questions if necessary. I will be keen
to help, of course, since it is my objective to teach
people how to pass this exam, not how to fail.

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RUBRIC: CASE STUDY 3.55 / 10

INTRODUCTION (15%) 7 / 10
- State the problem

OUTSTANDING
(10)

VERY GOOD
(9)

GOOD
(8)

SATISFYING
(7)

YET SATISFACTORY
(6)

SUFFICIENT
(5)

UNSATISFACTORY
(4)

INADEQUATE
(3)

VERY POOR
(2)

INSUFFICIENT
(1)

CONCEPT (15%) 5 / 10
- Use of concepts

OUTSTANDING
(10)

VERY GOOD
(9)

GOOD
(8)

SATISFYING
(7)

YET SATISFACTORY
(6)

SUFFICIENT
(5)
UNSATISFACTORY
(4)

INADEQUATE
(3)

VERY POOR
(2)

INSUFFICIENT
(1)

ANALYSIS (30%) 1 / 10
- Quality of analysis

OUTSTANDING
(10)

VERY GOOD
(9)

GOOD
(8)

SATISFYING
(7)

YET SATISFACTORY
(6)

SUFFICIENT
(5)

UNSATISFACTORY
(4)

INADEQUATE
(3)

VERY POOR
(2)

INSUFFICIENT
(1)

CONCLUSION (15%) 1 / 10
- Suggestions and conclusion

OUTSTANDING
(10)

VERY GOOD
(9)
GOOD
(8)

SATISFYING
(7)

YET SATISFACTORY
(6)

SUFFICIENT
(5)

UNSATISFACTORY
(4)

INADEQUATE
(3)

VERY POOR
(2)

INSUFFICIENT
(1)

FORMALITIES (10%) 2 / 10
- Adherence to formal guidelines

OUTSTANDING
(10)

VERY GOOD
(9)

GOOD
(8)

SATISFYING
(7)

YET SATISFACTORY
(6)

SUFFICIENT
(5)

UNSATISFACTORY
(4)

INADEQUATE
(3)

VERY POOR
(2)

INSUFFICIENT
(1)
CORRECTNESS (5%) 6 / 10
- Spelling and grammer

OUTSTANDING
(10)

VERY GOOD
(9)

GOOD
(8)

SATISFYING
(7)

YET SATISFACTORY
(6)

SUFFICIENT
(5)

UNSATISFACTORY
(4)

INADEQUATE
(3)

VERY POOR
(2)

INSUFFICIENT
(1)

LANGUAGE (10%) 8 / 10
- Language expression

OUTSTANDING
(10)

VERY GOOD
(9)

GOOD
(8)

SATISFYING
(7)

YET SATISFACTORY
(6)

SUFFICIENT
(5)

UNSATISFACTORY
(4)

INADEQUATE
(3)

VERY POOR
(2)

INSUFFICIENT
(1)