WwW a R E D rere e aH a PROJECT brs Hossam fie WORRIED?Perse Beasts (ec FTC coe OM Nel eC aCoueTeeamce) narrow Al) is incredibly fast. Unless| le who are smat BOLUM era come ET celui meo corel aceon aor ony d t ¢ like DeepMind, you have no idea} in tifi tance We Caen eae anata orcas 1 the b: gl close to exponential. The risk of ciety want: mate, economic something seriously dangerous sez ‘emend Aenean eR MR oeg CUTTS mpli¢ 1 frame. Ten years at most. This is t Oar not a case of crying wolf about| L Lt something I don’t understand And g SRE Teme Cola Coren MUSE crane should be worried. The leading AI companies have taken great steps to ensure safety. They recognise the danger, but believe that they} can shape and control the digital superintelligences and prevent} EC MeD oe reser yyw ttc ad internet. That remains to be seen... 5 ROM ee COMET wed it’s going to require some I. 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Unearth new opportunities at ibm.com/madewithdata/uk07/15 / CONTENTS / 007 i 036 075 =110 START Above: Jonathan | PLAY FEATURE Let's twist again Downey's Aiwere | Areal ladies’ man Serverin the clouds raseerchersin Ontariaare | technology powers | Hollywood diractar PaulFeig continues | Mare than 600 companies now build tomadoes tahelpmaketne | UASUSAaé8knh | to exorcise gander stereotypes wih next | éranes. Can Aware bo the operating exe generation ofbuldings mere stable | Temoest dcone | year'sall-female Ghostbustersrebect | systemtocennect them all? GEAR HowTo Phase One ALPA A-series Life enhancement CCemeras that combine lenses ond daital Dielikee sen: watch aim fortree: | Virtualrealtyis sett exslode. Devices backs, Plus: neulato jackte; Bluotooth mate a shot glaze outetice;builda VR | euenae Qeulus Rit are about te imaact speakers: Meceanachair tiny tech headset:makeyourownwineathome | every secto, rom education to medicine IDEAS BANK FEATURE FEATURE Brain food and provocations Britain rebooted ‘The e-resident Semvel Greengord onthe denger of deta Twelveexgerte ond thinkers give thenew | The mast technoioaicall-eaywynetionin ‘oversupply Plus: Jonathon Keats Alex PMtheie suggestions for change ~from | thewsrdisatiny bib ff the Baltic cost, Stephany: Clive Thompson: Tim Webber schools end aeicuture ttaxdodging | Heres why youshouldbe en e-residenttor band Rowen Crete deter Andrew ora Dety stor Op ams ‘apse ex Oaa Nae op desea ot Amanda Se oct James Toes Contig ators Dan Atty Dad Baber lan oa, Ben Benumont-toman Rachl Batman, inden tgulaethan, Jere Ringel, Denil My iti iy Pec Tom Vander, Yong actor echo adminiacon nd i Maret Wes tal tinas args exact tepateChissrtamou Nicholas Coleridge RED, 13 Hanover Sques, London Wis Reeder eeask anta@uir oi stilted cok Press ezassto ns sores ony lease pebuirsceuk “Jonathan Newhouse Corsa dectr Mek Sament Promstons co-otinstor Ban Sith fiona acount ctr Menthe thal ed of Pos ce rnc Meena Kauslee ‘Aserarent anager Fone] ret Orlsce "ol/ Suis fee Angela erases Asso ber (U5) Shanon Toa Tehkatoue ‘scent manegor 5) ery Howarth Chaos aes nage Emme ashy Dipl suse recor Doty ones Harking Secor dam Fal “ssoite decir dal marating Sua Brown cond st rtd eta caruniatine Mey Eaten Puy mansae Malay Rayner ‘Sarma poset cts Jases BabyThere’s a science to looking good. CtriqueLaberatorie, LLC leiquecouk ©: Clinique For Men. Where dermatological know-how meets common sense. Specialised skin care formulas help give your skin exactly what it needs to look its best, “ be its healthiest. Every day. Allergy Tested. 100% Fragrance Free. q : wy S010 / conTR UTORS / WHO MADE THIS? / WHAT YOU SAID ABOUT WIRED THIS MONTH CONTRIBUTORS MACIEK JASIK New York-based photographer Jastk headed across the Atlantic to join the founders of DeepMind at thelr London HQ. Hismission:to portray the UK firm aiming to “solve” artificial intelligence ~amission ‘3 ‘oogle has backedto the tune of 400 million: “The DeepMindguys are deep thinkers and very driven ‘Wetalled about the concerns over runaway AIthat have been voiced Stephen Hawking and lon Musk, 1 ‘hough the eepMind guys are concerned withbeneicial applications such as meicine. That sad, what's tostopatherstaking it and applying itt adifferent realm? But theway might enhancelnuman thoughts fascinating - would we ind amachne’sangumentto stop using oss fuel moreconvincng thanahuman’? Bi ook theporttaitsof Demis below) as we talked about this- wanted to show him deep in thought UATCLARK ‘The deputy editor of wired.co.uk, Clark isour guide to the brave new world of } virtual realty ~ and where it’s going ge next, “When yousee VR being demoed Indepartmentstores youknow isgone ‘mainstream,” she says, “But 'm more cexcitedy the medical applications, such ashelping PTSD patients to recover” JAMES DAWE Hackney resident Dawe illustrates our feature on the future of virtual reality, “Tsstarted by depicting some of the cutting-edge gousle devices, with these crazy worlds swirling around them,” he says."VRuillafect everything -cansee ‘how my ownline of work willeventually takeonamoreaDandinteraciveaspect.” GLAFUR RAGNAR GRIMSSON MAKING WIRED / CREATING & 8UZ2 President ofeeland, Grimsson enthuses WIRED sent photographer Chris Crisman to visit about geothermal energy inour feature ‘the Californian Hs of Alrware and 3D Robotics, ‘on reinventing Britain ~ even for those twocommercial drone firms conquering the skies notlivingsomewhere voleanically active. “This story really opened my eyes as tothe level “There are people incentral London who of research and development required to get this hhavebuilt these home-based geothermal technology of te ground - and the demand that's heating and cooling systems," he says. fuelling. 1sensethat the hum of drone-propellers “Youdoithousebyhouse street by street.” willsoonbe buzzing aroundus. Change fromabove.” PIPPAMALMGREN Inour Reboot Britain feature, Malmgren, = founder ofdrone maker HRobotis, writes \ that the key to transforming education lies in how disciplines talk to each other. “We spend alotof time trying toget kids intotech and STEM," shesays, “Wespend hardly any time trying to get poetry and Iiteratureinto techies, But thismatters.”FEEDBACK WIRED connects “ireeconticres me Connectea about heat Heme supaiemont moniterng ina gret way (Future homes wil efvisualising ‘ambionty monitor breathing ena cok would ‘something that helps watch over a fara future where howthe wlatie change things, chat about the tonnacted fridge @nickviney “Thought- provoking piece ‘on biackehain by Reid Hotfman in @WiredUK How hunersareoriced | YI long until can pay utotheattneare. | a de ‘or my magazine Big detais greet ‘subscription torresoarch, out it in itcoine?:) can alsabo used @ne_brown ta pront tne tew Health should not bea commodity" Toby Raber, wie wired.co.k potcestate i904" chromeboakbob MAGAZINE Security at a price ‘While you respectfully disagree with the UK and US governments! position on encrypted/secure communications and highlight your point on it being caused by a criminal minority vs the interests of the majority, I would put to you that itis in fact an increasing fundamentalist radical majority ontop ofthe uses encryption and privacy tools (Privacy special. 05.15). The word freedom’ that people bandy about in various articles and inter: views always comes at a price. Would a world without crypto be less secure? Yes. Would a world whereby security agencies had no way of intercepting communications from terrorists and criminals? T think we all, as individuals who enjoy the freedom you talk about and quite possibly take for granted, should stop occasionally and ask ‘what price would not only you, but your family, friends and loved ones, be prepared to pay.” Francis Younghusband, via email riminal element that WIRED.CO.UK itsgoingtobehardertoreadcommentsbutwewillgetusedtoit (RE: Google may ve planning to kl the spacebar, wired.cowk}, Alban Read, via wired.couk WANT MORE WIRED? By Facts weave Pte eres MAGAZINE wp owe He got game ood surprisingly therebnomentionofStarCzer’s gay instegrm mnainvvalEtteDangerous(Lostinspacs, 0515) | FY erase For a one-off 100 backing Ihave acces tothe ‘whole game forever with as many shipsas want, Tumble holegameforeverwithasmanyshipsastwant, | EB Tem nok just an empty virtual hanger. Oh and got lovely star chartwoputon my rea offcewall | gag wirdcosk/ swell” Cmdr Backer EHUP, via emall Ec EVENT WIRED Health inspiring day at #WIREDHesIth a A, ions, existential existence, big data and ihe Uk declining shorry habits Grorysutherian. ailient” @teamaj nother news just shook hands with someon who asa bionic arm at BWIREDHeath So cool” @meeeb “Thanks @wiredUK tor his emezing event {AWIREDHoalth. Definitely the mest mind-blowing Conference ever'™ @denievalleSe WIRED.CO.UK Great idea... on paper “It is 2015 now.. and [have not heard of sgraphene-made e-paper yet.” Deepanjan Biswas, via Facebook (RE: Graphene-made e-paper by 2015 -awired.co.ukstory from 2012) Want te alr your Views on WIRED? Getin ouch rants(@wiredcoukaera aaa aad ve sions withthe new OM: Ce ee eee ee ee co ae at Det ees St ee ena torn Ce eee asHow would you feel about a powerful intelligence being set loose on the world? This super-being would be smarter than any human, capable of performing un-guessed of simultaneous tasks ~ and would then own Independent decisions about a take. And it would be owned by one of t! biggest global corporations - one th where you are, what you're emailing, w/ hanging out with, even what you're about... Sounds likea plot from Hollywo Such thoughts were in the back of my mind. ‘when I first visited DeepMind, the London Al startup bought by Google last January for £400 million. Not much is known about DeepMind, beyond its website's bold declared mission (to “solve intelligence"), and some academic papers published by a ‘team of scientists now 100 strong. When, after 15 months of negotiation, 1 managed to gain access to the founding team, Twas curious ta know how closely Google was directing its research, how near it was to creating artificial general intelligence (the type that can adapt to all sorts of diverse ‘tasks, just like humans), and the role ethics, would play in the team’s thinking. After all, people sueh as Flon Musk, Stephen Hawking and Steve Wozniak had allrecently declared their concerns for humanity’ future ifan ATwas allowed to develop autonomy. What I found was eye-opening, but far removed from Hal 9000 and Terminator’s ‘Skynet stereotypes. The DeepMind team insist ‘thatan Alisneededifscienceisto overcomesame.fsocietys greatest challenges-helping humans tackle energy shortages. ‘and climate change, solve diseases such as cancer, take us toother planets. But that’s going to requireadecades-long ffort,one whieh will require the funding ofa mission-driven company such as Google before such a research project pays foritself Ofcourse, Google will benefit commercially in the short term - its advertisers will presumably get better response rates from improved YouTube video recommendations or more context-aware search ~ but DESIGNER Or TE YEAR, CONSUMER 2010- ASHE LAUNCH OFTHE YEAR 2 DEEPMIND'S FRIENDLY Al / REBOOTING BRITAIN / 019 FROM THE EDITOR artificial make its Demis Hossabie, cofounder ot DeepMind atts Loneon #0 this doesn’t seem like a purely commercial bet. Larry Page is impatient for a world where raw information is more efficiently turned into actions ‘and knowledge. And with all respect to humans, ‘our collective brain will never scale as effectively asa giant, eficient AL ‘We now have a new government in Britain. But the election campaign didn’t expose many new ideas certainly none that excited the WIRED team. ‘Sowe repeated a project that we undertookat the last election five years ago: ‘we asked the smart thinkers in our network to come up with constructive and fresh policy ideas that we could set before the new administration. From energy innovation to new approaches to employment, we hope we can kickstart afew useful debates (and we want you to come up with your own, suggestions ~send them to rants@wired.co.ul). Weare, though, mere humans, Pim intrigued to know what policies an Al would suggest, Kentd Rede David Rowandish is only as fine as it It’s a rule that equally applies to ingredients. kitchen introducing the iQ700 Built-in Appliance Range ~ designed to create a Siemens kitchen that will set the benchmark in coordinated design and intelligent technology. With front panels controlled by touch, that perfectly harmonise with one another so you can arrange the appliances your way. And thanks to the intelligent combined heating y, varioSpeed, y to live a life less ordinary and cook your way too. Prepare dishes with speed and save up to 50% of the cooking time by combining the 10700 integrated micr ‘more conventional cooking u're freeEffortless control. Seamless design. All new iQ700 built-in appliances. Designed to combine and co-ordinate in ucss Aun iat ue se eA Te Cer CA SO aS R SR LCL ee) Siemens. The future moving in.eee be Te eee ROE 7 " ) »y NN mY STUN MAW Waaty a Y iu ae | a uN) og Y zg aN ww FAJrAD QIAY PW BANOO’ WSMASTERING THE MAGIC OF LIGHT is hha CNet late eR TST CU ‘Wie belive that lights magic. And our passions mastering its power to crete aK range Ce tu ee aera ee recurs ~ delivering the incredible deta the f-maker imagined Cewr venivituinrs ined Ehvinenn Nas, Marilyn Mwnan , fetywn und bese” vat CULTURE EXPLAINED / START / 019 NE EVENING IN 2009, ILAN and another friend, Mahbod Cam'ron song “Family Ties".A day later, they'd built a website, Rap Genius, where anyonecouldannotate rap lyrics, Today the site, simply called Genius, attracts around 30 million visitors @ month, who elaborate on not just the deeper meanings of rap lyrics but all forms of music, literature, technology and news. "The pivot actually happened on day four, when users started annotating not just lyrics in all genres of music, but also poems,” says Zechory. ‘The Genius community includes a verified-artst certification, with contributors such as Kanye Wastand Pulitzer-winning writer Junot Diaz."Thereisa key difference between us and Wikipedia,” says Lehman, “Wikipedia won't allow Barack Obama, for example, | tocontfibite to his own page, But theremight be something that only heknows ‘that could contribute to the public understanding of who Obama is. “Zechory and Lehman’s next goal (Moghadam resigned from the eompany in May 2014) isto turn Genius into an extra ayer of contenton the web, rather than standalone site, "We want to take annotation to wherever people experience content, on and off the internet," says Zechory. They, for instance, envisage that visitors will soon be able to access annotated lyrics when playing a song on ‘Tunes or Spotty, or scientific papers as they undergo real-time peer review by annotation. They've raised $9727 million in otal funding, though they stilhaven’t cracked their revéiite model.“Thesite started out asanart project,” says Leman ‘But in order to last for hundreds of years, it’s got to make alot of money. We want to see Genius annotations across all of human culture and build a lasting monument to knowledge on the internet.” Jodo Medelros genius.com . Zechory,then anengineer at Google, hedge-fund manager Tom Lehman Moghadam, started debating the The founders of Genius ~ formerly Rap meaning of the lyries of the Genius ~ want to annotate all human culture Aiternativt head Repper's rene How GENIUS'S ANNOTATORS ‘ARE EXPLAINING CULTURE by Rudyard “Thoghleometle Kipling stoisiem ofthe ifyoueankoop ——Brishinthealtzie yourheacwhen 8 g008 exempiner iloboutyou of theidea ofthe Drelosing thers...» poem’ fazed Take MeTo Laughierata Hylover's got _hintthatthis song humour She'athe ia aserlagious” aiggleatatuners| » Osvoriowels Know Yourself “igieanarea code by Drake tarToront, Woeais Runnin’ through an abbreviation fr aes to Drake? UFO Vaiaed of $Rb0m, Gomius receded 440m in fending in Juang Inaveesion HADWITL wind etheys anThe All-New Kia Sorento Made for perfectionists Fusspots, nitpickers and the down right choosy, thank you. If it wasn't kia.co.uk to find out more. You make us make better cars Pon ty pry Fuel consumption figures in mpg (1/100km) for The All-New Kia Sorento ran (69), Extra Urban 46.3 (6.1) ~ 57.6 (4.9), Combined 42.2 (6.7) — 49.6 (5.7) CO: are: Urban 36.7 (7.7) - 40.9 missions are 177 — 149 g/km,— Deere ‘Archaeolegiets are relly digging Crossrall the London railway has unexpectedly turned ecient rar ei rae eee Pay Cee eee een eee eee ce ard SC een ue eet eee re Cee ery eee ee ee ee ee eee en earns ere ey erat rer errr eed Rea en rece erat ee eee et red Pee oa eee eer ene eae erratic ere et errr) Escanaba Morgane ny Erect eee pop eater nn ent eon nT et et ee ee ene eee) Dee een eee ee ere oie ce aries aie en ener tone ema NTL Tee TCT Pa VYYY papas = Peeper ee ra or CO Neatabial ae) UT) aes: Porte et ote s022/ START / PARIS POPS UP / BIONIC VISION ses. Move over, Eiffel Tower The lifting of a ban on skyscrapers has led tocentral Paris's first high-rise | Wut Inside, people will Inplacoin 974. ut Pace ‘when the Conseil de Paristifted the ban notjust Inpartotthe:sth this pieuretor farrondissementin tourists thats why 2Oinitlediothls __wecallGrand Paria” €245 milion (£17.6m) Sophia Epstein residentiluilding. _hamoric-massoncom Our goal was: tomake a ouicing ‘thet explained this transformation from ‘horizontal city to stele." says Joan Chrietopne Masson lead arcritect ofthe WINK AND YOU WON'T MISS IT projects larger image. The Six Million Dollar Man was shes o his tme, Chee Stoke-Walker od entich” : ual eA a Meteo tert Ee Ret esata ule RoR ToBI MRC ice oleae ay Pera en Cg: Vane teeny for eae eR aR Ue ea eons MiCaCRtalomY egerxe1im Glee] Ve eee ees um Microsoft CloudWe're building the Internet of Everything for business. With UCS Server solutions RM Ieee eect ee ee ee ee ee ee) eee eet ee ae ee eee ee Ee ee Ano) eet cisco. macros ean ran ite eet renee tenet rte ea ee Sere tee eeeAPPS OF THE MONTH wea KHAN ACADEMY Online education organisation Kon acadomy aired nadlan ‘app, but tls Pad version bunds al of is 50,000-plus Jecons and videos together to the frst tima, The series is fagpform as tie antha nob, 108, ree Khenacademyora QUALITYTINE ifyouree you spend too much ‘ime on eos media, hie apo couldbe for yu. It willkene tabs on how meny minutes per day you epand using your favourite apps andesn lock youu of them oer youto overuse. Google Pay, free queltyimespp.com Tle ows aggregation anpnot nly gathers together stores you shovlaheveead, but aso puts themin context. y Blacing stores chronolenically itn background artes, vou can explore the history 0" dovoiing nowe Koms. 108, tree timelinecom MAPILLARY ifyouhave. passion for cizen science or cartography, Mapilary~ 8 crowdsourced version of Google StreetView ~ rmaht appeal Supply ahotos through your amartphone 2s ‘you go about your business. 108, Android ana Windows Phong, ree mepllary.com Fram theinettute of Malena ‘comes this searchable database of msterials Along ‘with images ana text there's now vides and auc content to ‘contents. 0S, free FUNNY OR DIE WEATHER Comedy site Funay or Die and meteorology might nat seam ike an obvious collaboration. Butte WIRED's surprise, the morging a the two has results inan elegant user-trenaly ‘weather app with Bonus {ote and funnies 105, tree fodiueathercomatle Calling ESSENTIAL APPS / GENE GENIE/ START / 025 Curator of the Maria Bitner-Glindzicz is collecting our genomes to fight inheritable conditions MARIABITNER-GLINDZICZ | the cauee of your condition is a genome hunter Her tnd thi is ow came {gal-tohelp gathor 100,000 | about: And wacan't tell ‘genomes rom around tha | theicparents that might Ukeodiagnose and cure | happen agein to thelr other rare genetic diseasca and | children, We don'tknow feancer She's clinical the cause, sowe don't have fandmoleculer geneticist | anyintormation™ fat Great Ormond Street “To grape with this Hospital. where shetreats | Genomise Englandnas chiléen and adults with | leunehed the 100,000 fare innertabie conditions | Genemes Project as. tvee- suchas genetic deafness. | year nationwide nitiative “These ee diseases tnat | tocollect and analyse affect ees than one in 2,000 | the genomes af families people but cause symptoms | withrare yndromes and that wecan'tfigure aut | patiants with cancer. Bitner learning disabilities, complex | Glindzicz,52, has reruited epilepsy, kidney problems, cardiac issues and early “Many of the children we see ort nave a dlognosi ve. ‘We can't sayto them, This is 1.000 patients in the North ‘Thames egion of England ‘ae part ofa pilot. There have already boan lagnoses, including two brothare with inherited nerve damage due toa newly discovered gene tajoinareatmont tri Studying rare disenses also {ives insiant inte common fof some rate gonatc skin ‘iseases have heined te better understand Causes of eczema,” liner Glindztcz says. "what we hope to understand he Is what's going on inthe rumen boay generally: MY genomicsengland.couk aS caneMeAG “ HEAT CONTROL The temperature prabe (ear) ia omanitar the haat ofroasting bone - which makes sure that speeiferoacting pra. The heat un (top) efor warming the chocolate, 98 well {8 the grindar and moulds. betore the chocolate 008 int thom, IKE TWO BEARDED WILLY WONKAS, THE Mast Brothers have turned chocolate from a treat into an experience. Their flagship London store opened in Shoreditch, in the east, in February, with their chocolate making factory displayed behind a glass window for all to see. “We just wanted to let everyone experience what we do,” says Rick Mast. “want you to be able to come in and see your chocolate being made and be connected to that process. You have all ‘worKToP: those smells and sounds and sights that you can’t get anywhere else.” Despite having no formal training in confectionery, the brothers began making chocolate in Brooklyn, New York, out of sheer curiosity, They made the frst couple ofbatchesintheir apartment, but havenow refined the process:sourcingbeans from Peru toPapua New Guineaand using custom-made machines built for small-scale production. “We believe that quality is tied into the person making it, so ll of our equipment iskept at a human scale,” says Mast ‘Their methods and equipment, from the winnowers to the grinders, are based on ThoMast Brothers! blandortoturn ‘signature cube- the ganache nto shaped tests are an emulsion. mmadehere:eesles The confections ‘arefor weighing, erethen piped theinduction inte shape and stoveforhecting, thepelatte ‘anda hand ives cap thom. Tools of the cocoa trade Mast Brothers reveals the secret of high-quality chocolate tuaditional techniques. “We're taking old ways of doing things and modernising them,” says ‘Mast, adding that stone-grinding is no longer common practice, but preserves the flavour more than modern alternatives. “From bean to bar, you're talking about a 40-day process.” nour series on specialist tools, WIRED tours their kitchen. SE mastbrothers.comSOC og ree eee Pelee reed oe er oer hyper-accurate 30 Sood to boost understanding Pir rend Prey Pelee peererenniey cerry eres peeeeray eT the team coneulted ieee ee eens pene ers eer eee meee Ts outbreakin the Democratic Republic ie cy the common and new Pore eee Sg bah comaaeera ero eee eed ee reenny perce! eer of diseases, SE ETCHED in Super si7e @ are music = JAMES BOOTH - e FounderandE&, . ReckatoxMesia “withings’ Smart Beay Analyzer of scales that gemifiction cattle ie fescinating WHATS EXCITING TIFFANY PHAM Founder ana CEO, MOSUL, pees F peopl, aniters ighting 28/ START / RESEARCH GOES VIRAL / EXCITING IDEAS andimagequaity reste! SEci big power dais ate Ca Cm UC Lm tel: tt fee Cube eu e\acrl icy recharge with GP030 / START / GRAPHIC CONTENT ARE AMERICANS GETTING TANGLED TO ‘death intheir bedsheets because they're eating too much cheese? The answer, clearly, is no. But you could be forgiven for considering the possibilty - fora moment atleast when yousee ‘Tyler Vigen’s graph showing a lose correlation between the numberof US citizens meeting their ‘end that way and per capita consumption of ‘cheese over anine-year period. "Twosets of data, might appeartobestronglylinked but correlation does not equal causation,” says Vigen (righ), a student at Harvard Law School who set up the ‘website Spurious Correlations in May 2014, to hammer home this point light-heartedly. ‘There isa danger that people see correlations presented in the media and assumea causal ink soweneed tolookat this ort of thing eritieally igen, 23, wrote a program that combs large ‘data sets published by the US government for statistical correlations, and converts them into ‘graphs. It produces a new graph every minute - 42,888 so far - showing connections between bizarreincidents such as margarine consumption and divorce rates in Maine, for example, or the ‘number of people drowning in swimming pools ‘each year and the number of films in which Nicholas Gage appeared. Visitors can discover their own wacky correlations by picking variables tocompare from a menu. Vigen posts the most interesting, as voted by visitors, onthe website. ‘A month after he launched Spurious Correl tions, Vigen saw a study that reported a strong correlation between Atlantic hurricanes with femalenamesand number offat sTheauthors NICK MATHEWSON CHEF AR TH ‘Gavernmants have spent years docisring themselves eimultancousy pro-secuityand ant-crypto: ant hacker and pro-sny-pro-aracy and pro idontiication. Moanhie corporations have Boon promising ckizans more ‘advertisers more targeting and foneumere mare feature, Uti we can face upto these contradictions, cur ‘aie for privacy wil remain untutied HARRIET PEARSON PARTNER, HOGAN LOVELIS with tezhnological change cecurring st breakneck pace theres huge pressure ‘an thelogal and seca ramewarks tet ‘te supposed to deliver on our expectations at privacy. More than 00 counts have nected date-prvecy laws, but how wi {habe awe eveve? How wl businesses xoectations in gl 7 How wll government mit Important debstes heed” RENATE SAMSON IEF EXECUTIVE G BROTHER WATCH "When all aspects of cur lves bacome connacted through th intaenet of things, theline between physical ord online wil blur Amove towards privacy wl gro ‘sate nak trom overshering become ‘more pronounced. Privacy by design will become an exsontil par af RAD for new technologes. Control ove personal data thouan eneryation and consent. willbe integral tthe security of sciety™ SCHOOL OF COMPUTER SCIENCE, UNIVERSITY OF WATERLOO “Prvaoyis not onlya personal right itis also bonoft to society st large: @ society without privacy isa society without freedom or personal autonomy. We are sready acting an inereese inthe Use end deployment of eryotion and athe privacy technologies asthe derauit to soo more of thie wondin tho ture PATRICK JACKSON onNeCT “Inthe wake of intense media coverage surrounding mass data breaches and survallnee, people understand mare ‘than ever before tat any date they here may eventually beeome publ or sccessedin waya they do not Ike. In the coming ears wo wil see mass adoption of products thet encrvot data, ‘minimise collection of data and provide ‘more transparent data-sharing policies”Cae Tobacco Dock, London ue) Reread eee a ® wiredevents CPM IE A one-day event to inspire young minds. WIRED Next Events CTT Te Lem Rear ne ht oe OR Cen EL) od Dee eee an eee ears NEXT GEN roey erat cents CC aU ERC Le) ee eae Cee Crete Institute (WindBBB), which opened in Oetober 2014 at the De Rete NL ReU Run ee eee ee nn ey a chamber in which we can play God with the wind,” says. ree eee eet Dan ca eee ed in diameter with 100 fans unevenly distributed around the ‘base of the walls. Airs pushed inside the chamber through rece ena et tional wind speed, whieh results inatwist at the base ofthe Ce ese) So eee eens) Pea ee gee and boosting the energy output of wind turbines. een ree ae es “Modifying engineering guidelines and codes of Teer eee) tojusttalkingto one architect tofixone building” eee ee eee Rn oe eee couple of wind turbines in the chamber and test econ ete ees use the observations to optimise production and todevise ways to protect turbines from storms. ene ere enedae AGAIN eae ee Ce RT ha ROC aC RUL Se gee Ty PICA CULE SLUT eee cee ener ts coeeree ve PerPt RTA GURU Ness ng PEN ar i akeeN Lae oe ae OEM CURE mech Cane ny Pele AP eu men at Rane eae de) Bate ia el eames LN SUR sata}HCE A A Re etre) f oihepnaat a teen, Emir ener waranty peorrerncn ren Seta auinc Cresehren tienen Cee anes ana Escenas A (dk Pe eironct sire pan gue metre eet te tea ete Cr MR Rh Re Sate name re iy orice. [iver bariaroberenir mi etre Ania ei saneenlee ee apes poe saeaee era ere rn poe haoeek gi (Serres aed Erreer arr ier ernie pseeieres atest Serene inn renee repeater se peice pile oe Palisa sae eereniet Pr snare toe pes noone serra ht researcherscan gather data about the Pro physies of zaps as well as info about Beata! hhow lightning affects the materials it ple een etreety eit eee eee Decne eee reas Pee ears lightning erewrisa Darpa-funded study ere use ae eo propagation of radio waves used for teen eet enero one Parent) creasmeerinica UK Wi ealee CL a PEM Coie alm ela oe Mune iene technology website and community, providing deep analysis of the confluence of science, technology, policy and the internet. Edited in London, Ars Technica UK will build upon Ars Technica’s reputation for impartial, LaTidabrel lO Lel aan Pm aida Ue (-1emel-1-1 \-10 coverage of the UK and Europe. “Ars comes up with insight that no one else has.” Sergey Brin, cofounder, Google ARSTECHNICA.CO.UK TECHNOLOGY © SCIENCE © CULTURE INTERNET © POLICY » AUTOMOTIVEDELHI TECH / SLIPPERY CUSTOMERS / START / 041 QUACULTURE IS FAST BECOMING THE MAIN WAY THAT HUMANS. ‘get their seafood fix. But fish aren't cattle; they don’t turn passive when cooped up. So Trine Thorvaldsen is studying how to keep farmed fish eae ae ees ee new tonants: medtech startups. in 2013, india hada reeard- breaking $350 milion (€223m) Amore common error is for service boats to tear nets with their cranes or propellers ‘Thorvaldsenbelievesthat onekey toreducing the number of ishbreaks”isfortheaquaculture i equ heathcore ingustrytomakeitstoolsmoreuse rien -shepointscuforexamole, peeeyrwaraaut i 3, and global that erane operators need a better way to monitor how their joystick RECENT NOTA E —__investor such oe the Bit one controled tools perform underwater. But Thorvakdsen also wants farm i pete ontenen ea ‘managers toease up on workers.“We'vehadalotofworkerssay, Weare _Sulen,Norwar i DeliFoundation ane Sequola ee eee eear®120.000.aimen ee under alot of pressure: we have todo things fas; wehave todeliver the [20.000seimen 7 Res areMineee ee oats fishwhen theboat'sthere’” Thorvaldsensays.Her changesmighthelp x Sarcrspe et from the ores. Esha Chhabre allthatwhich should satisfy everyonebut thefish.Brendan Koerner — Bantry Bay, Irland 230,000, talon ior ‘samegeccag causes ine biggest WRIG NANOSYSTEMS: fishy jalreok IToraduste Ambar Srvestave ini store Hinchinbrook developed ine Tusk, an $80 Channel, hheemoglabin meter He wants to use A {to colet data on the aumber ‘Auevaie: 100,000 of anaomiacasee in indie - a melor barramundi cause of maternel deaths. ruehb.com volo vs Sacked fish fm Lech Earn, Scotland: 20,000, 1D consune rainbow trout The Nishith Chasmawala and Amit Sharma fish oa hough offer an FOA- approved device for net hol coated incartinanee tha can be administered Dy nibling otra bbynon-professional. The founders ‘sayit ean help mare than 00 milion people globally. consuremedicalcom avon ‘viet Bansal nd Ayesha Chaudhory launched the $200 NeoBreatho, wich helps newooms bresthe by using @ mobi neonatal resuscitation devi. is designed for frontinehealth workers ‘and clinics, windmitheslth webcam qs canoes Gerdes Labs ECG doves. nicknamed the miRHY THM, e89 monitor haart health via ]@ smartphone. can serve aan arrhvesmia moniter, calating Geta and producing a repo tor doctors, or $150. carses-abs.com Bj cotwnronans Nest alas and herhusban Nitin ‘Slsoashove Bult # device sorean ‘bias fr hearing impairment and les. Leunching in 206, the Sohum ie noninvasive, portable machine ~ easy touseinuralarees,gahumforal.comUNdOrOUS 22 cee Igarapé Institute, a Rio de Janeiro-based think tank that specialises in security measurements 2222s Were voisnsyounoniiay Seana tes cam to meet an untimely end? The data ments and other government entities,” says Muggah. The datas being built into suggests you avoid the global south... aninteractive graphic that will allow people to estimate their own relativerisk of Peetu iin 9 © Honduras © keoye © © s00n88 © Nise Number Population of deaths a The chart on the left shows the population of ech nation in 202: on the right are ‘the numer of murders committed in ech nation trom 2000 t0 2012, In decreasing 1 poe ‘order year on year. The lack af nation ina given years due to unavailable dataDeingkilled.“Ifyou're223-year-old Colombian woman, livingin Bogota, ‘thevisualisation ean ell youyourriskofbeing murdered,” Muggah says. Homicide rates are trending downwards n regions such as western Europe dropping 40 per centover thelast 20 years-butit'sthe apposite ‘ntheglobal south. "Latin America, the Caribbean and central and South Aricashow anuptick” says Mugeah, “Latin Americahasninepercentof theworld’s population -and31percent ofits homicides” Datashowsa fifth fall murders occurin Mexico, Brazil, Colombia andSouth Africa; in ‘Brazil, morethan 5,000 people were murdered in 2012 alone. Honduras thas the most violent city in the world » San Pedro Sula had a murder a ‘ate f187 per 100,000 in 2013 (London's was!.6). Still, there are positive exemplars inthe region. “Medellin, considered one of the most dangerous cities in the world because of the Colombian ‘cocaine trade, has dropped its homicide rate bby almost 80 per eent since the 90s, thanks to data-driven policing,” says Muggah. "This shows ‘that although we have a challenging situation, there ae innovativewaysto bring t down. Wejust ‘need to use compelling tools.” MV igarape.org.br DEADLY DATA / INFOPORN / START / 049044 / START / ELECTRIC WING / WTE Nasa wind tunnels aro rut backed. sothe wings bina {ested en the back rusk wineD ‘TiRED EXPIRED 1 Kermode end Mave { rative Cinema Dash 1 ‘click 5 Leaving the house Nemawashi 1 Holaeracy t Coattion Manual rewoots uote tweets { ot real Snowden etstueeA wobbly business plan IN THIS NEW SERIES, INVESTEC PRIVATE BANKING EXPLORES THE PEOPLE BEHIND SOME OF ‘THE UK’S MOST EXTRAORDINARY YOUNG COMPANIES Bompas & Parris no ordinary catering outfit. Varlously described as archi tectural foodsmiths, jellymongers end eulinographers, cofounder am Bompss puts ithest: “What we try to dois give people incredible experiences related to theireveryday ives, butprimesiy linked ‘to what's onthe end of ther fork’ ‘Alongwithchihoodriend HarryParr, Borpas (below has cooked steaks over lava, created an intoxicating gin and ‘onic fog, floaded the roof of London's Selfridges to make @ boating lake ‘and built 8 church organ that actively changes your senseof taste asit plays, Formulated some eight years ago, the business had humble beginnings, "we wanted todo something really fun on the weekend,” says Bompas, 3 *Sowe thought we'd get sta seling JellyatLondon's Borough Market.twase hot summerandalotofthe food seemes rather stodgy, We thought we could do something delightful and wobbly” The stall fell through, so they began experimenting -Parratrained architect, found he could make moulds for jelly from 3D-printed building models. “within a month of us starting with the lies an article had been written saying wecauldmakether inany shape ‘andany size” says Bompas. "Someone called usupand asked{ferajelythesize ‘and shape of Warwick Castle ~ which was impossible. By the time they were offthe phone wehad agreed weld make 2 12-course, 4,000-calarie Victorian breekfest. We had toleernhow to cook” With that, Bompas & Parr began its ‘transformation trom extravagant jelly- ‘ound makers toWily Wonka-stye designers, inGoress But although the projects span New few. York, London and Dubai its founders [raed have sways favoured fun over formality terest. "wove never really had @ business 2.Avorororl aon but woveatwayehadulkldreams?” Chace 8% save Bompes. “The code we lve by is gibt drawn trom Wllom Blake: The road of fos, orcas leads othe palace of wisdom: Siege S0 in anything that we do ~ design, S:lussent yniforms, food the whole lot - we tke {ae @ 25 toreallyqushboundaries, andhopetuly, Seba along the way weleam something” ‘CELEBRATING FEARLESS FOUNDERS. Inparoetsipninour Visinvesteccouk/ rs woscaktowres prvatebantingar LI) entry FCC UEL Se aCe fo) ic) WIE pase) Cee ero MIGER) —. BAY. ae Seen ae eed ee eee aes es poeoesrentaas Cr mang ROT eC |RATED & REVIEWED / EDITED BY JEREMY WHITE / 047 Focus erouP PHASE ONEALPA ACSERIES The A-series combines ALPAS intograted lances wath Phaee One's Benchmark digital backs. Avaable a8 SOMP, 6OMP ‘and B0MP madels, al three are fted witha 35mm Rogenstack Atpar lone as standara. Anulea-wide 23mm anda forbraedening or narrowing your photographic horizons From €96,000 phaseone.com FETISH ‘The A250 (show ‘oriPedtoheln you ‘setup your shotracers Saree poetry prercerrarees efor Pei preereey pereeer pare eerBOWERS & WILKINST7 WIRELESS Thetretporabie —ofpassive radiators Bluetooth model _tobeet up thebass. Wikins weighs wihhighlevels cinta arwat Deere sony sns-x9 eer ee ee Dayne the Wied eee Offeringanest sound. 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For such ample, erably £300 bowers- cary veut compact doves, ssitedbyabrace wikiscouk stilneede plug the soundis STOTT cree Weareat f2ckes tough) autetendng. wth Ceo How weTesreD utlargeenough lots of detail 9/10 Speakers 2x 3emfulrange iver: 2xpassve bass radiators Battery {ion Power autput 24H Todalivertuleame £399 aonvea.uie ‘Sound qualityis ee poremount th ine 688112 Ser Wea kg Inputfourpte snout mire USB eepeater ee Spwonere 2 ulrang cre, ‘Re exredout Suwon power uta Se Sector Dartery oF nwa os ‘the performance ofawide range fot musie fom ‘ecoustc tole and Jazz to power-neavy rockand dance ‘racks, 26 ells ‘some ambient| flectronica, We leo ‘checked for eet ‘The honeycomb Mero Mate helps dampen ‘conveniones, build abinet rations which improves sound ‘qualityand style. POET PANDORETTA, Wireless wonders WIRED puts Bluetooth speakers to the test, both at home and on the road ifyowcan place ‘inthe mide pposed to up against e wall the impressive tight sound rom the luminiuen ana bakPandorenais £8 360" marvel.The Underside has a lug for an aePort Express Wi-Fiunt, plus ore digital land two analogue DALIKUBIK ONE Iemighthavethe mado roma single though there's Poa, gare meme, sues ‘sound system. ‘subwoofer output —_—was effortlessly ——_ 2 Ws solidly built, soyoucen get clear. 8/10. £799 10kg Speakers ix 2 with the base abitmore grunt, dalikubik.com eeceneneepanels compen ambinnt noise JOHANSON DESIGN MOON Johan Lindstén's grev.anthrecte sound-absorbing —andottwite, ‘walls feature plus an adaitonal pattornsderived 4B coloureit from lunar craters bought with @ shepedbythe Europostfate impact of meteorites upper The foam- fasterckis and backed, ecyelod comets. 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Hear CECE Se Cee ce teat startups and discover the future of commerce ee eos |WIRED risks a nasty chill to test the latest insulated jackets ARCTTERYX ARGUS JACKET FEATURINGPOLARTEC ALPHA Doepitfeoing oraretne= ile te the back =the agus offers wf warmth without Bulk Perfect ) oracles | wilh where youneed fullrangaot superb comfort movement.the _bedy-hugging ft thin Potartee and atash pockets Bipha insulation far convenience, isextremely ‘end theres mare Dresthableand —tathisjacket ‘rie quickly while thanit ekinny the nylon ot proportions shower te ‘suggest. 8/10 Surprisingly, £120 arcteryxcom thigjacket was ————— ‘heheavieston Insulation 499/m += Climber Amanda Putt at“Teo shart to Menton” (6) at Erdge Groon Rocks, East Sussex, shares hor test at 2859, Polartec Aisha technicl-ecket requirements: Areethebllty: “Climbing Isnt a gente sctvty"2 / Mavement range But combine the Weight S853, "You cant climb #youtes restricted” 3 / Looks: “kneeds to lokal especialy when nt up 8 mountain THE NORTH FACE THERMOBALL JACKET {SULATED BY PRINALOFT ‘This undeniably ineulation. butthe ceame writs ee got ‘eccomplished ‘Thetightpuffs—_docreate cold biteity. 8 not mid-layerjacket trap the heat, bridges more than quite as cosy 26 wesagoadal- especialy around theatherjackets. the aieterys but founderinthe the ermeand tte sleothe least iti lightar end ‘coldest, deenite where material attractive design packs down into hevingminis|—_aubles-up. ‘on show. ooking tho chest pocket. ‘mare high stroot Itwortt handle than Himatey much bevond a ‘and although he light shower, but Jacket packs down theripstop shell into pocket, dries quickly that roomy, heat= MISISUneHERecenrrinverin ond malmaine twaping fk oes HOOUYFEATURINGPRIMALOFreoLo —broathablty. {cl bulky, despite eee eee 8/0 e180, being extremely Thinenaughta itsonn. snot eubleckalemond light 6/10 £180 eworn beneath overstuttedand thenorthfsceca.ke bulkier jecket, the Primaloft | = the LTHvbd | Gold srowides mulation 405/ Insulation 339/m* ffs plontyof admirable warmth, m# Primal Gold Weight 2305 protectionen but WIRED's poor’ Weight 3709ISAORA treat its How WETESTED [Armed withthe Seek ‘Thermal camera and 1 Sony Xperiaz2 ‘smartphone, WIRED ually ely ICEBAR ficebarondon ISAORA MICROLIGHTIR DOWN com). ftrtan minute WITH CELLIANTTHERMODOWN INSULATION ‘2cclimatising injust ——— ee __ feanirt= the leEBAR Desotenaving the coelepetsaiong though desote Tckeptataconstant leastamountot — thestitehing.in boing downlad ee ineulelonandthe everydeyuse i but even wth ka ch ochre (08 lightestweott, wastherottest —femherinht ould, [W thermatplceures atthe ISRORKS Good: ectettomeer——_edoeent pack begining ofthe text nd lockigjecket —forlongperiods—_verysmal 6/10 attertourminutes To ferormedwell —andtlacked $225 Tavor.com jhe consitent Inthe cold test breathabity WIRED cooled athoughthere lsveasauringly Inaultion 279/m own forfour minutes wore noeeabie —watervesistant, Welght 2249 batweenwesring the mi-layer jackets, each Bossting hi-tech high- MAPPED: ESCAPING HEAT ‘The Se0k Thermal is simple plugin therm smartphones. 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Ceres Cerca peed Picurred Pree The signature nut- pea eer enero air Pry Saeed rd oneMODERN MECCANO / TINY TECH / GEAR / 057 LOUD HALE RICHARD CLARKSON TINY CLOUD Thiet tuty remote-contralieg ight with musie- hilo ie RESpUND anda Bluetooth aS Sandy itcames to isolate nanotaen a iowa eqn comtngtorpa taht socte wl nance booed pore pint steno orstondrd USB substances such From 8480 nchard seoneenitean Giateonzom secret steele — Breet Mm d ive S dovcen ana deve net secompenving 0 ovmeurron Diminutive technology iaayatedied that's big on specification ‘volume, treble and INTEL CURIE as racy rm Tislowpover —tocennactad longue SOA o Wolo Fen 81400 rrotlewse jaws. Orbenby — fashmemory and ‘eroundcom Suiderangoct GE~Reorteinethe buton also Stuatlocsch ——now-tandatd sipe hits om tose ten —tmatdavowerey cinerea nn rain 20x finewtaciers — Globeotoserane, 08 Sbeiteleon ‘accelerometer WONDERCUBE ring 2 mere roi, rugged ‘ABS hey fb is billed as tho words smallest nya Shosheringe __tofuntionin switching and firi-onemodie battery ports 22MPSony Exmor myriad scenarios, extreme low ‘companion The micro-S0 slat for MARSHALL _ cNasconsorinte itcannanae light oncitivy Indlegoge-funded freeing up etorage ELECTRONICS 4 6mn-wis ty-on-the-wall —_areincluded as evicsatferseight space ta abul-n CVSOO-MB-2 vissocameraie documentaries to standerd, andthe henaytoolsfer—LEDtarch.The omeanteat- we sports. gital feed scutput via ‘smartghane users, 203 hub needs no fsneciall when “fog removal, an HOSOI por fromUSBayncing extracebles duet ‘wecamcorcer —_pixalcorrecton, The cemerais also (teres choo ot sn intersted inquestionisa noise reduction, _comnpatibe with Apple Lightning thermoplastic heswyduty,H autoday/night’™ © dazen Marchal fandmicroUS8——_USBcord. From broadeast-ready Ho lenses. From fdaptor|toquck $49 thewondor ‘mage. Teiored 18599 ledracke com chargecviaa9V cub‘anFrancisco's technology scene andits {golf courses are inexorably entwined, Fordecedes company executives have takentime onthe finkstorelax, network, hash out deals and seek advice. (On April 27, 2015, the two worlds became closer still as Swiss Haute Horlogerie brand Audemars Piguet hosted its fourth International Golf Invitational at Half Moon Bay Got Links. Following the competition - which saw ‘Audemars Piguet iients play alongside ‘golf champions of the past, present fend future ~a debate session was held to discuss the interplay between galt, technology and business. Chairedby MarcRolfing, golf analyst ‘end commentator thepanel comprised Frangols-Henry Sonnahmias, CEO of ‘Audemars Piguot; Patrick Rahmo, ‘cofounder and CEO of golt-dedicated ‘social platform All Square Gol:andlan Poulter, owner ofthe clothing line MP Design and golfer extraordinaire Early inthe discussion, Bemnahmias suggested that his background in {golf ~ himself a former pro ~ led to his euccese in the fashion busingss, area lotof things Ivelearned through golf and with golf that are helping me with the way run the bust ness today," he says. "The first thing is never alve up. Ifyou make @ boaey ‘or double bogey, it's net over Ancther thing isto see it first before you doit Yyouhavetobe ableto see exactly where you want to go to be able to doit” For Poulter technology ~ specially ‘social media ~ has chenged his rela- tionship with golf and his business, lave interacting withthe fans. For me to each a diverse group of people Business and bunkers IN APRIL, AUDEMARS PIGUET COMBINED GOLF, TECHNOLOGY AND BUSINESS AT ITS FOURTH INTERNATIONAL GOLF INVITATIONAL, allover the world = 8 million people ~ if think about that it's erazy"he says. "More importantly ! think i's brand-bullding ~ people know who lam, tm very honest. and asa whole ithelos my business” Patrick Rahme has actully bul @ social networking platform for ge. "We eee our platform as an extension ofthe clubhouse, connecting golfers before their round and allowing them to share thelr experiences afterwards," he explains Whether you network an the green or anline, be sure ta cheok out mere fram the debate at wired.co.uk/promatians/apgottWORN ON THE WRISTS OF CHAMPIONS (OFFSHORE 42MM CHRONOGRAPH ctronogpn aap ‘andaacande at TRabiock Wetrpraot at ‘TOURBILLON CONCEPT GMT Thishandereurs erates ancpon taurblon fetes were la tite GMT‘uncin ose stop andcormie Tranenesime zone, pustpece completes + wie tienimease thee med ose WaTcH THE BIRDIE The Audemars Piguet © seven members of the a Ian Pour. the ge tha ite Miguel Angel Ameénez 2000pen miner ‘TOURBILLON CHRONOGRAPH ThwbheTouriton witb eee eee bcked Abwerutberbrocdet_today's pace of change is pee acu ene Bee Naas Pan) eee Bee et eee en eae ec EOC RCC CeCe tecture ae eee Reet Ree ue a ea Pec ete] nena acesBRAIN FOOD & PROVOCATIONS / EDITED BY JOAO MEDEIROS / 061 rh Esa eA . SAMUEL GREENGARD Data oversupply is unplugging our brains watched the food brown, felt when | yaaa about what'sbeneficialand whatisn't Cour stomachs are full or tuned into 0 good. Amid all the confusion, we our breathing or fatigue level and | @M®™9 | throw up ourhans and give up. used these asa guide for exercise = Sometimes, the solution also ‘The irony? We're not necessarily bbecomesanew problem. Rangers and better runners, drivers, sailors and rescue teams report thatthe number chefs - and, at an aggregate level, ‘we're certainly not any fiter or health- {er than our grandparents. Infact, all of people heading into the wilderness with inadequate equipment, food and supplies has steadily risen since the Samuel Greengora igo business and technology wet. evidence points to the contrary. | Howrcte Tho | introduction of the mobile phone, Increasingly, we depend on data | internet of Things | When people get into trouble, they points instead of senses and percep- | (Them Press) | simply eal for help ~ifthe phone can tions to define what is going on srab signal, Some have aso posited ‘around, among an inside us. Within that we worry less about diet and this framework, a greater number of overall wellness because we believe here's a paradox associated with datapointsoften translates into alack that technology will somehow save technology: the more connected we of knowledge and greater contusion us. Diabetes or high blood pressure? set, thelessintouch withthe physical The evidenee is everywhere. We ere’s apill for that. Clogged artery ‘world we become.For better or worse now wade through food-ingredient orbad organ? There's procedure for ‘and it can sometimes be both -tech- _liststhat require an advanced chemis- that, Soon, we'll have 3D-printed nology adds an abstraction layer try degree tounderstand. This makes ‘organs toreplace the no-longer-fune between the natural world and aper- it much easier for companies and tioning natural organ. son. The Polynesians and Vikings marketers to feed off the confusion ‘The ultimate question is whether sailed across entire oceans in small and coneoet products, slogans and trillions ofconnected devices that ean boats without GPSormaps.Now, mast terms that sound great but don't peer into every nook and cranny and people can't read a map and many deliver nutritional value. Similarly, see between the spaces that are have trouble following road signs. the overload of data - particularly invisible to the human eye ~ will Somepeopleeventurnthewrongway research about health and wellness actually ereate greater insight and downa one-way street ordrive offa spawns ever-growing confusion, knowledge or further disassociate cliff simply because the navigation system told them todo.so ‘The more data we attempt to assimilate, the deeper we wade into this abyss. Activity trackers tell us when we have hit our daily activity and calorie goals, timers and auto mated cooking systems alert us when ‘our food is done and computers do ‘our calculations - and increasingly our thinking - for us. Every step, spoonful and click leads us down a distinecly different path then if we Jnumans from their planet. Atacertain point, when inereasingly smart devices and machines are assigned tasks that humans handle, we are at risk of losing knowledge about the ‘most basic things: how to grow food, hhow to travel from Ato B, and hove to build shelter and keep ourselves warm. As Tongas we have machines, ‘we're fine. But if they go away, it could be the start of along, cold winter.JONATHON KEATS Take animal testing from the lab... to your pet dog he fountain of youthis going tothe dogs. At least that’s true in Seattle, where biogerontologists Matt Kaeberlein and Daniel Fromislow at the University of Washington have asked local dog owners to lend their pets totest an experimental anti-age ing drug. More than 1,000 pooches were offered and 32 were chosen for the study, set tobegin this spring. The drug they'llbe taking, rapamy- cin, wasn't originally intended to extend canine longevity ~ it’s often used as an immunosuppressant, typically prescribed to people after an organ transplant. But rapamycin also blocks a gene called mTOR, which causes cells to age and break down more rapidly. Several years ‘ago, when scientists fed rapamycinto mice, they found that the rodents lived about ten per cent longer than control groups. That evoked visions of human retireessipping rapamycin nilkshakes, an idea drug companies would already be fast-tracking If rapamyein were still protected Intellectual property. But it is off patent, taking huge profits off the ‘able. Callin the K9 squad! Millions of dog owners - including Kaeberlein and Promislow, who own a German shepherd, akeeshond, a Weimaraner and a chow mix between them, although none of themare eligible for the study ~ are eager to give their pets an extra few years, Since most hhuman masters can administer meds and manage some daily monitoring, researchers ean crowdsource alot of ‘thedata collection. Furthermore, the dog lifespan is so short (awww) that they can provide relatively rapid returns on research, That's a juicy bone for dogs and ‘their best friends, but what's realy at stake isnothing less than a revolution in drug testing. Kaeberlein and Promislowhave effectively unleashed a practical way to research new human uses for out-of-patent drugs. Pets can provide a cheap alternative to pricey and chaney human clinical tests, key when you're dealing witha drug that might not be especially profitableinthe first place. It’s easy to extend the idea beyond rapamycin. Testing experimental «drugs on pets is a potential new tem. plate for human medical research: such experiments would be less expensive than testing drugs on lab animals but still statistically valid, since the greater number of test subjects would override the quirks of home-style observation, And dogs are genetically diverse, another plus, Itwould also be more humane, since dogs are more froliesome at home than ina kennel, Making drug studies ‘more affordable would allow pharma ceutical companiesto profit from old or unpatentable drugs. Researchers could test other potential anti-ageing chemicals on dogs with the hope that they could one day invigorate people, And researchers could enlist pets ‘twinvestigate more targeted benefits of rapamycin as a treatment for Jonathon Keats ieeUs WiRED specific human ailments. The drug ‘can reverse cardiomyopathy in mice; as a step toward helping people, Doberman pinschers -a breed that’s naturally susceptible to a version of the disease - could serve as guinea pigs, although a study like this might require more assistance from a vet, as the average pet owner won't have the kit to administer a slate of complex cardiovascular tests.) Dogs have other opportunities to give old drugs new tricks: growing evidence suggests that the out-of patent diabetes medicine metformin may have unexpected benefits for cancer patients, For example, dia: betic men on metformin are less likely to die of prostate cancer than those taking other diabetes drugs. ‘Those studies are retrospective, meaning that they analyse pre-exist ing data. A metformin study on golden retrievers -a breed prone to cancer ~ could provide clinical data crucial to future human prescription, Kaeberleinand Promislow are wary about treating people's pet dogs as labrats. Bothinsist that their motiva tion isto improve dogs’ lives; human benefits come second. Their respect for Fido’s wellbeing is laudable, but that’s nothing a clinical review board can’t handle. What would be truly irresponsible would be to lose the chance to help people. Dogs share our lives. They live in the same environments as we do and they're exposed tomany ofthe factors ‘that most affect our health from bad food to second-hand smoke. Testing drugsonthem isa realistic way to try out pharmaceuticals that might “otherwise get ignored. After all,ifour dogs start living forever, we're going toneed tobe around to walk them,Alex Stephany alexmstephany ‘SED of JuatPane The Business of Sharing [Palgrave Macmillan) Clive Thompson ‘rit for US WIRED ana Smarter Than You Think How Technoloey Ia Changing Our nds for the Botter (witiam Coins) hen it comes to pinning down new terms in tech, the Oxford English Dietionary (OED) movesat slacial speed compared to Wikipedia. But once the OED casts its judgment, people listen, This quarter, the OED finally released its definition of the sharing economy”: “(n.): an ‘economie system in whieh assets or ‘services are shared hetween private individuals, eitherforfree orfora fee, ‘typically by means of the internet” However, arising chorus of erties, icluding the Harvard Business Review, has queried the focus on sharing”.For them, itis rather about providing access via a simple rental model. At least the rental model of Airbnb involves people “sharing” access to the same assets, But the “sharing” economy also covers the sale of goods, through sites such as ‘eBayand Etsy. Here, “sharing” carries little ofits usual sense of joint, often ‘equal, use or ovmership. ‘Other crities such as John Harvey, a researcher at the University of Nottingham, go further. He believes the term is not just misleading but downright dangerous: an attempt to puta moral gloss on businesses that areasunsentimental as any other. The meaning of sharing, says Harvey, should be “wrestled back from the jaws of those using it to profiteer”. ‘Other terms - the collaborative economy, the peer economy ~ have ‘been suggested. But the genie is out ‘of the bottle, Like acompany with an avikward name that is far down the CLIVE THOMPSON Boredom is interesting ALEX STEPHANY Let’s own that phrase ‘the sharing economy’ road of brand awareness, the sharing ‘economy may have to make do with an imperfect name. Even if a “rebrand! were possible, new names could fracture a growing movement ‘of people who have no problem with the term, and who are building some- ‘thing that is ~ for the most part ~ a social and economic good ‘But nor isthe term devoid of merit ‘While ownership may not be shared, the sharing economy is reducing our need to own assets by giving usaccess to other people’s. A study from UC Berkeley found that the average shared ear takes between nine and 13 ccarsoffthe road. Now that wecan also Uber, we will soon need fewer Chekhov's 1897 play Uncle Vanya, has a complaint, “I'm dying of boredom. {don't know what to do" Of course, today Yelena would pull out her phone and find BuzzFeed or Twitter or Clash of Clans. If you have a planet's worth of entertainment in your pocket, it’s easy tostave off ennui ‘Unless it turns out ennui is good for ‘us. What ifboredom is meaningfuland propels usto deeper thoughtfulness or creativity? That's the suggestion of ‘tworecent studies. Inone, researchers asked subjects to do something boring, ‘underused ears that, according tothe AG, are parked for 96.5 per cent of their lives. Allowing us to make more ficient use of shared assets will help to deleverage the global economy since assets lke cars are often bought on finance. The capital will be used elsewhere, creating employment ~ such as among the million-plus ‘micro-entrepreneurs with Etsy store. Hy 2025, aceountaney giant PwC expects the sharing economy to be ‘worth $335 billion (€225bn), That’s small in macro terms, but its impact ill be felt chiefly inthe social capital it ereates. Countless new relation- ships are formed every day via platforms that enable people to get goods and services from each other. ‘More than 15 million people have shared homes on Airbnb. Even more remarkably, BlaBlaGar transports more than two million people each ‘month using the excess capacity in people's cars: twice the number who ‘travel by Eurostar. ‘The sharing economy is an odd term, but then it is an odd economy whose chief impact willbe fel. like copyingout numbers froma phone ‘book, and then take tests of creative thinking, such as devising uses for a pair of ups. Theresult? Bored subjects ‘came up with more ideas than anon- bored eontrol group, and their ideas ‘were often more ereative, Ina second study, subjects who took an “associa~ tive thought” word test eame up \with more answers when they'd been forced to watch ascreensaver. Boredom might spark creativity Decause a restless mind hungers for stimulation, "Boredom becomes a seeking state,” says Texas A&M University psychologist Heather Leneh. "What you're doing now is not064 / IDEAS BANK / KEEP IT UNREAL satisfying. So you're seeking, you're | TIM WEBBER engaged.” bored mind moves into a “daydreaming” state, says Sandi Mann, the psychologist at the University of Central Lancashire who ran the test withthe cups. Parents say ‘that kids with “nothing to do” will eventually invent some weird, fun game - with a box, a light switeh, ‘whatever. Philosophers have intuited this for centuries; Kierkegaard deseribed boredom as a prequel to ‘creation: “The gods were bored: there- - forethey created humanbeings.” ‘The problems that these days we don't wrestle with these slow ‘moments - we eliminate them. “We try to extinguish every moment of boredom with mobiledevices,” Mann Tim webs says Thismightreieeustemporar | 72222 iy batitshats down deeper thinking. | SONSese Noodling on your phone is “like | Fovecrte eatingjunk food" she claims wwinens Sohhere's an idea: instead of fleeing boredom, lean into it. Sometimes, anyway. Mann has found she gets ‘some of her best thinking done when she's commuting by car and can’t self-distract with her phone, When novelists tak about using Freedom, ‘the software that shuts down one’s internet connection, they often say it's to avoid distraction, But I suspect it’s also about enforcing a level of useful, productive monotony. ‘There is also bad boredom. The ‘200d type motivates you to see what cancomeofit;“fructifying boredom’, as the philosopher Bertrand Russell called it. The bad type, in contrast, Uiresyou, makes you eel ike you can’t bbe bothered to do anything. (thas a ‘name, too: lethargic boredom.) ‘Our modern task, then, is learning todistinguish the useful dullness from ‘te stultifying type. Boredom, it tums ‘out may be super-interesting ur virtual and real worlds are colliding. It's something ‘that our favourite harbinger of digital dystopia, Charlie Brooker, predicted acouple of years ago with his ominous Black Mirror tale ‘of Waldo: the interactive bear that, despite being a cartoon, manages to disrupt polities on aglobal seal But real-time interactive CG creatures suchas Waldo don'tjust exist in fictional stories. For some time, people have been creating thistype of character for brand campaigns, with GPICO's walking, talking CG geckoa case in point ~ it was even “inter- viewed" by Chelsea Clinton for NBG. And when Michael Jackson can come ‘back from the dead as a hologram for Billboard Music Awarés performance, it’sclear that not only brands commer- cially benefit from visceral renderings ofcharactersdreamt-upincomputers. ‘The merging of computer-born effects into our physical real world is fan area about which artists such as Chris Milk and Marshmallow Laser Feast are rightly curious. And it’s becoming clear a lot of artistic potentialean be gained from exploring the synthesis frealand digital spaces. Perhaps the most obvious example of computerised characters escaping theconfines of theirscreenstointersect with our real lives lies in the virtual reality (VR) renaissance (see feature ‘on p120). I we thought a gecko being interviewed in real time was impressive, VR exponentially elevates real and virtual interaction. vRssecondcoming seemed tobegin ‘when Oculus Rifthecameahousehold name during the 2014 Consumer Electronics Show. Inthe short period sinee, it has generated unparalleled excitement. Similarly, its potential as ‘agaming artistic, marketing, warfare and communications mediumis being thoroughly interrogated by a wide variety of people, businesses and Interests. With Oculus hiring Pixar Virtual vs augmented: rival realities square up artists and launching Story Studio, a production unit, we received concrete ‘evidencetthat VR illlbeginto seep into the filmindustry. Withsuch frenzy of activity across sectors, mass adoption of VR seems inevitable. But the relatively quiet rise of glasses-based augmented reality (AR) - whereby ‘wearable technology inserts digital imagery into our surroundings ~ will arguably have even more impact AR will also jumble up our real and digital spheres, but in an even more ‘convincing way than VR. Why? Because ‘with AR youstay nthe real world. ‘When Google decided tostop selling its original Google Glass, it wasa sure sign that AR had already developed ‘well beyond its initial humble aims. Even Microsoft, withitsnewHoloLens ‘goggles that blend 3D virtual worlds ‘with our own, has managed to leapfrog the glasshole” accessory. Then there's the tantalisingly enigmatie MagicLeap, Which -ifrumours are to be believed ~promisesall sortsof ARexperiences, Soit’sclear there's afused futurejust around the corner, one where we'l be abbleto walk down the road and interact ‘with metaphysical entities. But how ‘willthisprogress inthe blurring ofthe realand virtualaffect society? Howean ‘we function without a shared reality? ‘We don’t know but we ean say it’s another step in the Al march towards merging man and machine. But that’s prophecy best left to Charlie Brooker.ola lonlalel seh me-1iRe Lt fa Rede tea Ca moa Ee Pema eer) MAKE HUMAN THERE’S NO TIME LIKE THE PRESENT TO SHAPE THE FUTURE. NOKIA AND WIRED took the maketechhuman conversation to Sugata Mitra, Professor of Educational Technology, Newcastle University in the UK. Mitra is best known for his SOLE (Self-Organized Learning Environments) experiments in India, which proved that kids will teach themselves—and each other—i only given access to computers, Mitra has since started School in the Cloud, en online learning platform that puts Mitr's theory into global practice ‘Our minds are aur greatest strength and our gravest danger.” says Mitra. “We need to understand the mind, the brain and consciousness. We need to find out not just how we learn, bout why we learn, In that lies our purpose.aN eReader eye ue gee eee ce cee ere NM een ed ale kr ae ee benefit from a discussion, open to everyone, a Uateveeo(o tess eM ON M=Tes ile) 0) Macy Rottot Piao emetic clans ee ye ones ce ae . eee or not? s enabled by ae ect Aer NOKIACarre cere es STR ae as (j Caer} PD ae) aT i> ha Rb pats ty ooo ered Pe Pee (20,0200 ee eee |DROP IN ANY TIME Sd Ce Coa cs Se ee perce te rs peer eae aE) Pe ea areal ee eee ery er ey ee meee eet a Ca ee eee eee ee et ee re cer ee Not extreme oy ee ees se ee er ete ee rea) eg mers et mm) aera Coes ee es Se Seer meer nme eer ts Sree rattis en open inhis sleep. poy ocuueeee tore Penein Ser ee Le eT poet) cones er Peron Tee a eT roe or a rete) Perera) Srey ering Peers Coming throush Sophia Epstein Serre Pre Soe poorerDanvers isaboutto go intergeacti. in 2018, she wil become the fist femaleheroto headline Marvel ‘movie, Captain Marvel But nthe hee become a lightning rod for fans clamouring for mare diversity in comics. Danvers edited in 1968, ‘upparting the ‘origina (mle) (Captain Marvel Afterastint fae Me, Marvel Danvers ook on the deceased captain's mantle writer Kelly Sue DeConniee a, fans calling themselves ‘the Carol Corns nave allied “weknew something, important was ‘bout to happen” says Marvel comic-book editor ‘Sana Amanat. Initia anger towards Danvore™ promotion was ‘uickly drowned cout by positivity. “The conventions wore incredible men dreseeson the new Captain Marvelmadeue reali that this was bigger than ‘the comic series” “This enthuslem inspired Captain Marveland the Carot Corns out ‘June 9,a min ‘series co-written by Deconrickand KellyThompson, The comic ie part cof MarveFe Secret Wars event, a toreshape mutters. Even bigger is the part the Caro! ‘corps are playing in improving PUTTING THE HER IN HERO MARVEL'S NEW FEMALE LEAD IS ON AMISSION In comic culture “Th progress." says ‘Amanat, “but ‘the real progress happens when ehave a balance the main steye - ‘angina one bate fan eyelash. That vkhen we'lbe victorious: Matt Kamen Denver. Ton arty [Sapte Marvel ana tha Car Corse eee teven Spielberg's Jurassic Park isn’t just a monster-movie classic, it marked @ huge leap in visual effects on ts 1983 release, “That film was a step forward that P'mnot sure we've seen beforeor since" says Jurassic World director Colin Trevorrow. But forthe franchise's fourth instalment, the erew wanted to push the visualsto even greater height Jurassic World picks up 22 years after the original, with the park reopened by the Masrani Global corporation. With guestsbored of Trex and velociraptors, the parks nove filled with previously unseen species, such as mesosaurus ~and a new, genetically modified dinosaur, Indominus rex. To create the creatures the crew turned tothe Oscar ‘winning eam behind the original lm: animatronic Studios ~and Industrial Light and Magic (LM). In addition to custom-built animatronies and CGI, the film uses techniques new to the series: motion-captured coin Trevorrow Yelociraptorsand digitally witha prosthetic enhanced prosthetics. ‘Jurassic World “Legacy built us fully velocirapter textured maquettes, over which ILM would layer skin and eyes," says Trevorrow, 38. “The effect is Fam extraordinary:humans are touching and acting off MB them, but thereis an ability for the skinto breathe [i and eyes tomove ina way that animatronics can't But despite the progress inl techniques since 1998, certain scenes werestill done usingold-fash ioned, hand-built animatronics, “There is ascene here [actors] ChrisPratt and Bryee Dallas Howard come aeross adying apstosaurus," says Trevorrow, “We had a team of puppeteers using every tiny motor inthisrobot’sface, They drew a beautiful performance out ofthe aetors - we couldn't have done it with @ computer.” But ultimately, he says, the CGI vs practical effects debate is meaningless. “Ifyou stop thinking about the fact these are visual effects or robots then we've won.” OF-W Jurassic World is released on June 12To hatch a predator HOW DIRECTOR COLIN TREVORROW EMBRACED OLD~ JURASSIC WORLD , » surassic PARK i (200) surassic WoRLo (018),ALL ACCESS 2 SONS FROM A $40BN PHENO? 24 ISSUES OF : WIRED IN PRINT | % AND DIGITAL = FOR ONLY £48 WIRED.CO.UK/SUBS/GWR14454 0844 848 5202 REF: CWR14454nae See) Ror no ene ete ae Pens eres etd ‘million of them in 2014. From the opening serve, every move at the J Pree toe etre eterts es Ee mss ceeat ed im (=) d OND “ies Senn cea ie brrifiaeieieiraetierernunriniairerrinyan (Peery re mene Ce ue uae oy ESN erTC CEN Ci Sica amen ieee tar ir inthe ME ere ae ce enc eee See ue ee ase © poles Ceca ety creety ee Poereeeriied coed Peg iar at ot Pore PT eT ee er) ees Pest Ta ae me) Cae ce Ra een a eer ren it Cee ety ct ee eee me es cr er eee rk ate] oe ae ee ear er ee et ety Ce ee ee ee eee ety cr corre aes ee ee eee eT Pe ery Sere ee ar ee err en) Peer eee neta ne eee me cy ener err ety rere) Cee eres ered Peet Cee ete eer eet computer con. ey eet ees pee. enna)IGHTING / ROBOT MATCHMAKERS wn then driven by high-frequency elements instead, or peaks of volume.” e 4 humidity average temperatireand average wind sped, forerample, and se ee eee [a \Y-1 9) isi ane errsereenten acne reer ene eee et eae eee eet et b data Peter ieee erect Pee Perret +) Eeaneeter mt sentra eee mE CC) aC Bicone em TUT ar acidSWIPE FATIGUE? LET TINDERBOX CHOOSE FOR YOUCe ene a ee ene ge eee De tee ne eae a) ee ac ete eke casos ‘We're doing everything we can to secure it for them, and to give them the chance Pee eee ee ame Poe neem eae ems ‘Survival internationals the global movement for tribal peoples’ rights. We depend on you. ‘We need your money, energy and enthusiasm to help us fight one of the most urgent and eee ee tans ave ost ee ary ere Dee)Paul Fig: oyou'rea Hollywood film executive who wants to reboot a beloved 80s movie franchise: who you gonna call? Paul Feig. The writer director has built a reputation for smashing gender stereotypes with box office hits such as 2011's Bridesmaids and 2013's The Heat. Nowonder Sony picked him to helm next year'sall-female Ghostbusters reboot. “love working with funny women,” says Los Angeles-based Feig, 52. Ahead of his new film, the secret-service comedy Spy, Feig talked to WIRED about CIA gadgets, his Yahoo! series and why he ain't afraid ofno franchise ghosts. OF-W ‘WIRED: Spy isn’t so much a parody asafunny takeon the genre. Do you thinkit is making a comeback? Paul Feig: Id always wanted to make y movie. Tl tell you hone [think it’s coming back: when Sky didso well think abunch of usright at ‘that moment werelik e got to make our spy movie,” ‘There'sanodto thegenre'sobsession with gadgets, but most of the CIA technology in the film isbelievable. Twas trying tobe very accurate and ot these two people in from the CIA mike, “Can you do this?” And they sad: answer that.” So [had to assume this is technology th would have. 1gotsotired ofthe Bond movies ofthe 70s and Bos that got so gadget heavy they became like cartoons. You also knew exactly what the plot was goingto be: this watch savisthroughrope!OK, sohe's goingto get tied up with rope. ‘You've said that you want your films topass the Bechdel test [where a moviemust feature two women who have conversation about something other thanaman}. They alsounderminestereotypes~in Spy, themalesecret agent. Yeah. Idi alot of research on sp ‘sa known fact that women aetually make better spes than men. Alotof > PAUL FEIG BUSTS STEREOTYPES WITH HIS NEXT COMEDY