07/08/2022, 11:27 MA-system Beer Game

Thank you for playing !

In large distribution networks it isn't easy to make supply meet demand.

During this session you may have felt frustrated as other players weren't able to deliver, or ordered too much.

The most important part of this game is to analyse the mechanisms behind those difficulties, and how we can overcome them.

Global results
Cost : throughout the session your supply-chain required €290,665.

Service level : during 14 weeks at least one of the stakeholders had backlog. That's 28% of the session time.

Good point however : the retailer was never out of stock, so your beers were always available for sale.
Variability : the biggest order was sent by the manufacturer on week 5 : 99pcs.

See below an aggregation of your stats.

Stock Orders Cost

1115 pcs €290,665

-498 pcs

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The bullwhip effect

Supply-chains may reach a situation where :
Stakeholders alternate between phases of over-stock and out-of-stock.
These variations increase as we move up the chain from consumer to raw-material suppliers.

Can you identify this phenomenon in the graphs below ?

59 pcs €4,215 230 pcs €49,885 846 pcs €171,680 205 pcs €64,885

Retailer Wholesaler Distributor Manufacturer

-65 pcs -186 pcs -259 pcs

To go further..
In what ways did the structure of the game influence the results ?

How can real supply-chain cope with these issues ?

A few items to help the discussion :

Lead-time Safety stock Price fluctuations & promotions
Batches Industrial flexibility Local optimization
Minimum order quantity (MOQ) Lean manufacturing ERPs
Shipment capacity Forecast accuracy & frequency E-Commerce

Try to play a new game while allowing the communication between players : back to the main page.

https://beergame.masystem.se/game/-N8qU41-jU6xmw3k4nqP/debrief#manufacturer 1/1