Salesforce is a cloud-based software company that provides businesses with tools that help them

find more prospects, close more deals, and provide a higher level of service to their customers ³.
Salesforce is known as the customer company because it makes software designed to help
businesses connect to their customers in a whole new way ¹.

Customer 360, Salesforce's complete suite of products, unites sales, service, marketing, commerce,
and IT teams with a single, shared view of customer information ¹. This allows companies to become
customer companies too. Salesforce helps teams work better together by improving team
communications and productivity ¹. It also connects the dots between marketing and sales by
sending targeted, personalized messages to prospects ¹. Sales Cloud lets everyone on the sales team
see and share all the pertinent customer information ¹. Service Cloud helps support teams deliver
essential surprise-and-delight moments ¹. Tableau analytics sends an automated notice when a
significant or atypical trend or a new service issue is detected ¹. Salesforce Customer 360 unites
teams with a single view of customers ¹.

There are several benefits of using Salesforce. Some of the major benefits include ground-breaking
innovation, ease of use, reliable data security and protection, flexibility and customization ¹.
Salesforce is a metadata platform that provides easy accessibility to its metadata layer ¹. It is
designed to be easy to use for even novice users ¹. Salesforce delivers reliable data security and
protection, ensuring that no sensitive information is lost or compromised ¹. Its flexible and highly
customizable platform allows for broader applicability to a varied range of businesses ¹. Additionally,
Salesforce provides superior customer service features that allow businesses to be responsive to
customers’ concerns ⁶.
Sales Cloud is a fully customizable sales force automation software offered by Salesforce ¹. It is
available in four editions: Starter, Professional, Enterprise, and Unlimited ¹. The Starter edition is
designed for fast start with sales, service, and email outreach tools ¹. The Professional edition is a
complete CRM for any size team ¹. The Enterprise edition is a deeply customizable sales CRM for
businesses ¹. The Unlimited edition is the ultimate platform for growth ¹. Sales Cloud offers features
such as account, contact, lead, and opportunity management; email integration with Gmail or
Outlook; process automation; pipeline and forecast management; and sales insights ¹.