1.

The Problem:
Mobile phone which is now a very useful gadget and very important for everyone
nowadays. People loves to spend their time on this gadget by using many social media
platforms. So I am also a huge fan of Mobile phones. But for me mobile camera is
important and so for that reason I want to buy a phone which has a good camera. Because
the phone which I was using had not a good camera result. So for this particular reason I
had to find a good camera result mobile phone.

Research:
First main issue arrived was that I wanted to buy a phone which can meet my budget
criteria around 40k to 50k. I collected the information first from my friends they have
impressive camera result mobile phones. They tell me that IOS is the best option.
After that I collected the information from YouTube multiple channels which is helpful
to decide what to buy or not according to the price range or specifications.

Solution:
Then according to my friends and internet sources IPhone 7 plus was suitable for my
budget. I bought IPhone 7 plus which solved my camera result problem.

2. Manager should have all information weather it is regarding the firm. Employees or products
etc. Because for managing they must have known what they are supervising. For controlling the
environment and business activities they have to know the methods of work and information
about the product. Manager is very important in decision making processes for decision making
manager should know about the problems may have arrive and so for that “research” about
product is necessary so they can guide further to employees. To find a solution of problem
knowing about problem is necessary and for this knowledge, research is important for managers.

3. Basic research or Pure or Fundamental Research:

Basic research is favorable for generalize form of research. Finding a solution for future
problems. gather data that can be useful for upcoming technological and scientific advancement
and improvement. By observing the phenomena or current situation or patterns. For example:
“Satisfaction leads to loyalty” this phrase is basic research form which is applicable to all type of
products. So for generalize form of information basic research is important and useful.
4. Applied research is different from basic research because it focuses on the specific purpose it
is not generalize. To finding a solution of problem in specific field. It is useful when you have
past data. By using the past researches doing further research to applied in one specific purpose.
For example: ABC company faces problem in demand. Price is one of the factor so many factors
can examine according to the ‘ABC company”. when a business has a certain objective in mind,
applied research is most suited. The organization should have some knowledge or information
about the subject matter of the study it plans to do.

5. The manager who is aware about research may identify what kind of information the
researcher could need while conducting study more quickly. The manager should be aware of the
tasks that researchers are responsible for performing and what knowledge is useful to the
organization.

6. According to my perspective applied research is more important because industries or any

organization want to know the solution for their organizational problem not just generalize form
but more relevant and detailed information is required by organizations. For designing new
product or service applied research is useful because it has also the previous information which
is beneficial for any type of organizations. But without basic research applied research is not
possible. Through basic research the fundamental theory is formed and after the theory firms try
to find more information regarding the previous theories. It is more like gathering information
which is “Basic Research” and detailed information which is “Applied Research”. So both are
equally important and beneficial in their own way.

7. External Research Team:

Scenario 1:
The company faces the issue regarding customer dissatisfaction so they try to find what is the
actual problem. The research team is required. But there are so many reasons which may be the
reason of customer dissatisfaction example: Price, Brand knowledge, Product quality etc. So for
the solution, company hires the external research team so they can extract the main issue from
these complex and multiple problems that what is the core problem of Customer dissatisfaction.
Scenario 2:
ABC company wants to know about the problem of their employee’s bad performance weather it
is dependent in their salaries or bonuses or not and for this outsider is the best option who can
research on the organizations employees. Collect and give detail about every employ and trying
to find a problem affecting the performance so company find the solution for this purpose.
Internal Research:
Scenario 1:
An organization which want to know about the current trends in the market so according to
people like or dislike they can create advertisement for engaging the people and for this, Internal
Research team is useful because they know more about the organization due to the work in this
department. They will research about the consumers purchasing patterns or behavior.
Scenario 2:
ABC company wants to know about what circumstances will attracts the audience towards the
product. Which source of marketing is suitable. So for this Internal Research team do researches
about how people will engage more with the product or what things grab the people attention.
Internal Research team aware about the product past strategies more than the external
researchers.

8. For example: employees ask from (me) manager what is the best option for brand awareness?
Social media marketing or TVC. So by knowing about the social media power as well as the
influence of TVC but for the target market which is “older” or aged people who often don’t use
social media platforms so by the knowing this information and researches I get to know what is
an important step for the organization and will guide the employees further according to the
information. So that research will help me as a manager that TVC is beneficial for the
organization.

9. (A)
Scenario 1: This is due to the fact that the primary goal of the research is to improve
understanding of whether purchase or not to purchase. Generalize form of researches fall in the
category of “Basic Research”.
Scenario 2: It is an Applied Research because the organization hired the professor specifically
for that problem. Targeting Specific purpose or organization fall into the category of “Applied
Research”
Scenario 3: It is basic research because its purpose is to acquire information about how to
recover from a service failure. Generalize form of research fall into the category of "Basic
Research".
(B)
External Researchers have more broad data on different organizations than the internal research
team has, so for this an External Team is hired to do research it will be more helpful for this
reason. Also research conduct from the organization employees itself because they can tell main
reasons more operative and clearly than others.