A B C D E F G H I J K L M N O P Q R

1 Design Brand Price Approved? Guarantee? Rank(1=Best) A? B? Brand 1? Brand 2? 1.19? 1.39? Approved? Guarantee? Rank(1=Best) Preference
2 A 1 1.19 No No 13 1 0 1 0 1 0 0 0 13 6
3 A 2 1.39 No Yes 11 1 0 0 1 0 1 0 1 11 8
4 A 3 1.59 Yes No 17 1 0 0 0 0 0 1 0 17 2
5 B 1 1.39 Yes Yes 2 0 1 1 0 0 1 1 1 2 17
6 B 2 1.59 No No 14 0 1 0 1 0 0 0 0 14 5
7 B 3 1.19 No No 3 0 1 0 0 1 0 0 0 3 16
8 C 1 1.59 No Yes 12 0 0 1 0 0 0 0 1 12 7
9 C 2 1.19 Yes No 7 0 0 0 1 1 0 1 0 7 12
10 C 3 1.39 No No 9 0 0 0 0 0 1 0 0 9 10
11 A 1 1.59 Yes No 18 1 0 1 0 0 0 1 0 18 1
12 A 2 1.19 No Yes 8 1 0 0 1 1 0 0 1 8 11
13 A 3 1.39 No No 15 1 0 0 0 0 1 0 0 15 4
14 B 1 1.19 No No 4 0 1 1 0 1 0 0 0 4 15
15 B 2 1.39 Yes No 6 0 1 0 1 0 1 1 0 6 13
16 B 3 1.59 No Yes 5 0 1 0 0 0 0 0 1 5 14
17 C 1 1.39 No No 10 0 0 1 0 0 1 0 0 10 9
18 C 2 1.59 No No 16 0 0 0 1 0 0 0 0 16 3
19 C 3 1.19 Yes Yes 1 0 0 0 0 1 0 1 1 1 18
20 SUMMARY OUTPUT
21
22 Regression Statistics
23 Multiple R 0.99153625
24 R Square 0.983144135
25 Adjusted R Square 0.968161144
26 Standard Error 0.952579344
27 Observations 18
28
29 ANOVA
30 df SS MS F Significance F
31 Regression 8 476.333333 59.54167 65.61735 4.49E-07
32 Residual 9 8.16666667 0.907407
33 Total 17 484.5
34
35 Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
36 Intercept 4.833333333 0.6350529 7.610915 3.29E-05 3.396744 6.269922791 3.396743875 6.269922791
37 A? -4.5 0.54997194 -8.18224 1.85E-05 -5.74412 -3.255877035 -5.744122965 -3.255877035
38 B? 3.5 0.54997194 6.363961 0.000131 2.255877 4.744122965 2.255877035 4.744122965
39 Brand 1? -1.5 0.54997194 -2.72741 0.023323 -2.74412 -0.255877035 -2.744122965 -0.255877035
40 Brand 2? -2 0.54997194 -3.63655 0.00543 -3.24412 -0.755877035 -3.244122965 -0.755877035
41 1.19? 7.666666667 0.54997194 13.94011 2.13E-07 6.422544 8.910789632 6.422543701 8.910789632
42 1.39? 4.833333333 0.54997194 8.788327 1.04E-05 3.58921 6.077456299 3.589210368 6.077456299
43 Approved? 1.5 0.47628967 3.149344 0.01175 0.422558 2.577442094 0.422557906 2.577442094
44 Guarantee? 4.5 0.47628967 9.448032 5.73E-06 3.422558 5.577442094 3.422557906 5.577442094