ProTrailer Usability Study

3/29/2023

UX Analysis Team
Christine
 Table of Contents

Section 1 Study Details

Section 2 Themes

Section 3 Insights & Recommendations

Study Details
Project Background

We’re creating a movie trailer app to attract and retain customers in the movie
theater’s system. We noticed that our competitors offer dedicated movie apps for
their customers to order movie tickets through, and they have been very
successful. We want to create a product that can compete in the market and
increase customer retention.
Study Details
Research Questions
1. How long does it take for a
user to select a movie?
2. How long does it take for a
user to find a movie trailer?
3. What steps did users take to
find a movie trailer?
4. What can we learn about
users’ experience using the
app?
5. Do users actually share
movies with their friends?
Participants
20 participants
Participants between the ages
of 18-62 who reside rural,
suburbs, and metropolitan
areas. Users go to the movie
theater at least once a month.
Methodology
15 - 30 minutes
United States, remote
Unmoderated usability study
Users were asked to find a
movie trailer and share it with
other test users
Prototype Tested

The low-fidelity app prototype for

ProTrailer was tested and can be viewed
here.
Themes
Paper Wireframes
Before Prototype After Prototype

- Both prototypes allow users to

user Voice Mode to view a movie
trailer through voice or Night
- Movie Trailers allow users to
Mode for people with poor sight
immediately see movie trailers
- Before prototype allows user
to share movie with friends
Link to High-Fidelity Prototype
People want to find a movie quickly

Supporting evidence from the usability study.

● 16 out of 20 total participants said they

could find a movie trailer quickly

● 17 out of 20 total participants expressed

a desire to order movie tickets

“It looks easier to touch the movie poster a

instead of using the search bar.”
— Participant E, movie consumer in Los
Angeles, California
People want to order movie tickets for
themselves
Supporting evidence from the usability study.

● 16 out of 20 total participants said they

wanted the ability to order movie tickets
for themselves

● 17 out of 20 of those participants noted

that they would like an option to not
share it with their friends
a

“"It's annoying that I have to start over if I don't

want to share the movie with my friends".”
— Carly, movie consumer from Batesville,
Arkansas
People want to view movie trailers

Supporting evidence from the usability study.

● 19 out of 20 total participants said they

wanted an option to watch movie trailers

a
“"The movie trailer is easier to find".”
— Terry, movie consumer from Detroit,
Michigan
Insights & Recommendations
Research insights

Fast Find Simpler Home More Options

Page

Users need a way to find Users more images to Users need more options
movie trailers quickly to easily navigate to find to order movie tickets for
make decisions. movies themselves
Recommendations

● Omit the search bar

● Add a way for users to order movie tickets for themselves

● Add an option for users to not have to start over the process if they don’t
want to share their movie option with friends.
Acknowledgements

● Thank you to the UX Department Team and Test Users for contributing to
this study
Thank you!