Instagram

Below the promotional gif, a “button” on the Impacted Healthcare Perspectives can be

found labeled as “I.HC.P. Instagram.” In addition, a preview of the Instagram account is easily

found below this button. By including this on the website’s homepage, viewers can get an idea of

the content to expect and further ensure that they were brought to the correct account page. Overall,

the Instagram account, “@impacted.hc.perspectives,” was established and is linked on this

homepage in order to benefit this site’s traction and direct interactions with the site. In other words,

the Instagram account link creates an easy and quick pathway that introduces curious viewers to

this site’s associated platforms of content, as well as the prompts increased interactions among the

public and this site. Furthermore, the Impacted Healthcare Perspective’s Instagram will have a

different form of content than what will be more consistently posted on this site, like discussions

and blogs, event-hosting, active publication announcements, and more. Overall, the viewers of this

website can become more engaged with not just the platforms, but content itself. This could

therefore, lead to a more secure and long-term relationship of loyalty membership between

Impacted Healthcare Perspectives’ publishers and the audience.

 Networking Gif

The purpose of the manually crafted gif on the Impacted Healthcare Perspectives’ website

serves primarily as a function of advertisement and networking. The gif displays three forms of

animated social media graphics. These “buttons” include YouTube, Instagram, and Email with

encouraging phrases like “Stay Updated” and “Follow for More” to prompt the viewers of the

website to become more of the status of “loyalty” audience members across different platforms.

This will help in gaining support for this site’s goals, maintenance, and overall traction from all

platforms. The gif is also beneficial to the aesthetic of the website. The animation provides a more

engaging and eye-catching aspect to my website for the viewers to interact with, and all-the-while

maintaining a professional and elegant representation of my website. All of these resources can be

found on the home page of the Impacted Healthcare Perspectives and throughout the various

webpages on this site (i.e., “Healthcare” or “Basics & Building Blocks”).