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PNC, being one of the oldest banks in the USA, serves millions of customers
across 19 states. Of course, expanding banking business to new territories is a
matter to be studied and thought over.
Going to Harris County, Texas, may be a smart step leading to success. It is the
biggest county in Texas, and it appears to be the third-most populated county in
America. The important factor for business development here is the growing
population. Thus, census of the year 2000 showed 3,400,578 people, this of
2010 – 4,092,459, and according to estimates of the year 2015, the population is
about 4,538,028 (Harris County Profile, par.2). Growing population leads to a
growing need in different kinds of service. Consequently, development of various
services demands good investment, and a reliable bank is to provide it.
Doing business is always a challenging and risky way to go, and when it comes
to international business, challenges and risks can be multiplied by ten. A
manager needs to follow some rules to succeed in a foreign country.