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History of dodgeball

AFRICA – hundred years ago, Instead of using soft rubber balls, it is played by larger rocks.

LONDON- Dr. James Carlisle – change the rock and petrified matter into leather ball
Competitive Profile Matrix

- Identifies firm’s major competitors and their strengths and weaknesses in relation to a sample
firm’s strategic positions
- Critical success factors include internal and external issues

Kung kinsa ang pinaka dakonga score is the INDUSTRY LEADER

Similarity index of products and services

Similarity index of target markets

Similarity index of internal resources

If sulod sa tulo, then direct competitors. Otherwise, indirect competitors.

Competitive Profile Matrix is for comparing direct competitors. But can sometimes to indirect
competitors.

How to conduct CPM? We list down competitors, indirect or direct

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