AMITY UNIVERSITY

GREATER NOIDA, UTTAR PRADESH

“NTCC REPORT”

“DEVELOPMENT OF SELLING OF GOODS IN

ORGANISATIONS”

SUBMITTED TO:

GARIMA BHARDWAJ

SUBMITTEDBY:

SAHIL RAJ
 BBA(GEN.) 5th semester
A40806420008

Declaration
Topic of the Report: Training and Development

 All the work in this report under the particular is done by

meand not copied from anywhereelse.

 The protocol and approach of the report that are to be followed are strictly
followed without anyignorance.

PREPARED BY: SAHIL RAJ

BBA(GEN.) 5th SEMESTER
2020-2023
 CERTIFICATE

This is to guarantee Mr. Sahil raj under study of

bachelor’s degree in BBA, Amity
Business School, Greater Noida, had
worked, under the direction of Ms. Garima Bhardwaj, associated
to Amity University, Greater Noida.

The period for which she was on preparing was for about 45
days, beginning from 30 May 2022 to 15 July 2022. This NTCC
report has the imperative standard for the halfway satisfaction
the bachelor’s degree. As far as we could possibly know no
piece of this report has been duplicated from some other report
and substance depends on uniqueresearch.
 Acknowledgement

In order to complete this report on time, I would like to express my gratitude to everyone
who came forward to assist me.

First and foremost, I want to thank my college for teaching us this subject so that
we could gather various facts about a given issue. I want to express my gratitude
to everyone who shared their thoughts on my subject. I also like to thank Ms.
Garima Bhardwaj, my teacher who is in charge of this topic, for her regular follow-
ups, courteous assistance, excellent instructions, and encouraging remarks.

Thanking you.
 TABLE OF CONTENTS

1. EXECUTIVE SUMMARY.................................

2. INDIAN RETAIL INDUSTRY: AN OVERVIEW……..

3. EVOLUTION OF RETAIL INDUSTRY IN INDIA...........

4. COMPANY PROFILE –INDIA GOLD INDUSTRIES……..

5. SWOT ANALYSIS INDIA GOLD INDUSTRIES..............

6. METHODOLOGY- DEVELOPMENT PROGRAMS UNDERTAKENFOR THE

EXISTING EMPLOYEES BY TCS

7. CONCLUSION…………………

8. BIBLIOGRAPHY...............................................

continued
 Executive Summary

As we know that India is 5th largest retail market globally, which is size of INR 16 trillion, It has been
moving above 15% per annum. The Organized retail accounts for 5% of total retail sales and rising at
35% CAGR. The journey has been mixed so far so and the organized retail is being a centre of upliftment
of growth and profit gainers. India’s GDP growth, rise in incomes, increase in personal consumption,
adaptable demographics and more promising government policies will give a rapid push to the building
of the retail sector.

We have fragmentised the report broadly in 3 parts

(1) Knowing what we did wrong in past

(2) Solidifying the retail sector
(3) Looking forward into the broader future perspective (4) Troubling issues

continued
 INDIAN RETAIL INDUSTRY: AN OVERVIEW

In terms of moving the retail industry into a pace-catching position in the current dynamic business
environment, the Indian retail sector has come a long way. In a study of 30 successful markets, the A T
Kearney global management consulting firm identified India as the fourth most desirable country for
retail investment.

The retail market is expected to reach Rs. 47 lakh crore by 2016-17, as it is expanding at a compounded
annual growth rate of 15 per cent, in reference to the ‘Yes Bank study.

The retail market, (organised and unorganised retail), in 2011-2012 was at Rs. 23 lakh crore. In 2013 the
organised retail supply was about 4.7 million sq ft and in 2012 it reflected 78% higher over the total mall
supply of merely 2.5 million sq ft.

Retail consumption in India is mainly obtained because of much likely demographics, increase in the
urbanisation, families being nuclear, popularity among consumers , increasing consumers likeness for
branded products and much higher aspirations and more other factors.

Categories of Retail

The retail industry can be divided into two groups: organised retail and unorganised retail.
Organized retail - Organised traders/retailers which are licensed to trade and pay taxes to the
government.

• Unorganized retail – it includes unauthorized small shops like Kirana shops, general stores, corner
shops with numerous other small retail outlets - but remain as the splendid force in the Indian retail
industry.

continued
Business Dynamics

The organised retail sector in India has experienced significant growth. With a feeling of long-term
commitment and ambitious aspirations to grow their business across verticals, cities, and formats, more
domestic firms have entered the retail space.

The Indian retail market is expanding, and businesses like Tata, Reliance, Adani Enterprise, and Bharti
are investing in it. In addition to these enormous retailers, a number of foreign corporations have joined
the market to launch retail chains in collaboration with larger Indian businesses.

About 13 million retail locations, or 95

96% of the whole Indian retail market, are part of the organised retail sector.
However, due of globalisation, rapid economic expansion, and improved lifestyles, it is anticipated that t
he organised sector's potential growth will integrate.

Although the sector has a lot of room for growth, there are several challenges that may arise in the next
years and slow down new entrants' rate of expansion.

The problems that lie ahead include tightened rules, high staff costs, real estate expenses, the requirem
ent for fundamental infrastructure, and fierce domestic retailer competition.
.

continued
 EVOLUTION OF RETAIL INDUSTRY IN INDIA

The beginnings of retailing in India can be traced to establishments that catered to the local populace.
Therefore, the government sponsored indigenous franchise stores with names like Khadi & Village
Industries Commission as well as rural retail. And at that point, the economy started to open up in the
1980s, which led to changes in retailing. The majority of the businesses that developed retail chains
were in the textile industry, such as Bombay Dyeing, Raymond's, etc. Later, Titan introduced retail
showrooms in the organised retail sector. And as time went on, new competitors switched from
production to only retailing.

Before 1997, the market saw the entry of stores like Food World in FMCG, Planet M and Music World in
music, and Crossword in books. Urban regions saw the emergence of shopping malls, which offered
consumers a variety of indulgent experiences. Supermarkets and hypermarkets eventually appeared.
The development of the industry I oversee would eventually result in several mergers with other
businesses and the making of substantial investments through continual improvement in the supply
chain management, distribution channels, technology, and back-end operations, among other areas.

continued
continued
continued
 COMPANY
PROFILE –INDIA
GOLD
INDUSTRIES

continued
 SALES OF INDIA GOLD INDUSTRIES

M/s India Gold Industries

Maharajganj Ward No.-13
Madhubani , Bihar
Pin.- 847 211

Retail Invoice @ 5 %
Ledger Account

30-May-2022 to 15-July-2022

Page 1
Particulars Vch Type Vch No. Debit Credit
By Opening Balance 1,69,44,426.32
By Cash Retail Invoice @ 5 % 310 27,866.
32
By Cash Retail Invoice @ 5 % 311 0.01
By Cash Retail Invoice @ 5 % 312 88,421.
60
By Cash Retail Invoice @ 5 % 313 97,319.
76
By Cash Retail Invoice @ 5 % 314 53,109.
38
By Cash Retail Invoice @ 5 % 315 53,109.
38
By Cash Retail Invoice @ 5 % 316 85,627.
56
By Cash Retail Invoice @ 5 % 317 6,529.9
2
By Cash Retail Invoice @ 5 % 318 97,894.
54
By Cash Retail Invoice @ 5 % 319 1,01,9
12.50
By Cash Retail Invoice @ 5 % 320 96,268.
88
By Cash Retail Invoice @ 5 % 321 88,422.
05
By Prakash Tea Center Retail Invoice @ 5 % 322 23,292.
(Jaynagar) 31
By Cash Retail Invoice @ 5 % 323 42,487.
51
By Cash Retail Invoice @ 5 % 324 1,02,4
87.50
By Cash Retail Invoice @ 5 % 325 1,02,4
87.50

continued
 By Cash Retail Invoice @ 5 % 326 96,727.
01
By Cash Retail Invoice @ 5 % 327 88,422.
05
By Cash Retail Invoice @ 5 % 328 36,365.
16
By Cash Retail Invoice @ 5 % 329 669.90
By Cash Retail Invoice @ 5 % 330 459.36
By Cash Retail Invoice @ 5 % 331 153.13
By Cash Retail Invoice @ 5 % 332 0.02 By Cash Retail Invoice @ 5 % 333
81,530.
63
By Cash Retail Invoice @ 5 % 334 29,474.
01
By Prakash Tea Center (Jaynagar) Retail Invoice @ 5 % 335 3,387.7
Retail Invoice @ 5 % 336 8
By Cash 12,152.
Retail Invoice @ 5 % 337 99
By Cash 88,420.
Retail Invoice @ 5 % 338 76
By Cash 71,339.
Retail Invoice @ 5 % 339
06
By Cash Retail Invoice @ 5 % 340 36,842.
52
By Cash Retail Invoice @ 5 % 341 10,909.
38
By Cash Retail Invoice @ 5 % 342 23,273.
80
By Cash Retail Invoice @ 5 % 343 11,483.
31
By Cash Retail Invoice @ 5 % 344 55,120.
83
By Cash Retail Invoice @ 5 % 345
10,181.
Retail Invoice @ 5 % 346 86
By Cash 4,363.7
Retail Invoice @ 5 % 347 5
By Cash
10,909.
Retail Invoice @ 5 % 348 38
By Cash
10,909.
By Cash Retail Invoice @ 5 % 349 38
49,971.
Retail Invoice @ 5 % 350 52
By Cash
1,01,9
Retail Invoice @ 5 % 351 12.50
By Cash
1,01,9
By Cash 12.50
1,01,9
14.06
continued
 Carried Over
1,90,50,469.
69

Retail Invoice @ 5 %
Ledger Account :
30-May-2022 to 15-July-2022

Page 2
Particulars Vch Type Vch No. Debit Credit
Brought Forward 1,90,50,469.69

ByCash Retail Invoice @ 352 1,01,914.06

5%
ByCash Retail Invoice @ 353 1,02,535.78
5%
ByCash Retail Invoice @ 354 95,313.19
5%
ByCash Retail Invoice @ 355 11,292.21
5%
ByCash Retail Invoice @ 356 84,785.08
5%
ByCash Retail Invoice @ 357 10,526.88
5%
ByCash Retail Invoice @ 358 21,819.09
5%
ByCash Retail Invoice @ 359 10,622.19
5%
ByCash Retail Invoice @ 360 40,334.84
5%
ByCash Retail Invoice @ 361 1,01,855.94
5%
ByCash Retail Invoice @ 362 36,651.23
5%
ByCash Retail Invoice @ 363 63,731.88
5%
ByCash Retail Invoice @ 364 15,024.05
5%
ByCash Retail Invoice @ 365 81,530.00
5%
ByCash Retail Invoice @ 366 35,119.51
5%
ByCash Retail Invoice @ 367 10,622.19
5%
ByCash Retail Invoice @ 368 11,246.10
5%
ByCash Retail Invoice @ 369 33,588.51
5%
ByCash Retail Invoice @ 370 71,387.42
5%
ByCash Retail Invoice @ 371 51,866.25
5%
ByCash Retail Invoice @ 372 18,852.28
5%
ByCash Retail Invoice @ 373 5,584.80
5%
ByCash Retail Invoice @ 374 10,622.19
5%
ByCash Retail Invoice @ 375 1,02,487.50
5%
ByCash Retail Invoice @ 376 1,02,487.50
5%
ByCash Retail Invoice @ 377 97,062.78
5%
ByCash Retail Invoice @ 378 88,422.05
5%
ByCash Retail Invoice @ 379 65,839.18
5%
ByCash Retail Invoice @ 380 8,592.30
5%
ByCash Retail Invoice @ 381 0.01
5%
ByCash Retail Invoice @ 382 5,460.78
5%
ByCash Retail Invoice @ 383 7,694.96
5%

continued
By Cash Retail Invoice @ 384 81,530.63
5%
By Cash Retail Invoice @ 385 22,010.04
5%
By Cash Retail Invoice @ 386 53,110.94
5%

By Cash Retail Invoice @ 387 53,109.38

5%
By Cash Retail Invoice @ 388 53,110.94
5%
By Cash Retail Invoice @ 389 84,975.00
5%
By Cash Retail Invoice @ 390 76,937.46
5%
By Cash Retail Invoice @ 391 92,066.25
5%
By Cash Retail Invoice @ 392 71,741.25
5%
By Cash Retail Invoice @ 393 62,584.55
5%
By Cash Retail Invoice @ 394 5,460.78
5%
By Cash Retail Invoice @ 395 94,354.06
5%
By Cash Retail Invoice @ 396 13,059.84
5%
By Cash Retail Invoice @ 397 20,497.50
5%
By Cash Retail Invoice @ 398 0.02
5%
By Cash Retail Invoice @ 399 96,172.17
5%
By Cash Retail Invoice @ 400 1,01,912.50
5%
By Cash Retail Invoice @ 401 91,721.25
5%
By Cash Retail Invoice @ 402 91,721.25
5%

Carried Over 2,17,21,418.23

 SWOT Analysis Of India Gold Industries
Strengths-

• strong domestic presence including more than 15 Distributers in Bihar

• highest benchmark for retail industry
• loyal customer base
• skilled labour
• good management skills

Weaknesses-

• less promotional stages in comparison to global leaders

• It takes low risk strategy

Opportunities-

• Can intake immense opportunities for entering in new geographical places

nationally.
• good partner in terms of entering into Indian market by the foreign players.

Threats-

• Consumers purchasing power is largely reduced due to global slowdown

• It is difficult for Shoppers stop to spread brand awareness within the
consumers across all social economic classes
 METHODOLOGY

A collection of theories, concepts, or ideas as they apply to a particular subject or field of

investigation is referred to as methodology:

The term "methodology" covers more than just a handful of techniques. Instead, it refers
to the justification and underlying philosophical presumptions of a certain investigation
that uses a scientific technique.

Data collection

Data type – Secondary data

Sources

 Internet- Additionally, reviews posted by the trainer's senior supervisors and assistant
managers on various question-and-answer websites like quora.com, indeed.com,
glassdoor.com, and others were used to gather information about the training rules and
procedures.
 Development programs undertaken for the
existing employees by

Tata Consultancy Services

Constructing business architects -

The e star and the requirement for TOGAF certified personnel in various project
assignments have been designed by the TCS learning and development team in
partnership with the technological excellence group. The programme, which aims to
develop enterprise architects, has so far graduated over 700 professionals, facilitating
career advancement for the associates and forging a strong architect community within
TCS. The course was developed to meet the growing demand for business architects.

Embassy corp -

This leadership development programme equips seasoned workers for positions in internation
al sales. Critical business and communication skills are emphasised, and managers are given
the tools they need to deal with the difficulties presented by cultural diversity.
It provides an accelerated learning curve and prepares managers to compete on a global scal
e the moment they step foot in a foreign market.
 CONCLUSION

The purpose of the study was to get a glimpse of India Gold Industries future, during the
process we also learned about the shoppers’ buying behaviour, perceived store image
and their influence on his or her store satisfaction and loyalty in the Indian department
store setting.
The future of the India Gold Industries does not seem to be bright as there is a lot of
head on competition in the market. It’s becoming very difficult for one the India’s oldest
store to survive in the market. According to Euromonitor, competition within the
apparel industry may intensify further as more global brands enter the Indian market
along with existing players such as TATA TEA, TAAZA TEA and Gap that have
aggressive expansion plans to tap into the opportunities offered by India's non-metro
cities. If India Gold Industries wants to survive in the market they need to re launch the brand
in a more customer attractive ways according to my view.

India Gold Industries investments in digital will also enable the firm to take a single view
of the inventory across multiple platforms and a single view of the consumer,
irrespective of the channel.

Overall it is possible for the India Gold Industries to survive and gain an edge over its
rivals if they take the above the stated steps.
 BIBLIOGRAPHY

1. http://indiagoldtea.com/

2. http://www.indiaretailbiz.com

3. http://www.indianrealtynews.com

4. http://www.retailangle.com

5. http://profit.ndtv.com

6. http://economictimes.indiatimes.

7. http://www.livemint.com/Companies