Assignment 1

GUIDELINES of ASSIGNMENT - 1

Objective

To understand the various processes which help the customers to procure the desired
merchandise from the retail stores for their end use refer to retail management. Retail
management includes all the steps required to bring the customers into the store and fulfill their
buying needs.

Learning Outcomes

CLO1: Describe retail management related decision making skills in new ventures and ability to
critically analyze the existing business scenarios.
CLO3: Apply retail management knowledge in critically solving case studies, projects, and
other course related activities.
CLO5: Demonstrate soft skills by applying retail management information into real life
scenarios.
CLO6: Perform high ethical standards, respect for diversity and responsible citizenship in all
course related activities, and assessments

Scope

This is an individual work.

Details

1. A footwear retailer located in a seasonal coastal resort wants to choose the most appropriate
ways to target their market. Which would you choose, mass, concentrated or differentiated
marketing? Explain each approach as well as the reason for your choice of targeting method.

2. A competing bicycle store has a better location than yours. It is in a modern shopping center
with a lot of customer traffic. Your store is in an older neighborhood and requires customers to
travel farther to reach you. How could you use a merchandising, pricing, and communications
strategy to overcome your disadvantageous location?

Marks for the Assignment

2.5 Marks
Your assignment/case study must follow the instructions given below.

INSTRUCTIONS REGARDING FORMAT AND DEADLINE

 Page Limit (2-3 pages).

 This assignment should have a Table of Contents.

 Cover Page must be attached.

 There should not be any plagiarism in the document.

 Follow APA 7 guide for referencing.

 It should be neatly typed on A4 type of paper, using the 'font' Times New Roman, size 12, 1.5
Spacing, and page number on each sheet.

 Bind your assignment using the standard binding.

 The assignment carries 2.5 marks and must be submitted in the soft form not later than 12-04-
2023.

NO LATE SUBMISSIONS WILL BE ENTERTAINED!