INSIGHTS

5 reasons why your hotel must have a Google My Business

listing
hotelogix Posted on 16 Jul 2020 1 Comment
71 posts

Search engines play a vital role in the success of hotel businesses. And
when it comes to search engines, Google is undoubtedly the king. Along
with the mighty search engine, the search giant also offers powerful
features and services that help you significantly boost your hotel’s
search engine optimization (SEO).

One of the major but underrated features of the

search giant is Google My Business, a
fundamental of effective hotel marketing. It is a
free feature that allows you to create a profile for
your business. This tool opens the door to a bevy
of SEO opportunities and increased awareness of
your property.

Creating a Google My Business profile is your first step towards ranking

higher in Google search. Your guests/potential guests can now be
informed about your property.

So, are you making the best out of Google My Business listing? If no, what
is holding you back?

 
In this article, we are going to talk about some of the benefits that hotels
get when they are listed on Google My Business.

What You Can Do With GMB?

Before jumping right into the benefits, let us all first look at what exactly
you can do with Google My Business

You can list your hotel’s name, address, and phone number, have a geo-
marker on Google maps to highlight your location, display hotel photos,
display guest reviews, provide additional information such as prices and
offers, show a button that redirects directly to your hotel website, display
a “call” button and more.

Google My Business is designed in such a way that once your business is

listed, you can increase your chances of ranking high in search results.

Benefits Of GMB Listing For Hotels

Make The Best Out Of ‘Near Me’ Searches

Considering the prevalence of the ‘near me’ searches, it is important that

hotels must get listed in GMB listing.

When a ‘near me’ hotel search is made, the guest is most likely to have a
quick, easy booking mindset. So, when you have information ready
upfront on your profile your chances of getting business is quite more.

So, if you are not listed on GMB, it’s time to get it done because local
searches are an increasingly important element when it comes to driving
business.
An Additional Channel Of Communication

At this point in time when the guests are not only looking for the best rates
but also a safer stay, it is important for hotels to have multiple open
channels of communication. Your hotel might already be there on social
media platforms, but GMB listing would make a huge difference.

As the COVID -19 curve has started to flatten and people have started to
move out of their houses, and when they look for a hotel and your hotel
shows up in the google search and on GMB, they are much more likely to
book with you.

Display all information about the measures you are taking in order to
deliver a safer stay and display contact information. If they want to clear
up any questions that might be holding them back, they can get in touch
with you and get immediate response from the hotel’s team.

Boost Conversions Through Reviews

A huge number of people make a hotel booking decision based on

reviews. Someone searching for a hotel stay will be interested in Google
star rating and the class ratings. And GMB listing allows hoteliers to
display guest reviews on their profile which one of the factors that drive
more potential guest attention.

Furthermore, when you respond to reviews on GMB, it shows that you are
concerned about the guests’ experience. But what about the negative
reviews? Well, responding to negative reviews is also considered to be a
good practice, instead of removing them. It shows the credibility that your
team has when it comes to handling issues.
And all of these can be showcases through GMB listing. So, it is more
imperative than ever that hotels must get listed on Google my business.

Get Benefited By Price Insights

You might have the best price for the stay, but how are you planning to
display that? How guests are going to know that your property is currently
offering discounts?

This is where GMB comes into the picture. When someone makes a
google search regarding a hotel, it shows “price insights”, people can
compare hotels and see which one is giving the best rates.

That is not all, when someone looks for a different hotel, there are chances
that Google might prompt the user to show other hotel options with lower
rates which would also include your hotel.

Boost SEO Through Google Posts

SEO is time-consuming, however, with tools like Google Posts, your

business can get an additional push. Google posts is one such tool that
allows you to do the same. Google Posts allow businesses to share
content directly into the search engine results pages.

So, if you have any relevant content for your guests and potential guests,
do make use of Google posts. It would allow you to build a strong brand
reputation and reach a greater audience. Someone searches for your
hotel would not only see the listing but would also see the content you
posted.

 
Tags: Google My Business, Google+, Hotelogix, Search engine, SEO

 About the Author:

hotelogix

hotelogix
71 posts

https://www.hotelogix.com

You can adopt a smart cloud-based Hotel Property Management System that comes integrated with revenue

management solutions. This will help you to set the right pricing for your rooms to get better yield.

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This is interesting
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hotelogix
71 posts
https://www.hotelogix.com

 
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