QT.KT.001/BM04.

For : WRITTEN AND MULTIPLE CHOICE

TRƯỜNG ĐẠI HỌC NGOẠI THƯƠNG ĐÁP ÁN ĐỀ THI KẾT THÚC HỌC PHẦN
KHOA TACN ESP111 – TACN1
BỘ MÔN TACS __________________________________
_________________________
Giai đoạn 1 - Học kỳ I Năm học: 2022-2023
COURSE: BUSINESS STUDIES Hệ: Chính quy CLC Khoá: K60CLC
Ngày thi: 27/12/2022 Ca thi: 9.30
Thời gian làm bài: 75 phút(không kể thời gian phát đề)

Họ và tên sinh viên:………………………………………..……………….. MSV:…………………………

Lớp tín chỉ: ESP111(GD1+2-HK1-2223)._________

SECTION A. MULTIPLE CHOICE

Question Answer Mark
1 True 4
2 False 4
3 True 4
4 False 4
5 True 4
Total: 5 questions 20

SECTION B. WRITTEN/CASE STUDY

Question Writing 1 Mark1
Question 6 (Unit 5 p.36)
6
Answer: Confirmation bias 4
7 Question 7 (Unit 3, page 22)

Answer: functional 4
8 Question 8 (Unit 23, page 116)
Answer: taxation 4
9 Question 9
Answer: market skimming 4
10 Question 10 (Unit 23, page 114)
Answer: recession 4
Total: 5 questions 20

Question Writing 2 Mark2

Question 11 (Unit 11, page 61)
11 Suggested answer: Because this allows them to occupy more space 5
on supermarket shelves, thus getting more sales and market share.

1
Specify scale: 0,25. 0,5; 1,5; 2…
2
Specify scale: 0,25. 0,5; 1,5; 2…
 Question 12 (Unit 8 p.47)
Suggested answer: The objectives of the production department are 5
usually to produce a specific product, on schedule, a minimum cost.
But there may be other criteria, such as concentrating on quality and
product reliability.; producing the maximum possible volume of
12 output; fully utilizing the plant and the workforce; reducing lead time;
generating the maximum return on assets; ensuring flexibility for
product or volume changes, and so on. Some of these objectives are
clearly incompatible, and most companies have to choose among
price, quality and flexibility. There is an element trade-off between
low cost and quality, and another between low cost and the flexibility
to customize products or to deliver in a very short lead time.
Question 13 Unit 3 Page 22
Suggested answer: Pyramid structure: one person or group of people 5
at the top and an increasing number of people below them at each
successive level. Advantage of this structure: a clear chain of
13 commands running down the pyramid. All people in the organization
know what decisions they are able to make, who their line manager is,
and who their immediate subordinates are.
Functional structure: an organization with specialized departments
such as production, finance, marketing, sales, human resources. This
structure is more suitable for big companies.
Question 14 (Unit 8, p.48)
Suggested answer: Any of two of the following consequences: 5
14
• The company may be under utilizing its workforce.
• It may be forced to produce additional, less profitable products.
• It may have to reduce prices to stimulate demand.
Total: 4 questions 20

15. Essays will be marked according to four following criteria:

Task Response
• Cover all requirements of the task
• Give relevant main points which are supported and developed
• Give a clear position (state an opinion when asked)/clear and logical thesis statement
• Provide a conclusion
• Word count (no less than 250 words)
Coherence and Cohesion:
• Structure the answer/organize ideas into logical paragraphs
• Provide logical topic sentences for body paragraphs
• Have one central idea in each paragraph
• Use a range of linking devices accurately and appropriately
Grammar
• Use a range of words and paraphrasing
• Use collocations
• Check the essay for spelling
 • Avoid word formation mistakes
Vocabulary
• Use a variety of complex and simple sentences
• Use a range of grammar tenses
• Punctuation
• Check the essay for grammatical errors

KEYS & MARKING SCHEME APPROVAL

COURSE DIRECTOR
(or HEAD OF FACULTY/DEPUTY HEAD OF FACULTY)
(signature, full name)