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Fitness App Market Size, Share & Trends Analysis Report By Type (Exercise & Weight Loss, Diet & Nutrition,
Activity Tracking), By Platform (Android, iOS), By Device, By Region, And Segment Forecasts, 2023 - 2030
Report ID: GVR-3-68038-538-0
Number of Pages: 150
Format: Electronic (PDF)

Historical Range: 2016 - 2021
Industry: Healthcare (/industry/healthcare)
Report Summary
Table of Contents
Segmentation
Methodology
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Report Overview
The global fitness app market size was valued at USD 1.3 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.6%
from 2023 to 2030. The spreading COVID-19 pandemic led to nationwide lockdowns followed by social distancing norms, thereby aiding the transition
from traditional studios and gyms to virtual fitness. It, in turn, has led to increased downloads and subscriptions of fitness apps. As per a report published
by the American College of Sports Medicine (ACSM), it has been stated that fitness apps were ranked at number 13 in accordance with the 2019 fitness
trends.
To learn more about this report, request a free sample copy (/industry-analysis/fitness-app-market/request/rs2)
Tough competition has been witnessed between brick-and-mortar gyms against in-app fitness. Information technology has transformed the way the
fitness industry works. According to an article published by World Economic Forum in September 2020, it is stated that downloads of fitness and health
apps increased globally by 46.0% due to the growing trend of online fitness training, which is driving the market globally. The growing awareness
regarding fitness and mental well-being is also driving the market.
In addition, the COVID-19 pandemic has led to an increase in awareness concerning health and hygiene. As per a World Economic Forum article
published in September 2020, the Daily Active Users (DAUs) of fitness apps have increased by 24.0% in quarter 2 over quarter 1 in 2020. Moreover, the
expanding network of fitness studios and gyms through online platforms is further aiding the adoption of these apps. Owing to this, several consumers
are significantly investing in in-home fitness equipment, thus boosting revenue growth. For instance, revenue generated by Peloton, a U.S.-based
exercise equipment company, has been estimated to double in 2020.
COVID-19 fitness app market impact: an increase of 48.8% between 2019 and 2020
Pandemic Impact Post COVID Outlook

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The fitness app market increased by 48.8% The market is estimated to witness a y-o-y growth of 17.0% to 17.6% in the
experience. More Info (/info/privacy-policy)
from 2019 to 2020. next 5 years
https://www.grandviewresearch.com/industry-analysis/fitness-app-market 1/8
COVID-19 has had a significant impact on the

fitness app market as many startups have
observed high growth in the past 7 months. For The COVID-19 pandemic led to consumer transition with the adoption of virtual
instance, HealthifyMe touched USD 1.35 million fitness avenues over traditional gyms. The COVID-19 pandemic is providing
in 2019, and the Fitter app has seen a 30.0% growth opportunities for workout apps due to lockdown restrictions, therefore,
growth in its revenue, with more than 650,000 high use of fitness apps for bodyweight training is being observed worldwide.
downloads. After HealthifyMe, the GOQii app is
being used the most.
Social distancing measures to slow down

Virtual app vendors are focusing on introducing innovative solutions and
COVID-19 transmission have led to the closure
expanding their geographical reach through various strategies, such as product
of various gyms and health clubs, thereby
launches, partnerships, approvals, and collaborations. Moreover, they are
adversely affecting the young adults and
offering free premium access to users amid the pandemic and support in
athletes, with many of them being unable to
maintaining their health and fitness at home.
meet their fitness goals.
How has COVID19 impacted this market? To know more request a free sample copy (/industry-analysis/fitness-app-market/request/covid2)
These apps are utilizing machine learning (/industry-analysis/machine-learning-market), artificial intelligence (/industry-analysis/artificial-intelligence-ai-
market), and other technologies to offer personalized fitness plans to their customers. They also offer personalized diet charts, no equipment workout
routines, track footsteps, monitor diet, and also provide personalized health and fitness coaches. Such offerings and advantages over brick and mortars
are expected to increase the growth potential of the market. For instance, MyFitnessPal offers personalized diet and activity tracking to its users,
generating a revenue of USD 6.7 million in June 2020. In addition, wearable technology (/industry-analysis/wearable-technology-market) has remained
the leading fitness trend for 2019. Health and fitness apps show the highest retention rates across all categories with 96.0% of users using only one of
these apps.
Another major factor aiding the market growth is the increasing penetration of smartphones worldwide. As per the Mobile Economy Survey 2018,
smartphone penetration is projected to increase from 57.0% in 2017 to 77.0% by 2025. In addition, as per the Mobile Economy 2018 survey, unique
mobile subscribers are anticipated to reach 5.9 billion by 2025. Moreover, the growing adoption of wearable devices including Fitbit and Apple Watch will
further aid the market growth.
Key players operating in the market are introducing innovative fitness apps to meet the growing consumer demand, thereby projected to drive the market
globally. Moreover, new functions and advanced features are further added to upgrade the consumer experience. For instance, in June 2020,
HealthifyMe - a health and nutrition app launched HealthifyMe Studio, which provides live streaming interactive workouts. Moreover, the entry of new
market players was comparatively easy 5 years ago, owing to the gap in demand and supply in terms of functionality. Simple Design and Leap Fitness
Group held approximately 19.17% and 10.44% share, respectively, of five hundred best-performing apps in Apple Store and Google Play. Running apps
have also witnessed significant growth. This can be attributed to the growing mergers & acquisitions in the market. For instance, five fitness apps
including Runtastic and Runkeeper were acquired by sports apparel brands in 2015-2016.
Several investment firms and capital ventures are investing in the fitness app industry. The effectiveness and adoption of these apps have led to
increased investments in the fitness app sector. In May 2019, Future Fitness announced that it has received USD 8.5 million in Series A funding led by
Kleiner Perkins, an American venture capital firm. Other investors in the company include Khosla Ventures, Caffeinated Capital, Founders Fund, and
Instagram co-founder Mike Krieger. In addition, Fittr raised USD 2.0 million in April 2020. It, in turn, is expected to positively impact the market growth.
Type Insights
The exercise and weight loss segment held the largest revenue share of over 54.6% in 2022. Exercise and weight loss apps encourage users to exercise
often with the help of scheduled notifications. These workout apps are usually equipped with audio cues, video demos, and fitness tracking tools, which
can help in maintaining an exercise routine. A few examples of such apps include Nike Training Club, Daily Workouts Fitness Trainer, Aaptiv, 7 Minute
Workout, Garmin Connect, SworkIt, Daily Yoga, FitOn, 8fit Workouts, and Adidas Training by Runtastic.
The growing adoption of exercise and weight loss apps among a large consumer group is fueling the segment growth. In addition, exercise and weight
loss apps ease/modify the step/process of tracking/monitoring calorie intake (daily) to a macronutrient level, such as fats and carbohydrates, as well as
provide a customized lifestyle plan based on user feed data. Hence, owing to the ease of use and user-friendliness, these apps have been witnessing
high demand over the past few years.
The activity tracking is anticipated to register the fastest growth rate of 18.7% over the forecast period. The fitness activity monitoring market is led by
key brands, including Jawbone, Fitbit, and Nike. These activity monitoring apps are followed by LG, Pebble, Samsung, and other companies that
integrate activity tracking features in their wearable devices. As per a new IDC report, the demand for smartwatches (/industry-analysis/smartwatches-
market) is anticipated to surpass consumer interest in fitness trackers. However, as per Fitbit, fitness trackers have been still witnessing high demand
over the last few years and are expected to register the highest growth rate during the forecast period. Features such as comparing an individual’s
performance with other app users, sharing highlights of daily activity on social media via Instagram stories, etc., and having friendly competition in the
workout regime to encourage an active lifestyle are factors driving the segment.
Report Coverage & Deliverables


PDF report & online dashboard will help you understand:
 Competitive benchmarking
 Historical data & forecasts
 Company revenue shares
 Regional opportunities
 Latest trends & dynamics
Request a Free Sample Copy
Click on image to enlarge
Platform Insights
The iOS segment accounted for the largest revenue share of over 52.4% in 2022. High adoption of iOS devices has been fueling the segment growth
over the past few years. For instance, active Apple device users increased from 1.4 billion in the first fiscal quarter of 2019 to 1.5 billion in the first fiscal
quarter of 2020, according to Apple, Inc. The fitness apps designed for iOS devices are capable of providing fitness coaching, activity tracking, streaming
workout classes, and inspiration & motivational videos for workouts, guided meditations, stretching, and others. Some of the major fitness apps designed
for the iOS platform for iPhone, iPad, and Apple Watch include Centr, 7 Minute Workout, MyFitnessPal, Sworkit, Freeletics, Keelo, JEFIT, Strava, and
PEAR.
The Android segment is expected to grow at the fastest rate of 18.6% over the forecast period. Tracking health and fitness through Android smartphones
have become popular in the past years. Fitness apps can be downloaded on Android devices and various functions such as gathering workout ideas,
setting fitness goals, tracking calorie intake, and other activities can be performed. Owing to the increasing adoption of smartphones globally and the
rising number of Android users at a rapid rate, this segment is expected to grow fast during the forecast period. Fitness apps available on the Android
platform include MyFitnessPal, Google Fit, Sworkit, Runstastic, and Leap Fitness Workout Apps.
Device Insights
Smartphones accounted for the largest revenue share of over 67.2% in 2022. An increase in the penetration of smartphones globally is a key factor
contributing to the segment growth. In 2019, the worldwide adoption of smartphones was estimated at 65.0%, which is anticipated to increase to 75.0%
by 2022. With the everchanging technology in the fitness industry, the majority of people are choosing to switch to their smartphones instead of going to
gyms and fitness clubs to enhance their regular routine workout. Accessing fitness platforms through smartphones allows them to save personal training
fees and expensive fitness clubs/gyms training, thereby supporting the segment growth.

The wearable is anticipated to register the fastest growth rate of 18.6% over the forecast period. According to Pew Research Center, as of June 2019,
around 21% of individuals in the U.S. use a wearable device. The adoption of wearable devices, similar to most digital technologies, varies according to
socioeconomic factors such as income, education, and occupation. The same study showed that 31% of individuals from the household income group of
USD 75,000 or above per year use wearable fitness devices, which significantly drops down to 12% of users from the household income group of USD
30,000 or less per year. High adoption of wearable devices by people in the U.S. is expected to drive the market over the forecast period.
Regional Insights
In 2022, North America accounted for the largest revenue share of over 37.1%. Various factors such as rapid growth in the usage of smartphones,
growth in coverage networks, a rise in the prevalence of chronic diseases, an increase in the geriatric population, and the ongoing COVID-19 pandemic
are driving the adoption of fitness apps in North America. The U.S. is the leading market for fitness applications across the globe. One of the major
factors contributing to the growth of the market is the high adoption of mHealth (/industry-analysis/mhealth-market) in North America. The fitness app
usage has exaggerated during the COVID-19 pandemic as amid COVID-19 related lockdown, 74.0% of the Americans have been witnessed using at
least one fitness app, according to a survey conducted by Freeletics. Moreover, 60.0% of these consumers have planned to cancel gym memberships.
Asia Pacific is anticipated to register the fastest growth rate of 18.9% during the forecast period owing to the increasing penetration of smartphones and
smart wearables and the growing adoption of mHealth services. According to the report The Mobile Economy 2017 by GSMA, smartphone connections
in the Asia Pacific region reached 47% by the end of 2016 and are estimated to reach 62% by 2020. Increasing affordability is leading to a rise in the
adoption of smartphones to access various applications for fitness. Factors such as rising healthcare expenditure, increasing incidence of obesity, and
the growing number of athletes are motivating governments as well as private organizations to develop new models for fitness regimes. As per an article
published by World Economic Forum, the health and fitness app downloads grew by 157% in India, equaling fifty-eight million new app users.
Key Companies & Market Share Insights
Key players are introducing fitness apps to cater to the growing consumer demand, which is projected to drive the market globally. Moreover, new
functions and features are added to enhance the customer experience. For instance, in June 2020, HealthifyMe, a health and nutrition app, launched
HealthifyMe Studio to provide live and interactive workouts. In addition, competitive rivalry in the market is high as this industry is highly fragmented,
which leads to prolonged market competition, with innovations often used to influence buyers. Moreover, aggregated growth of the online/virtual fitness
market worldwide is significantly high, leading to increased growth in the market for fitness apps; therefore, product differentiation is expected to be a
primary objective in the marketplace. Moreover, fitness app developers are striving to increase their market shares through the introduction of innovative
fitness and health-related platforms and digitally integrated medical devices. Some prominent players in the global fitness app market include:
Adidas
Appster
FitnessKeeper
Fitbit, Inc.
Azumio, Inc.
MyFitnessPal Inc.
Noom
Nike
Under Armour, Inc.
WillowTree, Inc.
Polar Electro
Kayla Itsines
Google
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Fitness App Market Report Scope
Report Attribute Details
Market size value in 2023 USD 1.5 billion
Revenue forecast in 2030 USD 4.8 billion
Growth Rate CAGR of 17.6% from 2023 to 2030
Base year for estimation 2022
Historical data 2016 - 2021
Forecast period 2023 - 2030
Quantitative units Revenue in USD million and CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and

Report coverage
trends
Segments covered Type, platform, device, region
Regional scope North America; Europe; Asia Pacific; Latin America; MEA
U.S.; Canada; U.K.; Germany; France; Spain; Italy; Japan; China; Australia; India;
Country scope
Brazil; Mexico; South Africa
Adidas; Appster; Fitbit, Inc.; FitnessKeeper; Azumio, Inc.; MyFitnessPal Inc.; Nike;
Key companies profiled
Noom; Under Armour, Inc.; Applico; Aaptiv; Appinventiv
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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in
each of the sub-segments from 2016 to 2030. For the purpose of this study, Grand View Research, Inc. has segmented the global fitness app market
report on the basis of type, platform, device, and region:
Type Outlook (Revenue, USD Million, 2016 - 2030)
Exercise & Weight Loss
Diet & Nutrition
Activity Tracking
Platform Outlook (Revenue, USD Million, 2016 - 2030)
Android
iOS
Others
Device Outlook (Revenue, USD Million, 2016 - 2030)
Smartphones
Tablets
Wearable Devices
Regional Outlook (Revenue, USD Million, 2016 - 2030)
North America
U.S.
Canada
Europe
U.K.
Germany
France
Italy
Spain
Asia Pacific
Japan
China
India
Australia
Latin America
Mexico
Brazil
Middle East & Africa
South Africa
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4/10/23, 10:39 PM Fitness App Market Size, Share & Trends Report, 2030

Report ID: GVR-3-68038-538-0

Number of Pages: 150

Format: Electronic (PDF)

Industry: Healthcare (/industry/healthcare)

Request a FREE Sample Copy

Pandemic Impact Post COVID Outlook

COVID-19 has had a significant impact on the

Social distancing measures to slow down

Report Coverage & Deliverables

experience. More Info (/info/privacy-policy)

 Historical data & forecasts

 Company revenue shares

 Latest trends & dynamics

Request a Free Sample Copy

Click on image to enlarge

This site uses cookies to improve user

Key Companies & Market Share Insights

Under Armour, Inc.

Fooducate This site uses cookies to improve user

experience. More Info (/info/privacy-policy)

Fitness App Market Report Scope

Report Attribute Details

Market size value in 2023 USD 1.5 billion

Revenue forecast in 2030 USD 4.8 billion

Growth Rate CAGR of 17.6% from 2023 to 2030

Base year for estimation 2022

Historical data 2016 - 2021

Forecast period 2023 - 2030

Quantitative units Revenue in USD million and CAGR from 2023 to 2030

Revenue forecast, company ranking, competitive landscape, growth factors, and

Segments covered Type, platform, device, region

Free report customization (equivalent up to 8 analysts working days) with purchase.

Avail customized purchase options to meet your exact research needs. Explore

Segments Covered in the Report

Type Outlook (Revenue, USD Million, 2016 - 2030)

Exercise & Weight Loss

Diet & Nutrition

Platform Outlook (Revenue, USD Million, 2016 - 2030)

Device Outlook (Revenue, USD Million, 2016 - 2030)

Regional Outlook (Revenue, USD Million, 2016 - 2030)

Middle East & Africa

How big is the fitness app market? 

What is the fitness app market growth? 

Who are the key players in the fitness app market? 

What are the factors driving the fitness app market? 

Key questions answered by the report

Request a Free Sample (/industry-analysis/fitness-app-market/request/rs7)

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ESOMAR certified & member

experience. More Info (/info/privacy-policy)

We are committed towards customer satisfaction, and quality service.

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