PROJECT REPORT

ON
SONY WORLD

SUBMITTED TO: SUBMITTED BY:

Mr. Parvinder Singh Sanamdeep Singh
(94552451311)
Amritshameer Singh
(94552451244)

GUJRANWALA GURU NANAK

INSTITUTE OF MANAGEMENT AND
TECHNOLOGY
 ACKNOWLEDGEMENT

It gives us tremendous pleasure in acknowledging the valuable

assistance extended to me by various personalities in successful
completion of this project report.

First of all, I am extremely thankful to Prof. Gunwant Singh Dua

(coordinator) for showing us the right path, direct us to move forward.

The successful completion of my project is all due to the co-operation

and encouragement extended to me by Mr. Parvinder Singh. We are
thankful to them for being supportive and source of motivation for us.

Sanamdeep Singh
(94552451311)
Amritshameer Singh
(94552451244)
 CERTIFICATE

This is to certify that the project on “Sony World " in partial fulfillment
of the requirement for the Degree of Bachelor of Business
Administration (BBA) is a bonafide Work carried out by Sanamdeep
Singh and Amritshameer Singh, students of BBA 6th semester, Roll
no. 94552451311 and 94552451244 under my supervision and
guidance.

Mr. Parvinder Singh

H.O.D & Project Guide
GGNIMT,
Ludhiana.
 DECLARATION

We, Sanamdeep Singh & Amritshameer Singh, Students of BBA 6th

semester, GGNIMT, Ghumar mandi, civil lines, Ludhiana hereby
declare that this Project report regarding BUSINESS PLAN to start a
Sony World is the record of my original work under the guidance of
Mr. Parvinder Singh. This report has never been submitted anywhere
else for award of any degree.

Signatures
 PREFACE

The work is essentially the result of final year project which mandatory to be
under taken on the practical fulfillment of the course Bachelor of Business
Administrator.

The topic is selected is “Sony World”. It aims at the study for starting a new
business by entrepreneur.

This is a result oriented project work, we specify of the best endeavours, the
report is not a work of excellence as it is a student’s attempt to watch, record
and understand the business activities and partial aspect of business by
applying theoretical knowledge and concept.
 ENTERPRISES AND ENTREPRENEURSHIP

Vision & Mission

Vision:

To emerge as the largest Solution Provider for Mobile Accessories,

Lighting Electronics, LED Products for Domestic as well International
Market, by use of Innovative Energy Efficient Products at very
Affordable prices.

Mission:

We are a strong & Reliable partner in the Mobile Industry.

Our mission is to continuously optimize our business throw our world

class Products and Innovation.

We ensure the success of our Company by constantly and consistently

Satisfying our customers, business partners and employees.
NAME OF THE ITEMS:
Laptops, Phones, Cameras and other accessories

NAME OF UNIT:
M/s Khara Communication
Sony world

ADDRESS:
Shop No.52
Model Town, Ludhiana
Telephone No. Office : 0161-2453237

NAME(S) AND ADDRESS OF THE PROMOTERS IN

BLOCK LETTERS:
MR. SANAMDEEP SINGH (1ST PROMOTER OF THE COMPANY)
99-K, SARABHA NAGAR
LUDHIANA
MR. AMRITSHAMEER SINGH (2ND PROMOTER OF COMPANY)
25-26-27 MAYA NAGAR,
LUDHIANA.
CONSTITUTION OF THE FIRM:
Sole Proprietor
QUALIFICATION BOTH ACADEMIC/ PROFESSIONAL OF
THE ENTREPRENEUR(S):

VARUN RAI
BACHELOR OF BUSINESS ADMINISTRATION

PRODUCTION/ WORKING EXPERIENCE OF THE

ENTREPRENEUR(S):
Name of the Organisation:
Garment
(Style Mantra)

Item Sold:
Trousers, Jeans, Shirts, T-Shirt etc.

Period:
Since 1 years
FAMILY BACKGROUND:

Varun Rai

Father Name : Mr. Ashok Rai

Profession : Service
Uncle Name : Mr. Rakesh Rai
Business : Real Estate

LOCATION/ PROPOSED LOCATION:

Shop No.20
Phase-I Market, Urban Estate, Dugri
Telephone No. Office : 0161-7814666668
Name and address of the bank with which you want to
1. Punjab National Bank
Model Town
Distt. Ludhiana
2. Axis Bank
Dugri Road
Ludhiana

Economic Viability and Marketability

Introduction:
Business started in the year 2011
Scope:
We provide better service to the customer & to increase the sale of the
business for the better output. To achieve the sales and profit target of
the business.

Marketability:

Sony Products : Supply to other cities of the Punjab.

Market Covered:

Ludhiana, Amritsar, Jalandhar & Khanna.

TECHNICAL FEASIBILITY:

Testing of Old Laptops and solve other hardware and software problem.

FINANCIAL PROJECT :

Land Area : 200 sq.yds.

Land Value: 90 lacs

Value Area Building , Owned/ Rent: 93 lacs (owned)

The Marketing Mix: Product

Products come in several forms. Consumer products can be

categorized asconvenience goods, for which consumers are willing
to invest very limited shopping efforts. Thus, it is essential to have
these products readily available and have the brand name well
known. Shopping goods, in contrast, are goods in which the
consumer is willing to invest a great deal of time and effort. For
example, consumers will spend a great deal of time looking for a
new car or a medical procedure. Specialty goods are those that are of
interest only to a narrow segment of the population—e.g., drilling
machines. Industrial goods can also be broken down into subgroups,
depending on their uses. It should also be noted that, within the
context of marketing decisions, the term product refers to more than
tangible goods—a service can be a product, too.

A firm’s product line or lines refers to the assortment of similar

things that the firm holds. Brother, for example, has both a line of
laser printers and one of typewriters. In contrast, the firm’s product
mix describes the combination of different product lines that the
firm holds. Boeing, for example, has both a commercial aircraft and
a defense line of products that each take advantage of some of the
same core competencies and technologies of the firm. Some firms
have one very focused or narrow product line (e.g., KFC
does only chicken right) while others maintain numerous lines that
hopefully all have some common theme. This represents
a wide product mix 3M, for example, makes a large assortment of
goods that are thought to be related in the sense that they use the
firm’s ability to bond surfaces together. Depth refers to the variety
that is offered within each product line. Maybelline offers a great
deal of depth in lipsticks with subtle differences in shades while
Morton Salt offers few varieties of its product.

Products may be differentiated in several ways. Some may be

represented as being of superior quality (e.g., Maytag), or they may
differ in more arbitrary ways in terms of styles—some people like
one style better than another, while there is no real consensus on
which one is the superior one. Finally, products can be differentiated
in terms of offering different levels of service—for example, Volvo
offers a guarantee of free, reliable towing anywhere should the
vehicle break down. American Express offers services not offered
by many other charge cards.

NEW PRODUCT DEVELOLOPMENT

New product development tends to happen in stages. Although firms

often go back and forth between these idealized stages, the
following sequence is illustrative of the development of a new
product:
 New product strategy development. Different firms will have
different strategies on how to approach new products. Some
firms have stockholders who want to minimize risk and avoid
investing in too many new innovations. Some firms can only
survive if they innovate frequently and have stockholders who
are willing to take this risk. For example, Hewlett-Packard has
to constantly invent new products since competitors learn to
work around its patents and will be able to manufacture the
products at a lower cost.
 Idea generation. Firms solicit ideas as to new products it can
make. Ideas might come from customers, employees,
consultants, or engineers. Many firms receive a large number
of ideas each year and can only invest in some of them.

 Screening and evaluation: Some products that after some

analysis are clearly not feasible or are not consistent with the
core competencies of the firm are eliminated.

 Business analysis. Ideas are now exposed to more rigorous

analysis. Profit projections, risks, market size, and competitive
response are considered. If promising, market research may be
done.
 Development: The product is designed and manufacturing
facilities are planned.

 Market testing: Frequently, firms will try to “test” a product

in one region to see if it will sell in reality before it is released
nationally and internationally. There is a lesser risk if the firm
only commits money to advertising and other marketing efforts
in one region. Retailers will also be more receptive in other
parts of the country and world if it has been demonstrated that
the product sold well in one region. The firm may also
experiment with different prices for the product.

 Commercialization: Facilities to manufacture the product on a

larger scale are now put into operation and the firm starts a
national marketing campaign and distribution effort.
 SWOT ANALYSIS
STRENGTHS

Implementation of the mobile internet is accelerating and usage of content is

increasing.

- The experience of using the internet for online browsing is becoming more and
more agreeable constantly because of enhanced technology, together with handset
enhancements.

- “The ‘walled garden’ approach adopted by mobile operators is being consigned

to the dustbin with the likes of T-Mobile and 3 signing deals with the big search
engines” (MBAC LLC, 2012, p. 102).

- Predetermined price for mobile content is facilitating to drive content usage.

- There is additional guidance from organizations like the Mobile Marketing

Association.

- It is becoming more simpler to pay for acquisitions through mobile, particularly

small-ticket items.
WEAKNESSES

- The mobile internet is still not a mass market, which implies that trade names /
promoters are merely dipping their toes into this instead of dedicating serious
financial resources. It is point where ‘internet marketing’ was, many years back.

- With respect to handsets, the market is in fact becoming more and more
fragmented, which indicates that it is becoming tougher instead of simpler to work
towards a user experience with a comprehensive acceptability (Funk 2003, p. 112).

- The fact that mobile advertising is not an isolated part of marketing implies that
there is no body with the authorization to keep an eye on a number of essential
components. It can be difficult to find out where to go for premium practice,
recommendation, and so on.

OPPORTUNITIES

- Mobile Search – there is an immense prospect for promoters to find traction on

mobile search engine listings, as a lot of brands have not jumped on board yet.
B) working capital ( per month)

S. Description Amount
No.
1) Salaries 40000

2) Raw Material 500000

3) Insurance 700

4) Advertisement 50000

5) Office expenses 2000

6) Telephone 1500

7) Transport 15000

8) Electricity 15000

9) Repair and maintenance 10000

Total 634200
 RAW MATERIALS

 Music or audio system.

 Air conditioners and fans.

 Decoration materials and posters.

 Glasses or mirrors.

 RO system.

 Printing dietician chart.

EXPENDITURE ITEMS.

a) UTILITIES:-

 POWER: 4 KWH

 PER UNIT COST: Rs. 7

 WATER: 40 liters per day, Rs.300

b) ADVERTISEMENT AND PUBLICITY: Rs. 50,000/-

 TAXES: i) service tax: i.e. 10.3% on the total sales.

COST OF TELEPHONE: Rs.1500 p.m.

TOTAL OVERHEAD EXPENSES: Rs. 70000

Total investment
Fixed Capital: Rs. 10715000

Working Capital: Rs. 634200lacs

Total: 11349200
S. No Description Amount

1) Land 9000000

2) Building 300000

3) Electricity Exp. 15000

4) Stock 1400000

Total 10715000

A) Fixed cost
 PROFIT AND LOSS ACCOUNT:

Particulars Amount Particulars Amount

Salaries 480000 By Sales 16800000

Raw Material 7500000

Insurance 10000

Advertisement 700000

Office expenses 24000

Telephone 18000

Transport 300000

Electricity 380000

Repair and 120000

maintenance

To Net Profit 7268000

Total 16800000 16800000

 PROMOTIONAL STRATEGY

POSITIONING OFFERS:

 The offers are given during the festival seasons NEW YEAR.
 The price and the offer price are same in all our Product Selling
Areas.
 The tag used during the sales are been put up below:

“SHOP MORE LESS TIME”

SALES PROMOTION

 Tools for the promotion used are the visual communication on the
Television channels.

 On-Line promotion of the product is done by posing the products

design on home pages like Yahoo, and many other popular home
pages.

 The ads will be published in magazine like Bollywood star, India

Today and many other magazines.

 “The Hindu” and pamphlets will be distributed in major Malls and

Shopping spots in the city.
 FUTURE PLAN

PRODUCTION:-

Due to increase in demand of Mobile and Laptop in every year, we will

need to increase the purchase for this purpose we need to increase the

capacity of the showroom. Number of sales would also been increased.

In future the sales we would like to attain 20 pcs. per day.

PRODUCTS:-

In future we will step into New Branded Mobile and Laptop of New

Generation.

SALES:

Due to increase in demand sale increase and market share also increases.

Our aim is to increase the sale of organization 3 crore in next 2 years and

when this state of sales is attained we will plan of new objective.

MARKET:

In future our aim is to increase the sale and market share. For this

purpose we will cover those areas of state and national market which we

are not covered earlier. In future our market will be Chandigarh and

Delhi etc.

STRATEGY:

Our policies are made according to the achievements of organization. It

helps to achieve the market goals in future. When we achieve one goal

then we set other new goals.

 COMPANY INFORMATION

COMPANY NAME: SONY WORLD

BUSINESS NAME: SONY WORLD PVT. LTD.

ADDRESS: Ferozepur Road,

Near Baddowal
Ludhiana

FAX: 509-6666-5898

TELEPHONE: 0161-22830773

COMPANY’S WEBSITE: www.hardrockRockcafe.co.in

CONTACT PERSON: CHETNA TODI

DATE OF ESTABLISHMENT: 1st August 2013

DAYS OPEN: 7 DAYS A WEEK

TIMINGS: 9:00 A.M. – 9:00 P.M.