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Jan Koenderink
D E C LOOTCRANS P RESS
The Spirit of the New Style
Jan Koenderink
De Clootcrans Press
Utrecht The Netherlands
jan.koenderink@telfort.nl
i
World War is perhaps a reasonable conclusion. In looking for the roots the
THE CRADLE OF THE NEW STYLE second half of the nineteenth century is the important period. In considering
the aftermath we arrive at today, for many of the key notions of the New Style
as as vivid as ever. The decade 1895–1905 was indeed a turning point, but it
In this chapter I succinctly introduce the concept of the New Style. marks an almost singular even in a much longer period of development and
change.
1
initely not “cool”. They have a certain wooden quality that is very unlike the derives from Franz Brentano (1838–1917). The Gestalt ideas were very much
New Style. Yet there is no doubt that Pugin was avant garde in his time. in the spirit of the New Style. During the eighteen-nineties Jakob von Uexküll
Thus I take 1850 as my point of departure. Arbitrary indeed, but conve- developed his ideas of the Umwelt, a biological foundation for the philosoph-
nient, and somewhat useful. The period 1850–1890 then, is what I take as ical and psychological notions. Such ideas strongly influenced the mind-set
the era leading up to the New Style. Of course, this has to be understood in a of the New Style artists, albeit in an indirect sense.
rather fuzzy sense. What about the Zeitgeist of this period? The most important aspect is possibly that the artist became Nature, instead
of copying Nature. One might say that Cabanel “copied Nature”, even though
It is the period that railroads revolutionized public travel in Europe. Gas
Venus was obviously not one of his contemporaries. Likewise, one might say
light replaced candles, later in the period electric light took over. At the mid
that Monet copied the optical structure impinging on his eye. But the Art
nineteenth century the industrial revolution really started to take its toll. This
Nouveau artist does not copy at all. The Art Nouveau artist creates because
had a great many effects. One important “side effect” involved the living situ-
he has become the Force of Nature itself. The “mirror turned lamp”.
ation of the labor force. This triggered the advent of the socialist movements,
initially an occupation of intellectuals and bourgeous. Designers wanted to
work for the people, some saw the need to industrialize their production meth-
ods, others wanted to reestablish honest manual crafting, these ideas derived
from the same root. This had many effects on the arts. For instance, the cleft
between design (a craft) and easel painting (an art) soon evaporated. The pro-
duction of unique specimen (like easel paintings) was perceived by many as
essentially morally reprehensible. Design for mass products became a valid,
even desirable, artistic goal.
The exact (physics, chemistry, and biology) sciences boomed, for a large
part because of their industrial importance, and relevance to colonial matters,
but also because of pure intellectual interest. All these factors obviously in-
fluenced the intellectual climate in various ways. One important factor was
the changed attitude with respect to religion. This had to do with the sciences,
with philosophy, and with socio-economic matters. For a start, one felt that
religion is there for man, instead of man for religion. This also implied a
changed attitude with respect to nature. Man, and man’s awareness became
more important. This was inititiated by Kant’s Kritik der reinen Vernunft
(1781), and Schopenhauer’s Der Welt als Wille und Vorstellung (1818). At the
end of the era (1890) we have the complete works of Friedrich Wilhelm Ni-
etzsche (1844–1900), and the advent of modern psychology (Wilhelm Wundt
(1832-1920) established the first psychological laboratory in 1879). In the
1890’s Carl Stumpf (1848–1936) started his laboratory on Gestalt psychology
at Berlin, a branch of psychology/philosophy (the difference was vague) that
2
This is the poster for the workshop at which this talk “Ver Sacrum: the liberation of
artistic form” was presented. The museum had a special exhibition on the life and
work of Rudolph Steiner, which fitted very well with the topic.
Ver Sacrum
the liberation of artistic form
Jan Koenderink
What IS the “New Art”?
Whistler’s signature,
an abstract butterfly
avant garde
1908
Pablo Picasso
(1881-1973)
Léon Comerre
(1850-1916)
1860’s
1908
Whistler Picasso
However, he was far more conservative. He initiated the “Arts & Crafts” movement
(ca. 1860-1910), a forerunner of several such enterprises in the Art Nouveau period.
Although a socialist he advocated manual workmanship, and abhorred industrial
methods, which are actually advocated by Dresser (like Arthur Lasenby (“Liberty”),
Siegfried Bing, Henri van de Velde, the Wiener Werkstätte, and Bauhaus later).
--- “Arts & Crafts” is best considered a “dead end”
Ernst Haeckel (1834-1919) was a scientist whose works had a marked influence on the
art of design (and vice versa). - he knew Dresser as an learned artist-botanist.
Moritz Meurer (1839-1916)
was an art theorist/scientist.
He studied plant forms with
an eye on the education of
artists.
floral design
becomes almost
arbitrarily
abstract
notice the
bilateral
symmetry
Otto Eckmann
Abstractions tending to arabesque are common
ca. 1898
(an aside)
“African Venus”
The same scientific interest in the structure of the natural world as found
in botany, is found in ethnography, geomorphology, animal form, et cetera.
For the scientist, humans are in no way more important than flowers!
She inspired
painting, sculpture,
decorative arts, …
The visual
experience neatly
fitted scientific
experiments on
kinetics, and ideas
of expressive
(graphical)
“movement” in
ornamental
pattern design.
“Danse Serpentine” - 1900
1900
It is widespread
(e.g. think of
Rudolf Steiner’s
Eurythmy).
left: “dance”
top: from”Combinaisons Ornementales”
We encounter Loie Fuller frequently in
abstract page design (the example by
Otto Eckmann).
photography
Alphonse Mucha posing models
Photography
was used as
reference.
“Copying”
nature was
never
superficial (as
in the academic
methods of the
19th c.), but
supposed to
come from the
inside.
the painting from window to decorative object
coulisses space
Adolf Böhm
1861 -1927
landscape from
here to infinity
rendered flat,
yet extensive
notice the
“floral” border
Serusier 1892
Maurice Denis
(1870-1943)
a few depth
layers, artfully
integrated
Maurice
Denis
the simplest
front-back
layering as in
many 19th c
Japanese
woodprints
classical
“perspective”
is
intentionally
avoided
Édouard Vuillard
(1868-1940)
depth layers
merging into flat
design and texture
Édouard
Vuillard
depth layers
almost fully
transformed
into flat
texture
The color
palette is
“flat” too
(Yellow-Blue)
Adolf von Hildebrand (Das Problem der Form, 1893):
bilateral
symmetry on the
vertical is a most
powerful device
for flattening
Otto Eckmann 1865-1902 (Pan magazine 1896)
artful use
of visual
symmetry
Otto Eckmann
(Jugend magazine 1897)
flat color
Koloman Moser
they evidently
reflect the taste of
the public
Koloman
Moser
1899
notice that a
design like
this is only
possible
when
abstracting
from a
photograph
purely flat
objects are
integrated
instruments for the creation of flatness
instead of a
stack of
depth layers
one arrives at
a flat mosaic
Maurice
Denis
in some
cases the
layering
and
texturing
go
together
instruments for the creation of flatness
flat design
Adolf Böhm
although still
suggesting
natural scenes,
such designs
are abstract
and flat from
their first
conception
Carl Otto
Czeschka
(1878-1960)
Die Nibelungen
use of various
symmetries (notably
repetition) in purely
flat design, with a
“perspective” floor
as spicy contrast
Kolomam Moser
evidently started
from a photograph,
but worked into a
purely flat design
the lettering is an
integral part of the
design
Koloman Moser
1902
Jan Toorop
this is a label for bottles of peanut
oil, used in the Netherlands for
dressing salads
Jan Toorop
Lucien Gaillard (1861-1942)
A piece like this (beautiful flat design!) is also pure art nouveaux, but
evidently orders of magnitude more expensive than a bottle of peanut
oil! Only THE FEW could afford it.
Such (apparent!) inconsistencies are plenty in religious thought, social
feeling, and so forth, of the period. Even William Morris (among more a
social reformer!) used child labour, and did not run a cooperation.
observation of nature & visual design
advanced abstraction
Paul Serusier
1892
Serusier was a
forerunner in the
move to
abstraction
Paul Serusier 1888
the “talisman”
Japonisme
“Japonisme” became
influential from the early
1860’s on, through
Siegfried Bing and
Christopher Dresser.
It perfectly fitted the
new Zeitgeist.
Of course, Japonisme was
often used merely for its
fashionable “strangeness”
and variety.
Anton Seder
“Japonisme” became
important because it fitted
the Zeitgeist better than
the works that came from
the academic art
institutions.
Koloman Moser
Willows tearoom chair
Charles Rennie
Mackintosh
- art is made for the eye, not to mimic nature, tell a story