Volume - 2: Jodhpur Development Authority

[Rajmata Vijya Raje Scindia International Convention & Habitat Centre (Community) with
Project Information all related allied facilities and supported by world-class Infrastructure at Vivek Vihar
Yojana for Jodhpur Development Authority on PPP module]
JODHPUR DEVELOPMENT AUTHORITY

Opposite Railway Hospital Railway Hospital Road, Ratanada,
Jodhpur, Rajasthan 342001
VOLUME –2 PROJECT INFORMATION MEMORENDUM

Development of proposed Rajmata Vijya Raje Scindia International Convention &
Habitat Centre ( Community ) with all related allied facilities and supported by world-
class Infrastructure at Vivek Vihar Yojana for Jodhpur Development Authority on PPP
module.
JAG DESIGNERS PVT. LTD.

(JAY AMBE GROUP)
SINCE 1989 ISO CERTIFIED 9001 : 2008
Corporate House :
“JAY AMBE HOUSE”, 4, Sumangalam Society, Opp. Drive in Cinema, B/h. café coffee day, Bodakdev, Ahmedabad-
380054.
Contact no. : 09099902227, 09879097499,09925280775
Email id : info@jayambedesigners.com Website www.jayambedesigners.com
JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 1

Table of Contents
LIST OF TABLE ........................................................................................................................................
DISCLAIMER ................................................................................................................................................
1. Introduction .................................................................................................................................................
1.1 Jodhpur City Profile ..............................................................................................................................
1.1.1 History............................................................................................................................................
1.1.2 City Profile .....................................................................................................................................
1.1.3 Industry, Trade and Business .........................................................................................................
1.1.4 Climate ...........................................................................................................................................
1.1.5 Culture and Tradition .....................................................................................................................
1.1.6 Proposed Infrastructure Projects ....................................................................................................
1.2 Demographic Profile .............................................................................................................................
1.2.1 Demographic Profile of Rajasthan .................................................................................................
1.2.2 Demographic Profile of Jodhpur District .......................................................................................
1.2.3 Demographic Profile of Jodhpur ....................................................................................................
1.3 Tourism Profile .....................................................................................................................................
1.3.1 Tourism in Rajasthan .....................................................................................................................
1.3.2 Tourism in Jodhpur ........................................................................................................................
1.4 Scope of Work ......................................................................................................................................
2. Project Appreciation ...................................................................................................................................
2.1 Case Studies .........................................................................................................................................
3.Methodology ................................................................................................................................................
4. Site Appreciation.........................................................................................................................................
5. Key Approach to Concept ...........................................................................................................................
6. Way Ahead..................................................................................................................................................
7. Detailed Project (MICE as Industry )….......................................................................................................
8. Research Data & Feasibility report………………………………………………………………………
9. Public Consultation ………………………………………………………………………………………
10 About Project………………………………………………………………………………………………
11 Project configuration and Theme with S.O.F.………………………………………………
12 Project Cost and Revenue……………………………………………………………………………….
13.About PPP…………………………………………………………………………………................
14 Indicative Bid Data Sheet………………………………………………………………………………

List of Tables
Table 1 : Climate Table ............................................................................................................................... 11

Table 2 : Demographic data of Rajasthan ................................................................................................... 18
Table 3 : Demographic data of Jodhpur District ......................................................................................... 20
Table 4 : Demographics of Jodhpur ............................................................................................................ 21
Table 5 : Figure 12 : Domestic and International Tourist Arrivals in Rajasthan ....................................... 23
Table 6 : Tourist arrival in Jodhpur............................................................................................................. 31
Table 7 : International Overnight and Overall Day Tourist Flow in Jodhpur ............................................. 31
Table 8 : Accommodation Units in Jodhpur ............................................................................................... 32

List of Figures
Figure 1 : Location of Jodhpur ...................................................................................................................... 6
Figure 2 : Climograph ................................................................................................................................... 9
Figure 3 : Temperature.................................................................................................................................. 9
Figure 4 : Max. Min. and Average Temperature (‘ C) ................................................................................ 10
Figure 5 : Average Rainfall Amount and Rainy Days ................................................................................ 10
Figure 6 : BRT corridor and Stations .......................................................................................................... 14
Figure 7 : JDA and JMC Housing Projects ................................................................................................. 15
Figure 8 : Rajasthan District Map with cities marked and the 2001 & 2011 population ............................ 17
Figure 9 : Rajasthan Population .................................................................................................................. 19
Figure 10 : International and domestic tourist arrivals in Rajasthan........................................................... 22
Figure 11 : Rajasthan Tourism Profile ........................................................................................................ 23
Figure 12 : Domestic and International Tourist Arrivals in Rajasthan ...................................................... 23
Figure 13 : Types of Tourism in Rajasthan ................................................................................................. 24
Figure 14 : Major Tourist Circuits in Rajasthan ......................................................................................... 28
Figure 15 : Site Location............................................................................................................................. 62

DISCLAIMER
The information in this Report has been prepared based on information collected from primary &
secondary sources. Wherever information was not readily available, reasonable assumptions have been
made, in good faith to draw meaningful inferences and these have been mentioned in the respective
sections of the report. All such assumptions are subject to further corroboration based on availability of
information. The information and analysis presented in this Report is not and does not purport to be
comprehensive or to have been independently verified.
The information contained in this Report is selective and is subject to updating, expansion, revision and
amendment. It does not, and does not purport to, contain all the information that may be required.
This Report includes certain statements, estimates, projections and forecasts. No representation or
warranty is given as to the reasonableness of forecasts or the assumptions on which they may be based
and nothing in this Report is, or should be relied on as, a promise, representation or warranty.

1. Introduction
1.1 Jodhpur City Profile
1.1.1 History
Jodhpur is the second largest city in the Indian state of Rajasthan and officially the second metropolitan
city of the state. It was formerly the seat of a princely state of the same name. The capital of the kingdom
was known as Marwar.
The Jodhpur city was founded in 1459 by Rao Jodha, a Rajput chief of the Rathore clan, whose clan claim
to be descendants from Lord Rama. Jodha succeeded in conquering the surrounding territory and thus
founded a state which came to be known as Marwar. As Jodha hailed from the nearby town of Mandore,
that town initially served as the capital of this state; however, Jodhpur soon took over that role, even
during the lifetime of Jodha.
The district of Jodhpur, was for long known as the ancient kingdom of Marwar, which literally History of
Jodhpur translates to ‘The Land of Death’. It was the largest kingdom of the Rajputana, and the third
largest kingdom in India after the Indian Kingdoms of Kashmir and Hyderabad.
As chronicled by the Gazetteers, the original inhabitants of Jodhpur were the Abhiras or the Ahirs, and
later the Aryans invaded and spread through the region. After that the Gurjara-Pratihara Empire made
Jodhpur a part of their, kingdom till about 1100 C.E. Jodhpur came into existence as we know it today,
under the Rathore clan.
According to the Rathore tradition, the warrior clan, traces its origins to the Hindu God Rama, the hero of
the great epic, Ramayana, and hence they belong to the clan of the Sun or the Suryavansha, which is one
of the branches of the Kshatriyas or the warrior caste of the Hindus. It is chronicled that in the year 470
A.D. Nayal Pal, the Rathore chief conquered the kingdom of Kannauj which was near present day Kanpur
in Uttar Pradesh, and made it their capital. The Rathores were finally driven out of the homeland Kannauj,
which had been their capital for almost seven centuries by the Afghans, led by Mohammad Ghori in 1193
and they had to take shelter in the city of Pali, which is quite close to Jodhpur.
The chief of the then Rathore clan, Rathore Siahaji married into the local royal household, and hence
fortified their presence in the region. After ousting the Pratiharas from the city of Mandore, the Rathores
made it their capital, and hence the capital of the Marwar Empire.
However, by the year 1459, the need for a stronghold, that was secure and fortified was felt quite strongly
by them, and hence Jodhpur was established by Rao Jodha, and it is after him that the city takes its name.
Since Jodhpur was strategically located between Delhi and Gujarat, the trade route flourished, and
Jodhpur saw major revenues pouring in with silk, opium, copper, sandals, coffee and date palm being
their major exports.
Being a major kingdom of North India, Jodhpur was directly influenced by the historical standings of the
dynasties that ruled the nation since its inception. Many rulers of Jodhpur, were made lieutenants under
the Mughal Empire. Raja Surender, conquered Gujarat and much of the Deccan region for Akbar, and it

was Raja Gaj Singh, who quelled the rebellion of Prince Khurram against his father Jahangir. It was under
the Mughal rule that Jodhpur flourished as a kingdom and traded with several parts of Central Asia.
Under the rule of Maharaja Jaswant Singh, the relations between the Mughals and the Rajputana soured,
after the Maharaja backed the wrong son, in the war of succession for the Mughal throne. As a result of
this, the kingdoms of Jodhpur, Jaipur and Udaipur, formed a triple alliance, and were able to break apart
the Mughal Yoke. A direct result of this was the marriage between the princes of Jodhpur and the
princesses of Udaipur, under the condition that the children born to the princesses of Udaipur, would be
the heir to the Jodhpur Throne. This pact, resulted in a lot of jealousy and opposition, which weakened the
kingdom, because of almost a century of turmoil, and eventually Jodhpur came under the influence of the
Marathas and then in 1818, the British.
Jodhpur’s fortunes finally did a turn around with the advent of Sir Pratap Singh as the ruler in the 1870’s,
who was truly a remarkable man. The son of the Maharaja of Jodhpur, he was the ruler of the kingdom of
Idar, whence he abdicated to become the Regent of Jodhpur, a position that he held for almost fifty years.
Touted as the epitome of Rajput valor and chivalry, he was respected by the various British Sovereigns
and was intimate friends with them. He laid down the foundation of the modern day Jodhpur, which was
them built upon by Maharaja Umaid Singh, who gave Jodhpur the fabulous Umaid Palace, the last palace
of India.
Not only was Jodhpur the largest of the Indian States it can be called the most progressive. After India
gained Independence in the year 1947, Jodhpur joined the Indian Republic, with great persuasion by
Sardar Vallab Bhai Patel, under Maharaja Hanwant Singh. Finally, in the year 1956, it was made a part of
the state of Rajasthan under the State Reorganization Act.

1.1.2 City Profile
Figure 1 : Location of Jodhpur
Being a place of princely palaces, magnificent forts as well as age old temples, this city of Rajasthan is
among the famous tourist destinations in the state as well as India. Positioned in the Thar Desert's stark
landscape, Jodhpur experiences a bright and sunny weather all through the year. For this, the city is called
the "Sun City". One of the specialties of this metropolitan city is that almost all the houses based around
the fort of Mehrangarh are painted in blue color, due to which the city is even known as the "Blue
City".Culture and Tradition:
Jodhpur city is one of the major cities of Rajasthan. It is well connected to the rest of Rajasthan by
airways, road and rail links. This city basks in the golden history and heritage of the state and is located at
the fringe of the great Thar desert. Jodhpur city, the second largest city of Rajasthan State stretches
between 2600’ and 27037’ at north Latitude and between 72 55’ and 73 52’ at East Longitude. This
district is situated at the height between 250-300 meters above sea level.
The city is a part of Jodhpur district situated in western part of Rajasthan which is surrounded by the
districts of Bikaner in north, Nagaur in the east, Jaisalmer in west , and Barmer as well as Pali in the
South. and also play in the development process of Jodhpur in the regional setting. Immediate influence
zone of Jodhpur city extends to cities and towns of Pali, Balotara, Pipad, Jalore, Bilara, Phalodi and
Jaisalmer. The length of the district from North to South and from East to West is 197 Km.& 208 Km.
respectively.
Jodhpur district, which covers a total geographical area of 22850 Sq. kilometers of Rajasthan, adorns the
position of second largest district of the state. The district is located centrally in the western region of
Rajasthan. The distances between the north and south of Jodhpur district is 197 km and between east and
west is about 208 km.

Jodhpur is the largest city of the state Rajasthan. It is located 300 kilometers away from the capital city of
Jaipur. It serves as an important location in terms of defense strategies as it is located 250 kilometers from
Pakistan border. It is an important base for; The Indian Army as well as the Indian Air Force and the
Border Security Force (BSF).
1.1.3 Industry, Trade and Business:
The city was located on the strategic road linking Delhi to Gujarat. This enabled it to profit from a
flourishing trade in opium, copper, silk, sandalwood, date palm and other tradable goods. Jodhpur saw
major revenues pouring in with silk, opium, copper, sandals, coffee and date palm being their major
exports.
The city dominated by the massive Mehrangarh fort on a rocky hill is charming with its wealth of historic
attractions and colorful markets which specializes in antiques. It is still one of the leading centers of wool,
cattle, camels and salt.
The handicraft industry is one of the most popular industries of Jodhpur. It has employed over 2 lakh
people over the past years. The second most popular industry of Jodhpur is that of tourism. Rajasthan is a
popular tourist destination and Jodhpur is no exception to it. It produces and exports a special spice - the
Jodhpur Red Chilly, which is popular all over the country. There are also petro-chemical refineries to
be set up near Jodhpur by Hindustan Petroleum (HPCL).
Agriculture and industries are the main source of income in Jodhpur. Tourism also plays a significant role
in the development of economy of Jodhpur. According to village records, out of the total area of 2256405
hectares in Jodhpur, 62.53 percent of area is under cultivation. Maize, bajra, guar, moth, chanwla, moong,
till, groundnut, cotton, chilli, barley, wheat, isabgol, mustard, rap, taramira etc. are the main crops grown
here.
The industrial growth of Jodhpur district is also noticeable. The geographical location of Jodhpur is
appropriate for the development of industries and businesses. As the district is centrally located and is one
of the important cities of Rajasthan, it is well connected with Lucknow, Ahmedbad, Mumbai, Delhi and
other important towns of the state.
There a sizeable number of engineering industries in Jodhpur. Other main industries here are chemicals,
plastics, electrical, electronics, industrial gases, derivatives of Gaur Gum, textiles, cement, mineral based
and S.S utensils etc. Several rolling mills that are engaged in processing of stainless steel sheets or Patta
can be found here. Large number of handicraft units engaged in production of wooden toys, white metal,
fancy items of sheep and decoration etc are also functioning in Jodhpur district. Printing of cloth, shoe
embroidery, slat making, wooden carving, white metal work, decorative stone carving, metallic carving,
leather embroidery, sword handles and ivory carvings, bangles, toys of plaster, dyeing and printing of
clothes are the other major artisan based industries here.

Jodhpur in Rajasthan has 21 industrial areas at different places and they have been developed and
managed by RIICO. In accordance with the scheme of ministry of commerce, Government of India, an
export promotion industrial park has been set up in the Borandada industrial area with an aim of
increasing export from Rajasthan, especially Jodhpur.
Jodhpur is one of the important industrial cities of Rajasthan where you can see numerous big and small
scale industries of various products and services. There are around 21200 registered industrial units in the
district. Handicraft items, flexible packing material, guar gum powder, refined guar splits, guar meal,
churi, wooden furniture, iron artistic furniture, rollers for bearings, conveyor belt are the major exportable
items in Jodhpur. Several service industries like computer job work, auto repairing and servicing, mobile
repairing, electrical home appliances repairing and servicing, electric equipment & repairing and offset
printing etc are also functioning in the city.
1.1.4 Climate
Weather Condition:
Jodhpur is famously called the Sun City, as this city enjoys bright and sunny weather all the year.
Generally, the climate of Jodhpur is hot, dry and sunny.
The average temperature is around 33° C to 20° C.
Minimum Temperature is 22° C (in Summer) and 10° C (in Winter).
Maximum Temperature is 41° C (in Summer) and 36° C (in Winter).
Climate of Jodhpur considering only SUMMER, RAIN and WINTER is:
1. SUMMER: Summer enters the city from March to June. The summers of Jodhpur are
harsh, sizzling and exhausting. In summer season, the average maximum temperature is
around 41° C and the average minimum temperature is around 26° C.
2. RAIN: There is rainy season from late July to September. In rainy season, the average
maximum temperature is around 33° C and the average minimum temperature is around
25° C.
3. WINTER: Winter enters the city from November to January. In winter season, the
maximum temperature is around 26° C and the minimum temperature is around 10° C.

Climograph:
Figure 2 : Climograph
Precipitation is the lowest in April, with an average of 2 mm. Most of the precipitation here falls
in August, averaging 125 mm.
Temperature:
Figure 3 : Temperature

At an average temperature of 34.4 °C, May is the hottest month of the year. January is the coldest month,
with temperatures averaging 16.9 °C.
Figure 4 : Max. Min. and Average Temperature (‘ C)
Figure 5 : Average Rainfall Amount and Rainy Days

Climate Table:
Table 1 : Climate Table
Between the driest and wettest months, the difference in precipitation is 123 mm. Throughout the
year, temperatures vary by 17.5 °C.
• During the months January, February, November and December you will experience
pleasant weather with a nice average temperature.
• On average, the temperatures are always high.
• Most rainfall (rainy season / monsoon) is seen in July and August.
• Jodhpur has dry periods in January, February, March, April, May, November and
December.
• On average, the warmest month is May.
• On average, the coolest month is January.
• July is the wettest month. This month should be avoided if you don't like too much rain.
• March is the driest month.
1.1.5 Culture and Tradition
Costumes and Languages:
While coming to the Jodhpur culture, there are a lot to tell about the unique and colourful culture of the
people here. Whether it is the music, dance, food, costume, festivals or anything else, you can experience
a royal touch that throws light to their glorious ancestry. That is why itself, you will realize that Jodhpuri
people are amongst the most hospitable people of India. The desert people are quite friendly. They can
win the hearts of the tourists with a sweet smile and warm hospitality.
The main languages spoken in Jodhpur are Hindi, Marwari and Rajasthani. But, people here have a
typical Marwari accent. They also have a quite fascinating lifestyle. The folks in Jodhpur wear lovely
multihued costumes. The dress of women folk here is generally wide gathered skirts and a hip length
jacket that has three quarter length sleeves. It covers the front and back. The women here like to wear
jewelry on many parts of their body. They wear specific types of jewelry on feet, head, ear, nose,
forehead, neck, arms, fingers, wrist and waist etc. The men in Jodhpur wear colourful turbans.
‘Jodhpuras’, which are the popular tight horse riding trousers, took their name from the city only.
Handicrafts of Jodhpur:
The description of Jodhpur culture becomes completed only by explaining about various handicraft works
done by the people here. The city is famous for embroidered leather shoes, antiques, tie & die textiles,
clay figurines, marble inlay work, carpets, puppets and classic jewelries made of silver, glass and other
metals.
Food culture of Jodhpur:
If you want to experience the typical food culture of Jodhpur, roam in and around Sojati Gate, which is
one of the few places still untained by outside world. You have to taste the ‘Pyaz ki Kachoria’ and
‘Chaudri ke Mirchi Vade’ not to make your visit a waste. While everybody put a full stop to food with a
sweet item, Jodhpuri people starts their food by eating anything sweet. Sounds interesting? Sometimes,
this may be the secret of the sugary tone of the citizen of the city. You can’t escape from the sweet
hospitality of Jodhpur. Jodhpur is famous for many special types of sweets like ‘Mave Ki Kachori’,
‘Besan Ki Chaaki’, ‘Maakhan Vade’, etc.
In order to survive in water scarcity of the desert, Jodhpur people had to be innovative in the fine art of
food preservation. Radis pods, cluster beans, large red peppers, mathi seeds, tamarind, raw mangoes for
amchur, moony dal papads and Vadis are some of the preserved stuff included in the food here. They also
use number of berries and roots found in the desert, which are healthy and herbal.
Festivals of Jodhpur:
Jodhpur culture is also rich with several festivals. Beside the common festivals of India like Diwali, Holy
and Navarathri, there are many unique festivals in Jodhpur. Kite festivals on January 14th, Marwar
festival on October and Nagaur fair on January-Februvary months are the important ones among them. In
Kite festival, the sky is filled with multi-colored kites of various patterns and dimensions. People of all
age groups enjoy kite flying and take on bids to cut each otherâ€™s kite string. Marwar festival is
colourful with various dances and songs that concentrate on the romantic lifestyle of Rajasthanâ€™s
rulers. Nagaur fair, which is one of the second largest festivals of India, lasts about eight days. Trading of
camels, horses and bullocks are the specialty of this festival.
Dance and Music Culture of Jodhpur:
Men and women of Jodhpur love dance and music. Jodhpur people sing devotional as well as festive
songs like the songs of saint potes such as Meera, Kabir and Maloodas. The simple instruments like the
Baara and Algoza accompany these songs to give beat or a drone to offset the poems. Music and dances
which are accompanied by the beats of the chang, mandal and various other musical instruments are an
unavoidable part of tribal people of Jodhpur. Most of the festivals in Jodhpur are colourful and musical
with vibrant music and dance of the folks there.

1.1.6 Proposed Infrastructure Projects
1.1.6.1 Rail Network:
➢ Light Rail Transit System:
The IPTS study for Surat City, recommended various transport solutions enhancing the public transport
system of the city. Light Rail Transit System (LRTS) is one of the solutions recommended. Another
transport solution viz. BRTS has already been initiated and the techno economic feasibility study for LRT
is going to be initiated.
1.1.6.2 Road Network:
❖ NHAI Awards Contract for 4-laning of Bar-Bilara-Jodhpur section in Rajasthan:
The National Highways Authority of India (NHAI) has issued Letter of Award (LOA) for development of
national highway section in the state of Rajasthan under phase IV of National Highways Development
Projects (NHDP).
The details of project are as follows:
The 111 km long Bar-Jodhpur section connects western Rajasthan and border areas (Jodhpur-Jaisalmer-
Barmer) to eastern part of Rajasthan i.e. Ajmer & Jaipur. This is a major strategic route connecting
Jodhpur as an important feeder route during war time. Four laning of the section will permit smooth flow
of military traffic as well as heavy commercial and domestic traffic. It will also facilitate transportation
of mining and agriculture product.
The project will have two bypasses, one at Bar (3.25 km) and another at Bilara (6.70 km), 4 flyovers, 3
pedestrians under passes, 4 major bridges and one railway overbridge. The project would be executed on
EPC mode and scheduled time of completion is 30 months from the date of commencement.
❖ BRT Design for Jodhpur
To achieve the goals for the region the mobility corridors are assumed to be developed as multimodal
corridors.
The proposed route is therefore from Mandore Gardens in the north to a location near the
junction of Pal Road and the Ring Road in the south and passing through the city centre en
route. The total distance is approximately 18km.

Figure 6 : BRT corridor and Stations
Jodhpur Pali Marwar Industrial Area:

Developable Area: 154 sq kms
Government of Rajasthan in order to boost industrial development in Rajasthan has already taken up its
first node Khushkhera –Bhiwadi – Neemrana Investment region and has identified Jodhpur Pali
Marwar Industrial Area as the second node for development under DMIC Project.
Jodhpur – Pali- Marwar Industrial Area (IA) lies in the western part of the state and mainly covering

the area of Pali and Jodhpur district. A station on the DFC will be sited at Marwar Junction, which
already offers good connectivity to other parts of India along with NH-14, NH-65, NH-8 and NH-76
passing through the area thereby offering a very good connectivity to the indented region.
❖ Proposed New Infrastructure:
Residential
JDA and JMC are currently undertaking a number of major housing developments in
Jodhpur. The developments include a number of affordable housing projects as well as major regular
housing developments such as Vivek Vihar Colony between Jailsalmer Bypass, Pali and Basni Roads.
Figure 7 : JDA and JMC Housing Projects

Commercial
A major commercial development is planned on the new road north of the stadium on High
Court Road which would be within walking distance of the proposed BRT route.
Industrial
In recent years a number of new industrial areas have been developed. One of the largest is the
Boranada Industrial Area which lies in the south of Jodhpur on Pal Road about 7km beyond the
Ring Road.
Another new industrial area is located to the north of Mandore and expansion of this zone is also
currently underway. Other areas include:
• Urban Haat at New Pali Road, Jodhpur

• Bio Tech Agro Park, Boranada, Jodhpur
• Export Promotion Industrial Park, Jodhpur: Export Promotion Industrial Park was established at
Boranada, Jodhpur on 21.07.2003.
• Stone Park, Jodhpur: The 1st Stone Park of Rajasthan was established at 9 Mile, Mandore, Jodhpur
for the promotion of Jodhpuri sand stone & stone industries of Jodhpur
• Special Economic Zone (SEZ) : The 2nd Special Economic Zone of Rajasthan was established at
Boranada, Jodhpur on 09.09.2003
Other proposals from JDA include:
• Development and beautification of Pal Road

• Rajiv Gandhi Town road development project
• Rotary Circle to New Power House Road development and beautification
• Development of road from Lal Sagar RUB to Gokulji ki Pau.
• Development of Jaipur Road from Badwasia to Mata ki Than
• Proposed ring road from Bhopal Garh to Baner Road and ROB
• Jaipur – Nagaor bypass
• Interchange at RTO level crossing
• Khatarnak Pulia redevelopment to 4-lane
• Widening of underpass up to PWD office
• New International Airport on Nagour road

1.2 Demographic Profile
1.2.1 Demographic Profile of Rajasthan:
Rajasthan is located in the northwestern part of the sub-continent. It is bounded on the west and
northwest by Pakistan, on the north and northeast by the states of Punjab, Haryana, and Uttar Pradesh, on
the east and southeast by the states of Uttar Pradesh and Madhya Pradesh, and on the southwest by
the state of Gujarat. The Tropic of Cancer passes through its southern tip in the Banswara district.
Rajasthan is the largest Indian state with an area of 3,42,239 sq.km comprising of the 10.41% of the total
geographical area of the country. This state has a type of rhomboid shape and stretches lengthwise 869
km. from west to east and 826 km. from north to south. The capital city of Rajasthan is Jaipur.
Along with this large area comes a wide and diverse topography: rolling sand dunes, fertile plains, rocky,
undulating regions and even some forested areas. Still, a large proportion of the state is arid and
Rajasthan is home to India’s biggest desert, the Thar Desert known as the ‘Maru-Kantar’. The oldest
chain of fold mountains- the Aravalli Range splits the state into two geographical zones- desert at one
side and forest belt on the other. Only 9.56% of the total geographical region lies under forest vegetation.
The Mount Abu is the only hill station of the state and houses the Guru Shikhar Peak that is the highest
peak of the Aravalli range with an elevation of 1,722 m.
Figure 8 : Rajasthan District Map with cities marked and the 2001 & 2011 population

Rajasthan has been at the forefront of India’s economic reforms and is now among the country’s six
fastest-growing states. Its main economy is agriculture, but industrial sectors such as textiles and
vegetable oil and dye production also contribute significantly to the state’s GDP. Other private sector
industries include steel, cement, ceramics and glassware, electronics, leather and footwear, stone
and chemical industries.
Rajasthan has a thriving tourism industry thanks to its reputation at the “Land of Kings”. A strong
royal past has left the state with many centuries-old palaces and princely estates to visit. As such, tourism
accounts for 15 per cent of Rajasthan’s economy.
# 2011 Rural Urban 2001 Rural Urban
Approximate 6.86 5.65 Crore

Population Crores
Actual Population 68,548,437 51,500,352 17,048,085 56,507,188 43,292,813 13,214,375
Population (%) 75.13 % 24.87 %
Male 35,550,997 26,641,747 8,909,250 29,420,011 22,426,640 6,993,371
Female 32,997,440 24,858,605 8,138,835 27,087,177 20,866,173 6,221,004
Population Growth 21.31% 18.96 % 29.01 % 28.33%
Percentage of total 5.66% 5.49%

Population
Sex Ratio 928 933 914 921
Child Sex Ratio (0- 888 892 874 909

6)
Total Child 10,649,504 8,414,883 2,234,621 10,651,002

Population (0-6 Age)
Literacy 66.11 % 61.44 % 79.68 % 60.41 %
Total Literate 38,275,282 26,471,786 11,803,496 27,702,010
Table 2 : Demographic data of Rajasthan

As per details from Census 2011, Rajasthan has population of 6.86 Crores, an increase from figure of 5.65
Crore in 2001 census, making it the 8th most populated state in India and contributing 5.6 percent to

the national population. In India each state is mainly divided into districts for administration with a city
or a town as its headquarters. Rajasthan is divided into 33 districts.
Total population of Rajasthan as per 2011 census is 68,548,437 of which male and female are 35,550,997
and 32,997,440 respectively. In 2001, total population was 56,507,188 in which males were 29,420,011
while females were 27,087,177.
The total population growth in this decade was 21.31 percent while in previous decade it was 28.33
percent. The population of Rajasthan forms 5.66 percent of India in 2011. In 2001, the figure was 5.49
percent.
Rajasthan Urban
Out of total population of Rajasthan, 24.87% people live in urban regions. The total figure of population
living in urban areas is 17,048,085 of which 8,909,250 are males and while remaining 8,138,835 are
females. The urban population in the last 10 years has increased by 24.87 percent.
Sex Ratio in urban regions of Rajasthan was 914 females per 1000 males. For child (0-6) sex ratio the
figure for urban region stood at 874 girls per 1000 boys. Total children (0-6 age) living in urban areas of
Rajasthan were 2,234,621. Of total population in urban region, 13.11 % were children (0-6).
Average Literacy rate in Rajasthan for Urban regions was 79.68 percent in which males were 87.91%
literate while female literacy stood at 63.81%. Total literates in urban region of Rajasthan were
11,803,496.
Rajasthan Rural
Of the total population of Rajasthan state, around 75.13 percent live in the villages of rural areas. In actual
numbers, males and females were 26,641,747 and 24,858,605 respectively. Total population of rural areas
of Rajasthan state was 51,500,352. The population growth rate recorded for this decade (2001-2011) was
75.13%.
In rural regions of Rajasthan state, female sex ratio per 1000 males was 933 while same for the child (0-6
age) was 892 girls per 1000 boys. In Rajasthan, 8,414,883 children (0-6) live in rural areas. Child
population forms 16.34 percent of total rural population.
In rural areas of Rajasthan, literacy rate for males and female stood at 76.16 % and 42.20 %. Average
literacy rate in Rajasthan for rural areas was 61.44 percent. Total literates in rural areas were 26,471,786.
Figure 9 : Rajasthan Population

1.2.2 Demographic Profile of Jodhpur District
An official Census 2011 detail of Jodhpur, a district of Rajasthan has been released by Directorate of
Census Operations in Rajasthan. Enumeration of key persons was also done by census officials in
Jodhpur District of Rajasthan.
In 2011, Jodhpur had population of 3,687,165 of which male and female were 1,923,928 and 1,763,237
respectively. In 2001 census, Jodhpur had a population of 2,886,505 of which males were 1,513,890 and
remaining 1,372,615 were females. Jodhpur District population constituted 5.38 percent of total
Maharashtra population. In 2001 census, this figure for Jodhpur District was at 5.11 percent of
Maharashtra population.
# 2011 Rural Urban 2001 Rural Urban

Actual Population 3,687,165 2,422,551 1,264,614 2,886,505 1,909,423 977,082
Population (%) 65.70 % 34.30 %
Male 1,923,928 1,260,328 663,600 1,513,890
Female 1,763,237 1,162,223 601,014 1,372,615
Population 27.74% 27.59%
Growth
Proportion to 5.38% 5.11%
Rajasthan
Population
Sex Ratio (Per 916 922 906 907
1000)
Child Sex Ratio 891 892 888 920
(0-6)
Total Child 606,490 441,955 164,535 557,374
Population (0-6
Age)
Literacy 65.94 58.48 % 79.38 % 56.67
Total Literate 2,031,532 1,158,340 873,192 1,319,879
Table 3 : Demographic data of Jodhpur District
There was change of 27.74 percent in the population compared to population as per 2001. In the previous
census of India 2001, Jodhpur District recorded increase of 27.59 percent to its population compared to
1991.
Jodhpur District Urban/Rural
Out of the total Jodhpur population for 2011 census, 34.30 percent lives in urban regions of district. In
total 1,264,614 people lives in urban areas of which males are 663,600 and females are 601,014. Sex
Ratio in urban region of Jodhpur district is 906 as per 2011 census data. Similarly child sex ratio in
Jodhpur district was 888 in 2011 census. Child population (0-6) in urban region was 164,535 of which
males and females were 87,165 and 77,370. This child population figure of Jodhpur district is 13.14 % of
total urban population. Average literacy rate in Jodhpur district as per census 2011 is 79.38 % of which
males and females are 86.75 % and 71.26 % literates respectively. In actual number 873,192 people are
literate in urban region of which males and females are 500,054 and 373,138 respectively.

As per 2011 census, 65.70 % population of Jodhpur districts lives in rural areas of villages. The total
Jodhpur district population living in rural areas is 2,422,551 of which males and females are 1,260,328
and 1,162,223 respectively. In rural areas of Jodhpur district, sex ratio is 922 females per 1000 males. If
child sex ratio data of Jodhpur district is considered, figure is 892 girls per 1000 boys. Child population in
the age 0-6 is 441,955 in rural areas of which males were 233,566 and females were 208,389. The child
population comprises 18.53 % of total rural population of Jodhpur district. Literacy rate in rural areas of
Jodhpur district is 58.48 % as per census data 2011. Gender wise, male and female literacy stood at 74.57
and 41.16 percent respectively. In total, 1,158,340 people were literate of which males and females were
765,699 and 392,641 respectively.
1.2.3 Demographic Profile of Jodhpur:
As per provisional reports of Census India, population of Jodhpur in 2011 is 1,033,756; of which male
and female are 543,120 and 490,636 respectively. Although Jodhpur city has population of 1,033,756; its
urban / metropolitan population is 1,138,300 of which 598,795 are males and 539,505 are females.
Jodhpur city and Kuri Bhagtasani, Mandor Ind. Area, Nandri, Pal Village, and Sangariya city comes
under Jodhpur Metropolitan area.
# 2011 Jodhpur Jodhpur City City + Out Rural Urban

Metropolitan (Municipal Growths
(Urban Corporation)
Agglomeration)
Actual Population 1,138,300 1,033,756 1,056,191
Population (%)
Male 598,795 543,120 555,371
Female 539,505 490,636 500,820
Population 21.5%
Growth
Proportion to
Rajasthan
Population
Sex Ratio (Per 901 903
1000)
Child Sex Ratio 888 890
(0-6)
Total Child 146,527 131,656
Population (0-6
Age)
Literacy 80.19 % 80.81 %
Total Literate 795,289 729,012
Table 4 : Demographics of Jodhpur

1.3 Tourism Profile
1.3.1 Tourism in Rajasthan:
Rajasthan is a perhaps one of the most colourful states of India and a land of unending diversity. Whether
it is about the ‘pink’ in Jaipur or the ‘blue’ in Jodhpur or the ‘golden hues’ of Jaisalmer, the barren
landscape is swathed in colours of the rainbow.
The state has some of the most beautiful palaces and forts in the country, which are well-maintained by
the government and the former royal families. The experience is further enhanced by professional guides
who can regale with some interesting stories of a bygone era. Most of these palaces and hotels are
equipped with all the modern-day facilities. The restaurants in the premises of the forts treat with royalty
and sometimes even have musicians and dancers to entertain the visitors.
Endowed with natural beauty and a great history, tourism is a flourishing industry in Rajasthan. State
contributed to over 20% of India’s Foreign Tourist Arrivals (2013-14) and over 36.6 million tourists
visited Rajasthan in 2015. Rajasthan also forms part of India’s golden triangle, a tourist circuit which
connects the national capital Delhi, Agra and Jaipur. The second largest city in Rajasthan, Jodhpur is
among the top 10 preferred destinations that travelers have on their wish lists for the upcoming year, a
recent study has revealed.
Tourism has been one of the biggest revenue generators for the state for a long time. According to the
Ministry of Tourism, Rajasthan accounted for 2.7% of the tourists in the year 2013. Rajasthan accounted
for 7.2% of the total international tourist arrivals in India in the same year.
International and domestic tourist arrivals in Rajasthan
Figure 10 : International and domestic tourist arrivals in Rajasthan

Rajasthan Tourism Profile
Figure 11 : Rajasthan Tourism Profile
Domestic and International Tourist Arrivals in Rajasthan
Figure 12 : Domestic and International Tourist Arrivals in Rajasthan
Growth Rank
Sr. No. State/ UT 2015 2016 Rate 2016
Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign
1 Rajasthan 35187573 1475311 41495115 1513729 17.93 2.6 10 6

Table 5 : Figure 12 : Domestic and International Tourist Arrivals in Rajasthan

Jaipur, April 26: Rajasthan is the haven for domestic tourists as their.arrival has shown a 18 percent surge in the year
2016. However the foreign tourist arrival has shown a marginal increase of 3 % over the previous year.
These are official figures as given by N C Goel, additional chief secretary, Tourism, Rajasthan, in his address at the
inaugural session of the Great Indian Travel Bazaar (GITB) in Jaipur recently.
The new campaign is being credited for giving a fillip to the arrival of tourists. This marketing campaign was
necessitated once it was realized that the tourist flow was stagnating owing to economic downturn, lesser variety of
destinations as well as the entertainment facility in these destinations.
Furthermore, the tourist destinations had become crowded, there was stiff competition from the neighbouring states and
weak infrastructure in certain pockets. It was also realized that the urban Indian middle class was willing to spend on
experiences.
The State Tourism Department also perceived that there were changing preferences in the modes of communication with
the preferred mode being the digital. The Government was also alive to the fact that road, rail and air infrastructure will
have to be geared up. And on these factors was born the current creative print, electronic, digital and social media
campaign of the Rajasthan Tourism.
This has been revealed in the knowledge paper released at the GITB this year. Entitled “Rajasthan : Revelation Beyond
the Obvious.’’ It has been jointly prepared by the Federation of Indian Chambers of Commerce and Industry (FICCI) and
MRSS.
Contribution of Tourism in Rajasthan’s Economy:
Tourism accounts for approximately 15 per cent of the Rajasthan’s economy and provides economic
benefits like foreign exchange earnings, regional development, infrastructure development and promotion
of local handicrafts. *
In Rajasthan, tourism accounts for 2.7% (5.2% after adding indirect effects) in Gross State Domestic
Product and 1.9% (7.2% after adding indirect effects) in state employment.
Tourism has a significant multiplier effect on the state economy. It increases employment opportunities,
generating revenue, developing infrastructure, increasing investment opportunities and revival of
traditions and heritage conservation and management. It is estimated that every rupee spent by a tourist
changes hands 13 times and that every hotel room generates direct employment to three persons and
indirect employment to eight persons.
In Rajasthan, tourism is the third largest employer after agriculture and textiles sector
Tourism Industry is more gender neutral as compared to other Industries and women account for 65% of
the international tourism workforce. For Rajasthan also tourism sector provides enabling platform for
increasing labour force participation rate.

Types of Tourism in Rajasthan:
Figure 13 : Types of Tourism in Rajastha

State Government Initiatives:
Government of Rajasthan has vision of doubling (present 1.5 million to 3.0 million tourists) the footfall of
International Tourists traffic by the year 2020. In the same period, the Government also aims to increasing
the Domestic Tourist traffic from the present 33 million to 50 million tourists. Consequently, various
initiatives have been taken by Rajasthan Government to improve state of tourism in Rajasthan, including:
1. PPP in Tourism Sector:
Rajasthan Government has identified various projects to be developed in public private participation
mode in tourism sector.
• Water based activities like cruise and boating in Chambal and other water bodies.
• ATVs (All Terrain Vehicles) in sand dunes of Jaisalmer / Barmer / Bikaner
• Mountaineering and Trekking activities in Mount Abu/Jaipur
• Establishment of Golf Resorts and Convention centers.
• Night viewing of monuments at Jaipur, Udaipur, Jaisalmer, Bharatpur, Chittorgarh.
• Development of eco-tourism in various places in state.
• Development of tourism at Sambhar & Jaisamand lake
2. Promotion of Agri-tourism
In a new initiative labelled as /Agri Tourism/, Rajasthan Government is preparing to host tourists on
fields to provide a complete hands-on farming experience. The initiative will introduce agriculture
tourism in the state, developing both food parks and encouraging farmers to develop their farm fields.
Linking the tourism sector to agriculture has the ability to rejuvenate and inject resources for both sectors.
Agri tourism will give tourists an attractive option to witness farming activities and learn more about rural
way of life.Visitors will receive direct exposure and taste of rural life with stay on farm fields. For
farmers it will be a source to generate additional income.
Brief about Agri Tourism:
Agri tourism is the incorporation of tourism with agriculture. It promotes agriculture and allied activities
as a tourism product and incorporates an operational farm along with a commercial tourism element.
The concept of Agri tourism was initiated and developed in Europe and North America and has since
spread in many countries. In India it was initiated in /2005 at Malegaon village/, near Baramati,
Maharashtra by Agri Tourism Development Company (ATDC).
Activities planned/taken up by Rajasthan Government:
• Agri-tourism is being promoted in /Mega Food Park at Roopnagar in Ajmer/. The park provides
facilities for visiting organic farms and learn about different agriculture practices and produce.
Government is planning to open up four more facilities. However they will be on public private
partnership.

• Government is also considering developing similar visits in orange fields of Jhalawar & Sri
Ganganagar, where tourist can see citrus fruits plants, taste them and understand the processing of
fruits.
• Agri Tourism will also be promoted in upcoming Global Rajasthan Agritech Meet (GRAM).
• Other activities like cow milking, cooking food on rural chulhaâ€™s made of mud, learning basic
rural handicrafts also have potential of developing tourism in villages.
The development of agri tourism can not only helped farmers to hedge their risks from normal farming
activities and increase revenues, but also improve their lifestyles.
3. Promotion of Eco-tourism in Rajasthan:
The Government of Rajasthan notified /Rajasthanâ€™s Eco-tourism policy/ in 2010. This policy has been
framed with a view to sensitize the public , government departments, NGOs and others about eco-tourism
and for laying down the framework for its growth in the State in a sustainable manner. Sunda Mata
temple in Jalore district, Bassi in Chittorgarh district, Kumbhalgarh in Rajsamand district, Hamirgarh and
Menal, both in Bhilwara district have been developed as per guidelines of eco-tourism
4. Government to Government partnerships

Rajasthan Government engagement with Singapore has led to a direct flight and a skill development
centre for hospitality.
5. Holding Fairs and festivals:
Department of Tourism, Rajasthan is engaged in organization of various fairs and festivals to promote
tourism in state. Fairs organized in Rajasthan include:
• Nagaur Fair, Nagaur (Jan-Feb.)

• Kite Festival (held on 14th Jan of every year)
• Desert Festival, Jaisalmer (Jan-Feb.)
• Baneshwar Fair, Baneshwar (Jan-Feb.)
• Gangaur Festival, Jaipur (March-April)
• Mewar Festival, Udaipur (March-April)
• Elephant Festival, Jaipur (March-April)
• Urs Ajmer Sharif, Ajmer (According to Lunar Calendar)
• Summer Festival, Mt.Abu (June)
• Teej Festival, Jaipur (July-August)
• Kajli Teej, Bundi (July-August)
• Dussehra Festival, Kota (October)
• Marwar Festival, Jodhpur (October)
• Bundi Festival, Bundi (November)
• Pushkar Fair, Ajmer (November)
• Matsya Utsav, Alwar (November) * Abhaneri Festival
• Kumbhalgarh Festival, Rajasamand (December) * Ranakpur Festival
• Winter Festival, Mt. Aby (December) * Kolayat Festival
• Camel Festival, Bikaner (January)

6. Policy incentives:
Rajasthan Government also provides various policy incentives for development of tourist infrastructure
including hotels, convention centers, tourist places.
* Incentives available for establishment of Hotels in Rajasthan
* Regional Connectivity Scheme to improve intra-state air connectivity.
* Development of a Mega Desert Tourist Circuit comprising Bikaner, Jodhpur, Jaisalmer, Pali, Mount
Abu and Sambhar.
7. Rajasthan Tourism 3.0
Rajasthan tourism 3.0 is a multiyear, multi-modal, multi narrative and multi-crore global campaign to
galvanize tourism in the state. Rajasthan Tourism 1.0 lasted from Independence till the early 80s and was
powered by Rajasthan’s landscape. Rajasthan Tourism 2.0 began in the 1980s with heritage hotels that
married historical narrative with commercial hardware. But Rajasthan Tourism 3.0 Â• is government’s
goal of 50 million foreign and domestic tourists Â• based on enhancement of Rajasthan’s current
literature, music and folk festivals with new museums, exhibits and events, strong enough for tourists to
plan itineraries around them.
8. Marketing Campaign:
Rajasthan Government has launched a new aggressive campaign with tagline ‘Jaane Kya Dikh Jaaye’ to
market state among tourists. The campaign developed by /Ogilvy/ consists of six films and development
of the new logo of Rajasthan Tourism.
9. Promotion of Religious Tourism:
Rajasthan Government has decided to renovate 11 religious sites to promote religious tourism in state.
10. Rajasthan Tourism Unit Policy:

In a bid to attract more tourists and ease the setting up of tourism-related projects, Rajasthan revamped its
tourism unit policy in 2015. Highlights of policy are:
* Investment Subsidy of 50% of VAT and CST which have become due and have 19 Rajasthan Tourism
Unit Policy 2015 been deposited by the enterprise for seven years
* Employment Generation Subsidy up to 10% of VAT and CST which have become due and have been
deposited by the enterprise, for seven years
* Reimbursement of 25% of amount of VAT paid on purchase of plant and machinery or equipment for a
period up to seven years from the date of issuance of the entitlement certificate
* Exemption from payment of 50% of Entertainment Tax for seven years

* Exemption from payment of 100% of Luxury Tax for seven years
* Land allotment in urban and rural areas at DLC rates
* 25% additional exemption from payment of stamp duty chargeable on the instrument of purchase or
lease of more than 100 years old heritage property in the State, for the purpose of hotel development
under the Scheme declared by the Tourism Department
* 50% additional exemption from payment of conversion charges for heritage property converted into a
heritage hotel.
* All fiscal benefits to tourism units and heritage hotels will be as per Rajasthan Investment Promotion
Scheme, 2014.
Conclusion:
Rajasthan continues to face challenges that impede its growth as a tourist destination. The state needs to
improve on the sanitation of its public spaces and the ease of travel around the state so as to add to its
international appeal. The state should also consider providing more online payment and reservation
services as more tourists are resorting to using the internet to plan and book their holidays in India.
Major Tourist Circuits in Rajasthan:
Figure 14 : Major Tourist Circuits in Rajasthan

A unique feature of tourism in Rajasthan is the development of tourist circuits rather than standalone
tourist destinations.
As above map indicates there are nine tourist circuits as identified by Rajasthan DoT, based on their
geography, attractions and coverage by independent / group tourists as follows :
Places to Visit in Rajasthan
Fort and Palaces
• City Palace, Jaipur

• Amber Fort and Palace, Jaipur
• Jaigarh Fort, Jaipur
• Nahargarh Fort, Jaipur
• Kumbhalgarh Fort, Rajsamand
• City Palace, Udaipur
• Chittorgarh Fort, Chittorgarh
• Golden Fort, Jaisalmer
• Junagarh Fort, Bikaner
• Gagron Fort, Jhalawar
• Jantar Mantar Observatory, Jaipur
Lakes
• Fateh Sagar Lake, Udaipur

• Ana Sagar Lake, Ajmer
• Gadsisar Lake, Jaisalmer
• Jaisamand Lake, Udaipur
• Kaylana Lake, Jodhpur
• Nakki Lake, Mount Abu
• Pichola Lake, Udaipur
• Pushkar Lake, Pushkar
• Rajsamand Lake, Rajsamand
• Sambhar Lake, Jaipur
• Sardar Samand Lake, Pali
Religious Places
• Birla Mandir, Jaipur

• Brahma Temple, Pushkar
• Jain Temple, Ranakpur
• Dargah Sarif, Ajmer
• Akbari Masjid, Jaipur
• Todgarh Church, Ajmer

• Shepherd Memorial Church, Udaipur
• Sun Temple, Jhalawar
• Shrinathji Temple, Nathadwara
• Govind Dev Ji Temple, Jaipur

• Moti Dungri Ganesh Temple, Jaipur
• Dilwara Jain Temple, Mount Abu
• Salasar Balaji, Churu
• Khatushyamji Temple, Sikar
Wild Life
• Keoladeo National Park, Bharatpur

• Ranthambore National Park, Sawai Madhopur
• Sariska Tiger Reserve, Alwar
• Darrah Sanctuary, Kota
• Tal Chapper Sanctuary,Churu
• Sajjangarh Sanctuary, Udaipur
• Kumbhalgarh Sanctuary, Rajsamand
• Desert National Park, Jaisalmer
• Mount Abu Wildlife Sanctuary
• Sita Mata Wildlife Sanctuary
• Keladevi Wildlife Sanctuary
• National Chambal Wildlife Sanctuary
• Bhensrodgarh Sanctuary
• Todagarh Sanctuary
• Gajner Wildlife Sanctuary
• Jaisamand Sanctuary
• Shergarh Wildlife Sanctuary
• Ramgarh Vishdhari Wildlife Sanctuary
• Sawai Mansingh Sanctuary
• Jamwa Ramgarh Wildlife Sanctuary
• Bassi Wildlife Sanctuary
• Nahargarh Wildlife Sanctuary
Heritage Properties
• Alsisar Haveli, Jaipur

• Balsamand Lake Palace, Jodhpur
• Bhanwar Niwas, Bikaner
• Bhanwar Vilas Palace
• Brijraj Bhawan Palace, Kota
• Cannaught House, Mount Abu

• Castle Mandawa, Mandawa
• Hotel Diggi Palace, Jaipur
• The Hill Fort, Kesroli
1.3.2 Tourism in Jodhpur
While this may not be surprising to many, in the ballot of most attractive tourist spots in the world and in
Asia, by TripAdvisor’s Global ‘Travelers’ Choice Awards for 2017; Jodhpur, “The Sun City” has been
voted 3rd in Asia and 10th best tourist spot in the world.
Every witnesses millions of people travel to city of sun and sand in Rajasthan, the second largest city of
the state, where travelers fall in love with the place.
Sources revealed that the reason of choice for this glorious city which boasts of large majestic forts,
palaces with traces of its bygone glorious past has won the hearts of many and stands at the number three
of most favorite spots in Asia.
Tourist Arrival in Jodhpur
Forecast of Tourist Arrivals

(Nos.)
1997 1998 19999 2000 2001 2006 2011 2021
Domestic 427549 364870 352707 370933 383479 393536 434495 583925
International 383479 49221 47807 67845 69812 89247 113904 145789
Total 476770 413877 400514 438778 453291 482782 548399 729714
Note: Tourist arrival and Forecast based on Report titled “20 Year Perspective Plan for Sustainable
Tourism in Rajasthan “
Table 6 : Tourist arrival in Jodhpur
International Overnight and Overall Day Tourist Flow in Jodhpur
Month Overnight- Overall Day Tourists

International Tourists
April 6360 84995
May 8282 23257
June 1470 21056
July 4417 15764
August 6303 15168
September 5805 15448
October 6386 26110
November 8438 30607
December 9376 22741
January 8118 43226

February 5827 30737
March 4518 30463
Total 75300 359572
Table 7 : International Overnight and Overall Day Tourist Flow in Jodhpur
Note: Above data is based on Report titled “Collection of Domestic Tourism Statistics for the State
of Rajasthan “, Reference Period: April 2005 to March 2006
Accommodation Units in Jodhpur
No. of No. of No. of

Hotels Rooms Beds
211 3516 6922

Table 8 : Accommodation Units in Jodhpur
Note : Above data is based on Report titled “Collection of Domestic Tourism Statistics For the
State of Rajasthan “, Reference Period : April 2005 to March 2006

Famous Places to Visit in Jodhpur:
Mehrangarh Fort
Undoubtedly, Mehrangarh Fort is the best

tourist spot in Jodhpur city, as it is the
most explored one by the tourists that
visit Jodhpur. It hence tops the list of
places to see in Jodhpur. This royal
abode, earlier was one of the most
majestic palaces in this city and is now
turned into a museum that depicts the rich
culture and heritage of Jodhpur. It is one
among the largest forts in the country and
accommodates several mahals within it.
This mighty fort is considered to be a

work of architectural brilliance and hence is the most visited place in Jodhpur. The intricacies of the fort
and architectural splendour is enough to engage tourists that visit this fort. It is located on a hill top which
is about 410 feet about the city and gives a majestic view of the Blue City as well. The fort is symbolic of
the glorious princely era of Rajasthan and rich culture of Jodhpur city. This tourist destination, hence is
one of the major attractions in the city of Jodhpur.
Umaid Bhavan Palace
A late arrival in the list of palaces in

India, Umaid Bhavan Palace has, for
years, attracted a large horde of tourists to
the city of Jodhpur. An ode to the majestic
era of the city, the palace is segregated
into three areas, one still being occupied
by the royal family of Jodhpur. This
architectural marvel most certainly
occupies a top spot amongst the best
places to see in Jodhpur.

Jaswant Thada
Located right next to the Mehrangarh Fort, Jaswant

Thada is an artistic wonder on its own. It was erected to
honor the life of Maharaja Jaswant Singh. Built using
precious white marble, the cenotaph houses multiple
portraits of the kings of Rathore, adding to its allure. It
is often considered to be the kick-off location for many
a Jodhpur tourist.
Tripolia Market
Tripolia Market in Jodhpur is the business sector

offering grouped and exhibit of products from
conventional antiques and wooden handiworks, batik
sarees, high quality papers, metal things, metal furniture
and souvenirs, marble statues and models, beautiful
array and fabrics, silver gems, well known compositions
of Rajasthani floor coverings.
You can shop here for local Handicrafts and Textiles.

The stock is amazing, the shopkeepers are lively and
always smiling and it is an ideal shopping hub with reasonable price tags
Ghanta Ghar
Ghanta Ghar, also known as the clock tower

is an important and most popular landmark
in the Blue City or Sun City of India.
Jodhpur places to visit cannot finish without
ticking off this mighty landmark located just
next to Sardar Market within the city
premises. The tall colossal tower was built
by Maharaja Sardar Singh during his rule
between 1880 and 1911. This place then
turned out to become the most popular
landmark in the city. The close proximity to
one of the famous markets in Jodhpur, adds to the tourist value of this place.
One can indulge in shopping and witnessing the charm of the city after sunset at this place. It is a great
way to explore the regular life of people of Jodhpur. At night the Clock Tower is lit up with beautiful
lights and looks even more amazing and enthrals tourists with its charm. Buying artefacts and local ethnic
artistic things from the nearby Sardar Market and trying out the famous chat delicacies is the best thing to
do at this spot. The splendour of this landmark surely makes it to the top of ‘places to visit in Jodhpur’
list.

Rao Jodha Desert Rock Park
Located at the foot of Mehrangharh Fort, Rao Jodha Desert Rock Park was constructed in the year 2006.
The artificially created park was constructed with an objective to preserve the rocky trails of Jodhpur
around the fort. An additional effort was made to restore exotic plant species that belong to the Thar
Desert area.
This park is spread over 200 acres and showcase some of the exquisite plant collections. It also adds to
the beauty of the fort as it is decorated with lush greenery. This rock park is one among the exclusive
creations in Jodhpur city and also is one of the most visited tourist sites of Jodhpur. The charming terrains
of the park make it one of the best place to visit near Jodhpur city.
Mandore Gardens
Popular among the tourist spots in Jodhpur,

Mandore Gardens is one of the best parks to
visit to relax on any given day. Mandore
has a history dated back to the times of 6th
century, even before Jodhpur was
established. It accommodates great
traditional values and is a masterpiece of
architecture in its own. A true and pure
form of gate away that will take tourists
back to the glorious princely era of Jodhpur
city. Mandore Gardens host a museum, a
‘Hall of Heroes’ and a temple dedicated to
the 33 crore Gods.
These depict the royalty that is embedded in the city and speak of the rich cultural heritage that is
embedded in the roots of Jodhpur. The architecturally wonderful domes and structures constructed within
the premises of Mandore Gardens are the biggest attraction to the tourists. This place all in all is the best
abode to learn about the historical importance and get a glimpse of Jodhpur city. It hence qualifies to the
list of best places to visit in Jodhpur.
Balsamand Lake
Located within five kilometres from Jodhpur city, Balsamand Lake is situated on the Jodhpur- Mandore
route. This destination is hence an easy reach to every tourist that visits Jodhpur city. Balsamand Lake
was artificially constructed in 1159 AD by Balak Rao Parihar and since then is a great tourist attraction
site in Jodhpur. This lake was earlier a water reservoir for the villagers of Mandore but now is
transformed to an artificial lake.
It is surrounded with lush greenery that adds to the existing charm of the place. It is decorated with a
charismatic royal pathway which enhances the natural beauty of the lake. A palace was then constructed
next to the lake which was a summer getaway to the royalty back then. All these factors of little royal
details that are carved in this location make is one of the most beautiful places to visit in Jodhpur city.

Sardar Samand Lake
The city of palaces has a different charm to itself as it is also a home for several enchanting lake
destinations. Sardar Samand Lake is one such place to see in Jodhpur that will redefine the meaning of
tranquillity for its tourists. This lake is situated close to the city and offers great environs to its visitors.
The lake and nearby areas are known for accommodating exotic species of migratory birds which
enhances the beauty of the lake. It is hence a home for great bird watching activity.
Apart from this it is also blessed with different species of animals that one can spot while at this abode
and also while getting there. Exotic animals like chinkara, black bucks and neelgai enthral tourist beyond
limit. This destination hence is the most enchanting lake destination in the Blue City which one cannot
afford to abort from their list of places to visit in Jodhpur. This lake hence is a beautiful and peaceful
retreat from the busy metropolitan life.

Umed Garden Zoo
Exploring the wilderness of any place is always a great experience. This also can be ticked off, while in
Jodhpur city. The land that own innumerable historic locations and heritage sites is home form some of
the exotic wildlife destinations as well. One can explore and witness migratory birds, relax amidst the
greens and spot animals at this abode. The migratory birds that are accommodated at this Garden zoo are
believed to be from African and Australia. This location is hence of great educational values and is
perfect to visit with children.
The place is beautifully equipped with

trees and plants that add to the overall
experience of a family picnic. The park
has minimal entry fee which makes it all
the more simpler to explore the garden.
Both children and adults can watch exotic
animals at this spot as there is an
opportunity to visit the ‘Walk-in Aviary’
at the zoo.
Machiya Safari Park
Located in close proximity to Kaylana Lake, Machiya

Safari Park is yet another popular tourist place to visit
near Jodhpur. This destination is a great abode to
explore for nature and animal admirers as this park
accommodates several species of wild animals. Blue
bulls, desert fox, deer, monitor lizards, rabbits, wild-
cats and mongoose can easily be spotted here in their
natural habitat. These animals engage and enthral all
age groups and hence Machiya Safari Park is a great
place that accommodates every kind of tourist.
This park also consists of an exclusive birdwatching

point treating the eyes of avid birdwatchers. The safari
park premises is also home for a fort which provides picturesque view of the city and nearby terrains. All
in all this location is a thrilling as well an enchanting experience to every tourist. With so much to offer,
this safari park is a great Jodhpur place to visit.

Takhat Sagar Lake
One of the surreal and peaceful abodes

situated near the city of Jodhpur is
Takhat Sagar Lake. The lake is located
in the outskirts of Jodhpur and is a great
place to drive to. The lake is surrounded
by lush greenery and is a quite abode.
Many tourist visit the place just to place
the areas around the lake. This not so
popular destination is a refreshing break
from visiting the heritage sites in this
city of palaces. One can witness
mesmerizing sunset and unravel in the mystic beauty of this place. It would not be wrong to say that this
lake is one of the many charming lake destinations that surround this Blue City of India.
Among several tourist spots that one can tick off in this city, this destination is a unique addition to the
list of Jodhpur tourist places. In addition to the charm of environs around this lake one can also delve into
some ethnic food dishes that are served in the nearby food stalls and restaurants. Great food and location
make Takhat Sagar Lake a complete destination to rejuvenate oneself.
Kaylana Lake
Kaylana Lake is yet another artificial lake located in

the west of Jodhpur city. It is considered to be one of
the most visited lake destinations in Rajasthan state.
This lake is spread over a land of 84 sq. kilometres
and is a picturesque spot for every Jodhpur tourist to
explore. This lake is surrounded with lush greens and
is home for some of the exotic species of birds.
Birdwatching is one of the best activities one can
engage in at this location.
Constructed by Pratap Singh during the princely era of Jodhpur, the surroundings of the lake is also
known for being equipped with wild bears and other animals. It was also one of the hunting grounds for
the royalty back then. This hence makes the place much more charming and exuberant and is definitely
worth a visit while in Jodhpur city. This birdwatcher’s paradise is also popular for giving the best view of
sunrise and sunset in the city and exploring them in amidst the charm of nature in Kaylana Lake is
undoubtedly a blissful experience.
Mahamandir Temple
Standing on 84 exquisitely carved pillars, the temple is one of the extremely well-known places to visit in
Jodhpur. It was constructed in 1812 CE and is dedicated to Lord Shiva. The stone pillars depict various

postures in the discipline of yoga, apart from carefully designed patterns and emblems. It is just 3 km
from the city center and can be reached quite easily.
Rai Ka Bag Palace
Located in old Jodhpur city,

Rai Ka Bag Palace is one of the
most popular tourist spots in
Jodhpur city. It is noted to be
the best of ancient attraction in
this city and hence attracts
several tourists every year. Rai
Ka Bag Palace was constructed
in the year 1663 by one of the
royal queens. The intricacies of
the palace are an evidence to
the great architectural abilities
of ancient times. It is also
believed that this palace was, the then king, Raja Jaswant Singh’s favourite spot and would spend
maximum of his time in this palace.
The dome style architectures, marble finished rooms of this palace add to the existing beauty of the
palace. Today this palace is used by the government of Rajasthan but yet is a great place to visit and take
a look at the architectural skills of pre-historic days. Among the many Jodhpur Tourist places, this palace
is also quite renowned for its architectural splendour.

Phalodi Fort
A vivid depiction of the illustrious prehistoric period of Jodhpur, Phalodi Fort was constructed in the year
1488 by Rao Hammir Narawat. Artists of early Marwar have showcased their best work at the fort. Now
deemed a historical site within the city, you can experience the true-blue culture of Jodhpur. This place is
bound to revive the history-geek in you.
Khejarla Fort
While the fort was initially built for

Maharaja Gopal Dasji, it was partially
converted into a heritage hotel (after being
leased out by Bhandari Heritage Pvt. Ltd.)
welcoming both visitors and tourists. The
fort is an exercise in old-school charm and
princely stature. The jagged surroundings
lend the fort an irresistibly raw appeal. The
royal family still occupies the remaining
part of the fort.

Chamunda Devi Temple
Dedicated to Goddess Durga, the Chamunda Devi Temple is located on one end of the Mehrangarh Fort.
The idol of Chamunda Devi was acquired by Rao Jodha in the year 1460. Dusshera is that time of the
year when millions flock to the temple to attain blessings of the divine presence and to view its interiors.
Salawas
Salawas is a tiny village located 22 km away from Jodhpur known for its bright-colored durries (heavy
cotton rugs) made by local craftsmen. The local eateries here can offer you some of the best Rajasthani
snacks you’ll ever have. If you plan to take the scenic route, the long drive is also one of the highlights.

Ranisar & Padamsar Lakes
Both lakes lay adjacent to each other (with Ranisar located very close to Mehangarh Fort) and are at a
distance of 5 km from the heart of Jodhpur. These lakes are rarely seen going dry even though they are
located in a desert region and are reckoned perennial water sources. The origin of the Ranisar and
Padamsar lakes date back to as early as the 1450s.

2. Project Appreciation
Visionary Speech by Respected CM of Rajasthan:
“The state government is focusing on creation of a pleasant environment for domestic and foreign tourists
along with new centers of global attraction by way of organizing fairs, festivals, corporate levels events,
meetings, celebrations and other such graceful events.”
“With presence of various factors of heritage tourism like art, folk culture, tradition and history, Rajasthan
is a choice of all international and domestic travelers.”
“The state is home to 70 per cent heritage properties in the country and efforts are being made to give this
legacy a new identity by way of organizing various national and international events on public private
partnership mode which yielded encouraging results.”
Addressed during the inaugural session of 5th Annual Convention of Indian Heritage Hotels Association
(IHHA) in Udaipur
Need of International Convention Center in Jodhpur (as per new policy of Govt. of Rajasthan 2015)
MICE (Meetings, Incentives, Conferences and Exhibitions) sector:
There is an increased focus in many states on the MICE sector as an engine of growth for the business
tourism sector. The availability of a number of options across all the cities connected through
international airports is line with the demand. However, a separate strategy needs to be devised to take

steps towards leveraging the MICE sector in cities which are currently not internationally connected since
they face stiff competition from the other cities. Apart from connectivity, the availability of world-class
infrastructure is another area of intervention such as setting up international level convention centers.
Incentives and subsidies to attract investors may be proposed as part of the MICE strategy.
Accommodation facilities:
India has some of the best luxury hotels in the world however there are some unexplored destinations
which need to upgrade their service levels as well as number of hotels. Introduction of theme based
resorts and hotels are options to be explored further in such destinations. Some popular themes could be
golf resorts, wild life resort, green/ clean technology resorts, etc.
Conversion of palaces into heritage hotels: The state of Rajasthan has huge potential for heritage tourism.
Outsourcing the maintenance and lighting of heritage monuments can help the state in utilizing this sector
for improving tourism.
The Rajasthan Tourism Unit Policy, 2015 primarily addresses issues relating to time bound conversion of
land for tourism units including new hotels and heritage hotels, time bound approval of building plans.
The tourism policy of Rajasthan focuses on promoting the MICE sector in the state
Public Spaces:
Public spaces play a vital role in the social and economic life of communities. New kinds of public spaces
and meeting places are now being created in towns and cities, which can be an important social resource.
Public spaces offer many benefits: the ‘feel-good’ buzz from being part of a busy street scene; the
therapeutic benefits of quiet time spent on a park bench; places where people can display their culture and
identities and learn awareness of diversity and difference; opportunities for children and young people to
meet, play or simply ‘hang out’. All have important benefits and help to create local attachments, which
are at the heart of a sense of community.
The success of a particular public space is not solely in the hands of the architect, urban designer or town
planner; it relies also on people adopting, using and managing the space – people make places, more than
places make people.
The use of public spaces varies according to the time of day and day of the week, and is affected by what
is on offer in a particular place at a particular time. In one town centre studied there was a clear rhythm to
the day, with older people shopping in the central market early on, children and young people out at the
end of the school day, and young adults dominating the town centre at night.
Some groups may be self-segregating in their use of different public spaces at different times, with social
norms affecting how and whether people engage with others. Public spaces are a particular and distinct
resource for young people looking to socialize with others. However, groups of young people are
sometimes perceived as having antisocial intentions, which in many cases is simply not true. The majority
of public spaces that people use are local spaces they visit regularly, often quite banal in design, or untidy
in their activities or functions, but which nevertheless retain important social functions.

Characteristics of a Great Public Space include:
• Promotes human contact and social activities.

• Is safe, welcoming, and accommodating for all users.
• Has design and architectural features that are visually interesting.
• Promotes community involvement.
• Reflects the local culture or history.
• Relates well to bordering uses.
• Is well maintained.
• Has a unique or special character.
Convention centers, by design, are intended to serve as economic development tools for local
communities. They are not intended to operate as stand-alone profit centers, rather, through modest up-
front and ongoing public investment, paid mostly through taxes visitors pay, their mission is to support
local businesses and traded sector industries.

[Rajmata Vijya Raje Scindia International Convention & Habitat Centre
(Community) with all related allied facilities and supported by world-class
Detailed Project Report Infrastructure at Vivek Vihar Yojana for Jodhpur Development Authority on PPP
(DPR) module]
DETAILED PROJECT INFORMATION

Background
MICE (business) tourism is a perfect way of combining business with pleasure. MICE tourism
presents unique opportunities for business development, one of the requisites for this form of tourism
is, world-class convention centers. The Government of Rajasthan (GoR) also recognizes that the
promotion of convention industry depends on the quality of meeting facilities, destination appeal,
quality accommodation, air access, membership organizations, government support etc. In this regard,
JDA (Jodhpur Development Authority) has identified the development of International Convention
Centre and Exhibition Halls as core tourism infrastructure facilities needed in the city of Jodhpur for
catalyzing the economic development in the tourism industry and helping improve the overall
economic situation of business related to Tourism in Jodhpur city.
Considering the above, JDA (Jodhpur Development Authority) now has initiated the development of a
State-of-the-Art International Convention Centre along with other International allied facilities
including food court, Hotel(s) in Jodhpur city. A land extent of approximately 38.5 bighas has been
earmarked in the vicinity of the New upcoming High court in Vivek Vihar yojana for this prestigious
Project. JDA (Jodhpur Development Authority) through its consultants, has prepared the concept
design for the above International Convention Centre named as Development of proposed Rajmata
Vijya Raje Scindia International Convention Community with all related allied facilities and
supported by world-class Infrastructure at Vivek Vihar Yojana for Jodhpur Development
Authority on PPP module. comprising of a main Convention Hall of minimum 3600 seating
capacity, exhibition halls and Food Court along with other facilities / Project Components and related
infrastructure in an integrated manner including Hotel(s) and Habitat facilities with public plaza and
city center.
JDA, has decided to undertake the development of the proposed International Convention Centre
(based on the approved concept design and design brief thereof) through the Public Private
Partnership (PPP) mode i.e., on Design, Finance, Build, Operate and Transfer ("DFBOT") basis. JDA,
has taken up the transparent and competitive bidding process for selection of the Concessionaire to
whom the project may be awarded. The bidding process, proposed in two stages – Stage-1: Request
for Qualification (RFQ) & Stage-2: Request For Proposal (RFP). The qualified applicants will be
shortlisted in the RFQ process for the next stage i.e., RFP. This Detailed Project Report (DPR) forms
part of RFP documents.
MICE Industry
MICE (Meetings Incentives Conventions Exhibitions) tourism is a perfect way of combining

business with pleasure. MICE tourism presents unique opportunities for business development; one
JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | DETAILED 50
PROJECT INFORMATION
(DPR) module]
of the requisites for this form of tourism is world-class convention centers. Business events are an
important high yielding sector of tourism industry and MICE sector plays an important role in
economic development through direct business and employment opportunities, and indirectly
through the promotion of exports, innovation and local expertise. The major categories of the MICE
Sector are as in the figure below:
Meeting Subjects
International MICE Market Overview

As mentioned above, meetings can be classified as Corporate Meetings (Internal / External), Non-Corporate
Meetings, Association / NGO and International Government Organizations. International Congress and
Convention Association (ICCA) is one of the premier worldwide organizations tracking worldwide MICE
market and events and have comprehensive statistical databases of the events in the sector. To be included,
events needs to have a minimum attendance by 50 delegates, must be organized on a regular basis and should
have been organized in a minimum of 3 different countries. Onetime events are excluded by ICCA from
analysis. According to ICCA statistics, total of 400,000 conferences and exhibitions are held every year
worldwide with a total outlay of US$280 billion, wherein India’s share is pegged at US$4.8 bn and stands at
27th place in the global meetings market. Indian inbound MICE segment is growing at the rate of 15 to 29%
annually with an estimated conventions and conference market to be Rs. 4,000-5,500 Crores annually.
PROJECT INFORMATION
(DPR) module]
Potential of the Project

MICE (business) tourism is a perfect way of combining business with pleasure. As referred in the
earlier sections, business events are an important high yielding sector of tourism industry and MICE
sector plays an important role in economic development through direct business and employment
opportunities. The Ashok, New Delhi; Hyderabad International Convention Centre, Hyderabad; and
Le Meridian, Cochin are some of the major players in the Indian MICE tourism industry, facilitating
domestic and International business meetings and conferences.
The Convention Industry is a high value, high visibility product, with the following benefits for the
state:
• International Conferences have direct economic benefits for the hotels, restaurants, travel agents and
professional conference organizers in terms of arrangements for accommodation, transport, food,
sight-seeing, shopping, etc.
• By hosting International Conferences, the state would be creating employment opportunities not only
for those in the hospitality industry but also for students and volunteers who are required for the
various related coordination activities.
• Hosting a National or International Conference at a particular destination is a high impact opportunity
for a the state to showcase and market the entire gamut of its soft power which includes various facets
like, art and culture, literature, history, education, media, fashion and cuisines.
• Participants in an international conference provide an environment for exploring the possibilities of
Foreign Direct Investment (FDI), technology transfers and joint ventures.
Advantage Jodhpur
Rajasthan has the prospects to develop into a unique conference destination as it offers cultural and
heritage sites, the exotic and mystical location, excellent facilities of desert and adventure holidays
which can be as pre and post conference tours. Jodhpur with its positioning as Gateway to Desert
tours and Rajasthan thus can act as common destination with connectivity options to major locations
across the state.
PROJECT INFORMATION
(DPR) module]
Excellent road
connectivity
Rich art, culture

and heritage.
Handicraft
industry
Connectivity to
major tourist
destination.
Figure 1 Growth Drivers for Jodhpur
PROJECT INFORMATION
(DPR) module]
PROJECT INFORMATION
(DPR) module]
Outcome of Market Study-Potential Target Segments for Jodhpur:

• Healthcare Conferences- These are typically of very large sizes E.g. World Congress of Diabetes India – over
3,000 pax, Ophthalmology Conference - over 10,000 pax, World Aids Conference - 25,000 pax. They generally
rotate between different cities and are on an annual basis. Most of them have a Convention and an Exhibition
element. Every year not less then 9 to 10 such conferences will take place
• International music concerts – rock concert, etc. are also a good target market considering Jodhpur a word famous
Tourist place.
Young cosmopolitan population are fond of global music and most of these are currently held in open grounds or
hotels.
• Business Opportunity show Jodhpur - Propelled by an increase in Business spending , growing commercial
Industrial as well as Handi craft market and the Make in India campaign, the Handicraft industry has become one of
the fastest growing markets in the world. This show held annually and this year it will take place on 18 th February @
TBA.
• Upcoming Petroleum complex: the upcoming industry coming up near Jodhpur city is also an advantage to the
city as it is just 100 kilometers away more then Forty five thousand crore project.
Jodhpur could explore opportunities that may arise out of the above event and also other prospects in this
sector. Also HPCL will have his Corporate Office Complex with officers Quarters in Jodhpur
• Solar Roofs events : In 2017 on4th August one day event on Latest Technology advancement in solar Roofs top
was held @ Indana Palace Jodhpur.
• Social events and Destination weddings are also considered to be a target segment for the proposed development.
Every year there are approximately 100 – 120 auspicious days in the Indian wedding calendar, when venues across
Jodhpur have high occupancies. Jodhpur have become a current location for destination marriages and convention
space would definitely have advantage of it for holding and conducting such events and functions from medium to
higher scale on different off market season days.
PROJECT INFORMATION
(DPR) module]
1. Research data and financial feasibility analysis
RESEARCH DATA AND TABLES FOR FINANCIAL FEASIBILITY

Financial analysis and assessment have been formulated after executing different surveys of existing
amenities and institutes prevailing in the Jodhpur city with their rental rates and occupancy rates.
Table 1 Institutes prevailing in Jodhpur city
UNIVERSITIES IN JODHPUR
S.NO. UNIVERSITY
1 Agriculture University, Jodhpur
2 Dr. Sarvepalli Radhakrishnan Rajasthan Ayurved University
3 Jai Narain Vyas University

4 Jodhpur National University
5 National Law University, Jodhpur
6 Sardar Patel University of Police, Security and Criminal Justice
HIGHER EDUCATION COLLEGES

1 Indian Institute of Technology Jodhpur
2 All India Institute of Medical Sciences Jodhpur
3 National Institute of Fashion Technology
4 MBM Engineering College
5 Dr. S.N. Medical College
6 Jodhpur Institute of Engineering & Technology
7 Vyas Institutes of Higher Education
8 S.L.B.S Engineering College
9 Mayurakshi Institute of Engineering & Technology
10 Raj Engineering College

11 Marwar Engineering College & Research Centre
12 Onkarmal Somani College of Commerce
13 Lachoo Memorial College of Science & Technology
JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | Research data 56
and financial feasibility analysis
(DPR) module]
14 Aishwarya College of Education

15 State institute of hotel management
Table 2 Retail space Rentals in Jodhpur city
RETAIL RENTALS
S.NO. LOCATION INR PER SQ.FT PER

MONTH
Table 3 1 SHOP AT PAOTA CIRCLE 37.03 Hospitals in
Jodhpur
2 SHOP AT KAMLA NEHRU 112.17
NAGAR
3 SHOP AT PAL ROAD 26.49
4 SHOP AT SADARPURA 62.5
5 SHOP AT SADARPURA 160
6 OFFICE SPACE AT PALI ROAD 630
7 SHOP AT NAI SARAK 540
8 SHOWROOM AT RATANADA 540
9 SHOP AT JALORI GATE 500
SOURCE: MAGICBRICKS: https://www.magicbricks.com/property-for

sale/ALL-COMMERCIAL-real-estate-Jodhpur
HOSPITALS IN JODHPUR
S.NO. NAME
1 GOYAL HOSPITAL AND RESEARCH
CENTER
2 SHRI RAM HOSPITAL
3 KAMLA NAGAR HOSPITAL
4 MEDIPULSE HOSPITAL
5 RAJ HOSPITAL
6 BHANDARI HOSPITAL
7 BONE AND JOINT HOSPITAL AND
RESEARCH CENTER PVT.LTD.
8 CENTRE FOR SIGHT, JODHPUR

(DPR) module]
LIST OF HOTELS WITH TERIFF

MARVEL UMED HOTEL
SPECIAL TARRIF
EXTRA EXTRA
S.NO. ROOM TYPE PRICE PERSON BED
1 DELUXE ROOM 2500 750
2 SUPER DELUXE ROOM 3000 750
3 SUITE ROOM 4500 750
REGULAR TARRIF
EXTRA EXTRA
2 SUPER DELUXE ROOM 3000 450
3 SUITE ROOM 4500 450
POLO HERITAGE HOTEL (24 ROOMS)

TARRIF
EXTRA EXTRA
2 EX SUITE 7000 1000
3 DELUXE SUITE 5500 1000
RANBANKA PALACE HOTEL 5 star

TARRIF
EXTRA EXTRA
DELUXE DOUBLE OR TWIN
1 ROOM 5508
2 CLUB DOUBLE ROOM 9573
3 TRIPLE ROOM 11505
4 SUITE 11932
5 LUXURY TRIPLE ROOM 13864
6 ROYALE APARTMENT 18932

(DPR) module]
DEVI BHAWAN JODHPUR

TARRIF
EXTRA EXTRA
1 STANDARD ROOM 2700
2 DELUXE ROOM 3500
PRATAP NIWAS-AN AMRITARA RESORT (37 ROOMS) 4- star

TARRIF
EXTRA EXTRA
PERSON BED
S.NO. ROOM TYPE PRICE (ADULT) (CHILD)
1 PALACE ROOM 8500 1800 1300
2 GRAND PALACE ROOM 10000 1800 1300
BIJOLAI PALACE-A TREE HOUSE PALACE HOTEL JODHPUR (30 ROOMS) 4 star
TARRIF (INCLUDES BREAKFAST)
EXTRA EXTRA
1 PALACE ROOM 5300
2 JUNIOR SUITES 5800
TARRIF (INCLUDES BREAKFAST+ LUNCH+ DINNER)

EXTRA EXTRA
1 PALACE ROOM 6300
2 JUNIOR SUITES 6800
KUCHAMAN HAVELI (18 ROOMS)

TARRIF
EXTRA
PRICE
S.NO. ROOM TYPE PRICE (CP) PERSON
(EP)
(EP)
1 STANDARD ROOM 1800 2100 400
2 DELUXE ROOMS 2200 2500 400
3 SUPER DELUXE ROOMS 3100 3400 400

(DPR) module]
SHREE RAM INTERNATIONAL JODHPUR

TARRIF
EXTRA EXTRA
PERSON BED
S.NO. ROOM TYPE PRICE (ADULT) (CHILD)
DELUXE CLUB ROOM
1 (POOL SIDE VIEW) 6000 1200
SUITE ROOM
2 (GARDEN VIEW) 6500 1200
LUXURY SUITE
3 (POOL SIDE VIEW) 7000 1200
HOTEL RANI MAHAL, JODHPUR (24 ROOMS)

TARRIF
EXTRA EXTRA
1 JUNIOR SUIT WITH BALCONY 4000
2 KING SUITE ROOM 4500
3 EXECUTIVE SUITE ROOM 5250
4 FAMILY SUITE ROOM 5200
5 JUNIOR SUITE CANAL VIEW 5500
6 KING ROOM 6500
WELCOM HOTEL, JODHPUR (98 GUEST ROOMS, 2 VILLAS) 5 star

TARRIF
EXTRA EXTRA
1 DELUXE ROOMS (3 ADULTS) 6000
JODHPUR CHAMBERS (3
2 ADULTS) 7000
3 VILLAS (3 ADULTS) 1,00,000
HOTEL RAJPUTANA PALACE, JODHPUR (50 ROOMS)

TARRIF

(DPR) module]
EXTRA EXTRA
1 DELUXE ROOMS 3000 1000
2 SUPER DELUXE ROOMS 3800 1000
3 SUITE 4500 1000
AVERAGE ROOM RATE : ARR : 5* facilities Rs. 5400.00
CONFERENCE FACILITIES AVAILABLE IN JODHPUR
Rs. 1000 Veg Per

The Banquet Hall at Rishi Residency
Capacity: upto 50 Person
Mandore Road , Jodhpur
Rs. 500 Veg Per
Royal Court at Mapple Abhey
Rs. 650 Non Veg Per
Paota, Jodhpu
Person
Rs. 500 Veg Per
Viceroy at Mapple Abhey
Rs. 650 Non Veg Per
Paota, Jodhpur
Person
Rs. 500 Veg Per
Vice Regal at Mapple Abhey
Rs. 650 Non Veg Per
Paota, Jodhpu
Person
Rs. 800 Veg Per
Hotel Durga Silverline
Jalori Gate Circle, Jodhpur
Lawn at WelcomHeritage Bal Samand Rs. 3000 Veg Per
Lake Palace Capacity: upto 5000 Person
Rs. 3500 Non Veg Per
Mandore Road , Jodhpur
Person
Rs. 1000 Veg Per
Marwar Hall at Indana Palace Jodhpur
Pabupura, Jodhpur
Person
Rs. 1000 Veg Per
Rang Mahal at Indana Palace Jodhpur
Pabupura, Jodhpur
Person
Jal Mahal at Indana Palace Jodhpur Capacity: upto 300 Rs. 1000 Veg Per
(DPR) module]
Person
Pabupura, Jodhpur
Person
Rs. 1000 Veg Per
Hawa Mahal at Indana Palace Jodhpur
Pabupura, Jodhpur
Person
Rajwat at Marugarh Venture Resort Rs. 1200 Veg Per
Jodhpur Capacity: upto 300 Person
Chopasni, Jodhpur
Person
Rs. 750 Veg Per
The Royal Darbar at Bijolai Palace
Rs. 950 Non Veg Per
Kaylana Lake, Jodhpu
Person
Rs. 750 Veg Per
The Jal Darbar at Bijolai Palace
Rs. 950 Non Veg Per
Kaylana Lake, Jodhpur
Person
Rs. 1200 Veg Per
Conference hall at The Umaid Hotel
Prem Nagar, Jodhpur
Person
Haveli View Lawn at The Umaid Rs. 1200 Veg Per
Hotel Capacity: upto 5000 Person
Prem Nagar, Jodhpur
Person
Rs. 750 Veg Per
Ranbanka Palace
Rs. 950 Non Veg Per
Circuit House Road, Jodhpur
Person
Rs. 1700 Veg Per
Akbar Hall at WelcomHotel Jodhpur
Village Uchiyarda, Jodhpur
Person
Rs. 1700 Veg Per
Jodha Hall at WelcomHotel Jodhpur
Village Uchiyarda, Jodhpur
Person
Hall 1 & 2 at Ajit Bhawan Total Capacity: upto 350 Rs. 750 Veg Per

(DPR) module]
Person
Rs. 950 Non Veg Per
Circuit House Road, Jodhpur
Person
Mandore Hall at Shree Ram Rs. 850 Veg Per
International Total Capacity: upto 400 Person
Residency Road Jodhpur, Jodhpur
Person
Rs. 800 Veg Per
Chandra Imperial
Rs. 950 Non Veg Per
Ratanada, Jodhpur
Person
Rs. 550 Veg Per
Lords Inn
Rs. 700 Non Veg Per
PWD Road, Jodhpur
Person
AVERAGE PER PERSON RATE FOR CONFERENCES : Rs. 900.00/ per person
NO OF 5 -STAR HOTELS AND RESORTS IN JODHPUR
DETAILS OF FAMOUS 5 - STAR HOPTELS IN JODHPUR

SR NAME OF HOTEL TOTAL ROOMS NO OF SUITES TERIFF
1 THE UMMED BHAWAN 80 7 FROM 8000.00 to

PALACE 35000.00
2 INDANA PALACE 88 0
3 RANBANKA PALACE 90 10200
4 ITC WELCOME 98 2 9000
5 RADISSON 96 7500
6 SAMSARA RESORT 30 6400
7 VIVANTA BY TAJ 90 6300
8 MIHIR GARH 32 30000

(DPR) module]
9 AJIT BHAWAN PALACE 72 20 10000 to 30000
10 FERN RESIDENCY 49
11 ROHET GARH 32 6 10000
12 RAAS 32 8 10000
13 MARIOTT 127 8 6500
14 PARK PLAZA 65 4500
15 PRATAP NIWAS 37 16
16 RAWLA NARLAI 32 10000

(DPR) module]
Major Revenue Assumptions

Convention & Exhibition Centre
Conference & Exhibition Space Rentals

This category includes revenue generated from the rentals of space for exhibition halls, conventions, meetings and
multi-purpose halls. The space utilization for the function space takes into account the multi-purpose use of these
facilities which includes conventions and meetings, small exhibitions and consumer fairs, performances, weddings
and social events. The summary of revenue assumptions is as in table below.
Revenue Assumptions (Convention & Habitat Centre) (Initial four to five years of any New MICE
convention community will have higher side O&M cost with lesser Revenue )
( To simplify the calculations we have calculated Revenue Generation on F&B cost/person )
S No Item Details
1. Convention (3600 capacity)
40% occupancy from the 1st year with 6.5%

Large Conventions increment every year )
Revenue (including F&B) Rs 630 per person/ day incremented @6.5% p.a
40% occupancy from the 1st year with 6.5% increment
Non Conventions ( Play /Shows every year
40% occupancy from the 1st year with 6.5% increment
etc) every year
Revenue (for 6500 sqm hall) Rs 540 per sqm/ day incremented @6.5% p.a
2. Convention (1200 capacity
hall)
Small Conventions increment every year )
Revenue (including F&B Rs 540 per person/ day incremented @6.5%

Assumptions) annually
Non Conventions ( Play Shows increment every year
Revenue (for 1385 sqm hall) Rs 450 per sqmt/day incremented @6.5% p.a

(DPR) module]
3. Small Meeting Rooms

Small meetings increment every year )
Revenue Rs 450 per person/ day incremented @6.5%

annually
Exhibitions (Within Const.
4. enclave)
No of Exhibitions increment every year )
Revenue exhibition days Rs 200 per Sqm/day incremented @6.5%

annually
Revenue Set Up / Dismantling Rs 80 per Sqm/day incremented @6.5% annually
5. Exhibitions (Open space)
No of Exhibitions increment every year )
Revenue exhibition days Rs 160 per Sqm/day incremented @6.5%

annually
Revenue Set Up / Dismantling Rs 80 per Sqm/day incremented @6.5% annually
6. Open Ground Rentals

No of Events 15 nos in the first year of operations,25 nos in 2nd
(Approximately 10000sqm) year and 35 nos from 3rd year onwards
Revenue Rs 4 per sqm/day incremented @6.5% annually
7. Social Functions
Weddings/Social Events of 2 nos in the first year of operations,4 nos in 2nd
approx. 3000 Pax year and 6 nos from 3rd year onwards
Destination special Weddings Events
of 27 nos in the first year of operations,25 nos in 2nd
Weddings/Social Events of 30 nos in the first year of operations,45 nos in 2nd
Small functions, birthdays. get 40 nos in the first year of operations,55 nos in 2nd
together 75-100 Pax year and 65 nos from 3rd year onwards
Revenue from the above Rs 1200 per person/ day incremented @6.5% p.a
F & B and Banquet Revenue

(DPR) module]
Food and beverages are an integral part of any facility and a major revenue earner. The proposed
Convention Centre will have a blend of catering and concession operations. For the purposes of the financial
projections, the Operator is assumed to service all F&B requirements.
Rentals from Commercial Service Providers

Commercial Service Providers at the proposed C&EC would comprise of F&B outlets and other commercial
establishments such as offices and shops within the complex. Rental rates assumed are in the range of Rs.45
per sq.ft. p.m. for the food court and Rs. 81 per sq.ft. p.m. for shops and commercial space.
Revenue from Ancillary Activities
There are several line items which are ancillary in nature or are co-related to the main business of a
Convention Centre and generate a regular stream of income. The major ancillary activities that generate
revenues include crate storage, ticket income, technical & other services revenue and telecom revenue.
These revenue streams are projected based as a percentage of the business generated in the form of income
from exhibitions, conventions, conferences and meetings, etc.
Retail & Entertainment Zone ( Habitat Center )
For the purpose of this analysis it has been assumed that the developer will lease out the Retail / Entertainment area
for fixed lease rentals. However in practice the developer may choose to charge the tenants a percentage of gross
receipts or a combination of base rent and a percentage of sales. The weighted average rental rates assumed in the
opening year is Rs. 45 to 90 per sq.ft. per month

(DPR) module]
2. Public Consultation Presentation meeting
The project has been formulated and will be executed on the PPP module (Public private partnership) and
hence the it became a responsibility to share the project formulation and process and consult people and
their representatives on a public platform and so the visionary team of Jodhpur Development Authority
(JDA) and the project consultant conducted a meeting cum presentation in which all the dignitaries of
Jodhpur city, public representatives, Municipal officers, Urban local body staff members, business
representatives, local artisans, hoteliers, collector, commissioner were invited to the same.
A brief of the project design, its process and benefits were discussed during the meeting and different
suggestions and appreciation were received in return. The public consultation meeting went successful
and led to the positive outcome and appreciation from the people of the Jodhpur city.
A questionnaire was distributed in the end of the meeting to understand the expectations and need of the
people of Jodhpur to enhance the project and to incorporate their valued suggestions in the Master plan.

(DPR) module]
Figure 2 : Public consultation meeting

(DPR) module]
Project Brief Speech By Hon’ble Chariman of J.D.A.
Welcome Speech By Commissioner Sir, JDA

(DPR) module]
LIST OF TOP DIGNETORIES PRESENTED IN PRESENTATION OF CONVENTION CENTER.

1 Respected MLA Smt. Jiji
2 Sh. Devendraji Joshi Bjp District Chaiman
3 Vimal Raj JIA
4 Mahendrasinhji Rathore Hon'ble Chairman, JDA
5 Bharat JHEA
6 B.M P KRIS JIA
7 Rahul Sighni
8 Sunil Talvar
9 Bharat Kannga
10 Vinod Johuw
11 N.R. Aiims Jodhpur
12 Sunil Mathur Aiims Jodhpur
13 Arun jaisalourisa Jodhpur
14 Domadar das Lohiya Past president
Jodhpur indusustries Association
15 o.p. Lohia Vice president
Jodhpur indusustries Association
16 Praksh Jeerawala Chairman Lucky shikshan sansthan
17 Praveen Singh Negi Taj Hari Mahal, Jodhpur
18 Sunil vasnisntya Taj Hari Mahal, Jodhpur
19 Bhamal Saima Taj Hari Mahal, Jodhpur
20
21 B.M. Purohit JIA
22 Bharat Dinesh JHEA
23 Ajay Asthana 24 news
24 Mukesh Jain Sonity Agro
25 Gaurav Jain Basant
26 J.P. Jain Suncity Art Expreess
27 Nirmal
28 Harsh Talwar Path Plaza
29 M.D. Sharma Ayshi Builders
30 Mayank Jain JHEF
31 Shushila Bohra Navrakar Buildcon PVT Ltd
32 Arihant Mehta Navrakar Buildcon PVT Ltd
33 Mona Dixit Times Of India
34 Vijendra Shrama Times Of India
35 Rajesh Khan S.G.E. Jodhpur

(DPR) module]
36 Vikas Purohit Brij Enterprises PVT ltd

37 Ramesh Mundra ICAI
38 Dr. Ajay Mahrngi Principal Controller
DR. S.N. Medical Collage, Jodhpur
39 Meghna Rajpurohit Prcident of Rolawy Club
Jodhpur
40 Kamal kishormya ICAI , CMA, Jodhpur
41 Rakesh Patel Nila Infree
42 Gautam Jatin
43 S.K. Sindhi Vadira Trade link PVT Ltd
44 Shiv Kumar Sone Sojate Gate Vyapra
45 Dr. Kishor Raichandani Senior Professor
Dr. S.N. Medical Clg
46 Dr. Ashok Gupta Senior Professor
Dr. S.N. Medical Clg
47 Dr. Sharad Thonia
48 Zaki Ahmed Kim Isaod baKoori
49 Sagar Joshi Law Prep Tutorial
50 Mahendra singh
51 Sunil Gupta Welcome Hotel Jodhpur
52 Priyesh Bhandari District Governor
Rotary Internattional
53 Piyush Doshi Arihant Super Structure LTD
54 Ashok Boheti Jodhpur Industries Association
55 Jagat Rathore Umaid Bhavan Palce PA to His
Highness
56 Bhagirath Ranavar Vaishanav Region Chair Person
Suggestions received from respected guests listed as below :

1. Hon’ble MLA madam has requested to keep the jodhpur palace theme by using the locally available stone.
2. Respected Collector Sir has requested to check the possibilities of making strong bonding between
Bollywood film makers by providing some basic infrastructure facilities for studio as already Jodhpur is
favorite destination for Bollywood.
3. As this project will attract more corporate and Business tourism in the city the requirement for 5 star Hotel
rooms will increase. Considering the same PA to His Highness has requested to JDA for reserving more
plots nearby to Convention center Project for the Hotels.

(DPR) module]
During and after the public presentation verbal discussions related to capacity of Convention centre was
discussed and everyone present there has requested to keep the capacity on higher side. Considering the
HandiCraft as core and other related Industries then it was decided to keep Auditorium with minimum 1500
seats and supported by multi pur[pose hall , seminar rooms, small conference rooms, etc. with total capacity
can be not less then 4000 ( inside & outside )
4. Also it was requested to increase more Air connectivity from Jodhpur to other Metro cities of India.
5. Leaders from the Handicraft Industries have requested to make provision of open exhibition space in the
proposed Complex. By the Consultant it was explained about the same as a part of the project.
6. All the present Dignitaries has accorded and welcomed the initiatives as well as approach taken by
Hon’ble Chairman and JDA team.
7. JAGDPL has explained Considering the Versatility and need of the Project while evaluating the project
process All presented have accorded about need of PPP module for Convention center project.
8. A 3-D tour of Rajsathan state depicting its historic importance and hetitage through a virtual tour can be
incorporated inside the habitat center.
9. All presented dignitaries have suggested to have theme based public plaza, handicraft market plaza and
business hub in the city center/habitat center as a part of convention community.
10. Question of parking was raised during the discussion and same was confirmed by the consultant for having
sufficient two tier basement solely for parking.
11. Use of locally available material for the construction of the whole convention community was emphasized
to make it more sustainable and avail the employment to local construction and material industry and
encourage the heritage architecture.
12. Statue of Rajmata Vijaya Raje Scindia shall be erected.
13. Provision of Halipad to be checked

(DPR) module]
3. About Project (Project Site Analysis)

The suitability of the land for the operation of a convention centre and hotel is an important consideration affecting the
economic viability of the proposed project and its overall potential for revenue generation. Factors such as proximity
to the business districts, airport, other resorts / hotels, leisure attractions, social infrastructure, retail outlets and other
complementary demand generators, have a direct impact on the desirability of a particular site.
1. While evolving our case studies and research on some of the best renowned Convention centers, we have
visualized that Convention centers are also to be framed and designed as Habitat/City centers where all 365
days a year City/Urban/Rural people get attracted by providing Public plazas, special theme based craft bazar,
special Games/rides, retail out lets, Business hub, Movie Magic, Studio apartments. All these components will
definitely support our convention centers as there will be heavy footfalls of tourist every day which will be the
turning point for the entire project. Hence our kind request to your good self is to increase some more land area
nearby the Convention centers as a part of this PPP project.(Please refer to Enclosure1)i.e. Total area shall be as
mentioned below :
A. Convention Center Plot : 25.5 bigha

B. Habitat Center plot : 13.00 bigha
TOTAL PLOT AREA FOR CONVENTION CENTER : 38.5 BIGHA
Below provides an overview of the indicative location of the site in comparison with the city.
SITE LOCATION AND JODHPUR CITY
Site Location: 15 kms away from Railway station, 17kms from nearest Jodhpur Airport and 11 kms from
State road transport bus station.
• Site Area : (A)25.5 Bigha +(B) 13.0 Bigha = 38.5 Bighas
• Location
The Project Site forms part of 38.5 Bigha ( Plot A+B) land owned by JDA and is strategically located adjacent to
New upcoming High Court in Vivek Vihar Yojana, in Jodhpur.
The Project Site is about as in figure below.
Location of the project site Sector : B Plot A&B

(DPR) module]
Figure 3: Site location

(DPR) module]
Location of the site

The site for the
International Convention
Community center has
been reserved with the
area of about 41,321.0159
Square Meter and it
located at a very
prominent location of
Jodhpur city with all
modern easily available
amenities.
The plot reserved for
Convention center and
Habitat center are located
adjacent to each other
Salient Features of the site with a connectivity by road
in between.
As mentioned the land earmarked for the development forms part of huge land owned by JDA under the name
of Vivek Vihar Yojana which is new upcoming area for new commercial and residential projects.
Site Photographs:
The various images of the site are as below
Site
reserved
for
Conventio
n and
habitat
center by
JDA in
Jodhpur

(DPR) module]
The upcoming High court of Jodhpur

which is located near the location site.
City and outskirts vistas from the site

location.
Front elevation of the new upcoming

Jodhpur High Court which is located near
the reserved plot of convention center in
Vivek Vihar Yojana.

(DPR) module]
The eighteen meters wide front road

which has been proposed to make 36
meters in width.
Construction of New High court project

in the Vivek Vihar Yojana.
Figure 4: Road towards the Convention Center site location.

(DPR) module]
Applicable Development Control Regulations of the Location
The site falls in the planning jurisdiction of Jodhpur Development

Authority (JDA) to regulate development in the area and hence the
zoning of land use and regulations of JDA are applicable. As per the
same, the height of the buildings in JDA is limited to the 45 meters from
ground level..
Figure 5: Land use map of Vivek Vihar Yojana.

(DPR) module]
As per the Land Use the activities permissible at the site are as below:
▪ Land Uses: (MICE)Convention center, Habitat center, Public plaza, Business parks & offices,
Hospitality & health care, Retail & Entertainment with residential and commercial use in and
around vivek vihar yojana.
▪ Open Spaces & Parks
▪ Traffic & Transportation
As per the master plan Maximum permissible Floor Area Ratio (FAR) under JDA land zone for Vivek Vihar
Yojana is 2.00 and Ground coverage is 50%. As per preliminary studies carried out the permissible height at the
site is 45 m( for convention center )

(DPR) module]
SITE EVALUATION MATRIX
From 10 indications 5 is falling excellent 3 in good. Initially land parcel was on lower
side but now it is been increased hence that will fall in excellent, hence overall
weightage shall be excellent.

(DPR) module]
4. Proposed Project Configuration
The JDA and project consultant has been conceptualized to meet the international standards and aims to become
the most preferred destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). Accordingly,
the JDA has been conceptualized with a view to host major conventions, international / national trade exhibitions
and entertainment events, local and regional trade fairs, conferences, meetings, cultural performances, etc.
JDA through its consultant has taken up the preparation of Conceptual Master Plan for the BICC and has
finalized the project theme, concept design for the proposed International Convention center. The Selected
Bidder for the project is required to adhere to the stipulations of the concession agreement. Based on
requirements and Market studies as well as suggestions received during the public presentation dated 5 th January
Concept theme was derived for Convention center and Habitat center with 3600 Inbuilt capacity and 300 rooms
capacity 5 Star Hotel, with all world class Infrastructure facilities.
Concept Theme for Master plan

Vision : ECBC and Gold Rated Proposed Raj Mata Vijaya Raje Shindhiya International Convention Community
with all related allied Facilities and supported by world class Infrastructure @ Vivek Vihar Yojana for Jodhpur
Development Authority @ Jodhpur .
“Creating Jodhpur City as a National Landmark and a Global Benchmark by creating a complimenting
ecosystem for Business and Tourism to co-exist and enhance the Cities Potential by augmenting Sustainable
Eco Tourism Opportunities, creating Urban Public Spaces to improve the social Lifestyle and cultural offerings
to experience the City and subsequently improve employment opportunities and Business Potential of the City”
The project has been conceptualized and master planning taken up with the following objectives:
“A Colorful Journey ( Fusion ) Depicting Vibrant Lifestyle and Heritage Culture”
➢ Showcasing Rajasthan and Jodhpur to
the world Designing flexible, multi-use
spaces Creating an architectural
landmark (Vibrancy through
Convention Community by restoring
Rich Heritage Choreography of
“BLUE” & “ SUN” City Jodhpur)
➢ An ecologically sustainable
development
➢ Promoting Jodhpur as an
international destination
The master planning concept for the International Convention Centre envisions the as a Upcoming modern and
Green Development that will become a model of sustainable development for other developments that would be
proposed within the state and across the country. Various options were developed by the JDA through its Concept

(DPR) module]
Architect consultant and the Griha gold rated and ECBC compliance building for a modern sustainable international
convention community space option in the Ecological context theme was selected by the Jodhpur Development
Authority and Government of Rajasthan.
The proposed concept design has envisaged a central plaza which could also be utilized for large events and
festivals, smaller secondary gardens for smaller events and the pre-function spaces (additional) and amphitheater
and break out spaces for more intimate occasions.
( As the project is on PPP module below table is an indicative areas as per norms and developer shall add on
the facilities but cannot decrease or reduce the area as well as components )
AREA PROGRAMMING FOR GUIDE LINES

Sr. Description of Area Nos. Capacity Total SQ.M Total Area
pcs Capacity PER/PCS Required
Convention Centre 3600

Central Admin with Reception 45 2 90
entrance plaza 3600 0.36 1296
waiting/ lounge 3600 0.36 1296
Pre fucntion areas 3600 0.18 648
Lobby 3600 0.27 972
utilities ( toilets ) 3600 3600 0.18 648
Store 0
1 Auditorium 1 1250 1500 3 3750
2 Multipurpose Hall / Banquet Hall 1 1050 800 2.25 2362.50
3 Concert Hall 1 500 500 1.5 750
4 Seminar Hall ( 4 nos ) 4 100 400 2 800
5 Meeting / Board rooms ( 4nos) 4 80 320 2 640
Service area LUM SUM 200
Sales offices LUM SUM 100
Business Development office LUM SUM 100
Total 13840
20% Lifts/ 2768
corridors/circulation/staircase
A Total area required for Convention 16608
centre with 3600 capacity as detailed
above
B Exibition & Museum Centre ( Art & 1800
Craft )

(DPR) module]
C Back of House Kitchen facilities for 800

Convention centre with stroe
D Recreational Activity centre 630
E Theme based restaurent backed by 1 300 300 3.6 1080
kitchen and storage
Pool side theme based restaurent 1 200 200 3.6 720
F SPA CENTRE 180
G GYM Facility centre with Indoor sports 900
H Star rated Accomodation facilities
Entrance lounge 150
Reception/ lobby 45
Sales office 81
Admin 45
Lounge level Café 100
Cyber café 90
Business centre 100
Hotel rooms 282 1 282 54 15228
Suites 18 1 18 90 1620
Back of house for Hotel 1 300 300 9 2700
Total Area 17459
15% circulation/ corridor/lifts etc. 2618.85
TOTAL AREA FOR HOTEL 20077.85
FACILITIES
I Swimming pool with all facilities @ 800
Second floor
Chnaging rooms and shower spaces 2 100 200 1 200
Total 1000
J GRAND TOTAL 43795.85
K 2- Tier Basement Parking for 1000 36000
car parks below Convention centre
built up profile after leaving all
margins
L Total Plot AREA 38.5 bigha
L Proposed City centre which includes
Ground level Retail outlets, Public
spaces, Food courts, Gaming zone,
Movie Magic ( 5 screens ), Business

(DPR) module]
hub, studio apartment, plaza, etc. G+5

storied structure WITH basement
parking
36000
The illustrative images of the proposed concept master plan & circulation plan based on the approved theme /
concept are as below.
Indicative Conceptual Master Plan
Salient features and components of conceptual master plan of the International Convention
Community Center:
• An Auditorium with Multi-purpose hall and conference, Convention facilities for 3600 capacity
(DPR) module]
• State-of-the art IT infrastructure, design, technology, telecommunications and AV equipment all with BIMS
system
• Pillar less internal hall of net 2700 sq. metres that can hold an 2000-delegate plenary and can be portioned into
6 smaller halls.
• Fusion concept theme for Architectural form restoring original Indian Palatial Architecture style in fusion
with contemporary architecture theme.
• Dedicated VIP Lounge with Business center facility as well as Theme based Restaurant and pool side cafeteria
• Functional open landscaped space on surface appx.10000 square metres with water body
• Unique HVAC System – a step towards green technology ( Displacement Air Cooling System )
• In house 5-star accommodation facilities with superior level of finishes and modern Guest room amenities – 300
numbers
• More than 1000 cars parking space (two tier basement for parking)
• Exhibition/ museum/ Theme based Craft bazar and handicraft exhibits
• Full-fledged Integrated Habitat/ City center with public plaza, food courts, business hub, retail out-lets, Movie
magic, Studio Apartment and spectacular State of the art Gaming zone
(Urban Entertainment & Retail Space )

Urban Entertainment & Retail Space has been proposed to include a strong cultural and entertainment mix, which
builds on the strengths of the State and the local businesses. This element would help to supplement other tourism
related facilities and attractions. It is intended that this development would cater to the local population and will
also serve as a critical mass for entertainment choices for visiting tourists and conventioneers. The entertainment
hubs may range from the conventional type such as multiplexes, night-clubs, and restaurants to the newer, high-
technology, high-concept forms such as motion simulators, virtual reality attractions and the new high-tech
arcades. A built-up area of up to 3.75 lakhs square feet area has been earmarked for the facility.
It is expected that the entertainment hub would draw support from the following segments :
• Local Residents
• Leisure / Holiday Tourists
• Convention & Exhibition traffic / delegates
• Business Travellers

(DPR) module]
Five star
accommodations
and amenities Recreational area
Business district
International
Convention center Space mountain and
Exhibition area amusement space
Theme based
restaurant and food
courts
Central open plaza

and exhibit space
Figure 6: Conceptual master plan with defined zones

(DPR) module]
Figure 7: Block model indicative master plan on site.

(DPR) module]
Figure 8: Detailed indicative master plan on site

(DPR) module]
Figure 9: Detailed Conceptual plan of International Convention Community Center

(DPR) module]
Figure 10: Conceptual Masterplan- Perspective view 1
Figure 11:Conceptual Masterplan- Perspective view 2

(DPR) module]

(DPR) module]
The details of various components of the development is as below:
Convention & Exhibition Centre and Other Support Facilities
This state-of-the-art facility has been designed to focus not only on large conventions but will also cater to
the domestic and international corporate meeting market. The design of the facilities has been proposed so
as to provide flexibility and divisibility of function space to enhance its potential to cater to a multitude of
events and hence generate additional revenue. The main multi-purpose conference/plenary hall is proposed
with a seating capacity of 3600 seats with provision of seats in retractable mode also so as to accommodate
a variety of events. The concept design also takes into account ample pre function areas which has been
incorporated as an integral component of the development concept design. An exhibition hall of
approximately 1800 square meters is also proposed to cater to the exhibition market. It can also serves as
additional space during major conventions. The convention centre is also supported by value added services
and ancillary facilities which includes a food court, business centre, a media centre, ATMs, florist etc. In
addition to the above a business village with habitat facilities serving as city center has been provided
adjacent to the convention community of approximately 9500 sqm has been proposed as per the
components mentioned in area programme.

(DPR) module]
SCHEDULE OF FINISHES CONSIDERED FOR COST MATRIX

Sr. Description of Area Flooring Doors Windows Ceilings MEPF
No.
Entire Convention center ( Convention + Habitat ) shall be designed and all schedule of finshes shall be
detailed out to response with ECBC compliance and Griha Gold Rateing
Entire Convention center Exterior will have Jodhpur stone ornamental external look upto 15 mtra in
height and on above shall be with modern Architecture
A Convention Centre Structure shall Entire

be designed as complex
per IS code will have
practice and world class
considering LV system
seismic zone IV and
position. S.B.C. survialance
Shall be equipments
considered 18 to with an
22 T/Sqmtr. At 9 Integrated
to 11 mtr depth Automation
system
1 Central Admin with Reception Italian Marble Sensored High quality Decorative HVAC and
floor with doors with Anodized ceilings all
pattern toughned Aluminium necessary
Glass windows / Fire fighting
Wooden System and
windows as Power
per design saving LED
light
fixtures
2 entrance plaza Italian Marble Sensored Decorative HVAC and
floor with doors with ceilings all
pattern toughned necessary
Glass Fire fighting
System and
Power
saving LED
light
fixtures

(DPR) module]
3 waiting/ lounge Italian Marble Sensored Decorative HVAC and

floor with doors with ceilings all
pattern toughned necessary
Glass Fire fighting
System and
Power
saving LED
light
fixtures
4 Pre fucntion areas Granite flooring Wooden Decorative HVAC and
doors with ceilings all
Door jambs necessary
Fire fighting
System and
Power
saving LED
light
fixtures
5 Lobby Granite flooring Wooden Decorative HVAC and
doors with ceilings all
Door jambs necessary
Fire fighting
System and
Power
saving LED
light
fixtures
6 utilities ( toilets ) Granite flooring Gypsum HVAC and
and High quality Ceiling all
larger size necessary
Ceramic tiles Fire fighting
dado upto full System and
height Power
saving LED
light
fixtures.
Mechanical
ventilation
system

(DPR) module]
7 Store Polished kotah 35 mm thick HVAC and

stone or granite Water proof all
flooring Flush doors necessary
Fire fighting
System and
Power
saving LED
light
fixtures.
Mechanical
ventilation
system
8 Auditorium Vitrified flooring Acoustical Decorative HVAC and
with Carpet on doors Acoustic all
top with chairs ceilings necessary
Fire fighting
System and
Power
saving LED
light
fixtures and
complete
sound
system (
A/V )
9 Multipurpose Hall / Banquet Vitrified flooring Acoustical Decorative HVAC and
Hall with Carpet on doors Acoustic all
top ceilings necessary
Fire fighting
System and
Power
saving LED
light
fixtures and
complete
sound
system (
A/V )

(DPR) module]
10 Concert Hall Vitrified flooring Acoustical Decorative HVAC and

Fire fighting
System and
Power
saving LED
light
fixtures and
complete
sound
system (
A/V )
11 Seminar Hall ( 4 nos ) Vitrified flooring Acoustical Decorative HVAC and
Fire fighting
System and
Power
saving LED
light
fixtures and
complete
sound
system (
A/V )
12 Meeting / Board rooms ( Vitrified flooring Acoustical Decorative HVAC and
4nos) with Carpet on doors Acoustic all
Fire fighting
System and
Power
saving LED
light
fixtures and
complete
sound
system (
A/V )
13 Service area Granite flooring Water proof Mechanical
( polished & door ventilation
Matt finished shutters system
pattern ) with full

(DPR) module]
proof Fire
fighting
system
14 Sales offices Vitrified tiles 4' x

4'
15 Business Development office
16 20% Lifts/ Italian marble HVAC and

corridors/circulation/staircase flooring and all
dado necessary
Fire fighting
System and
Power
saving LED
light
fixtures and
complete
sound
system (
A/V )
17 Exibition & Museum Centre ( Vitrified flooring Decorative HVAC and

Art & Craft ) with Carpet on Acoustic all
Fire fighting
System and
Power
saving LED
light
fixtures and
complete
sound
system (
A/V )
18 Back of House Kitchen Matt finish

facilities for Convention flooring in
centre with stroe combination
with Granite
flooring

(DPR) module]
19 Recreational Activity centre Vitrified flooring

with Carpet on
top
20 Theme based restaurent Vitrified flooring

backed by kitchen and with Carpet on
storage top
21 Pool side theme based Granite flooring

restaurent
22 SPA CENTRE Granite flooring
23 GYM Facility centre with Vitrified flooring

Indoor sports with Carpet on
top
B Star rated Accomodation Possibilities of

facilities Halipad on
terrace to be
checked
1 Entrance lounge Italian Marble Frame less
flooring toughned
glass
shutters
2 Reception/ lobby Italian Marble
flooring
3 Sales office Granite flooring
4 Admin Granite flooring
5 Lounge level Café Granite flooring
6 Cyber café Granite flooring
7 Business centre Granite flooring
8 Hotel rooms Vitrified flooring Decorative High quality HVAC and
with Carpet on 35 mm thick three track all
top flush door Aluminium necessary
shutters windows Fire fighting
with with System and
Electronic curtains Power
keys saving LED
light
fixtures

(DPR) module]
9 Suites Vitrified flooring Decorative High quality HVAC and

with Carpet on 35 mm thick three track all
top flush door Aluminium necessary
shutters windows Fire fighting
with with System and
Electronic curtains Power
keys saving LED
light
fixtures
10 Back of house for Hotel
11 Swimming pool with all AS PER INTERNATION DESIGN STAMNDARDS

facilities @ Second floor
12 Chnaging rooms and shower Granite flooring

spaces
C Site Development Combination of Statue of
hard and soft RajMata
landscaping. Vijaya Raje
Using External Scindia in
paver tiles & the
Granite cobbel & entrance
Jodhpor/
Dholpur stones
D 2- Tier Basement Parking for Trimix flooring Mechanical
1000 car parks ventilation
system
with full
proof fire
fighting
equipments
E HABITAT / CITY CENTRE Enabling Awareness, Expression and linkages
1 Ground floor retail outlets Vitrified tiles Frame less HVAC and
Glass doors all
necessary
Fire fighting
System and
Power
saving LED
light
fixtures
(DPR) module]
2 Ground floor food court Vitrified tiles Mechanical

ventilation
system
with full
proof fire
fighting
equipments
3 Public Plaza and Theme based Exterior Jodhpur
Special Games stone flooring in
combination
with Granite
4 Circulation space / Lift Italian marble
Corridor flooring
5 2nd Floor : Admin offices and Vitrified + HVAC and
Business Board rooms Granite + Carpet all
in board rooms necessary
Fire fighting
System and
Power
saving LED
light
fixtures
6 3rd Floor : Admin offices and Vitrified + HVAC and
Business Board rooms Granite + Carpet all
in board rooms necessary
Fire fighting
System and
Power
saving LED
light
fixtures
7 Accomodation facilities : Vitrified tiles HVAC and
Studio Apartments on 2nd all
and 3rd floor necessary
Fire fighting
System and
Power
saving LED
light
fixtures
(DPR) module]
8 4th to 6th Floor Gaming Vitrified + HVAC and

zone+ Movie Magic and Granite + Carpet all
Restaurents necessary
Fire fighting
System and
Power
saving LED
light
fixtures
9 Baasement parking Trimix flooring Necessary Mechanical
Rolling ventilation
shutters system
with full
proof fire
fighting
equipments
NOTES :
1 As this project is on PPP module Master plan prepared is just an Indication with guided areas as shown
2 As per the guide lines these shall be indicative SOF and developer cannot lower down the specifications
Developer is free to redesign
the master plan but he
cannot reduce the capacity of
convention center.
THANK YOU
(A JOINT EFFORT BY JoDA & JAG TEAM)

Volume - 2: Jodhpur Development Authority

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Volume - 2: Jodhpur Development Authority

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[Rajmata Vijya Raje Scindia International Convention & Habitat Centre (Community) with

JODHPUR DEVELOPMENT AUTHORITY

VOLUME –2 PROJECT INFORMATION MEMORENDUM

JAG DESIGNERS PVT. LTD.

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 1

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 2

Table 1 : Climate Table ............................................................................................................................... 11

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 3

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 4

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 5

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 6

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 7

1.1.2 City Profile

Figure 1 : Location of Jodhpur

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 8

1.1.3 Industry, Trade and Business:

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 9

The average temperature is around 33° C to 20° C.

Minimum Temperature is 22° C (in Summer) and 10° C (in Winter).

Maximum Temperature is 41° C (in Summer) and 36° C (in Winter).

Climate of Jodhpur considering only SUMMER, RAIN and WINTER is:

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 10

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 11

Figure 4 : Max. Min. and Average Temperature (‘ C)

Figure 5 : Average Rainfall Amount and Rainy Days

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 12

Table 1 : Climate Table

1.1.5 Culture and Tradition

Costumes and Languages:

Food culture of Jodhpur:

Dance and Music Culture of Jodhpur:

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 14

1.1.6 Proposed Infrastructure Projects

1.1.6.1 Rail Network:

➢ Light Rail Transit System:

1.1.6.2 Road Network:

❖ NHAI Awards Contract for 4-laning of Bar-Bilara-Jodhpur section in Rajasthan:

The details of project are as follows:

❖ BRT Design for Jodhpur

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 15

Figure 6 : BRT corridor and Stations

Jodhpur Pali Marwar Industrial Area:

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 16

❖ Proposed New Infrastructure:

Figure 7 : JDA and JMC Housing Projects

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 17

• Urban Haat at New Pali Road, Jodhpur

Other proposals from JDA include:

• Development and beautification of Pal Road

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 18

1.2 Demographic Profile

1.2.1 Demographic Profile of Rajasthan:

JAG Designers Pvt. Ltd. Ahmedabad Jodhpur Development Authority (JDA) | 19

# 2011 Rural Urban 2001 Rural Urban

Approximate 6.86 5.65 Crore

Population (%) 75.13 % 24.87 %

Male 35,550,997 26,641,747 8,909,250 29,420,011 22,426,640 6,993,371

Female 32,997,440 24,858,605 8,138,835 27,087,177 20,866,173 6,221,004

Population Growth 21.31% 18.96 % 29.01 % 28.33%

Percentage of total 5.66% 5.49%

Sex Ratio 928 933 914 921

Child Sex Ratio (0- 888 892 874 909

Total Child 10,649,504 8,414,883 2,234,621 10,651,002