PROGRAMME: BACHELOR OF COMMERCE IN HUMAN RESOURCE MANAGEMENT

MODULE: BUSINESS MANAGEMENT 101

Total Marks: 25

Read the case study below and answer the questions that follow:
ZOOM’D CASE STUDY

ZOOM’D was created in a garage and offered for sale without a keyboard, display, or case.
The ZOOM’D introduced the first colour graphics, which completely changed the computer
industry. Sales increased from 7.8 to 117 dollars, and ZOOM’D came to the public's
attention. After reaching its high in 1990, ZOOM’D market share has dipped in some
previous years. the touch of the ZOOM’D screen mobile phone, which debuted in 2005. This
product has a large number of predecessors and is regarded as the company's most
successful product. Along with it, the ZOOM’D tablet and ZOOM’D Watch are additional well-
liked goods. The business has expanded its services to include a range of technological
equipment.
The quality of the goods is also ensured . They produce quickly and in a short amount of
time. America, China, Europe, and several Asian nations supply ZOOM’D with its raw
resources. Products are then put together in China.
To maintain the high standards for the services and goods, ZOOM’D established quality
requirements for each supplier. Along with this, ZOOM’D continued to improve the purchase
process and reduce the need for storage. Additionally, the corporation has strong negotiating
leverage with suppliers, which finally results in a cost-benefit analysis for the procurement of
resources.
A minor amount of the nation's manufacturing is still done in other regions. Because of
cheaper labour expenses in Asian nations, ZOOM’D is ultimately able to manufacture its
products at a lesser cost. ZOOM’D has also made an effort to utilize fewer harmful materials
in manufacturing and assembly.
The biggest firm in the world makes an effort to keep things running smoothly, but unlike its
rival, it does not use six sigma. ZOOM’D activities are carried out by 175 thousand full-time
staff members located all over the world. Only a small number of products are made in the
USA and Ireland; the majority are produced in factories headquartered in Asia and other
places with lower labour costs.
ZOOM’D continues to operate a sizable indirect and direct channel distribution network.
Storage and distribution of goods to end customers, such as iPads,and other products,
ZOOM’D has successfully managed a fairly sizable route to get the goods to customers.
Apple has worked to raise the calibre of services and expand the number of brand stores
throughout time. The inventory cost is higher since ZOOM’D technology products have a
short lifespan of just under 12 years. ZOOM’D has effectively penetrated the market to lower
the cost of shipments to China and the Asian regions. In the end, this boosted the brand's
appeal to consumers and its perception. The design, distinctiveness, quality, and
technological innovation of ZOOM’D goods are well known.
Any new product from ZOOM’D receives extensive promotion not only on social media but
also through a number of significant and popular websites. It does not imply, however, that
ZOOM’D does not invest on brand marketing. Along with generating a lot of buzz on social
media, ZOOM’D also creates interesting and original advertisements for its audience.
ZOOM’D has built a tremendous amount of brand loyalty by using its imagination and
creativity.
The business additionally promotes the brand through print advertisements in addition to
television and web commercials.
ZOOM’D offers its clients high-quality services before, during, and after the purchase phase.
A one-year limited warranty and 90 days of free assistance are included with the majority of
ZOOM’D devices. Customers of ZOOM’D can also get assistance from online stores.
Customers can monitor the status of their orders and speak with ZOOM’D specialists for
assistance. Customers can have their items fixed at a shop that has been approved by
ZOOM’D
ZOOM’D invests much in this area. This brand is highly known for the high calibre, cutting
edge technology, and distinctive designs of its goods. The corporation has made significant
investments in research and development to maintain its competitive advantage. ZOOM’D
invested over 10 billion dollars in R&D in 2016 and 11.6 billion dollars They put a greater
emphasis on internal technology development; an expansion of ZOOM’D services; and a
growing product line. Any organization's infrastructure is essential to its success. The
infrastructure of the company is ZOOM’D recently underwent a significant cultural
transformation.
ZOOM’D prioritizes selecting the top candidates and rewarding them well. ZOOM’D has
consistently made the top hires. However recently ,to alter ZOOM’D reputation in terms of
human resources, the new CEO has made some significant changes. With its suppliers,
ZOOM’D has maintained strong ties.
The vendors are required to deliver high-quality services and goods in a safe working
environment. The relationship with the suppliers is impacted by all of these variables.
However, ZOOM’D also serves as a significant customer for the majority of its suppliers, so
we can argue that the partnership is mutually beneficial.

Adapted from: wikisme.com

As a regional manager you are tasked with performing a value chain analysis of ZOOM’D
1.1. Critically discuss the primary value chain activities and relate each discussion to
suitable examples linked to the case study above. (15)
Answer must not exceed 700 words

1.2. Thereafter, you are tasked with discussing the supporting activities performed by
Apple and relate each discussion to appropriate examples linked to the case study
above (10)
Answer must not exceed 600 words

Guidelines
1. There is one question with sub questions in this assignment.
2. Make sure that you have carefully read and fully understood the questions before
answering them. Answer the questions fully but concisely and as directly as possible.
Follow all specific instructions for individual questions (e.g. “list”, “in point form”).
3. Answer all questions in your own words. Do not copy any text from the notes, readings,
or other sources. The assignment must be your own work only.
4. Follow the word count at the end of each question.