FASCINATIONS

● Imagine how it would feel to accomplish so much before lunch time

● My competitors beat me here is how
● On this weekday you are most productive.
● Stuck growing your business?
● Learn to unlock your true potential
● 99% of people are doing this WRONG
● You don't need to overwork yourself to become successful
● Looking for change ? Follow these tips
● This routine will change your life
● Does weight loss affect muscle mass?
● Want to feel less stressed in the morning?
● It is a lifetime opportunity

Typically the “secret” is centered on “how” your

prospect will get the benefit.

HOW TO, SECRET TO, WHY, WHAT, WHAT NEVER, PLUS, NUMBER (Four ways to
stimulate the body to release its own natural pain-
killers.), RIGHT WRONG (Sneezing into a tissue prevents colds, right? Wrong! Page 2
explains why.), WARNING, ARE YOU, SPECIFIC QUESTION (What time of day are you
at greatest risk for low blood glucose? This surprising answer will put you on alert.), DIRECT
BENEFIT (The simple “pinch test” that instantly tells what your body fat levels are — with
pinpoint, .5% accuracy.), WHEN, QUICKEST EASIEST, TRUTH (The truth about mutuaL
funds. What your broker doesn’t tell you could cost you up to 5% this year.), BETTER (that's
good but I have something even better), SINGLE (The single most important sentence you
will ever read about how to create powerful marketing.It contains just nine words, and they
will forever change your approach to marketing.),

Bullet / Fascination templates:

• How to ------
• 6 ways to ______ _
• A simple method for ____ _
• How to solve _ once and for all.
• Quick and easy __ _
• The secret to ---
• How to _____ revealed.
• The step-by-step formula for __ _
• Insider secrets about -----
• A simple technique for ___ _
• The dirty little secret about ___ _
• 7 secrets your competitors don't want you to know
about ·---
• The five things you must NEVER do.
• Why almost every expert is wrong about_.
• The no-lose way to __ _
• How to quickly and easily ____ _
• The A-B-C formula for -----
• The truth about ---
• The correct way to ___ _
• An easy cure for the _____ _
• The ONLY type of ___ you should use. Here’s why: