Assignment #1

Submitted to: Sir Khalid Bin Muhammad

Submitted by: Muhammad Akbar Jamal Khan

Student ID: 20191-25906

1. CRM stands for Customer Relationship Management. It is a strategy that organizations use
to manage their interactions with customers and prospects, with the goal of improving
customer satisfaction, loyalty, and advocacy.

CRM involves the use of technology, such as software applications, to automate and manage
various customer-related processes, such as sales, marketing, and customer service. The
goal of CRM is to provide a centralized, comprehensive view of the customer, which can be
used to inform business decisions and improve the customer experience.

CRM systems can collect and analyze customer data from a variety of sources, such as sales
transactions, customer interactions, and social media, to provide insights into customer
behavior and preferences. This information can be used to personalize marketing
campaigns, improve the effectiveness of sales efforts, and provide more efficient and
effective customer service.

In short, CRM is a strategy that organizations use to build and maintain strong, long-lasting
relationships with customers and prospects by using technology to automate and manage
customer-related processes and activities.

2. Here are 20 of the top CRM software in the world, listed in no particular order:
Salesforce
Hubspot CRM
Pipedrive
Zoho CRM
Microsoft Dynamics 365
Freshsales
Close
Infusionsoft
Agile CRM
Copper
Insightly
Apptivo
ActiveCampaign
Bitrix24
Capsule CRM
 LeadSquared
Nimble
OnePageCRM
vCita
Contactually

These CRM software offer a range of features, including lead and opportunity management,
sales forecasting, customer segmentation, marketing automation, and customer support. The
choice of the right CRM software for a business depends on its specific needs and requirements,
such as the size of the company, the complexity of its sales processes, and the type of customer
interactions it wants to manage.

It's important to evaluate the different CRM software options available to find the best fit for
your business, taking into consideration factors such as ease of use, customization options,
integration capabilities, and cost. It is also advisable to consider getting a demo or a free trial of
the CRM software before making a final decision.