fy ey Se ee [This question paper contains 5 printed pages.] Your Roll No.. Sr. No. of Question Paper: 4254 . Unique Paper Code : 61011304 Name of the Paper : Macroeconomics A Name of the Course : Bachelor of Management Studies (BMS), 2019 3 (CBS) Semester mm Duration : 3 Hours Maximum Marks 27 Instructions for Candidates 1. Write your Roll No. on the top immediately on receipt of this question paper. 2, Answer all questions 3. All questions carry equal marks. 1. (a) In order to increase voter support the government : of an economy decides to reduce the taxes by Rs, 5 lakhs, Simultaneously, it also reduces it’s expenditure on infrastructure by the same amount, What is the effect of these changes on national income of the economy? P.T.O.4254 2 (b) What is the marginal propensity to save in an economy where lump sum tax multiplier is 2? (©) As income rises the supply of bonds increases. ‘What is the effect of the increased income on rate of interest, if money supply remains unchanged? (@ The imports of a country are affected by the efficacy of marketing undertaken by foreign firms. What is the effect of aggressive marketing by foreign firms on a country’s BP curve? (e) The savings in an economy are Rs. 50 crores and investment is Rs. 40 crores. What changes will take place in the commodity market? (3x5) (a) “In the classical model, the quantity of money determines the price level and does not affect the real variables employment.” Explain with diagrams. a the system such as output and (b) A high responsiveness of speculative demand for money to interest rates reduces the effectiveness of an expansionary monetary policy. Explain using the IS & LM framework. @) 4254 3 OR In an economy : Autonomous consumption = 100 Marginal propensity to save = 0.3 Investment (1) = 105—10r (r=rate of interest) Government expenditure (G) = 60 Tax (1) =50 Money supply (M') = 1750 Money demand (M®) = 10+ 3Y ~ 12r (Y=Income) (i) What is the equilibrium level of income and rate of interest? Gi) What happens when Government spending increases by Rs. 1127 (4.4) 3. (a) Why is the IS curve downward sloping? How would the following affect the IS curve? @ Introduction of new technology that improves the productivity capitel. (ii) Increase in the desire to save by households. (8) P.T.O.4254 4 A (b) What is the liquidity trap? What are it’s policy | implications? Explain using @) “In an open economy with fixed exchange rate, the degree of capital mobility affects the outcome of contractionary monetary policy.” Explain with OR diagrams 8) Given that ; Consumption: C= 32+0.6Y, (where Y, is disposable income) _ Write short notes on any three of the following: ) Value added method of calculating national income Investment: = 30 Tax: T =10 | @ A theory of money supply Imports : Z = 10+0.2¥ (©) Advantages and disadvantages of fixed exchange rate system Find Ay, * (d) Wage price spiral (@_ Equilibrium level of income. - (©) Balance budget multiplier (5x3) (i) How does the income change if taxes are reduced to zero? (ii) What is the change in foreign trade multiplier if marginal propensity to import changes to 0.3. | 2,3) | 4. (@) Using the equilibrium conditions of the labour market and the Phillips curve, show how unemployment can be pushed below the natural | tate of unemployment in the short run. om (800)See eee (This question paper contains 6 printed pages.) Sr. No. of Question Paper : Unique Paper Code + 61011305 Name of the Paper Principles of Marketing Name of the Course : Bachelor of Management Studies (BMS) 2019 (CBC) Semester 1m Duration : 3 Hours Maximum Marks 275 tructio didate: 1. Write your Roll No. on the top immediately on receipt of this question paper. 2. Attempt ALL questions. 1. (a) Start-ups addressing short- istance transport has taken the mobility space by storm recently, most notably with the rise of bike and scooter firms, according to research firm CB Insights. It said bikes and scooters, which allow people to easily P.T.O,4255 2 move shorter distances, can help commuters access public transport hubs several miles away. , Bounce has reached a significant milestone of 60,000 rides per day in Bengaluru, making it the fastest-growing bike-sharing start-up in the world. Within 10 months of launching dockless scooters in Bengaluru, the firm has completed over five million rides, covering 30 million km. Bounce’s parent company, Wicked Ride, was founded in 2014 by Vivekananda H R, Anil G and Varun Agni. Its app allows the users to pick up a scooter and drop it at any legitimate parking spot. The firm said accessibility and affordability have made it one of the “preferred” modes of transport, both for first- and last-mile connectivity, as well as regular commute, The company has plans to introduce over 50,000 vehicles during the current year. If you were the marketing head of Bounce, how would you analyze the marketing environment before evolving the marketing strategy? (7.5) 4255 3 2 (©) Some firms have started using recyclable packaging materials and products that do not harm the environment. Which marketing orientation do you think have they adopted and why? Give examples in support of your answer. 7.5) (@) Marvel Ice Creams was started by Jayesh in 2000 Starting from a humble beginning he gradually converted his mobile ice cream truck into a Permanent roadside location but as sales grew so did the business. He has franchise network of 50 retail stores in metro cities of India. Now he wants to have a franchisee network of 400 retail stores in all over Indie. Originally, the company Served only soft icc cream cones and milkshakes. But now the produet mix needs to be expanded and may include other Products such as ice cream cakes, sugar free ice creams, natural ice creams and other ice cream novelties, Suggest an appropriate segmentation, targeting and positioning strategy that can be used {0 distinguish Marvel Ice Creams from its competition? (7.5) P.T.O.4255 4 (b) Explain the Concept of Product Life Cycle? What ‘marketing strategics may be used in each stage of the product life cycle? (75) (@) SIKA Fitness Tracker is an Activity and Health Tracker with Heart Rate Monitor, Sleep Monitor, Step Counter, Calories Fitness Watch for Women, ‘Men and Kids. It accurately tracks your daily steps, distance travelled, calories burned, heart rate, blood Pressure and activity time. Activity tracker also supports additional more than 10 function, The Health Tracker LED color sereen provides a large display that you can see clearly in the sun or in the dark. Activity tracker is water proof for running, swimming, showering, ete. You can Teceive message notifications and alarms on your wrist so that you never miss things that matter; sedentary alert 10 remind you to move for refreshment, These functions will be very practical when you are doing workout or work hard and can’t focus on your cellphone. It has along-lasting 4. § battery & warranty -Buill in USB Charge (no cable needed). One full charge gives you 5-10 days of working time, The company offers 30 days full refund, 12 months warranty. Suggest giving reasons, an appropriate proniotion mix for SIKA. (7.5) (b) Explain with suitable examples the various determinants of price which can be used while deciding the pricing strategy of any product/ 7.5) service. (a) What are the various functions performed by intermediaries? Elaborate giving examples. 7.5) (b) Marketing services is different from marketing goods because of the unique characteristics of services. Explain those unique features of services with an appropriate example for each. (7.5) Write short notes on any two: (7.5x2815) (@ Procedure of new product development. P.T.O.4255 6 (ii) Branding decisions. (ii) Marketing strategies for Cash cow and Question ‘Mark stage of BCG Matrix. (800)DE typilig L: ‘s rT « [This question paper contains 8 printed pages.] Your Roll No. Sr. No. of Question Paper : 4256 Unique Paper Code + 61011306 Name of the Paper : Management Accounting | Name of the Course: Bachelor of Management Studies (BMS), 2019 (cBcs) Semester : Duration : 3 Hours Maximum Marks 725 \ Instructions for Candidates 1, Write your Roll No. on the top immediately on receipt of this question paper. 2. Attempt any Five questions, 1. (@) Differentiate between Management Accounting and Cost Accounting. () (b) The following data relates to the manufacturer of a standard product during the four weeks ended 28 October 2019, P.T.O.4256 2 = Rew Materials Consumed (Rs.) 15.000 | pe gs Direct Wazes (Re) 9,800 (iv) Sundry Administrative Expenses] 8.90 Factory Machine Hours Worked (Hrs.) 2,300 Total Fixed Expenses 29.90 Factory Machine Hour Rate (Rs) 3 (B) Semi Variable Expenses : Office Overheads 10% of (i) Maintenance and Repairs 250 works cost Gil) Indirect Labour 9.90 Selling Overheads Rs. 1 per unit (i) Sales Department Salaries etc. | 2.50 Units produced 19,000 (iv) Sundry Administrative Expenses] 2.60 Units Sold 19,000 Total Semi Variable Expenses | 17.90 Pro lit 20% of sales (C) Variable Expenses You ere required to prepare cost sheet based on @ Materials 24.00 the above mentioned data, (10) (ii) Labour 25.60 Gii) Other Expenses 3.80 2. (a) Explain responsibility accounting and discuss Total Variable Expenses 53.40 Prerequisites for its introduction. @) { Total Expenses (b) The following data is available for a manufacturing | company for a half-yearly period at 50% capacity, Assume that the fixed expenses remain constant for all levels of production, semi-variable expenses Expense Details Rs, (in Lakhs) remain constant betweea 45 percent and 65 percent of capacity and later on increase by 10 percent (A) Fixed Expenses : between 65 percent and 80 percent capacity and (i) Wages and Salaries 8.40 then by 20 percent beyond 80 percent capacity utilization. Gii) Rent, Rates and Taxes 5.60 P.T.O.4256 4 ao Sales at Various Levels Rs, (in Lakhs) 60 Percent Capacity 100.00 4 75 Percent Capacity 120.00 90 Percent Capacity 150.00 Prepare flexible budget for the half year and forecast the profits at 60 percent, 75 mea fe percent capacity. ¢ ible budget. i te between fixed and flexible bu | 3. (a) Differentiate ee (b) Mis Zenith Co. Ltd. operating at normal capacity produces 1,00,000 units of a product which supplies the following particulars : | Particalars Per Unit (Rs) Direct Materials 32 Direct Labour 12 { Variable Overhead 16 Fixed Overhead 15 Sale Price per unit is Rs. 100. In addition, selling and distribution cost of Rs. 5 per unit is incurred for selling each unit of product. As the company faces recession in the market, the Marketing Department desires to produce only 5,000 units, 256, 5 But, management is of the opinion to shut-down the plant. If the plant is shut-down the loss due to fixed cost could be av led for Rs. 4,00,000, but the committed unavoidable cost would be estimated at Rs. 2.95,000. Required: Advise whether the plant should be shut-down or not. (12) (a) Define margin of safety. How can it be improved? @) (®) SR Limited provide you the following data for the year ending 31" March 2019 Sales 24000 Units @ Rs. 200 per Unit PIV Ratio 25% and Break Even Point 50% of Sales You are required to calealate @) Fixed Cost for the year. (ii) Profit eared for the year. (ii) Units to be sold to carn a target net profit of Rs. 10,00,000 for a year. (iv) Number of units to be sold to earn 2 net income of 25% on cost. (9) Selling price per unit if breakeven point is to be brought down to 8,000 Units. (12) P.T.0.4256 5, (a) Differentiate between budget and forecast 6 % @ (b) X¥Z Company limited manufactures a product “R", It uses standard costing system and gives you the follo details of standard material mix for an output of 1000 Kg. of Product R. ‘Quantity ‘Unit Price (Ks) Qs.) Material A 800 10 Material B 200 6 Material C 200 4 ‘Actual consumption of material in November 2019 for an output of 2,00,000 was as the month of follows Quantity Unit Price (Ks) (Rs) Material A. 1,58, 000 aL Material B 50,000 5 Material C 38,000 T 5 Calculate the following Material Variances :~ (i) Material cost variance (ji) Material price variance (iii) Material usage variance | | 6 or | 4256, 7 (iv) Material mix variance (¥) Material yield variance a2) The sales forecast for Janusry to May 2019 and actual sales for November and December 2018 for Ply Sales Company Ltd. are given below : Month Sales in Rs. Actual November 2018 80,000 December 2018 70,000 Forecast: January 2019 80,000 February 2019 1,00,000 March 2019 80,000 April 2019 1,00,000 May 2019 90,000, 20% of sales are in cash and rest is on credit, payment of which is realized in 2nd month from the month of sale. The following other information are also available : @ Amount of purchase-is budgeted at 60% of turnover of a month and paid in the 2nd month from the month of purchase. P.T.O.4256 8 ¢ = Gi) Variable expenses are 5% of turnover-time lag of payment half month. Gi) Commission on credit sales @5% is payable in the 2nd month from the month of sale. (iv) Rent and other expenses amounting Rs. 3,000 id every month (¥) Payment for purchase of fixed assets Rs. $0,000 in March 2019. (vi) Payment for taxes in April 2019 Rs. 20,000. (vii) There will be an opening cash balance of Rs .25,000. You are required to prepare a Cash budget for five months from January to May 2019. as) 7 Write short notes on any three of the following : (a) Life cycle costing (b) Quality costing (c) Activity based costing (@) Period cost and product cost (©) Measures of divisional performance as) (800)[This question paper contains 6 printed pages.] Your Roll No Sr. No. of Question Paper : 4257 Unique Paper Code + 61013921 Name of the Paper : IT Tools for Business (SEC) Name of the Course; ‘Bachelor of Management Studies (BMS), 2019 (CBCS) Semester = Ir Duration : 3 Hours Maximum Marks : $0 Instructions for Candidates 1, Write your Roll No, on the top immediately on receipt of this question paper. 2, Attempt 10 (ten) questions in all. AU questions carry equal marks, 3. Attempt parts of a question (if any) together. 4. The questions may be attempted according to Microsoft Office suite or any other equivalent software used for instruction. P.T.O.4257 by your clients. Describe the utility in creating reports : (_ Indents and spacing under paragraph group (ii) Header and footer 2. You are an author and are in the Process of editing ‘your upcoming book on ‘Benefits of a Disciplined Life’. Your book has different topics and you wish to highlight each of them as a separate section, (List the types of section breaks that are available in word document. Gi) Describe the benefits of applying section breaks in the document, 3. You are working on a word document. How would you perform the following? () Wrap text around an image. Gi) Change orientation from portrait to landscape for page 4 only in your 10 page document, © Gil): Insert a footnote. Gx) Apply a specific formatting to all headings. (¥) Replace the word ‘participated’ with ‘attended’ 4. What is mail merge used for? What is the purpose of following with respect to mail merge? (@ Select recipients oie Gi) Insert merge field Gii) Fill rule | (iv) If then else rule 5. Briefly explain the following built-in functions in a spreadsheet : (@ Sumif() (i) Couintblank() (iii) Randbetween() (i) NPVO (v) And() P.T.O.4257 4 6. How would you perform the following tasks in a spreadsheet? (i Consolidate worksheets (i) Protecting data within a worksheet Explain the use of what-if analysis using data tables in a spreadsheet with the help of a suitable example. What do you mean by cell referencing? Differentiate} between relative, mixed and absolute referencing! giving appropriate examples for each, You are the manager of a private sector bank. The bank maintains a database of its customers. It has recently leunched a special savings scheme’ for its customers above the age of 70 years. How would you view the records of eligible customers through the following objects of a database? @® Table | 4257 5 Gi) Query Gi) Report 10. Your firm has taken up a project for providing Ds placements to graduates as a social responsibility. You have been assigned as the head of the project and you are expected to create a database for maintaining records of the project. (@ List the tables that you would create for the Purpose and specify the fields for each table with an appropriate data type. Gi) How would you join the tables in your database? ii) How would you ensure that the records of those who opt out of the project get deleted from all the tables in the database? Deseribe the benefits of generating forms in a database, Explain briefly the bound, unbound and calculated controls for forms with the help of an example. P.T.O4257 6 12, You are working on a PowerPoint presentation for an upcoming business meeting. How would you use animation and multimedia to enhance your ides presentation? In what ways applying transition to impact the presentation? (800)(This question paper contains 4 printed pages.] Your Roll No.. Sr. No. of Question Paper : 4261 Unique Paper Code + 61013925 Name of the Paper : Financial Software Packages (SEC) Name of the Course: Bachelor of Management Studies (BMS), 2019 (cBCs) Semester : OL Duration : 3 Hours Maximum Marks 2 50 structions for late: 1, Write your Roll No. on the top immediately on receipt of this question paper. 2. There are two scotions. Section A and Section B. Both section (combine) carry 10 questions five-five cach, Attempt all questions from every section. Section A Extraction of Data and Analysis from Database of Capitaline Plus (25 Marks) Write the steps for the following questions to obtain the output. P.T.O,4261 2 1, (@) Where we can find the information related to latest news related to any announcement and IPOs of Maruti. @) (b) Enumerate the merits of data extraction from Capitaline database? What are the different groups under which data can be extracted? @) 2. (a) How you can create peerset in capitaline database? State the relevance of Peerset creation? (3) (b) You are required to extract the companies which are listed ‘in BSE-500 having capital employed from 250 cr. to 500 cr, for the period of 10 years? Q) 3. Write steps to find following in capitaline (any two) : (a) Financial overview of companies listed in Nifty 50 (©) Data related to independent directors and Beta of the company (2,542.5) 4. (a) Write down the steps of extracting market capitalization of BSE index and Nifty 50 for one year from Jan 1, 2017- December 31, 2018 @) 4261 3 a (b) Compare the consolidated balance sheet of top five Cement based companies with high sales for the period 2015-2016. @ A researcher wants to compare the profitability of few banks as private and public sector banks. With the sample of 6 banks, how this comparison takes place. You are required to : (a) Identify the variables for comparison () Write the research model. (c) Steps for extracting the dataset (14143) Section Tally ERP 9 (25 Marks) Write the steps for creating a company in Tally? Is it possible for a company to change its registered address in software? If so, how this can be done? @) What do you understand by the groups and its relevance in Tally ERP 9? Briefly explain the nature of groups separated by capital and revenue? —_ (5) P.T.O.4261 4 4 8. 10. Write the steps of creating the following vouchers in Tally ERP 9 (a) Reverse Journal Voucher () Purchase Return and sales return Account (5) Write down the steps for entering the following entries in Tally ERP 9 software : (@) Started Business with cash Rs. 5,00,000.00 (b) Deposited cash of Rs, 90,000.00 in PNB bank Account (c) Deposited a cheque from PNB bank Account of Rs. 25000.000 to IDBI bank Account (a) Purchases the goods of Rs. 50,000.00 from Mr, X on credit, (e) Goods worth Rs. 25,000.00 were lost in fire accident. ) What is a voucher? How many predefined vouchers are there in Tally ERP 9? Explain any two non- accounting vouchers. (800)Mb Copy %6)1>419 (Evan [This question paper contains 4 printed pages.] Sr. No. of Question Paper : Unique Papér Code Name of the Paper Name of the Course Semester Duration : 3 Hours ns for Your Roll No. 8257 a 1 22415302 :, Project Management : Commerce : Generic Elective : Maximum Marks : 75 didates 1. Write your Roll No. on the top immediately on-receipt of this question paper. 2.. Attempt all the questions, 3. All questions have internal choices. 4. Use of calculators is allowed, What is project management? What are the key objectives of project management? (15) OR (a) Define project management. What are its features? a P.T.O.8257 2 (b) Explain the main objectives of project planning. @) (a) What aspects are considered in technical analysis? mM (®) Explain any two qualitative techniques of demand "forecasting. (8) OR (a) What are the components of cost of project? Discuss. 8) (b) Explain various sources that can be used for raising funds. @ (a) Discuss briefly the aspects of business environment that need to be monitored. M (b) What are the factors thet help in business growth? @) oR What do you understand by PERT and CPM? Bring out the difference between CPM (Critical Path Method) and PERT (Program Evaluation’ and Review). (as) Saye 3 4. (a) What do you’ understand by SWOT Analysis? Explain with the help of an example. om (b) What do you understand by social cost benefit, analysis? Explain the significance of this approach, (8) OR (a) How is the data collected’ for market survey for project evaluation? oy (b) Mr. Rohit is concerned with the liquidity position of his firm as he has heard that liquidity problems are one of the most frequent explanations for business faitire. The following data is available: Particulars Rupees Cash in hand 20,000 Cash at bank 30,000 debtors 1,50,000 Bills payable 50,000 Stock 1,20,000 Creditors 80,000 Bills payables 50,000 Bills receivables 60,000 Outstanding expenses 40,000 Goodwill 2,00,000 Land and building 4,00,000 Prepaid expenses 20,000 Dividend payable 30,000 P.T.O,8257 4 Calculate the following : ( Current ratio (i) Liquid ratio (4x2=8) 5. Write short note on any two: (7.5x2=15, (a) Loan syndication (b) Pre-feasibility study (©) Risk-analysis (@) Legal considerations in’ Project Management (1900Ween intelligence and Mibeitg secdiions.( Tee tha has = 7:85, fom. #3841) § 199 82329 “sl 185 105 371 129" 384-187-700 A dn spe 9 0 ma sd 600 ymca we sk ld Hike to have a flyover azar their lenin 200 gt 325 workea were in favour of ‘the peooaal, Tesh thi hypothesis that proportions of men dying tine oF a new {terior will paint IE fr 12 test areas and wennga in iiveut af the proposal are safe against ‘of Sq sites Wbidied isa deying’time of 66,3, ‘What they’ are net, at 5% level of significance, 1S 373 2 : + PTO.ani ' a 1G.