This document discusses tools for analyzing a company's external environment including Porter's Five Forces model and SWOT analysis. It applies these frameworks to analyze the pharmaceutical company Cipla by examining factors like competitive rivalry, threats of substitution and new entrants, and strengths and weaknesses.
This document discusses tools for analyzing a company's external environment including Porter's Five Forces model and SWOT analysis. It applies these frameworks to analyze the pharmaceutical company Cipla by examining factors like competitive rivalry, threats of substitution and new entrants, and strengths and weaknesses.
This document discusses tools for analyzing a company's external environment including Porter's Five Forces model and SWOT analysis. It applies these frameworks to analyze the pharmaceutical company Cipla by examining factors like competitive rivalry, threats of substitution and new entrants, and strengths and weaknesses.