I IIBR PUNE

WE UNDERSTAND YOUR WORLD

A PROJECT REPORT ON MARKETING RESEARCH AND SALES AT HDFC BANK LTD.

SUBMITTED BY

AJIT KUMAR SAHOO

IN PRTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN

BUSINESS MANAGEMENT
PGDM (BM) 2007-2009

INSTITUTE OF INTERNATIONAL BUSINESS & RESEARCH PUNE

Institute Of International Business & Research, Pune.

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ACKNOWLEDGEMENT
Co-operation, trustworthiness, determination, dedication, helpfulness, creativeness this all are the born strategy at the firm HDFC BANK LTD., NIGDI, and they really continued on this track by helping me in completion of this project work. I am indebted to the following respected persons who had helps me lots during this project on MARKETING RESAERCH AND SALES in HDFC BANK LTD. -NIGDI. First of all I am thankful to MR. S. B. MATHUR (Director of IIBR) who giving me an opportunity to do project to take a real experience of work with industry. I am also thankful to MR. SUDEEP LIMAYE Course Co-ordinator who provided an internal guidance for this project. I am sincerely thankful to MR. CHANDRAKANTA (Sales Manager), & MRs. Prajakta Donde (Branch Manager), HDFC BANK Ltd. who has put the trust on me and my institute, IIBR PUNE by giving me permission to do project in their esteemed organization. Mr. SUSHIL (TEAM LEADER) had helped me lots by giving me some useful tips of doing hard work and for creating a positive attitude in the life during this project. I am sure it will enhance my professional career after completion of the MBA. I am thankful to many individuals in the HDFC BANK LTD. For the encouragement and professional assistance. Finally I would like to thank my friends for making my project a success. To put in a nutshell a difficult and arduous journey this was simple and quite enjoyable.

AJIT KUMAR SAHOO

Institute Of International Business & Research, Pune.

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PREFACE

The summer training programme is merely objected to understand the corporate world and its aspects so as to expose the trainee undergoing through this summer training programme. The corporate world is completely different from the definition of corporate given in the books and what really requires is practical and managerial knowledge to withstand and to make a presence in this professional world. The post graduate diploma in business management is not limited to managing things but it has wide areas of performance and perspective which are applied in todays world of management jobs. The training as an important part of any organization makers an individual more experience and practical towards todays organizational undertakings.

Institute Of International Business & Research, Pune.

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DECLARATION

I, Ajit Kumar Sahoo, student of Post Graduate Diploma in Business management from IIBR, Chinchwad, Pune-19, declare that the project report entitle MARKET RESEARCH & SALES In HDFC BANK LTD. is a team work, written & submitted by myself. I hereby declare that all the information of this report is based on my observation and by Collecting primary & secondary data in the department. I further declare that this information is purely academic and original in nature.

AJIT KUMAR SAHOO PGDM (BM) Roll No.-7011 IIBR-CHINCHWAD

Institute Of International Business & Research, Pune.

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INDEX
SERIAL NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. CHAPTER NAME EXECUTIVE SUMMARY INTRODUCTION OBJECTIVE SCOPE OF PROJECT COMPANY PROFILE PRODUCTS PROFILE SERVICE & WORK PROCESS SWOT ANALYSIS COMPETITOR ANALYSIS RESEARCH METHODOLOGY DATA INTERPRETATION AND ANALYSIS FINDING CONCLUSION RECOMMENDATION LIMITATION BIBLIOGRAPHY ANNEXURE PAGE NO. 1 3 4 6 8 23 46 49 51 59 64 73 74 75 76 77 78

Institute Of International Business & Research, Pune.