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Tpasnao pasenctoa mpeseabHoro moxoaa H mpe- ACNBHEIX H3LEPKEK ABNAETCA TONHEIM OPHEHTHPOM MaKCHMH3auH MpHOBLAH BCex (PUPM, HesaBHICHMO OT TorO, ABAHIOTCA AM OHH “HCTO KOHKYpeHTHBIMH, MO- HONOAHCTHYECKHMH, MOHOMOAHCTHYECKH KOHKYpeHT- HBIMH HH OAHFOTIOAHCTHYECKHMH, TIpHMeHeHHe Mpa- BHA Ne ozpanuausaemica OCOGBIM CAY¥AEM SHCTOM KOH- kypenuni. 3. FIpiMenuteabio K 4HCTO KOHKypeHTHOIt bUpMe Mpapino paneHicTBa npesenbHoro doxoma H Mipemeas- HBIX H3LePKEK MOXHO COPMYAHPORATE B HECKOABKO HHoit bopme. Weta mpoaykra onipeseasetca psino¥- HBIMH CHAM MIpewIOxeHHA H Cpoca; H, XOTA TIpH AanHoit ueHe KOHKypeHTHaA bUpMa MOXeT MpomanaTe CKOAb YFOAHO MHOFO HAH CKONb YroHO Mano, OHA HE B COCTOAHII MaHHnynuponats caMo# weHoit. Tombay- Acb CreUHaAbHOH TepMHHONOTHEll, MOXKHO CKazaTb, YTO KpHBaa cripoca Ha MIpoyKT KOHKYpeHTHOTO posaBua HAM ero npowax coBepmeHHo anacTHuHa K TeKYULelt pbHOWHOH UeHe. BenegcTBHe storo ueHa npoayKTa 1YACTb MATAR MivKPOSKOHOMMKC TOBGPHEK PUHKOB 510 Tabnaya 23-4. Oéveu nponsanncrea, MeKcMMaHpyIOUIAA NHEEINe Kup 8 YCnOBMAX CTOM KOHKYPEMUMHE NBMMUUN PaBeNCTBR penenekoro Aoxona w npenenbibx HaRepXEK NOM YeHE 131 fA m 2) 3) a i) 6) 7 Cosorymst — Cpenrne Cosme Cpeanne Npesentneie Lens = O6we8 nnponyer [e €8,) nocroRwnsie nepemennsie ue onepran [e gon) Npepensneih —_ sxonomvecxan tragepacct (6 gon) wagepxen (8 non.) wagepxet {6 gon) oxoa (@ 0) pune (+) sn youroe(-) (a zon) 0 100 1 100,00 000 190,00 nal ne - 58 2 5000 8500 135,00 ES 3 -~ 8 3 23.33, 8000 113.33 Be et - 53 4 25,00 75,00 10000 Es 131 +124 5 20,00 74,00 94,00 Ee u +185 6 1667 7500 9187 - it +236 7 1429 77.414 31.43 a 131 4277 8 12.50 2125 93,75 is os +298 9 14011 86,67 37,78 3 oa +299 10 10.00 9300 103.00 +280 ApexenbHbili TOXOm paBHBI; To ECTS KAKAAA NpoTAHHaR AONOAHHTeASHO enHHHUa NpOAYKTa DOGaBAAeT CROW ueHy K BATOBOMY AOXOTY, KAK MOKA3aHO B Ta6q, 23-2 4 a pitc. 23-1. TakHM o6pa30m, B YCTOBHAX YHCTOH KOH- KyPeHUMH — Ht moasKo Tip YHCTOH KOHKypeHUMH — Ha MecTo mpegenbHoro aoxoua B Mpabiine pabeHCTBA MBI MOKEM MOCTABHTS LeHY, TAK 4TO OHO OyzeT 3ByYaTe cneayioulMM O6pasoM: «moGw Maxcumusuposams npu- Guau uau MunuMusuposams yOumKu, KonkypeHmHol dupme caedyem npudepocueamica maxoz0 o6seMa npous- Godemsa, npu komopom uena pasua npedeawuum usdepoxe- kam (P = MC). 310 mpanuao paneucrsa yeusi # npetests- Hux Manepxex (P = MC) npeactapaseT co6ol npocto 4acTHBIi cayYai npabita papenicrea npeaensHoro a0- xoma H npedenbubix uazepxex (MR = MC). Teneps aapaiite npueHiiM npapino panencrea ApedensHoro AOXoAa M MpemeNbHbIX HIZePxeK, HAH, NocKoabKy MBI paccMaTpHBAeM HKCTYIO KOHKYpeHUHIO, Mpagiino pabeHcTHa UeHbK H NpereaAbHEIX HepKeK, Hcnombays Te 2ke Tp UeH, KaK H pH ContocTapneHHit banoporo ZOxoma ¢ OOWIMMH H3depKKAMH. Caywaii makcnmusanmn npaGsiin. Ta6.1. 23-4 aocnpons- BOAHT AaHHBIe O6 YaeNbHBIX H NpeeNbHBIX HanepxKAX 3 TaGn, 22-2. Jlanubie o npemenbubix H32epKKaX NpH- nenenbi 8 cTon6ue (5) Ta6n. 23-4, H Mut cpaDHipaem Hx € UeHO (paBHOM NpemeAbHOMy AOXOAY) ana KarKAOI eauHMusl npoaykra. MpeanonoxKHM ana Havana, ¥TO PbINOUHAA UeHA H, cHeTOBAaTEAHO, MpeeAbHBI 20 Xo pabHbi 131 n02., Kak NoKasaHo B cTonOue (6). KaKkob MakcHMHSHpyIouNi NpHOBiN O6beM MPO- napoacTsa? Jlerko yaaeT», 4T0 Kaxksaa eaMH Mua Mpo- AYKT2 0 REBATOA BKMOYHTENGHO LO6ABIAeT K BanOBO- My aOxony Gonbule, ¥eM K BATOBLIM H3zepxKaM. Tak 4To HeHa, HIM MpedeabHDiM ZOxoN, NpeBocKoAHT mpe- AeabHble H3MepKKH ANA BCEX MepBbIX TeBATH EAHHHL npoaykra. CremosatembHo, Kaxaaa 3 9THX eanHMu, HapaluuisaeT npHOsian dupMsi, M ee cneayeT npowsHo- AMT». OnHaKo necaTaa eMMHMUa He GyseT npowszexe- Ha, MoTOMy 4TO OHa AoGaBHna Obi Gonblle K H3zepx- kam (150 oa.), 4em K aoxoay (131 a02.). Henucaenue npubeau. Ypovers 2kovomu4ecknx ApHBsinett, noaysenHElx DUPMOM, MOXHO AeTKo NOX CHHTATS HA OCHOBE TAHHBIX O6 yIeAbHBIX HBTepAKAX. Yawoxaa uexy (131 a00.) Ha OGeM nporspoxcrsa (Qex.), Mut HaXOMHM, YTO BaNoBOM TOXOA cocTanAgeT 1179 non. O6mHe H3zepxKKH, pasHbre 880 07. BBIHC- JGIOTCH MYTEM YMHOKEHHA CpemHHX OOUMMX HITepAEK (97,78 non.) Ha o6sem nponspoactsa (9 ea.)'. PasHocts 8 pasmepe 299 aoa. (1179 02. — 880 20M.) 4 cocTasn eT SKOHOMHMECKYIO MPHOLIT Vivaue skoHOMMNecKyIO MpHObIAs MOXxHO BEIUHC- ANTS, onpemenue npHOpine Ha edunuuy npodyxma nyten BBIMHTAHHA cpeMHHX O6MMX HBaepKeK (97,78 0M.) 13 ueHst npoaykTa (131 102.), a 3aTeM YMHOXHB ary paa- HocTs (npHObinH Ha eMMHHUy B pasmepe 33,22 oN.) 1a o6tem nponssoncTsa (9 ea.) Mposepaa wHcnOBEIE 3Ha- YeHHA, NoMeMleHHBIe B cTOAGUe (7) TaGA. 23-4, wht 06- HapYAHTe, STO KAKA OOKEM NPOHSBONCTBA, OTAHY- HB OT Toro, KOTOpBIM NpHsHaH HanGonee NpHOELN- HIM Ha OCHOBE paBeHicTBa npeTenbHoro noxoTA (1eHb) HW npesenbubix H3tepxex, M60 conpskeH c yOEITKAMH, sin6o oGecneBaeT npHoHAN HiDKe 299 zOR. 'B GonswmHcTBe cryaes Aanule 06 ynaniran wanepoxa Oxpy™ rmvoroa. CregosaTensH0, aKONoMMYECKMe NpHEMINN, BHYMCTENNE Ha x ocHoee, Kak npBEUNO, He HeCKOMEKD YyeHTOe OrMAMAIOTCR OT NpHBS ‘Dea, onpenerenwix va 633e npaNUna ConocTaBAeHMR BANOeOrO ROAD 192 C OGuyaa vanepeKann. Speck met wrHOPHpyeM TTY DAOHY @ HE (CKoMKO YeHToR, H nOTOMY HAW OTBerH & TOYMOCTA COBNEREIOT c pe ‘3ynbraranm, NoAyseHWeNA Ha CCHOGE npAKyMna ConoCTasneM eaNo~ Oro ROXOAA ¢ OBuMM WORepKeN,oa KNOYEBOM TPADUK TAABA 23 511 Onpeaenenve Uekb H OGbema npoMssoAcTEG — 4CTAA KOHKypeHUMA 209) 450 sare] 3 q 100 i & so 2 ‘ 1 1 ° 8 @ Pucywox 23-: 9. KparKocpo4oe nonOXeHNa, MaKCHMUSAPYIOUIB® NpHObIMs SUCTO KOHKypEHTHOM ApH O6sem npoxssoncrs9, npr KoTOpOM WeNB PEBHS NpenENAHGIM MSDEpRKBY, NOSBONAET KOHYpEHTHOMY NPOASBOANTENIO MBKCHMNSHpO- Bere NpnGuinA wn MunMMaMPOBATE YOMTKK, B ABHHOM ChyYae UeNs NpeBEWBeT cpennnE COUMe MaAepXKK npM NponseoncTEe S enWHML npomykrs. B pBCNeTe HB BAMNMUY NPOAYKTE MORBNRETCR SKOROMMYECKBR NDHOIMe 8 pBSMEDE AP: COBOKYTMBR SKOMOMMNECKEA NpUOHIT OB0SHBNeHB NPAMOYrONSHYKOM C COOTBETCTBYIOUYM HEMMEHOSSHMEM, Ipagurecaa ussiocmpayus, Ha pic. 23-3 (Krrove- coli epadbux) cpabHeHne UeHbI c NpedenbHBIMH H3Lepx- Kami NpeacraBeno rpaduvecks. SKOHOMMYeCKAR TpHObUNS B paceTe Ha aM HUY Npoaykra O6osHaveHa ech OTpesKOM AP. YMHOXHB STY BEAMYMHY Ha 9 EH HKU Mpoaykta (O6beM npousBogcTBa, MakKCHMH3Hpy- woulMA MpHOEIN), MEI NonyyaeM COBOKYNHYIO 3KOHO- MuseckYi NPHObLNb, KOTOPaR NOKasaHa NPAMoYronb- HHKOM, O6patute BHUMAHHE Ha TO, ¥TO upMa crpeMHTCA MaKCHMH3HPOBATb HMEHHO CBOIO CosoKynHyI0 NDH- Guns, a He NpHOBINe B paceTe wa edunuyy Nponykra. Tocneauaa aocturaet HaMGombWeA BeNKYMHBI MPH NpOMSBOMCTBE CeMM EMMHMU Mpodykra, Kora ueHa Npesocxoaur cpeniue o6uMe Hazepxxku Ha 39,57 OM. 131 aon. — 91,43 aoz.), Ho, suinycKaa anus CeMb eaHHHU, (bHMa OTKa3ATacb Bbt OT NPOMsHOACTBA {1Byx AOTIONHATEABHBIX eAMHMUL NPOAYKTA, KOTOPEIe, Oe~ BHO, OGecneyHaH Ge MpHpocr NPHGBiNe!. Dupma c TOTOBHOCTBIO COrmaulaeTCA Ha CHUKEHHE YaeTbHOM NpH- Guu, ecm ZOGABONHAA NpHObINb OT NposaxH AOMON- HHTEMBHBIX EHHKU MpodlyKTa C H36LITKOM MOKpHIBAeT aTy NOTepIo NPHGBIAH B pacueTe Ha eXMHMLY. Cayvail munumusauan y6uirkon. Teneps aasaiire npen- TOAOKHM, 4TO PHIHONHAA UeHA cOcTaBAaeT HE 131, a 81 aoa. Cneayer aH upMe nponssoauTs npoaykr? Ecau aa, To B Kakom Konuuectse? H 4To ona noayaur 8 pesymbrare — npwOsiaH WAH yOuITKH? Orseret Ha STH Bonpocs! TakoBsr: «/la», «Lllecrs exnuuus, «Y6RITKH B pasmepe 64 207.9, B cton6ue (6) ra6. 23-5 ykasana Howas WeHa (pas af MpedeAbHOMY AoXOAy) NP Tex Xe CaMBIX LaHHBIX 06 YReAbHBIX MW MpemeMbHbIX HaLePKKAX, C KOTOPBIMH Mi 3HaKOMB! lo Ta6a, 23-4. CpaBHiupas cron6ust (5) H (6) ra621, 23-5, mbt O6HAPYAHBAEM, YTO MPoHsBORCTBO Repsol eaMHHUBE MpoayKra ZoGasrAeT 90 non. K O6- UIMM H3nepxkKaM, HO Bcero AMWe 81 ZOM, K BANOBOMY noxoay. BO3MOKHO, KTO-T0 cueNaeT 43 3TOFO TaKOH Buisoa: +B nonoGusix OGcrosrenscrsax ayuule Huyero He NpousBoaHTS, a saKpbITE UPMy>. OxHAKO 3T0 Ob110 681 Nocnewnoe M onpomeTunBoe cyxaeHHe. BonoM- HUTE, YTO Ha CaMBIX PAHHHX cTANHAX MPOHSBOACTBA MpeseAbHBIi NPOAYKT BECbMa Mad H B CHAY 3TOFO Mpe- Renbitble HALPAKH HeOBLINAIHO BEICOKH. C pacwMpe- HEM MPOHSBONCTBA COOTHOWEHME WEHEI H MpedeTb- HBIX HONEPAEK CTaHOBHTEA Gomee GaaronpHATHEIM, Y cneayiouux natu eaMHHu NposyKta — co BTOpol NO ulecTyi — ueHa mpenbiuiaer npenenbubie HaZepKKH. Kaxuaa 43 3THx MATH eAMHMU AOGaBnseT Gombule K ROXOaY, 4eM K U3ZepKKAM, Gonee YeM KOMMeHCHpYA «yObiTOK», HaHeceHHBti Ha mepBoH enMunue. OnHaKo TpH OGveme CBBIMIE WeCTH eZHHMU npeaeAbHBIE 13-512 YACTb MATAR MikpooKoHOMHKG TOBGPHEX PbiiCOs Ta6mays 23-5. O6vem mowssoncTsa, wankuanrsNpyounn yELITON GypMul & ycnoeAK MCTOR KOHyDeHUNIE ApALAN paBeHCTEa npenenstoro aoxona W npenerersn waAepxeK (np uevaK 81 w 77 Aon) a @) @) a) 5) a} 7 @) ) Cosoxyrnsh Cpemrmte Cpeavine _Cpemne —‘ipepensune Lena Moveein (+) Yona Mpwure (+) rponyer (a ef) nocromnue nepeMeratie obune —wafepwrn BT fon.= wa yowrox [-) 71 fon.= nu yowox -) wanepnkn usaepxcn woRepxen —(@ AON)——‘NDeAENENA ROM YoHe——Mpenenewest Np Were (enon) faaon) (aon) pon Btyon poor 71 fon (enon) (enon) te non) fa pon) ° ~100 ~100 1 tooo 3000 -190,00 By a -108 a 118 2 5000 8500-13500 oa a ~108 3 ~128 3 3383 8000113.38 3 4 97 3 ~127 4 2500 7500-10000 ea a -% a 16 5 2000 7400 © 94,00 A ey - 85 a =118 8 4667 75,00 91,67 ° 4 - 64 a ~124 ? 14290-7744 8S 3 4 - 73 a 143 8 125081259375 un a =108 a “192 8 118867 97.78 = a -151 7 -2a1 10 1000 30010300 220 -820 RepAKH Mpewumaror NpeaenbNEIl AoXOA (paBHiit uene). Crenosatenbio, cbupme cieayer nponspoanTs rect exmnat npoaykra. BooGule rovops, mpoHsBo- AMTENS, CTPeMAUUAiICA K MPHOSIAM, AOTKEH Beeraa CO- TocTasnsrh npenensustit 20xoa (Ma — B ycnoBHAX NMCTOM KOHKYpeHUMM ~ UeHy) c socxodamum yYact- KOM KPHBOHt MpemenbubIX HIAepREK. Herucaenue yOumxos. Byxet 1 nponswoacrso B noAOGHBIX yonOBHAX NpHOsITHBIM? Het, MOcKOABKY Tpit peINyeKe UecTH eAMMAL MpomyKTa cpemHHe O6- lute H3aepxKH CocTaBisOT 91,67 20a. #, TaKHM O6pa- 30M, npeBocxoas UeHy, pasHyo 81 go7., Ha 10,67 20.1. B pacseTe Ha eaMHMuy. YMHOxHB Sty BeNMUHHY Ha UleCTb eA MpOAYKTA, Mbt Haiiaem cOBOKYTHBIit yObrTox cbupset B pasmepe 64 01. To xe caMoe MOKHO Cnenars mHave: cpaBHis eanosofi 20XOA B pasMepe 486 aon. (6x 81 207.) ¢ OOMLHMH HaRepAKAMH, PaBHtBL 200 150] g 2 100 3 91674] Bere = Fav 5 g 2 Mit $30.01. (6 x 91,67 a0n.), Mbt TAKE yBHAHM, 4TO yObroK dupMbi cocrapnaeT 64 201 Ho Toraa sa¥em saHMMaTscs MpoHspoacTaom? 3a- TeM, TO 3TOT YORITOK GyzeT MeHbitte 100 non. ocTO- AWHBIX HBAepKEK MpMsl, TO ecth 100 aon., KOTOpHE cbupma norepsna 661 B KpaTKocpoNrom mepHioze, eciit 651 mpexpatuza cBoe cyuiecTsonanHe. Dupwa nonyua- er 2OCTaTONNIit A0xOA, YTOGbI NOKpEITS CuoHE CpeaHHe NepemenHste Ho2epaxKH B pasmepe 74 nON., H ¥ Hee octaeres emte M0 6 fox. B pacueTe Ha exKHHUy mpo- AYKTA, HH B OGueit COKHOCTH 36 aoR., UIA YacTHy- HOTO BOSMeULeHHKs MOCTOsIHEIX HazepKeK. TaKHM 06 pasom, YORITKH cbupMM cocTaBnsIOr Bcero 64 Aor (100 20. — 36 n02.), a He 100 zon Ipadbuneckan uasiocmpayua, D107 caysait 1306pa- ent rpaduveckn Ha pic. 23-4. B moGoli TouKe, te ueHa Mpeswulaer cpeaHIoI MHHMMATBHYIO BeAHSHHY Pwcynox 23-4, Kparxocpowoe nonoxene, Mumanaypyouce youirxa wncTo KoMKypesTiod upwes Ecni yewa npoaykta npesocroni ManawansHyio Benewary CpeAHiK Ne PemeHHeX manepxex, TO OcTaeTcR Merbwe CpenHnx OBuwe HanEpKEK H ApowaeoncTeo wecrH enaHMu MponyE 2, Korma weva pasia npeslenore H~ Repxnan, noseonaer ape ceecth Coon yBuiraM x mannmyey. E AaHHON Cenyvae yBuireu & pacueTe Ha enminy ponykra pasts AP, @ copoKynise yObirx# npencrasnets! ofnactbio PACE.TAABA 23 513 OnpeAeneHne UeHe 1 OGbeMa MPOMBBOACTEG — HUICTAA KOHKypeHUMA CpeaHHX nepeMenHEIx H3xepKex, Ho He mOcTHTaeT cpeanx oGutix HSaepxex, dupa, saniuMasc NpOHS- BORCTBOM, B COCTOAHMH YACTHYHO, XOTA H He MOmHO- cTbIO, OnTauMBATE CBOH NOCTOAHHELe H3ZepHKKH. B ITOM TpuMepe COBOKYNHBIe MepeMeHHEe HINePKKH Mpea- crasiesi oGnactsio OVGF, Onnaxo panosoit 10xon — oGnact 0PEF — npesocxoaut conoxynibie nepemer Hele HIAePKKU Ha BeNuYiny VPEG, Dro npestutenne noxona Hal NepeMeHHEIMH H3MepKKAM MOKET bith HCNOTEIOBAHO ANA NOKPHITHR COBOKyMHBIX MocToRH- HBX M3LepXex, npescTasnennex o6nactoio VAC! Ecnu dbapMa npowssoaut urecTs exnnMu npoayKTa, TO ee yOnITKH OrpaHKunsaiorca nMullh oGnactsio PACE, pH 3aKpBITHH Xe YOUTKH bUpMEI OBI Gel paBitBl ee NOCTOAHHSIM H3NepKKAM, OGOSHANeHHEIM Gonee O6- IuMpHolt O6acrbi VACG. Cayaan saxpurrus. FpeanonoxuM Teneps, ro peintoK yerarasaipaeT ueny Ha ypoBHe AMub 71 zon. B gan- HOM cay'ae (bitpMe GyaeT BbiroaHee SaKpBiTECA, TO ECT Hit4ero He MPOMSBOAHTS, NOCKOAbKY MPH oTO!t UeHe He cyulecTByeT Takoro OGbeMa MpOUsBoACTBa, MPH KoTO- PoM ¢HpMa Mora Gti MOKpBITs CBOM cpenHHe mepe- MeHHBle HaLepXKH, SHaYMTeAbHO yeTyna‘oMie MO Be- aHaHHe Ce CpeAHHM OOWHM H3gZepxKam. Mpyrumn Cao- baMM, HaMMeHbLUIMii yObITOK, KaKOli Ora MOET MloHe- CTH, Monon Kaa MpousHoacT#O, MpenocxoaHT 100 Lox. NOCTOAHNBIX M3RepXeK, KOTOPHE OHA MOTepseT, 3a- KPMBUIMCE. TAKUM OOpasOM, pasyMHee BCero B ITHX oGcroarenberBax Gbin0 6B 3aKpsITs NPOUsBONCTBO. B 9Tom slerko yOequTbca, cpasHins aanituie croa6: uop (3) H (8) TaGa. 23-5 W Hayne puc. 23-5. Lena nanGonee OIM3Ka K TOMY, YTOGH MOKPHITS cpeaHHe TepeMeHHsle HOREPAKM, KOPN MpeersiBili 20xon (ueha) pasen npenensiteim wanepxKaM — Mp MIpoH3- sollcrBe NATH exMHMU Npoaykra. Ho naxe sec UeHa, wi OXON 8 pacveTe Ha eAMHMUY, HIKE cpeANUX Ne- PeMCHHBIX M31epKeK Ha 3 Jon, (74 Noa. — 7] AoA.). Tipoxssozs Taxolt o6beM npoayKuHH, NpH KOTOPOM co- GnloaaeTes pasencTBo peaersHioro Aoxona (ueHts!) A NpenerbHEIX MaMepKeK, (PUpMa roTepaa Get 100 oN. NocToaHHBx H3zepxek navoc 15 non. (3 ao. Ha Kax- Aofi M3 MATH eAMHMU) NepeMentbix HazepXeK; a B ue 0M yOntToK cocrapi Gs 115 aon. DTO, ovesuAHO. MeHee npemnouTHrensHo ana cbapMEl, 4eM moTepsITh 100 non. moctosinen HsaepxeK B cHy¥ae 3aKpHITHA, To ecTb pH HyTeBOM OOBEME NpOHsBORCTBA. Kopoxe ToBopA, bUPMe BAIFOAHee MPEKPATHTE CBOE cytecTBO- BaHie, eM YTO-TO Mpon3BOANTs NO ueHe 7] aoa. WAH HWKE CpeaHHX MepeMeHHsIx H3ZepKeK 8 pasmepe 74 non. Caysait saxpertia BbinyxaaeT Hac HeCKOABKO BH- AOUSMEHHTS MpaBHO paseNCTea MpeAenbHoTO AOXoNA (uens!) 4 npenenbHiix uanepxeK. Konxypenmuas dup- Md MaxcuMusupyem ceou npuwau uau MunUMusUpyem yOumxu 6 KpamKocpounoil nepcnexmuse, npoureoda ma- koit o6sem npodyxma, Kozda npedensneie doxod (yena) agen npedenvivim usdepwckan., Ho npU Yeroeuu, 4mo Yena npesocxodum MUMUMAREHYIO BeAUHUHY cpedHux nepexteH- Hex usdepacek. Mlpenenviie u3ze—r%*KKK Ww KpuBaa KpaTkocpouHoro npeAnorKeHMA Kak bbl Baer, Mit npocto BLsGparH TPH pasHere LEHI M 3aaiHcb BOMIPOCOM: Kakoit OObeM NponyKTa roTowa NPOHSBOAMTE WIK NOCTABIATE Ha PKINOK MO KAKAOIt WG STHX eH CTPeMALAACA K MPHGLLA KoHKypeHTHAR cbupma, Necyuiaa onpenenenitbie Hs2epxKu. DTH cBe- AeHMsi — 0 UeHE MpoAyKTa M COOTBETCTAYIOUIel BeNH- WHE npeATOKeHHA — bopMiIpyioT KpHBYIO NpeMIOKe- Hila KONKypenTHoi pups B ra6n. 23-6 co6panibi aHnbie, xapaktepusyioulne KpiBylo NpeATOKeNHA NPM TEX M6pAnHibIx HaMH Le- nax — 131, 81 171 gon. Bocnonssylirecs npapunami 2004 150] 100] ne] 50| Visnepxxu u goxon (8 pon.) Pucynox 23-5, Kparkocposnoe nonoxetie, seyuice x aaKpamito sero onnypenTHon rps Eon ueHa Hike MukMManLHOH Ben#nHb! CpeRHIK nepeMeHHEN M3 AepXeK, To KOHKypeHTHAR dhpMa Mit Himuaupyer cBoH Wagepxke 8 KpATKO" ‘cposnow neponexrase, npexparwa cene GyecTeoBaHve, TO ecTe JaKPLIBWMCL B jaxvom crywae He cywecreyer Ta~ Koro o6bema nponaBoncTEA, np KOTO- O6eernponssoncrss we BOM dwpka Morna Got Hecr# yOuiTKM Hike cBOM% COBOKyNHEX NOCTORHHIK wanepKex.MACTb NSTAS MukposkoHOMMKc TOBAPHBIX PBIHKOB TaGnnya 23-6. [lannbie 0 xpvBOM npennoxerun KOHKypeHTHOR ‘OvpMsi, HecyuleA ManEpKKA, NpenCTABNeHHBle 8 Ta6n. 23-4 514 Lena (8 non} Benwuwna ‘Maxcuwaneran npuBeine (+) ‘npepnoxenun 0H marinara (een) yOvirox (-} (8 nan.) 751 10 431 9 +298 4 8 a 31 aL saa 81 6 = 64 71 ° 100 61 0 PpaBeHcTBa npemembHoro moxoa (eH!) H NpeeNbHBIX ManepXeK (H ero pasHOBMAHOCTBIO LIA cny¥aa 3aKpbi- Tua), C TEM ¥TOGBI NPOBEPHTS NOMEWEHHBIE B TAGAHUE aHaveHNa BENMAHHB! NpeaNOKeHAA AIA ueH 151, 111, 91 w 61 n07., a TAKKE BHINKCAHTb COOTBETCTBYIOWLHE HM NPHOBLIN H YOBITKH, Moi yreepxuaem, To KpHBaA npeaOxeHHA ABAA- erca Bocxonauled. 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COBOKynHbIe MSREPRKH Her, eciw cosoxynisie usgepxxn npessiwanor sanoson Oxon, fla, ecnn sanosoa noxoa npessiwaer a, eon yena npessiwcer cpeniue COBOKYrHwie HaAEDNKL Her, ecnn cpeniine coBonyrise OMepRKH NpEBbWAOT Ue.FAABA 23 Onpeaenenne UeHe 4 OGbema npoMBOACTEG — 4ACTaA KOHKypeHLnA 515 KAIOYEBOM FPADUIK Towa cs 7 BeayBuro weer s (wopuaninan pst) ave be, a, 8 >| 1, 5 | — as a eels 71 TTL Toma sanperninn s ~ z cup H rot bo to to ° @. G5 Gy Os pos vin, @ Puoyox 23-6. Mpaenno pasencTea yeNdi M npeRenbHu KIREDREK M KPHEAR KpATKOCPOSHOTO NpARMOKEHUR KOHKYpENTHOM bAPMEI Mpnwenenne npasuna papencraa yeti W npemeNbHelx KIREPXeK, a TAKKE ETO PASHOBMAHOCTA AINA CHyNAR JAKPHTUAR NOKADDIBGIOT, STO (venpepbisrtim) ysaCTOX KpMBOA npERenbHelx W3REPXEK C>MPNLA, KOTOPLIA NACNONOXEH BBILE KPMEOA Be CPEHKK NepeMeHHEIK HIMEDMEK, — STO W @CTs KpMER KparKOCpONNOrO NpeANoxetan dmpHus. TOSOpA TONES, MQM YeHe P, YeHa PABHA NPEAERDHLILA H9LEDNKAM TOXKE @, HO SneCe CbMpMa HEF HE NPOASEORMT, NOCKOREKy P, MEMBIUE MIFHANHOM BenMsMHs CpEAHHX nepeWerx waReDNER. Ton UeHe P, cbapMa HXOAMTCR @ COCTORHHM PJEHOBECHR & TOSKE b, re ova NpowsBoaMT G ennAMy NpOA\KTA M HEceT yOLITKK © paSMEpe Be NOCTORHMErX vonepxex. Npu yene P; pasHonecne npAxoAMTCA Ha TOsKy C, rae OBveM NBOKsBORCTEA MpMeI paBeH Gy, a ee YOWTK weHbiLe NOCTORKNK vonepme. PastoBeche yCTaNaBAMBaETCR & TOsKE J NpM UeHe P,; 6 TOM Chysae @upMa sapabaTeIGaeT MODMANEHYID NpHBEINS, NOSKONEKy ‘pw oBsene nponssancrea G, yeHa paeHa CPenHHM NepeMentbin usnepNKaM, [pK YeHE Pe dupma ROCTATAeT COCTORHMR PaBHOBECHR © TONKE © W MaKCHMMSMpYET CBO!O SKCHOMMNECKYIO NpMOBINE, NPOHSEOAR Gl, enHAMY NpORYKTA. Cyrb anect p TOM, 470 ace TOUKH nepecesensia, re NpeaerbHbiit Oxo (MeHa) paBeH NpemesIbIIbIM H32epx- KaM, OGosHa¥eHuBIe Ha pic. 23-6 KaK a, b, c, d, & yka3biBaioT BOIMOXHYIO LEY MpomykTa (Ha BEpTHKAMIS- Holt oc) H cooTBeTCTBYIOULHit OOBEM NpOayKTa, KOTO- polit CTpeMauasca K nomyyeHHiO MpHOEiAH upMa DONKHA NpeIOKUT Mo STO! Wee Ha pBIHKe (1a To PHBOHTAMbHOM OCH). STHMH TONKAMH onpemenHeTcs PacnonoKeHHe KPHBOH MpeIOKCHHS KOHKYpEHTHOI dupmul. MockoabKy npH 060! ueHe HIKE MHKHMaE Hot BEAMYHHBI CpenHHX NepeMenHbIX H32epKEK BOOG- le He CHeayer MpOW3BOAHTS npoayKUMIO, H3 >TOrO MOXHO 3aKMIOUHTE, TO yYacmox Kpugoll npedeabieix usdepocex pupMst, pacnoaoncenielit aeiue Kpugoll ee cped- mux nepenenunix usdepacer, npedcmasanem cobot xpuayro kpamxocpounozo npedroxenua gupmu. Ha puc. 23-6 pian KpaTKOCPONHOFO MpeAIOKeHHA — 9TO YuacTOK KpuBoHi npedenbiitix u3mepxeK, KOTOpbIit OGosHaYEH Menpepbisholt AHHHeM. B9TOM 4 COCTOMT BaAHMOCBSIab wanepKeK MPOHSBOACTBA H NpeaAIOXeHHA B KPATKO- cpountom nepHoze. Capura puso npeatoxenns, Kak Mit eigenn raa- ne 22, HoMeHeHHs Takux dbaxTopos, Kak WeHbi Henio7b- BYeMBIX MepeMeHHBIX PeCypCoB HIM TexHOMOTHA Mpo- MapoacTba, CMewaloT KPHBYIO MpedeNbHBIX HIZePAEK, Ma KpaTKOCpoNHOro NpemTOXeHHA, cbupMes. HanpH- Mep, pocT 3apaGoTHoM naar cMectHa Om KpHBylo Npeanoxenua ta pc. 23-6 BBepx, ecaM CHHTATS OF rO- PHIOHTAMBHOM OCH (H BIeBO, ECAH CUHTaTb OT BepTH- KambHOfl OCH), YTO NPHBETO Ob K COKPALLeHHWO Mpea- JOXeHHA. TOXHO TaK Xe TEXHOMOTHMECKHAt Mporpecc, koTOphilt NoBbILaeT MpOHSBOAMTeNbHOCTS Tpyaa, CABH- HyM Goi KpuByio MpedeMbHbIX H3ZepKeK, KTH MpeTO-YACTb MATAR MrkpookOHOMMke TOBAPHX PbIHKOB 516 XXCHHA, BHHS 10 OTHOUIEHHIO K TOpH3OHTANbHO!t OCH (it anpaBo no oTHOMIeHHIO K BeprHKambHOlt OCH). Ta~ oii capi orpaxaer pocr npeaioxexua. Fonpooyitre Telepb CaMOCTOATEHO ONpeseTHTh, KAKHM OGPAIOM CMecTiITCA KpitBaA NpeMIOxKeHMA B pesyibrare: 1) BBC~ AeHHA cieuHatsHoro Hatora Ha mpoaykt; 2) mpeo- CTABIEHNS CYOCHAM Ha MpoHSHOACTHO eAHHHUBE 3TO- ro npoaykra. 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UME, NPHMCHIB Apasiio pabercrba npeden»Horo MoXoRa (ueHH) 1 TpeaerbHBX HaNepAKeK, HAM OCTAOCS Halt, KaKas 13 PASNHYHBIX BOSMOKHEX UCH Ha CaMOM ese ABAACTCA PaHopecHoit Vs riappt 3 mbt sHaem, YTO B ycnOBHAX ¥KCTOt KOHKYpeHUMH paBHOReCHas LeHa OMperenAeTcA CoOT- HOUICHHEM cOBOKYNHOZO, HAM PRIHONHOTO, NpesIO*e- HUA H COBOKyNHOTO Cnpoca. Ara Toro YTOGEI NOCTpO- Tb KPHayIO COBOKYNHOTO NpeMIOKeHHA, HYAXHO O6b- eaHHMT® KPHBEIE MPEAIOKEHHAA OTACASHEIX KOHKYDCHT= HBiX Mponasuos. Tax, 8 CronGuax (1) 4 (3) TaGr. 23-8 BOCMPONSBEMEHDI AAHHBIE, xapaKTepHaYIOULMe NpEXTO- 2eHie KOHKypeHTHO! UpMel, W3 Tax. 23-6. Teneps AOnyCTHM, 470 B AAHHOMt orpactu neficrByer 1000 KOH KyPeHTHBIx UpM HM KAKBAA_N3 HX HeceT TaKHe xe OOMIME H YRENBHLLe HONePAKH, TO Ht OTMENbHAA *UD- Ma, KoTOpyIO MBI PaccMatpuBatn. Mcxona 13 3TOro, Mbt MOXKEM BBIMACAMTE BETHYHHY COBOKYRHOTO, HAH PbI- HONHOTO, NpemOxeHnA (croaGusl 2 4 3), yMHOxHB Nokasatent npeatoxeHHA oTAeABHO!t upmet (cTOr Geu 1) Ha 1000, Pemommas neva w npHOwas. Mar Toro sTo6Et onpene- JIMTb PABHORECHYIO ULERY 1 paBHoBecHEtit OGveM MpO- HSBOACTRA, MOKasaTeN COBOKYNHOTO NpesLIOKeHHA HYAHO COMOCTABLTS ¢ MOKAIaTENAMM COBOKYNHOFO cnpoca. TpennosioxiM, ConoKyniteilt cnpoc xapakre PuSyeTCA AAHHBIMH, MIPEACTABNEHHBIMH B CTONOLA (5) ut (4) Ta6a, 23-8. Cpasnup senuvanet conoKynHoro NpeaNoKeHuA H COBOKYMHOTO CMpoca MpHt Cestst BO3- MOXHBIX UeHAX, MBI YCTAHOBHM, YTO PaBHOBECHAS eHa papa 111 2on., a pasHorecHsit oGvem nporswoncr- Ba~ 8 TBIC, eAMHMU ANA OTPACTM B UCIOM, TO ecTb CoM eaHMU ia KakHOl H3 1000 onMHaKOBEIX upy O6ecnewnpaer 1H nonoGHoe CooTHOMIeHMe PAHO Horo Cnpoca H npeaTOKeHHA NPOUBETAHHe AaHHO! OT- pacan Han Her? Yawoxaa uery npoaykra (111 202.) Ha oObeM npouspoacrea (8 ef), MBI HaXORHM, HO Ba- sIOBOIt OXON KAKAO! upMBt CocTaBaAeT S88 07. O6- mune HazepxKH paBHet (750 20N.), ¥TO AerKO OGHApY- XHTb, YMHOKMB CpemHHe OOULHE HIZEPAKH B pasMepe 93,75 non. Ha 8 win npocro saraanya 8 cronbeu (4) rai. 23-3. PasHocrs 8 138 01, ers 9KOHOMHYECKAR TpHOBLT KAxLOM cup. Alpyroit cnoco6 Baiincnenia SKOHOMHYECKOA MPH 6siH — onpenenenwe npHObiAH Ha eaHHUUY MponykTa NyTeM BbIYHTARHA CpeAHHx oOmMx MSzepKeK (93,75 200.) 43 weHst npomykta (111 202.) 1 yMHOxe- Hiss pasHocTa (TO ecrb yaenbHOit npHOBiAN B pasmepe 17,25 gon.) #a pasHonecHslit oGwem npoHsBoneTHa cbupmt (8 en.). ast orpacait 8 uenoM coBOKyIMHAs 3KO- HOMHMeCKas MpHGOEINE Cocrabaser 138 ToIC. non, Cne- AOBATEABHO, 970 — NpouReTalousast orpacc. Tpadwseckas wastoctpauna. Ha pic. 23-7 stor aiia- 3 mpencrabnen rpadHueckn. Kpapite MHAMBHAyal’- Horo npeanoxeHtna Kaxnoli 13 1000 nHAHBARyATBHBX upM — ota 43 KoTOpSIX Ha pic, 23-7a OGosHaveHA Gykaoit S— cyMuitpopanit no ropHsoHTanM, # Taki obpasom noay4eHa KPHBAA COBOKyNHOTO Npeaoxe- Huss S, H300paxenHan Ha puc. 23-76, Tpit anol Be- AMMHHE COBOKYNHOTO Crpoca, D, paBHonecHas weKa cocranaser 11] 202, # pasHoBecnstit oGvem mpowts- Boacraa ans orpacan — 8 THC. emHiMU. 9ta pasHo- ReCHAA UeHa AT OTAEABKO! 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