Institute of Management Studies Devi Ahilya Vishwavidyalaya, Indore M.B.A. (Hospital administration) 5 years Integrated Programme Semester - I Migr Scanned with CamScannerMS6B-513 INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE February-March 2022 M.B.A. (Hospital Administration) Examination SEMESTER - 157 Hospital Operations ~ Clinical Services Time: 3 Hrs. ‘Max Marks: 60 Notes Attempt any 5 questions. Each question is of 12 marks: QL. Asa hospital administrator what all parameters shall you consider as per operational criteria of any department? _AZExplain the factors influencing the functionality of an imaging department of any hospital? ee Rntitin how to plan an OT Complex including CSSD with significant requirements for monitoring functioning so as to achieve max patient safety with care? Ae Explain the factors taken into consideration to achieve operational excellence in casualty, OPD & IPD with linking ito exzernal (outsourced) & inhouse services? _B-Fpain withthe COR charting about the redial level process flow at front office dept ofa hospital? Taking consideration into a pathology department of 500 bed multi super speciality hospital what = shall be the administrative approach 10 track the bottlene cks & operational difficulties, Q7. Preciseiy describe uny 2 (two): Planning of an ICU with latest trends b. Telemedicine & Medical Tourism as per ICOR & legal aspects © Accreditation & its implication on cost of patient care d. Planning a rehabilit: c services department under the umbrella of hospital services : sae Scanned with CamScannerMS6B-503 INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE FEBRUARY-MARCH 2022 MBA (HA) 2 YEARS INTEGRATED EXAMINATION SEMESTER -! MIS IN HEALTHCARE Time: 3 Hrs. Max Marks: 60 (Note: Attempt Any 5 questions out of all, each question carries equal marks) Q.1 Examine the importance and use of MIS in an organization. _p2Eeain the implementation process of MIS in a healthcare firm. “aSbiscuss the fundamentals of Data processing. Q.4 Explain the types of decisions with examples. pe Tecate the process of Managerial decision-making _gSzvaluate the process of System design. “ef? Differentiate how files are used and stored in an organization system. y Scanned with CamScannerINSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE February — March 2022 \ M.B.A (Hospital Administration) 2 years Integrated EXAMINATION SEMESTER -1 Subject Name: Professional communication and negotiation skills (MSGB-S07) Time: 3 Hrs. Max. Marks:60 This exam paper consists of two sections A and B. Attempt any four questions out of six in section A and section B is compulsory. Section A Max. Marks: 40 - Discuss in detail the principles that have to be complied with for effective communication in a person’s professional life Q2. what are the various type of business meetings that can be held? Discuss their purpose. Q.3. what is the importance of “negotiations skill”in professional communication? Explain the various approaches to negotiation. Q4. Discuss briefly any two of the following 1. Types of interviews 2. Formal and informal communication 3. Importance of written communication Q.5. How did email and text messaging brings revolutionary change in professional communication? Q.6. Define “business ethics”. Which ethical codes need to be addressed during professional communication? Section B Max. Marks: 20 E-commerce (company) is undergoing interviews for their sales team. Mr. A, the imerviewer is looking for candidates with strong communication skills. He believes that non-verbal communication plays a key role in creating good impression and delivering successful sales pitch, Mr. A strongly believes that body Scanned with CamScannerlanguage speaks louder than words. A person can say “yes” but a stiff’ posture Could indicate a “no”. As a result, for a sales person, it is very important to have good non-verbal communication skills. Mr. A has interviewed two candidates and made some observations. The first candidate thanked the office boy who escorted him to the interview room. He asked permission to enter and waited for Mr. A to request him to have a seat. He Was polite and courteous and made constant eye contact.The second candidate simply entered the room and sat down. During the interview, he never looked Mr. A in the eye, leaned back in his chair and crossed both his legs and arms. Mr. A has decided to select the first candidate. Ql. Mr. A selected the first candidate due to his excellent non-verbal communication skills. In your opinion, why are non-verbal communication skills important? (8 Marks) 2. A few non-verbal communication skills are discussed in the case. In your opinion, are there other types of non-verbal communication skills that are important in day to day working? Discuss any three, (6 Marks) Q.3.As in day to day working both verbal and non verbal communication skills are important, explain differences between the two. (6 Marl s) Scanned with CamScanner+ Code: (MS6B 509) INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE END SEMESTER EXAMINATION : Feb-mareh — 2022 MBA (HLA,) 5 Yrs, INTEGRATED PROGRAMME _ SEMESTER - I Industrial relations and labour laws Time: 3 Hrs. Max Marks: 60 Note: Attempt any 5 Questions out of 8, All Questions carry equal marks. 1. What is the need and significance of Industrial relations in context of Maintaining peace and harmony at workplace. Explain with examples. 7 rics the powers and duties of Industrial dispute'settlement machineries under the Industrial dispute act. | Winn is workers participation in management? Explain any two forms of WPM. 4, How collective bargaining strengthen the Industrial relations. Explain the steps of collective bargaining process. +5, What is the need and significance of standing orders? Explain the model standing order. : 6. Explain the registration procedure of a trade union ae Explain any 5 benefits as given under ESIC act. ° 8, Write short notes ( any-2) a. Procedure of gratuity calculation +. safety facilities under factories act c,_ welfare facilities for contract laborers AL. Strike vs. Lockout Le Scanned with CamScanner :NM \ MS6B -505 INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE! February — March 2022 M.B.A. (Hospital Administration) 2 Years Integrated EXAMINATION, : SEMESTER First e ‘Operations Research in Healthcare Time: 3 Hrs. 7 ‘Max Marks: 60 Note: Attempt any 5 questions. All questions carry equal marks. QI. i) Discuss in brief about Replacement problems, ii) Discuss in brie? about the game theory solution process. CQ. Write short notes on the following: i) Markov Analysis iii) Integer Programming ii) Dynamic Programming iv) Strategies @. Solve the following LPP: Zax = 2X + Xp Subject to: , X1+2X2.< 10 X,+X2<6 : Xi-XyS2 X,-2%<1 _ X,%20 ee Solve the following game and determine strategies and value of game, Player B ss | By [4 Player A 7), 3 2 The cost of a new machine is Rs. 5000. The maintenance cost of n year is given by C, = 500(n- 1) where n= 1, 2, .....Suppose that the discount rate per year is 0.05. After how many years it me economical to replace the machine by anew one? , @Q6. Find an optimal sequence for the following sequencing problems when passing is not allowed of which processing (in hours) in given be Scanned with CamScannerMS6B -505 Q7. Dr. strong is a dentist who schedules all her patients for 30 minutes appointments. Some of the Patients take more or less than 30 minutes depending on the type of dental work to be done. The following summary shows the various categories of work, their probabilities and the time needed to complete the work Category | Time required | Prob. Of category Filling |" 45 minutes 0.40 Crown | 60 minutes 0.15 Cleaning | 15 minutes 0.15) 7 Extraction | 45 minutes 0.10 Checkup | 15 minutes 0.20 ‘Simulate the dentist's clinic for four hours and determine the average waiting time-for the patients 8s well as the idleness of the doctor. Assume that all the patients show up at the clinic at exactly their scheduled arrival time starting at 8:00 am. Use the following random numbers for handling theabove problem: 40 82 1 3 25 66 #17 «79 Te research department of a cold drink company has recommended the marketing department to Jaunch a cold drink of four different flavors. The marketing manager has to decide one of the types of cold drink to be launched under the following estimated payoffs (in crore of Rs.) for various levels of sales: | Estimated levels of sale (units) Flavor of Cold Drink | Lemon | Orange | Mango | Cold 20,000 10: an 15 8 288] 15,000 8 10 [1g [14 10,000 2 | 6 3 [16 ‘What wil be the marketing manager's decision under the following decision rules: i) Laplace ii) Maximin iii) Minimax Regret iv) Hurwich when a= 0.6 | | | Scanned with CamScannerINSTITUTE OF MANAGEMENT STUDIES wee DEVI AHILYA VISHWAVIDYALAYA, INDORE. MBA (HA) Integrated 2 Year Semester - I ruary 2022) Taxation in Health Care : Time: 3Hours] [Maximum Marks: 60 Note: Attempt any five questions. Each question carries equal marks. lL What do you mean by Exempted Incomes under Income Tax Act, 1961? Name any ten exempted Incomes of individuals. (2410) Explain the main features of Indian Income Tax System. (12) What do you mean by Residential Status of Individual under Income Tax Act, 1961? How tax liability is determined as per Residential Status. (6+6) Write Short Notes on (any four): a._| Agricultural Income b. | Assessee c._| Valuation of Rent Free House | d._| Previous Year & Assessment Year e._| Tax Deducted at Source £._| Section 80 (D) g._| Section 80 (C) h,_| Format of Taxable Income i. [Difference between Allowences| J. | Valuation of House Rent and Perquisites |__| Allowance (3+343+3) Mr. Mohan Mukund is manager in a company at Indore (Population more than 20 lacs). The following are the particulars of his salaries during the Previous Year 2020- 21: 1. Basic Salary Rs. 47,000 per month, Dearess Allowance 38% of Basic Salary. Bonus equal to two months” Basic Salary. * Education Allowance Rs. 3,600 per annum per child for 2 children. Transport Allowance Rs. 2,100 per month for the purpose of commuting between residence and office. He used his personal car and spent Rs. 2,200 per month for this purpose. 7 6. Rent Free House owned by the company, fair rent of which is Rs. 45,000 per annum. The house is furnished and cost of furniture is Rs. 17,500. Water and Electricity Bills paid by the company is 2,000 per month. oe 7. Assessment Year 2021-22. Professional Tax . Compute Taxable Salaries for the s salary. y, 74, Fe deducted and deposited by employer is Rs. 2,500 from hi ® 4G © Scanned with CamScanner1 We Rajkumar Rajan is the owner of two houses. The municipal valuation of fy x house is Rs. 98,000 per annum, It is occupied by him for his own and family’ residence. The municipal valuation of the second house is Rs. 65,000. tis let out at 6,000 per month for residential purpose. : The first house was purchased on 1* June 2017 and borrowed Rs. 5,00,000 for its improvement, while second house was completed on 1* December 2017. The expenses for the houses are the following: Particulars House I (Rs.)_| House II (Rs.) Municipal Tax 9,800 6,500 Ground Rent 5,000 7,000. Interest on Loan taken for Improvement - 52,500 (unpaid) | 19,000 (paid) Fire Insurance Premium 1,200 1,800 Rent Collection Charges 2,400 Sune ay Find out the Income from House Property of Mr, Rajkumar Rajan for the Assessment Year 2021-22. ¢¢se re? . : (12) Mrs, Divyanubhuti Dwivedi is a Doctor. Her Receipts and Payments Account is as follows: Receipt and Payment Account For the Year Ended on 31° March 2021 ‘Particulars [Amount | Particulars Amount Balance B/D ,000 | Clinic Rent Paid 12,000 Sale of Medicines 40,000 |) 20,000 Sale of Vaccines 18,000 | Va 15,000 Property Rent Received _| 1,00,000 | Salaries Paid 12,000 | Consultation Fees 220,000 | Car Purchased 3,00,000 ‘Operation Fees ,000 | Car Expenses 24,000 Gift from Patients 5,000 | House Hold Expenses 60,000 ‘Balance C/D 39,000 Total (Rs.) |4,02,000 Total (Rs.)| _4,62,000 ‘Additional information is as follows: @ a. Outstanding Operation Fees wes Rs. 16,000. b. Mth portion of car expenses is related to her per i 15% on car. : Compute Profits and Gains of Business and Profession for the Asses 2021-2022. 5 ¢5, 48 sonal use, depreciation rate is sment Year Scanned with CamScanner3 Dr. Rohit i 3 r. Rohit Rawat built a house in 1996 at the cost of Rs. 1,90,000 for his self- oF & residence. Fair market value of this property on 1 April 2001 is Rs. 4,00,000. On 1* September 2020, he sold this house for Rs. 26,00,000 and purchased new house on 1* January 2021 for Rs. 12,00,000. Stamp Fee paid is Rs. 25,000 for registration of the new house. He paid 3% brokerage on sale of the house property during the Previous Year. Compute his Taxable Capital Gains for the Assessment Year 2021- 22. Cost Inflation Indices were: 2001-02 (100) and 2020-21 (301). j,35, 0% (12) Dr. Anil Agrawal a Resident and Ordinarily Resident in India earned the following income during the Financial Year 2020-21: Particulars Amount (Rs.) Director’s Fees from M/S ABCD Hospital Ltd. 24,000 Income from Agricultural Land in Nepal 50,000 Interest on Post Office Savings Bank Account 14,500 Dividend From Foreign Company 12,000 | Rent Received from Sub- Jetting a House 30,000 | Rent Payable by him for the Sub-let House 12,000 ‘Other Expenses incurred on the Sub-let House 6,000 Dividend from Indian Domestic Company 27,000 ‘Winning from Horse Race 70,000 Interest earned on Securities — 20,000 Income from Lectures Delivered on Covic' -19 and Its Protocol 30,000 | Interest received on Bank Fixed Deposit 92,500, Dividend Received from Care and Cure Hospital ‘Co-operative Society Ltd., Mumbai = 92,500 write late Income from Other Sources of Mr. Anil for the Assessment Year 2021-22. Calcul (12) Scanned with CamScannerINSTITUTE OF MANAGEMENT STUDIES, DEVI AHILYA VISHWAVIDYALAYA, INDORE Feb March 2022 RS INTEGRATED PROGRAMME M.B.A, HOSPITAL ADMINISTRATION 5 EXAMINATION S Avy AEE P “HOSPITAL PLANNING Ww rerun MESTER -I Time: 3 Hrs. Max Marks: 60 n carries 12 marks. Note: Attempt any FIVE questions, Each ques Comment on significance and location of OPD in Hospital building. Discuss the basic 1, OPD requisites of each department in Teaching as well as Corporate Hospitals 2. Elaborate the Concept of Zoning in OT Complex. Plan one Operating Room for Major and Super specialized Surgeries 3. Discuss the role of forecasting in Hospital Planning. What basic steps are necessary for generating an effective forecast? 4, Plan an ICU Complex for a Medical College Hospital with a bed compliment of 500 beds. 5. Discuss the plan of Laundry Services for a 100 bedded single specialty Hospital. (You can choose any one specialty) 6. Write down the basic requirements and site plan for a good IPD Service in a 500 bedded hospital 7. Is “Laboratory Investigation Complex”, an important place in Hospital? Elaborate the requirement of equipment and manpower in different types of laboratory Units. Scanned with CamScanner :6a INSTITUTE OF MANAGEMENTSTUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE, February - Mareh 2022 ! M.B.A (HA INTEGRATED) EXAMINATION : SEMESTER-1 ' Entrepreneurship . ‘Time: 3 Hrs Max Marks: 60 Note: All question carries equal marks ‘There are 2 sections. Section B is compulsory to attempt. Do Precise Writing. " SECTION- A Attempt any Three Qi Entrepreneurs are one of the nurturers of Indian economy by carrying entrepreneurial functions. Discuss. (gb Briefly explain any three entrepreneurial theories wth ts eric, ‘Comment on - Any 2 Industrial sickness & causes Ga SICA « EDP (4 “For coping up the dynamic market environment, the study of entrepreneurial environment is necessary”. Throw the light upon given statement with suitable current market start up examples. Q.5 “Entrepreneurship is not only aboutrisk taking and bring innovation but also taking sound jon in Small Business Enterprises”. Briefly explain SBE strategies strategic management d with suitable example. . (Q.6 Briefly explain Forms of organization with suitable examples. SECTION -B CASE Tesla declared in its mission statement that its goal is “to accelerate the Incorporated in 2003, ‘world’s transition to sustainable transport, and it has proven itself a leader in green tecfinology in the automotive sector. In its initial business plan, by co-founder Martin Eberhard, the electric sports car company promised to provide the value of a high-end Tower cost to the customer and a lower environmental cost to the planet. ‘were seen as inferior to standard vehicles prior to Tesla’s innovations in i creating powerful cars that piqued consumer desire. The generic automotive manufacturing business model relies on collaborative ‘manufacturing with industry partners and a «distribution model dependent on third parties. Standard cars are aimed at people and businesses with individual transportation needs. This model is commercially viable because of custom-equipped add-on features to the per-vehicle prices. 7 sports car at a Electric vehicles Q. Tesle’s business model is different. Identify a least three ways in which the Tesla rpodel differs from the traditional automotive business model. Scanned with CamScannerInstitute of Management Studies Devi Ahilya Vishwavidyalaya, Indore M.B.A. (Hospital administration) 2 yrs Component of 5 yrs Integrated Program Semester - II wa M INSTITUTE OF MANAGEMENT STUDIES, DEVI AHILYA UNIVERSITY, INDORE MBA [Hospital Administration] Integrated 5 year Programme SEMESTER- II Scanned with CamScannerRoll No.---2-2-0-9-£. June — 2022 Institute of Management Studies, DAVV Indore MBA (HA) Integrated — 2 Year Component Semester — I Examination a Business laws Note: Attempt any 5 questions. All questions carry equal marks. shat ig the difference between the agreement and contract? Explain any $ essential elements of valid contract, wh rat is a company? Discuss various characteristics of a company with examples. Q3, What do you understand by congratulations and warranties? Explain and differentiate. QIAN at iste need of consumer protection act? Explain any 5 consumer rights with examples. pans the need of competition act 2002. Explain any 3 anticompetitive agreements with ‘example. Kev various powers and functions of SEBI Q7, What is CSR? Explain CSR provisions in brief Q8. Write short notes ( any 2) ‘A. Unfair trade practices B. Authorities under const C. Types of negotiable instruments net protection act Scanned with CamScannerINSTITUTE OF MANAGEMENT. STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE MBA (Hospital Administration) Int.Examination SEMESTER - I Environmental Issues & ster Management Time: 3 Hrs. Max Marks: 60 Note: : + Attempt any three questions from section A. Section B is compulsory * Each question in carries equal Marks * Please give specific and precise answers, SECTION A Ques 1- Describe the most natural environment for a human being. Does your description match the environment you live in? Ques 2- Evaluate the relevance of Global environmental issues in the post pandemic era. Ques 3- “Protection of healthcare workers and measures for their occupational health, safety and psychosocial support is badly needed.” Elucidate the statement in the light of various physical, chemical and biological agents Ques 4- “An Epidemic may overwhelm a hospital's capacity to deliver healthcare services.” Do you agree with the assertion? If yes, explain this assertion in detail using the Covid 19 outbreak as an example. Ques 5- “Disaster management is multidisciplinary.” Comment and also write about the importance of disaster mitigation, SECTION B nd answer the questions at the end: (Word limit: Read the case carefully, analy 700) ‘The preparedness to mitigate the adverse impacts of cyclone Phailin had invited praises from all comers. With the death toll resulting from the cyclone being 25, the preparedness level in the face of this natural disaster had been exemplary. The greatest contributing factor to the minimal loss of human life resulting from this cyclone was the mass evacuations that took place in Odisha and Andhra Pradesh, In Odisha alone 700,000 people had been evacuated from the coastal districts to various storm shelters. The evacuees were put up in some 20,000 cyclone shelters, schools, colleges and other safe Scanned with CamScannerplaces. In Andhra too close to 80,000 people have been evacuated which was responsible for minimal deaths, This eaises the question of what actually worked to fead to minimal loss of life. All evidence Points to the indomitable will of the state government to effectively plan and coordinate the ‘one of the largest evacuation exercises that in India in recent history. The state government in its efforts was also supported by an empathetic and alert centre government that was wise enough not to dictate decisions to the slate government. The uniqueness of the preparedness efforts for this cyclone was that the centre facilitated the processes that were initiated by the state government. The efforts of the Odisha State Disaster Management Authority (OSDMA) merit a special mention. The OSDMA \was instrumental in coordinating between various government departments to affect this mass evacuation. For instance, the Panchayati Raj Department, goaded by the OSDMA issued detailed guidelines for Preparedness for an impending cyclonic storm as early as October 9, 2013. Similar preparedness activities included the setting up of control rooms in Ganjam and other nine coastal districts, updating and verification of the mobile numbers of all public officials, the cancellation of the holiday leaves of all back-bone staff on stand-by and stocking food and other relief material at the district level Another important reason for the successful preparedness during cyclone Phailin is that the Government of Odisha (GoO) sought counsel from the best in the field: United Nations Development Programme (UNDP) for coordination and cluster preparedness as well as the visiting CDKN global chief for ways to integrate climate change and development concerns in preparedness from evacuation to rescue teams, This advice included ways to reduce mismatch between what citizens expect and what public institutions can deliver. Loss of livelihoods of women, especially during evacuation was discussed, Thus, it can be inferred that it was the active and assertive coordination between various departments that helped in making preparedness drive by the government of Odisha for Cyclone Phailin successful Questions: J. Do you think that the government alone along with the rest of the departments could have done all this ifthe people did not have a collective consciousness? How would preparedness have been different if it were a slow onset disaster such as a severe drought? Suggest some structural and non structural measures for recovery, restoration and rehabilitation after the cyclone? Scanned with CamScannerTime: 3 Hrs. Note: weer 3. ye Code: MS6BS12 INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE JUNE, 2022 MBA (I.A.) INTEGRATED EXAMINATION SEMESTER - VIII (OPERATIONS MANAGEMENT IN HEALTHCARE) ‘Max Marks: 60 Paper has 8 questions. Attempt any 5. All question carry equal marks. Kindly read question carefully before answering. Start new problem from fresh page. Use of non -scientific caleulator permitted. Best of luck Discuss the importance of operations management in health care Sector? Why it is difficult to design a system for healtheare than any typical manufacturing based organisation Explain the various factors affecting location of a facility. ‘Take example of 3 hospitals 1) Orthopaedie and 2) Oncology 3) Orthodontic facilities to be opened and then accordingly decide location for the same and justify your decision. Can a factory be fast, dependable and flexible; Produce high quality products; and still provide poor service from a customer's perspective? Comment. Discuss production function and its environment for a Restaurant or a College. Why operations management is termed as a competitive weapon in the business world. The following tasks must be performed on an assembly line inthe sequence and time specified. a] ‘ask “Task time (See) Task that must precede 50. 40 20 45 20 25 10 =|o]=]=]e]a]e[> 35, Now ‘© Draw the schematic diagram ‘¢ What is the theoretical minimum number of stations required to meet a demand 400 units per eight hour day? # Use the longest task time rule and balance the line in the minimum number of station produce 400 units per day. ‘© What is efficiency of this line? forecast of 1s t0 Scanned with CamScanner5. Construct x and r smeter (inch) art forthe following data fora serew c Observation Sample no | 4 * iT osoia_[ 0.5022 [0.5009 [0.5027 0.5021 [o.soai [0.5024 | 0.502 05018 | 0.5026 | 0.5035 [0.5023 0.5008 [0.5034 [0.5024 [0.5015 0.5041 [0.5056 | 0.5034 [0.5047 Is the process under control? 6. A laboratory technician need to provess following various samples on 3 different machines! setup x, y and z, The order of processing is x-y-2, Our task is to minimise the sequence that minimises the total elapsed time, required to complete the Job. Also evaluate idle time of machine z and y and total elapsed time Job a] =) =] clole] >| 7. Differentiate between (with examples) (any 4) a. Manufacturing operations v/s service operations. Producers tisk v/s consumers risk Chase strategy v/s Level strategy Effectiveness vis efficiency Quantitative model vs. qualitative model. Product layout v/s process layout 8. Case Study: CASE: ARAVIND EYE CARE SYSTEM Dr. Govinda Venkataswamy (fondly called Dr. V) founded the Aravind Eye Hospitals in 1976 with an I1- bed facility in Madurai which performed all types of eye surgeries, Its goal was to offer quality care at reasonable cost. In [978, a 70 bed free hospital was opened to provide the poor with quality care. In 2004, ‘Aravind Eye Care System comprised Eye Care Facilites at Madurai, Theni, Tirunelveli, Coimbatore and Pondicherry . and performed nearly 230000 eye surgeries and handled 1640000 outpatient visits (Exhibit). It is recognized as the world’s most productive eye hospital handling the largest patient volume. Its website states that “with less than 1% of the country's ophthalmic manpower Aravind accounts for 5% of the ophthalmic surgeries performed nationwide.” Its mission has now become to “eradicate needless blindness by providing appropriate, compassionate and quality eye care for all”, Each day, across all five Aravind Eye Hospitals, about 4481 out- patient visits are handled, about 627 surgeries take place and about three camps are conducted, Scanned with CamScannerBy, a soar OTe ne blind people in India and only over four million surgeries are Paton se er he blindness et carat Cataracts theclouting of he natal i les dt aging or there There ar two tyes of eaarac sugris on in hh the natal es i removed and thn glasses are provided after het four weks, called int cpslr surgery (ICCE) and te her where aftr reving th atl ens, th ntaocuar es inset, cle recaps BEY BCE: a ECCE, patents normally do nt requ cree lenses afte th sur. ECE is ate and slightly expensive due to the ue he eee is distortion-free and near natural However, ECCE is Talki i the nny ara Business School profesor, Dr V. argued "Tellme, can a cataract surgey bbe marketed Donuts se PE r Te call it social marketing or something? See, in America, McDonald's and Dunkin leas ie Dacklog of 20 ks i maser the art of masg marketing, We have to do something like that to million blind eyes in Indi xf ne all At thia rate sie catcaek in eyes in India, We perform only one million cataracts a year. At this rate Each of the Aravind Hospitals has two sections one is the Main Hospital for the paid patients and other is free hospital for non-paying patients. The series of steps, which a patient normally goes through, is he sane in both the hospitals: patients are intially registered, their vision js recorded and they undergo a preliminary examination followed by testing of tension and tear duct function. This follows refraction test and final examination, While the assistants carry out many ofthe intermediate steps, a senior ophthalmologist does the final examination, The two sections difer in size, the kin of beds they provide and general kind of patients, ‘who come to use them. However, the same poo! of doctors and nurses serves both sections. The hallmarks of the Aravind model are quality care and productivity at prices that everyone can afford. A core principle of the Aravind System is thatthe hospital must provide services to the rich and poor alike, yet be financially self-supporting, This principle is achieved through high quality, large volume care and a well-organized system” In Aravind Hospitals, atypical Operation Theatre (OT) has two tables side by side. The surgical team Keeps fone table ready while the surgeon is working on the other. The surgeon merely turns and starts doing surgery Gn the other table as soon as he finishes the current one. dn this way, the valuable time of surgeon is used properly, ‘Aravind’s surgeons take only 10 minutes per surgery while industry standard is 30 minutes, Aravind achieves this feat while maintaining the world standard in quality. ts infection rate is only 4 per 10,000 cases as opposed 10 6 per 19,000 in UK, And they are able to cary out 400 surgeries per doc for per month as opposed to the average of 25 surgeries per doctor per month. “To cater to such high performing, large-scale surgical system, Aravind has to ensure that enough patients Toc it Partly to achieve this, Aravind organizes camps to attract patients in rural areas. Help of local organizations like Lions Club is taken in publicizing the camps. They also often help with sharing of the part Gt cost in transporting petients and other such activities, In these eamps, patients go through the similar steps of registration, vision recording preliminary examination, testing of tension, refraction and final examination ita surgery is found to be required patients additionally undergo BP and urine sugar test and their surgery papers are prepared Following this patients ae taken tothe nearest Aravind for surgery and brought back to saris piace after three days, This is unlike many other camp organizers who perform surgeries in the ‘camps themselves For ts hospitals, Aravind recruits nurses from the nearby villages Aravind essentially looks for hunges 1 do some good in such people before it trains them forthe job. They need not have any nursing taining before 1 to Aravind. Nurses typically do not eave Aravind because they lack the necessary qualifications to Aravind is finding it litle harder to reerit and Keep doctors; it expects its doctors to work nearly 60 hours epee as opposed t0 30 hours in many institutions, They tend to leave Aravind after few years as they Miata Scanned with CamScanner t‘command higher salaries in the marketplace than what Aravind gives them. Till few years back, Aravind used to provide only the intra-cap surgeries for free patients as the cost of in Ceuar lens was high. Each in ocular lens used to cost Rs 800, as it had to be imported. In 1991 Aravind set up a factory to produce 60.000 1OLs per year. Initially. it had a defect rate of 50% and the cost of each lens worked out to be Rs 200. Over time, it was expected that the cost of the lens would drop to Rs 100 as the factory improved its working This factory was set up as a separate venture so that the hospitals could keep their focus on eye care. Recently, the factory has also stated manufacturing sutures and other items used in the surgeries. {na recent interview to two Indian business school professors, Mr. R. D. Thulsiraj, MD, Aravind Hospitals, remarked that eye care has some unique characteristics that make it possible to transfer the model directly. One characteristic is the high volume: about 20% of the population needs glasses and 1% has cataract. Secondly, the intervention for the most partis one time, because it is not a chronic disease, or one needing {long-term treatment like cancer, Finally, intervention is quite low cost unlike, say, bypass surgery. But Dr. V argued, "I think this mode! must work in other health care sectors also, whether it is women's health or children's health, or cancer or tuberculosis. People like you must explore and see where this model can be applied. Our main focus should be on improving the total health of the country” EXHIBIT ARAVIND EYE HOSPITALS Statisties-Year 2004 ‘Statisties-Year 1976-2004 Outpatient Visits -1,635.599 | Outpatient Visits -17,778.075 Surgeries - 228,894 Surgeries -2,225 225 Free Eye Camps - ~) Pree Eye camps - 20,995, QUESTIONS 1 What is the vision of AECS? What is the role of ope 2 Can this system be replicated to other aspects of problems? What will be the advantages? 3 How do different elements of AECS work together to deliver the vision of Dr. V? 4 What are some of the problems AECS facing? Are they inherent in its model or they could be rectified while keeping the model intact? in meeting it? lth care? Other services? What will be the Table of Control Chart Constants X-bar Chart forsigma —-RChart Coastants — § Chart Constants [Sample Foeso, —[osi7 [0-789 Scanned with CamScannerWe MS6B -502 INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE March —June 2022 Hospital Administration) 2 Years Integrated EXAMINATION SEMESTER Second Quantitative Methods MBA. (1 ‘Max Marks: 60 ‘Time: 3 Mrs Note: Attempt any 5 questions, All questions oarry equal marks. ‘an important characteristic of Operations Research” Comment. Briefly explain how Operations Rese A What do you mean by Operations Research? "Systems approach is rch is different from Operations Management? @ @. 4, small garment making capable of stitching all the five types of game type of garment are given below: © Mutter and Potato. Whatever he raises is fully perp, Rs 4 for Miller per Kg. and Rs. 5 for Potato per ke THe Mutter per acre and 1200 kg. of Potato per acre, To ‘An agriculturist ha a farm with 125 acres, He produces Radish sold in the market. He gets Rs. 5 for Radish average yield is 1500 kg. of Radish per aere, 1800 ks, 0 produce each 100 kg. of Radish and Mutter and 80 ky of Pointy, 4 Of Rs, 12.50 has to be use for manure. Prot required for each acre to raise the crop is 6 man days for Radish ‘and Potato each and 5 man days for Fae otal of 500 man days of labour ata rate of Rs. 40 per man day are available, Formulate this as @ Linear Programming model and solve it «at A, B and C which supply warehouses at D, E, F and G. Monthly factory ff overtime production is utilised, ‘A company has four factoric 1c incremental costs of Rs. 4 capacities are 250, 300 and 400 units respectively for regular production. 1 fetores Nand B ean produce $0 and 75 additional units respectively ot overtin snd Re, 5 respectively. The current warehouse requirements ae 200, 225, 275 and 306 vais respectively. U transportation costs in Rupees fom factories houses are as follows: To From_| Determine the optimum distribution for this company ferent types of garments. All the five tailors are snit has five tailors stitching five di day per Lailor andthe profit (Rs.) for each “The output per Player B Garm: Tailors Profs.) per Garment | 2 Solve the assignment problem. If tailor Dis absent fora specified period and other st ‘what should be the optimal assignment? in~ @ substitute tailor is available, Scanned with CamScannerMS6B -502, i) Explain the basic structure of a Queuint Model. Describe two such situation where this queuing mode} ‘may be helpful to a manager, fi) Arrival and service at medical shop fullows Poisson and Exponential distribution respectively. A single pharmacist can attend customers st an average rate of 14/hr. and customer arrive at 12/hr. 1 Find - 4) Mean number of customer in {3¢ Medical shop. [ 1) Mean time spent by customer Medical shop. W3 ©) Expected number of customers waiting to beserved. Lig ch (Wy) 4) Mean waitingofa customer in queue. yy Y x §) Explain the following terms used in Network Analysis ~ a) Activities) Events ©) Network Diagrom — d)—“Brrors ii) __ The data are given pertaining toa project. ‘Activity 1-2 [2-4 |i-3]3-4 [4-7] 3-5 [4-6 [6-7] 7-9 [5-9 jo | 7 | 6 [iz Time in Weeks [OES -}-3 | iN rnal | 5 |stats | 7s [oO 2[4[s [3 foe [ata t7 Cost(RS) Trash 1 9000-| 10000 | 200 ‘Normal | 6000 | 7000 [7000 | 4000 | 6000 | 16000 | 15000 | 4000 | 3000 | 4000 10 [ 8000 | 9200 | 19600 | 18000 | 4900 | 4200 | 8500 a) Draw the network diagram. b) Determine project duration and critical path. b) Find the minimum cost project schedule if the indirect costs are Rs, 1000 per week. Define inventory. What are the different types of inventory in industries? Why is it important to control inventory? A material manager has the following ‘ata for procuring a pajculur ite Estimated demand = 900 units / year Ordering cost = Rs. 75 per onler Inventory cartying cost = 15% ofthe unit cost Purchasing ost | Quanti Rs. 9.00 per unit | 0< Q) <300 Rs. 8.80 per nit | 300< Q <400 Rs. 8.25 per unit | 400 , What is a Healthcare CRM? Do hospitals need to manage customer relationships? Support your answer with reasoning. «Customer relationship management is limited to application of technology.” Critically evaluate the statement. Present different perspectives on definition of customer relationship management. 4, What are customer lifecycle stages? What are the best practices to manage different stages of customer lifecycle? Can the success of CRM strategies of one FMCG/IT company be replicated in healthcare industry as well? Give arguments to support your answer. » Section B Case study (12 marks) The Tesco Clubeard is Tesco's way of rewarding its most loyal customers. For every pound you spend online or in-store, you'll get a point. ‘These points, when accumulated, van be traded in for Tesco Clubcard ‘vouchers’ (for instance, 150 points gets you a £1.50 voucher). ‘A voucher can then be traded in for rewards, such as an afternoon at Cineworld with the kids (a timeless experience), or an evening at Pizza Express (enjoy it while you can). Clubeard holders can also collect points at Tesco fuel stations, and by filling out feedback surveys online. Answer the following: (i)How to develop true loyal customers? « ‘i)What are the ways to deal with “discount-loyal” customers? (iis Tesco following the right way to build customer loyalty? Scanned with CamScannerCode MII 805 Institute of Management Studies 4 Devi Ahilya Vishwavidyalaya Indore MBA (Hospital Administration) Integrated 5 years Programme Semester {1 June 2022 Health Policy and Administration ‘Time 3 Hours Max Marks 60 ‘Answer any 5 questions, All questions carry equal marks 1. Write note on : Any one a, District Hospital b. Primary Health Centre 2. Describe the role of NGOs in promoti required services to the sick at Primary, Secondary and Tertiary care levels ke to plan a National Health Programme for a newly emerg hg ing of Health of Community ancl prevision of 3. How would you li disease in India 4. How do Health Indicators and Healthcare indicators help the Government 1¢ plan the Healthcare Services for a community? 5. What are the basic factors to be Kept in mind during deployment any resources for betterment of the Health for a given Community 6. Discuss the reasons for rising cost of Healthcare and suggest methods” to fundle the situation. 7. Write a note on Urban Healthcare in India a. PPP model and its advantages b. IEC and its implementation c. Intersectoral coordination at PHC level id Scanned with CamScanner202) cncnan t INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE JUNE, 2022 MBA (HOSPITAL ADMINISTRATION) INT 2 YEAR EXAMINATION SEMESTER - I PROJECT MANAGEMENT IN HEALTH CARE ‘Time: 3 Hrs. ‘Max Marks: 60 Note: Attempt any five questions. All questions carry equal marks. 1 What are the various sources of financing ofa project? Describe newer source in detail. 2 What are the different risk faced during a project implementation? How these risk can be mitigated? 3 Explain the procedure for determining whether a project should be continued, terminated or divested. 4 Determine demand forecast for 2020 with following historical demand using appropriate method: [Year 2009 [2010 [2011 | 2012 | 2013 | 2014 [Demand_[~ 750 [900 [1000 [950 [12001350 '5 Mr. Ramesh plans to send his daughter for higher studies abroad after 10 years.He expects the cost of these studies to be 10,00,000.(a) How much should he save annually to have a sum of Rs 10,00,000 at the end of 10 years, ifthe interest rate is 12 percent? (b) What will be the amount of annuity ifthe payment is made in the beginning of the year? 6 Compare the two projects on the basis of{a)NPV and (b) IRR Rs in (000) | Project A [Project 8 [Cash Outflow 100 80 | cash Intow Tear 30 25 TI Year 40 25 TiYear 30 30 TV Year 10 30 [Salvage Value 30 26 Cost of capital is 12%. 7 A project has the following time schedule " Immediate Time Activity Predecessor (in days) A = 6 B x § Cc A 8 D B 20 E B 18 F c 10 G E 8 H DF 2 1 GH 7 (@) Construct an arrow diagram. (b) Determine the critical path and compute the expected project complition time. Scanned with CamScannerBa ~~ INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWavIDYALAYA, INDORE ° 0 v JUNE 2022 42 ‘Maa(uayn SEMESTER=1 MANAGERIAL Econonates Time: 3 He. Max. Marks : 60 emt any four questions from section A and section & Is compulsory, Each question carries equal mark. SECTION A 1. Whats Managerial Economics? Discus the nature and scope of managerial economics. 12. Distinguish various types of price elastic of demand, Discuss the factors on which the elasticity of demand depends, 3. Gwe acassifiaton of cst. Bring out the importance ofthis asfaton in business decision making. 4. What are the main features of monopoly? How does lifer rom pure competition ? objectives? Is price dsrimination anti~ socal ? 5. What is meant by ‘price discrimination’? What ar 2.6. Explain Monetary Policy? Write the ference between Monetary Policy and Fiscal Policy. SECTION & Solve the case and answer the questions below. ‘The performance of Indian economy during the period of fist seven five year plans (1950-1990) was satisfactory ifnot very impressive. On the eve of independence, India was an industially backward country, but | during this period of first seven plans our industries became far more diversified, withthe stress being laid on the public investments in the industrial sector. The policy of import substitution led to protection of the domestic industries against the foreign producers but we failed to promote a strong export surplus. Although public sector expanded to a large extent but it could not bring desired level of improvement in the secondary sector, Excessive government regulations prevented the natural trajectory of growth of entrepreneurship as industrial sector. Many Public there was no competition, no innovation and no modernization on the front of thei Sector Undertakings (PSU's) incurred huge losses due to operational inefficiencies, rei-tapism, poor technology and other similar reasons. These PSU's continued to function because it was difficult to close a government undertaking even itis drain on counts limited resources. On the Agricultural front, due to the measures iaken under the Green Revolution, India more or less became self-sufficient in the production of food [ rains, So the needs for reform of economic policy wes widely Flin the context of changing global eanomic scenario to achieve desired growth in the country. Q-L.inward looking trade strategy aimed at protecting domestic industries from intemational ‘competition, Explain thé statement, } (2. Was mechanization of the Indian agriculture the man eause of Green Revolution in India. Explain. Scanned with CamScannerInternal test ga (HA) INTEGRATED tonne, 9. Z00ke openarions MANAGEMENT" MlAcricane ve Mowe j MM: 20 f instnucrions: } 1. est of tuck 2. Aliquestion rr equal marks 3 attempt any 4 4 piease mention al tere and processes ond inaneerY eta support your point ont example. 1. DIFFERENTIATE eTWEEN (any 2) s. product layout v/s proces fayout (with example) b,Job shop w/s Bach shoP c._ individual ping v/s orzanucaiona! eat 4. write short nate on (any 2) material hanaling Principles b._ strategie capacity planning ¢._ Celluiar layout pical mecical cONese departments 3 and 6 «the preset fayout elow. All 43. prow a layout fora ) i ea ttoor manager | A focn iryoon te terdeponmeta = depart ‘The per unit lent interchange of the 5. Acompan grid of 2X 4 considering an interchange © andling frequencies are a5 Pe ments are of same size and configuration 7 13/5 | te “«-Present layout ao fk | ct of the 2 equal. What is the effer tal cost of material handling 2 G in the layout? that must be arranged in eis as per below. igth interdepartment 'e departments 3 and 2 rows by 4 column facility (that is has eight work centres ). Nearness diagram for the sam canned with CamScanner