Havana Club Creative Assignment

“Nothing Compares to Havana”

1. Authenticity you can taste

2. Not your mainstream rum brand
3. Heavenly rum, Havana Club
4. Good if you're premium, bad if you're mainstream
5. Beware of cheap rum. It comes with a price! (meaning hangover with mainstream versus
premium)
6. Drink premium, live better
7. One bottle, two bottle, three bottles of havana club
8. Once upon a time there was a man who loved rum but hated hangovers
9. Your only genuine Cuban brand
10. Havana club, brings people together
11. Authentically made, authentically Havana
12. In Havana, it's always time to celebrate
13. In Havana, it's always party time
14. Dedication to culture, dedication to rum
15. The secret to premium rum
16. Are you ever tongue tied when you party?
17. It's a shame not to drink good rum
18. For the premium spirit drinkers who think mainstream doesn't matter
19. Great minds drink alike. Havana Club
20. Take a sip, join the club
21. Simply premium. Simply Havana
22. Celebrate the little things. Havana Club
23. Welcome to the premium club
24. Premium prices for premium people
25. Have a Havana

Take a Sip, Join the Club.

To be premium means to be a part of an elite club. Are you a premium spirit drinker? Then take
a sip, Havana Club has a list at the door with your name on it. Havana Club is far from
mainstream. Because how could the club be mainstream when it is the only international and
authentic Cuban rum brand in the industry. To be premium means to be the overall icon of the
rich, vibrant, and non-aligned Cuban culture. That first sip of our premium spirit brings the party
to you. Well, in Havana, it is always time to celebrate. The Havana Club will never be second
best, the elites always come in first. Who doesn’t want to join a club with premium spirits and
premium prices for premium people. Great minds drink alike so grab a drink, take a sip, and join
the club.

Design explanation: [Photograph of a group of friends at an elite beach club in Havana being
greeted with Havana Club at the door, starting their celebration]