49

MARKETING
SLANG TERMS
 CPM
COST PER MILLE (COST
PER THOUSAND)
CPM represents the cost incurred
for one thousand impressions of an
advertisement.

This pricing structure is typical with

online display advertising, where
advertisers pay for the number of
times a user views their ad.
 CPA
COST PER ACTION (COST
PER ACQUISITION)

CPA is an advertising pricing model

that is based on conversions.

Advertisers pay when a user

completes a particular action, such
as making a purchase or signing up
for an email list.
 CTA
CALL TO ACTION

A CTA is a directive statement that

encourages users to take a
particular action.

Common examples of CTAs include

"click here" and "sign up now."
 CRM
CUSTOMER RELATIONSHIP
MANAGEMENT

CRM often refers to a system used

for managing relationships with
customers and potential
customers.
 GATED
CONTENT
Gated content is content that
requires a user to submit contact
information before they can access
it.

Gated content is often used to

capture leads and build email lists.
 ROI
RETURN ON INVESTMENT

ROI is a measure that compares the

total amount of money invested in
a marketing campaign to the total
revenue generated from that
investment.
 A/B
TESTING
A/B testing is a process used to
compare two versions of a
marketing campaign to determine
which one performs better.

A/B testing is often used to

optimize website design and email
campaigns.
RETARGETING
Retargeting is a form of advertising
that targets users based on their
previous online behavior.

Retargeting ads are often used to

encourage users who have
abandoned a shopping cart to
complete their purchases.
 PPC
PAY-PER-CLICK

PPC is an advertising pricing model

in which advertisers pay for each
click made on their ads.

PPC campaigns are often used to

generate leads, drive website traffic,
and increase brand visibility.
 VANITY
METRICS
Vanity metrics are metrics that
measure activity but not success.

Examples of vanity metrics include

website visits, downloads, and social
media followers.
 ORGANIC
TRAFFIC
Organic traffic is website traffic that
comes from unpaid search results.

Organic traffic can be generated

through SEO and content
marketing activities.
 LTV
LIFETIME VALUE

LTV measures the total revenue

generated from a single customer
over their entire lifespan with a
company.

It is an essential metric in
calculating the success of a
marketing campaign.
 UPSELL
Upselling is a sales technique that
encourages customers to purchase
more expensive or higher-value
items.

Upselling helps increase customer

lifetime value and revenue.
 LEAD
MAGNET
A lead magnet is an incentive to
attract leads and build email lists.

Lead magnets can be anything

from digital downloads to free
courses and trials.
 CONVERSION
RATE
The conversion rate is the
percentage of website visitors that
complete the desired action, such
as subscribing to an email list or
making a purchase.

A high conversion rate indicates

that a marketing campaign is
successful.
 KPI
KEY PERFORMANCE
INDICATOR
A KPI is a metric used to measure
progress toward a business goal.
KPIs are essential for tracking the
performance of marketing
campaigns and determining which
strategies are working best.
 LEAD
GEN
Lead generation is the process of
acquiring new leads for a business.

Lead generation can be done

through content marketing, PPC
campaigns, and other marketing
strategies.
 TOFU
TOP OF FUNNEL

The top-of-the-funnel (TOFU) is the

first stage in a customer's journey
with a brand.

At this stage, customers are just

learning about the brand and
considering their options.

TOFU activities include content

marketing, SEO, and social media
campaigns.
 MOFU
MIDDLE OF FUNNEL

The middle of the funnel (MOFU) is

the second stage in a customer's
journey with a brand.

At this stage, customers are starting

to evaluate the brand and consider
their options.

MOFU activities include email

campaigns, retargeting ads, and
lead magnets.
 BOFU
BOTTOM OF FUNNEL

The bottom of the funnel (BOFU) is

the last stage in a customer's
journey with a brand.

At this stage, customers are ready

to make a purchase decision.

BOFU activities include

personalization, discount offers, and
upsells.
 CTR
CLICK-THROUGH RATE

CTR measures the number of

people who click on an ad or link
divided by the total number of
people who view it.

CTR is an essential metric for

measuring the success of a
marketing campaign.
 CRO
CONVERSION RATE
OPTIMIZATION

CRO is a process of improving the

conversion rate of website visitors.

CRO involves analyzing user

behavior, testing various website
designs, and optimizing landing
pages.
 NPS
NET PROMOTER SCORE

NPS is a measure of customer

satisfaction. It is calculated by
asking customers how likely they
are to recommend a product or
service on a scale of 0-10.

Higher NPS scores indicate that

customers are more satisfied with
the brand.
 MQL
MARKETING QUALIFIED LEAD

MQLs are leads that have

undergone initial qualification and
are ready to be passed on to the
sales team.

MQLs typically have had some form

of engagement with the company,
such as a website visit or
completing a lead form.
 SQL
SALES QUALIFIED LEAD

SQLs are leads that have met all the

criteria to be considered qualified
for sale.

SQLs are typically further along in

the sales cycle and have a greater
chance of becoming customers.
 API
APPLICATION PROGRAMMING
INTERFACE

An API is a set of rules that allows

two computer programs to
communicate with each other.

APIs are used in marketing to

integrate different systems, track
data, and automate processes.
 CMS
CONTENT MANAGEMENT
SYSTEM

A CMS software application allows

users to create, store, and manage
digital content.

CMSs are used in marketing to

develop and maintain websites,
blogs, and other types of content.
 UGC
USER-GENERATED CONTENT

UGC is content created by users

and shared on social media or a
company's website.

You can use UGC to increase brand

awareness, build trust, and improve
customer engagement.
 URL
UNIFORM RESOURCE
LOCATOR

A URL is a web address that

identifies a specific page or file on
the internet.

URLs are used in marketing to track

clicks, measure engagement, and
optimize campaigns.
 UX
USER EXPERIENCE

UX is the measure of how users

interact with a website or product.
UX encompasses all aspects of a
user's experience, from the layout
and design of a website to ease of
use.

Marketers use UX to ensure users

have a positive experience with
their product or service.
 UI
USER INTERFACE

UI is the visual design of a website

or product.

UI encompasses the look and feel of

a website, from the colors and fonts
to the layout and images.

Marketers use UI to ensure that

their website is appealing and easy
to use.
 WOM
WORD OF MOUTH

Word of mouth is the process of

customers talking about a product
or service to other people.

WOM is an essential source of leads

and is often seen as more
trustworthy than traditional
marketing methods.
 SOCIAL
PROOF
Social proof is the idea that people
are more likely to trust a product or
service if others have
recommended it.

Marketers use social proof to build

trust and credibility with potential
customers.
 CONVERSION
FUNNEL
A conversion funnel is a path a
customer takes from first learning
about a product or service to
eventually making a purchase.

Marketers use conversion funnels to

understand customer behavior and
optimize campaigns for higher
conversions.
SCARCITY
Scarcity is the concept of creating
urgency to drive conversions.

Marketers use scarcity by providing

limited-time offers or limited stock
to encourage customers to act
quickly.
 COHORT
Cohort analysis is the process of
grouping customers based on
similar characteristics or behavior.

Marketers use cohort analysis to

segment their marketing
campaigns and provide a more
targeted experience.
 AIDA
AIDA stands for Attention, Interest,
Desire, and Action. It is a marketing
model that describes the process of
how customers make purchase
decisions.

Marketers use AIDA to ensure that

their campaigns engage customers
and guide them toward conversion.
 CMO
CHIEF MARKETING OFFICER

The Chief Marketing Officer is a

senior executive responsible for
overseeing the marketing activities
of an organization.

The CMO works with other

departments to ensure that all
marketing efforts are aligned with
the organization's goals.
 COS
CONTENT OPTIMIZATION
SYSTEM
A Content Optimization System
(COS) is a software system that
provides users with insights and
recommendations on optimizing
their content for search engines.

COSs are used in marketing to

improve search engine rankings
and boost organic traffic.
 PR
PUBLIC RELATIONS

Public Relations is the practice of

managing an organization's
relationships with its stakeholders.

PR involves developing and

maintaining relationships with
customers, influencers, media
outlets, and other organizations.
 PPV
PAY PER VIEW

Pay-per-view is an online
advertising model where
advertisers pay for views of their ads
instead of clicks.

Marketers use PPV to target

customers interested in their
product or service.
 RT
RETWEET

A retweet is when a user reposts

another user's tweet.

Retweets are a vital part of social

media marketing and can help
increase visibility and engagement.
 SMM
SOCIAL MEDIA MARKETING

Social media marketing is the

process of using social media
platforms to promote a product or
service.

SMM activities might include

platform management, content
creation, and content scheduling.
 QR CODE
QUICK RESPONSE CODE

A Quick Response (QR) code is a

type of barcode that a smartphone
can scan.

Marketers use QR codes to redirect

customers to a website or digital
content.
 INFLUENCER
MARKETING
Influencer marketing is the process
of partnering with influential
people to promote a product or
service.

Marketers use influencer marketing

to build trust with targeted
audiences and generate demand.
 ICP
IDEAL CUSTOMER PROFILE

An ideal customer profile (ICP) is a

detailed description of the type of
customer an organization should
be targeting.

Marketers use ICPs to ensure that

their campaigns are reaching the
right people.
 AOV
AVERAGE ORDER VALUE

Average order value (AOV) is the

average amount of money
customers spend per purchase.

Marketers use AOV to understand

their customer's purchase behavior
and optimize campaigns for higher
conversions.
 PFP
PAY FOR PERFORMANCE

Pay for performance (PFP) is an

advertising model where
advertisers only pay for results.

Marketers use PFP to optimize

campaigns and ensure that their
marketing spending produces
results.
 ILV
INBOUND LEAD VELOCITY

Inbound lead velocity (ILV) is the

rate at which new leads are
generated.

Marketers use ILV to measure the

success of their campaigns and
determine if their marketing efforts
are on track.
THAT'S A WRAP
There you have it, 49 marketing slang
terms for the modern marketer.

Whatever your level of experience,

understanding these standard terms will
help you become a more effective
marketing professional.

Did I miss any?

Let me know in the comments below!