Professional Documents
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i
SUPERVISOR’S APPROVAL SHEET
I hereby declare that I have read thissenior project entitled the effect of inventory
management on customer satisfaction and in my opinion this thesis is sufficient in
terms of scope and quality for the award of the degree of Bachelor of accounting and
finance and I accepted for the submission to the examining panel.
Signature: ___________________________
Date: ____/_______/________
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EXAMINING PANEL APPROVAL
This senior project entitled the impact of inventory control system on customer
satisfaction prepared and submitted by: Jibril Hassan Mohamed in partial fulfillment
of the requirement for the award of the degree of Bachelor of accounting and finance has
been examined and accepted by examining panel.
__________________________________________________________
__________________________________________________________
__________________________________________________________
Date: __________/_________/________________
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DEDICATION
iv
ACKNOWLEDGEMENTS
First, I would like express my heartfelt thanks to the ALLAH, who blessed with me
adequate ability, talent and health to compete this study.
Mr. ALI SAID HASSAN, for his greatest guidance, inspiring and suggestions with
unlimited, and give me creativity to complete my thesis. I would like to express
thanks full to my dear family.
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ABSTRACT
Inventory management refers to the process of ordering, storing, and using a company's
inventory. These include the management of raw materials, components, and finished
products, as well as warehousing and processing such items. Adam Hayes (2019). The
main purpose of the study is to investigate the effect of inventory on customer satisfaction
and its objectives were inventory control system, economic order quantity, ABC analysis.
The research design in this study was used descriptive design and quantitative approach.
The study population was 50 who work in companies. By using the Slovene’s formula
used for sample size in this research was 44 respondents. The sampling procedure was
sample random sampling and the research instrument was structured questionnaire. The
statistical tools were aligned with the objective of the research. For this purpose,
frequency tables and percentages and also charts were presented. The results revealed
mostly of the respondents were agreed by There are Inventory control system enhance
organizations Market share. While other respondents were mentioned Inventory control
system enhances Organizations productivity and competitive advantage. Also results
revealed mostly of the respondents were agreed Economic order quantity has significant
effect on customer’s satisfaction. While other respondents were mentioned Economic
order quantity has significant effect on customer’s satisfaction. Finally the results from
the data analysis have been indicated the level of respondents mostly answered agree
that they are familiar ABC Inventory Analysis. While other respondents were mentioned
That ABC Inventory Analysis is problematic issue on organizations customer satisfaction.
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TABLE OF CONTENTS
STUDENT’S DECLARATION...........................................................................................i
DEDICATION....................................................................................................................iv
ACKNOWLEDGEMENTS.................................................................................................v
Table of Contents................................................................................................................vi
CHAPTER ONE..................................................................................................................1
INTRODUCTION...............................................................................................................1
1.0 Introduction....................................................................................................................1
vii
1.6. Scope of the Study........................................................................................................7
CHAPTER TWO.................................................................................................................9
LITERATURE REVIEW....................................................................................................9
2.0 Introduction....................................................................................................................9
CHAPTER THREE...........................................................................................................21
RESEARCH METHODOLOGY......................................................................................21
3.0 Introduction..................................................................................................................21
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3.6 Research Quality..........................................................................................................23
3.6.1 Reliability..............................................................................................................23
3.6.2 Validity..................................................................................................................24
CHAPTER FOUR.............................................................................................................27
4.0 Introduction..................................................................................................................27
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4.5 customer satisfction.....................................................................................................36
4.4 CORRELATIONS.......................................................................................................39
CHAPTER FIVE...............................................................................................................41
5.1 INTRODUCTION.......................................................................................................41
5.3 CONCLUSION............................................................................................................42
5.4 RECOMMENDATION...............................................................................................44
References:........................................................................................................................45
APPENDICE A:................................................................................................................49
QUESTIONNAIRE...........................................................................................................49
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CHAPTER ONE
INTRODUCTION
1.0 INTRODUCTION
This research will critically examine the effect of inventory management on Customer
satisfaction in Mogadishu, Somalia. In this chapter, the researcher will discuss
introduction, the background of the chosen topic, problem statement, the purpose of the
study, specific objective of the study, research questions, hypothesis, scope of the study,
content scope, geographic scope, time scope, significance of the study, the operational
definitions of the variables, conceptual frame work Insha’Allah
Inventory management refers to the process of ordering, storing, and using a company's
inventory. These include the management of raw materials, components, and finished
products, as well as warehousing and processing such items. Adam Hayes (2019)
Inventory management is an approach for keeping track of the flow of inventory. It starts
right from the procurement of goods and its warehousing and continues to the outflow of
the raw material or stock to reach the manufacturing units or to the market, respectively.
The process can be carried out manually or by using an automated system. Prachi M
(2019).
1
experience, with answers between "highly unsatisfied" and "highly satisfied" to choose
from. Sophia Bernazzani (2020)
Atkinson said that manufacturers and retailers can incorporate technology to assist in the
managing of this inventory, which is later on used by almost all the multinational
companies. This inventory management system uses strong applications of good
forecasting techniques with effective incoming and outing inventories. These systems
make the inventory management more effective and efficient. According to retail
historian, Robert Spector, a critical factor for retailers is that they have to have a good
inventory system. If the retailer does not have a good inventory system, they will not be
able to forecast demands with any kind of accuracy. This might result in them
running out of stock every so often (Levinson, 2005).
customer satisfaction entirely depends on the effective supply chain management which
is not an easy task. In past companies used to hold large inventories to avoid shortage of
inventories and to increase the customer satisfaction however it has been observed that
this “satisfaction” is subjective to person to person, though effective inventory
management is the only way to increase customer satisfaction. This inventory caused
2
manufacturers to stockpile large amounts of raw materials, work in process, and finished
goods. The extra finished goods would be to protect them from going out of stock.
Large inventories are not the preferred choice to handle the shortage for big companies.
As we know that large inventory incurs three different types of costs i.e. holding costs,
when the inventory comprises of raw materials; work in process, or finished goods. The
inventory cost, is the range of 20 to 40 percent of annual inventory in rupees. Another
variables associated with the holding cost is the opportunity cost, which comprises of any
increase in rents due to the need for more space for inventory, higher rates for insuring
the inventory, and the cost of goods that are outdated.(Mehfooz Ali, 2012)
According to retail historian, Robert Spector, a critical factor for retailers is that they
have to have a good inventory system. If the retailer does not have a good inventory
system, they will not be able to forecast demands with any kind of accuracy. This might
result in them running out of stock every so often (Levinson, 2005).
The study of customer satisfaction has shown that there could be a disproportional
relationship between cause and effect, or between a factor and its consequence on the
organization. For instance, a five percent increase in loyalty can increase profits by 25 to
85 percent (Cacioappo, 2000). Loyal customers are six times more likely to repurchase or
recommend the purchase of the product or service to someone else. Studies have shown
that on average, four percent of the customers will be dissatisfied or complain about the
product and/or service. Edward Marien, director of supply chain management at the
University of Wisconsin, defines “perfect order” as when a customer finds the right
product, destination, condition, documentation, and cost.
The study of customer satisfaction has shown that there could be a disproportional
relationship between cause and effect, or between a factor and its consequence on the
organization. For instance, a five percent increase in loyalty can increase profits by
25 to 85 percent (Cacioappo, 2000).
3
Loyal customers are six times more likely to repurchase mend the purchase of the
product or service to someone else. Studies have shown that on average, four percent
of the customers will be dissatisfied or complain about the product and/or service.
Edward Marien, director of supply chain management at the University of Wisconsin,
defines “perfect order” as when a customer finds the right product, destination, condition,
documentation, and cost. mehfoos Ali and muhhamadasif (2012)
In the past, inventory management was not seen as being significant because excess
inventory was conceptualized as an indication of being wealthy and therefore over
stocking was encouraged. But in recent times companies accepts effective inventory
control (Susan and Micheal, 2000) Management currently control inventory and reduce
costs yet remaining competitive. Inventory has been estimated to take care of about 30%
of business investment in capital. Inventory control greatly increases profitability by
minimizing costs related to storage handling of materials. The reasons for keeping
inventory that too much stock could lead to tying down of funds, increment in holding
cost, and deterioration of materials, obsolescence and theft. Managing assets of various
kinds connotes inventory problems, since it is the same principle for cash and fixed
assets. The relationship between ordering costs and holding cost is a feature of the
transaction approach to inventory management that is seen in the inventory model that
has been in place many decades ago (Koumanakos, 2008). Inventory threatens a firm
existence so its control and management must be critical to a firm. Much inventory takes
up a great space, creates financial burdens and increase damages, spoilage and loss.
4
Asserts that the major objective of inventory management is to improve services to the
customer. This is executed through guard against stock out as a result of changes in
demand in the market. Inventory management therefore, attempts to increase the
efficiency in production. Thus, inventory management is important to a firm’s success in
logistics. By Ogonu and Gibson chiture (2016)
In Somalia there is no center of research; there for researchers have no evidence in the
literature review with regard to the study the effect of inventory management on
customer satisfaction. Thus this study examines the effect of inventory management on
customer satisfaction. Theories of much inventory management have been proposed for
the last fifty years. Which have claimed lack of inventory management to have influenced
the overall organizations where there have been un satisfied customers.
The problem statement of our research is “how the effective inventory management can
effect the customer satisfaction”. This study examines the relationship between effective
inventory management and customer satisfaction with the goal of having complete orders
and on time deliveries. This research’s purpose is to find ways to improve inventory
management, thereby increasing customer satisfaction
Inventory management has issues that affect customer satisfaction levels. Many large
retailers are expecting manufacturers to provide them with perfect order deliveries. This
study examines the relationship between effective inventory management and customer
satisfaction with the goal of having complete orders and on time deliveries. This
research’s purpose is to find ways to improve inventory management, thereby increasing
5
customer satisfaction. Lee and Kleiner (2001) stated that in order to manage inventory
management successfully, “retailers should understand customer needs, vendor
partnerships, technology, data integrity, and performance measurements”
Inventory is a vital part of current assets mainly in manufacturing concerns. Huge funds
are committed to inventories as to ensure smooth flow of production and to meet
consumer demand. However, maintaining inventory also involves holding or carrying
costs along with opportunity cost. Inventory management, therefore, plays a crucial role
in balancing the benefits and disadvantages associated with holding inventory. Efficient
and effective inventory management goes a long way in successful running and survival
of a business firm, when organizations fail to manage their inventory effectively they are
bound to experience, stock out, the decline in productivity and profitability, customer
dissatisfaction
The purpose of this study is to examine the relationship between The effect of inventory
management on customer satisfaction
1. How can the impact of inventory control system determine customer satisfaction
6
2. How can the effect of economic order quantity examine customer satisfaction
3. How can the effect of ABC analysis examine customer satisfaction
This Study will be useful for local authority because it informs them to existing problems
in the area and also enables them to come up with long last solution to the problem.
The study will also useful for local institution including civil society organizations
because it will act as source of literature and also guide line for them to follow in the
subsequence studies on the same problem under investigation.
The study will be conducted some selected private organization Mogadishu Somalia
Inventory management refers to the process of ordering, storing, and using a company's
inventory. These include the management of raw materials, components, and finished
products, as well as warehousing and processing such items. Adam Hayes (2019).
7
Calculated by deploying a customer satisfaction survey that asks on a five or
Seven-Point scale how a customer feels about a support interaction, purchase, or overall
Customer experience, with answers between "highly unsatisfied" and "highly satisfied" to
choose from. Sophia Bernazzani (2020)
Inventory control system: are developed to cope with situation where the demand and
lead time both are fluctuating. The basic approach to all stock control method is to
establish a re-order level which, when reached would indicate signal for the
replenishment action. Thus the replenishment of inventories means determining the
quality to be ordered and the time of ordering. Mudra rakshakas
ABC Analysis is defined in the as "An analysis of a range of items that have different
levels of significance and should be handled or controlled differently. It is a form of
Pareto analysis in which the items (such as activities, customers, documents, inventory
items, and sales territories) are grouped into three categories (A, B, and C) in order of
their estimated importance. 'A' items are very important, 'B' items are important, 'C' items
are marginally important. For example, the best customers who yield highest revenue are
given the 'A' rating, are usually serviced by the sales manager, and receive most attention.
'B' and 'C' customers warrant progressively less attention and are serviced accordingly.
Business Dictionary (2018)
ABC Analysis
CHAPTER TWO
LITERATURE REVIEW
2.0 INTRODUCTION
In chapter two it is about literature review of this study In this section information had
been obtained from secondary source of data which are available such as articles journals
thesis and reports
Thus inventories characterizes items which are kept for sale or are yet to be used in the
productive process, while an inventory system is a function of the particular level to be
sustained, when to replenish stock and how the order size will look like. Every
inventory policy aimed at having in place enough and sustained quantities of excellent
9
quality items accessible to furnish customer needs and at the same time reducing
inventory carrying costs (Brigham and Herald, 2005). Stock must be well managed in
order to maximize profits Since many small business could not absorb the types of
losses arising from poor
Inventory managers refers to the process of ordering storing and using a company's
inventory Brigham and Gape ski (1993 noted that the savings has been evaluated by
literature to be between 20-30 percent. Under the Lean Inventory system we considered
management oriented systems which include Just-in-time (JIT) AND THE Materials
Requirements planning (MRP) Systems Just-in-time refers to the assemblage of
practices that shuts out waste. It is an organization-wide practice that surrounds the
whole supply chain. The components of JIT are shared product design with suppliers
and customers, movement towards single sourcing proximate suppliers, reduced
machine set-up times and total preventive maintenance The just-in-time inventory
system ensures that the return on investment of a business is enhanced through the
reduction of inventory and its associated carrying costs It emphasizes that producers
should generate items are handy when required. The key to just-in-time and inventory
reduction is the prompt communication of the consumption of old stocks which
activates the ordering of fresh stocks The fundamental philosophy of JIT is that
inventory is delineated as waste. The Materials requirements planning systems (MRP) is
a product-oriented computerized technology intended to reduce inventory and sustain
delivery program Lyons and Guillinghm (2003) noted that MRP commune the dependent
conditions for materials and elements constituting a finished product to time period over
10
arranged limit of what is possible on the bedrock of forecasts made available by
marketing sales and other input information The MRP system is grounded on the
acknowledgement that demand for an item may rely on the demand for other inventory
items The system greatly
Inventory control systems maintain information about activities within firms that ensure
the delivery of products to customers. The subsystems that perform these functions
include sales, manufacturing warehousing ordering and receiving. In different firms the
activities associated with each of these areas may not be strictly contained within separate
subsystems but these functions must be performed in sequence in order to have a well-run
inventory control system.
Inventory control theory is linked with inventory control system objective in that both
increases firm’s productivity enables ABC grouping screen item accessibility enhances
buying strategies minimizes operational expenses remove out of date stock and enables
stock spending plan. Stock administration is a framework that coordinates data transport
obtaining review material taking care of warehousing bundling and supply control and
guarantees stock security as per Silver David and Rein (2012). Stock administration goes
for finding and keeping up ideal dimensions of interest in a wide range of inventories and
boosting the stream of merchandise data and other related assets like individuals and
vitality from the purpose of starting point to the point of conclusive utilization (Peter,
2010). Stock administration theory expects to enhance stock streamline capacity limit
costs expand benefit lessen harm/deterioration and improve association's money related
execution. Zap pone (2014) expressed that dealing with a wide range of assets in an
association can be seen as a stock management issue They utilize an assortment of stock
control speculations and scientific equations for the expansive firms to enable them to
modify the creation and capacity of different a great many units of items and to enable
them to limit costs. In the meantime, the entrepreneurs can utilize thoughts from a few
11
stock control techniques to deal with their generation and capacity dependent on their
cost-regulation and client administration needs.
Any stock manager’s objective inside an association is to limit cost and maximize
benefit while fulfilling client's requests An excess of stock devours physical space makes
a budgetary weight and improves the probability of harm, deterioration and misfortune.
Zap pone (2014) further clarifies that messy and wasteful administration, poor forecasting
heedless planning and deficient procedure and strategies frequently makes up for by
exorbitant stock Too little stock frequently disturbs producing activities and improves the
probability of poor client administration
In today's business environment even small and mid-sized businesses have come to rely
on computerized inventory management systems. Certainly there are plenty of small
retail outlets, manufacturers and other businesses that continue to rely on manual means
of inventory tracking. Indeed for some small businesses like convenience stores shoe
stores or nurseries purchase of an electronic inventory tracking system might constitute a
wasteful use of financial resources But for other firms operating in industries that feature
high volume turnover of raw materials and/or finished products computerized tracking
systems have emerged as a key component of business strategies aimed at increasing
productivity and maintaining competitiveness Moreover the recent development of
powerful computer programs capable of addressing a wide variety of record keeping
needs including inventory management in one integrated system have also contributed to
the growing popularity of electronic inventory control options
Given such developments it is little wonder that business experts commonly cite
inventory management as a vital element that can spell the difference between success
and failure in today's keenly competitive business world. Writing in Production and
Inventory Management Journal Godwin Duo described telecommunications technology
as a critical organizational asset that can help a company realize important competitive
gains in the area of inventory management. He noted that companies that make good use
12
of this technology are far better equipped to succeed than those who rely on outdated or
unwieldy methods of inventory control.
The inventory control systems are developed to cope with situation where the demand
and lead time both are fluctuating. The basic approach to all stock control method is to
establish a re-order level which, when reached would indicate signal forth replenishment
action. Thus the replenishment of inventories means determining the quality to be
ordered and the time of ordering. In an inventory control system there are two types of
replenishment systems1.
Fixed quantity system: In this, quantity to be ordered is fixed and normally it is equal to
EOQ It is suitable for low unit cost and high order quantity.
Fixed period system: The period of ordering inventory is fixed and order
quantity is depends upon stock on hand
There are several inventory control systems that are in practice, and these range from
simple system to a complex one depending upon nature and the size of the business
operations. Talking about the simple system, several small manufacturing firms operate a
Two-Bin System; wherein inventory is stored in two bins. Once the inventory in one bin
is used, and the order is placed, meanwhile, the inventory from the other bin is used by
the firm.
In the latter part of the 1990s, many businesses invested heavily in integrated order and
inventory systems designed to keep inventories at a minimum and replenish stock
13
quickly. But business owners have a variety of system integration options from which to
choose, based on their needs and financial liquidity.
At the same time that these integrated systems have increased in popularity, business
observers have suggested that "stand-alone" systems are falling into disfavor. A 1996
study by the International Mass Retail Association (IMRA), for example, concluded that
stand alone Warehouse Management System (WMS) packages acquired to perform
individual functions will soon become obsolete because they do not integrate well with
other systems.
Another development of which small business vendors should be aware is a recent trend
wherein powerful retailers ask their suppliers to implement vendor-managed inventory
systems.
14
THC In this context the quantity to be ordered to minimize the total cost of both TOC and
THC is known as the Economic Order Quantity (EOQ).
The determination of EOQ consists of the following assumptions:
a) The EOQ will be determined for every product individually in a business.
b) Annual requirement (Demand) for product in units is known with certainty.
c) Ordering cost is known and constant throughout the year.
d) Inventory handling cost is known and constant throughout the year notably if the
handling
Cost of an item is given as the percentage of price of the item the unit price of the item
remains same throughout the year.
e) No cash or quantity discount is allowed.
f) The ordered quantity of the product is delivered at once as a single batch.
g) Immediate replenishment of ordered quantity on time (No delay and stock shortage).
h) Constant lead time is only allowed (no fluctuation is permitted).
Bill Roach explains how the origin of the Economic Order Quantity began in his article
“Origin of the Economic Order Quantity formula transcription or transformation”
published in 2005 Roach explains that the Economic Order Quantity (EOQ) has been a
well-known formula that calculates the optimal economic order quantity He also
mentions how Ford W Harris contribution to the EOQ formula was significant Harris was
always a self taught individual that only received formal schooling that extended
throughout high school. He managed to write and publish the economic order quantity
formula in 1915 as an undergraduate student. (Roach 2005)
The Economic Order Quantity (EOQ) formula has been used in both engineering and
business disciplines. Engineers study the EOQ formula in engineering economics and
industrial engineering courses On the other hand, business disciplines study the EOQ in
both operational and financial courses in both disciplines and EOQ formulas have
practical and specific applications in illustrating concepts of cost tradeoffs as well as
specific application in inventory (Roach 2005)
15
In the article “Optimizing Economic Order Quantity” published by Dave Piasecki in 2001
focused on the economic order quantity Piasecki mentions that in today’s leading
technology many companies are not taking advantage of the fundamental inventory
models There are various software packages in aiding companies with inventory control
but if the data inputted are inaccurate it may lead to poor results (Piasecki 2001)
In order to have suitable results for any inventory model accurate product costs activity
costs forecasts, history and lead times need to be in place (Piasecki 2001) As a result of
bad data companies have had bad experience with some inventory models and that is one
of the reasons they do not take advantage of the EOQ model
ABC analysis is a simple and analytical management tool. ABC analysis is a technique of
categorizing inventory items according to their substantial impact on the overall
expenditure of an organization. It grants a solution to faulty inventory administration
within the purchased items or availed services.
It is based on the Pareto Principle which states that 80% of the overall consumption value
is based on only 20% of total items the breakdown suggests that the inventories are of
different values hence it necessitates different tactics and management controls the
arrangement of categories is based on its anticipated value.
ABC analysis is an inventory categorization method which entails the dividing items into
three categories A B and C A contains the most valuable items anodic consists the least
valuable items whereas B contains items ranging between A and C It aims to focus on the
critical few (Items) and not on the trivial many (C-items)
In this analysis various items are listed according to their total usage unit cost and then
total cost of items are calculated. Different parameters are listed in tabular format which
make it easy for classifying items according to their cost and usage
16
This approach states that when reviewing inventory items should be rated among A to C
by the firm establishing its ratings on the following rules
1. A-items have the highest annual consumption value of goods i.e. 70%-80% of the
annual consumption value of the company Ironically it accounts only 10%-20%
of the total inventory items They require stringent inventory control more
protected storage areas and improved sales forecasts re-orders should be frequent
with weekly or even daily reorder avoiding stock-outs on A-items is a priority
2. B-items are the interclass items having medium consumption value i.e. 15%-25%
of annual consumption value It consumes around 30% of the total inventory items
3. C-items have the lowest annual consumption value of goods i.e. 10%-15% of the
annual consumption value on the contrary it accounts for 50% of the total
inventory items.
The authors argue that today’s businesses and supply chains operate in a world where the
ability to deliver the right products rapidly to very specific markets is key to survival
With suppliers intermediaries and customers all over the globe and product lives
decreasing rapidly this focus on a single criterion is misplaced
As indicated by Flores and Clay (2012) A-items dependably have the most astounding
estimation of utilization every year while B-items have the medium estimation of
utilization yearly and the C items are despite what might be expected with least yearly
utilization esteem. In connection to consumer loyalty Ballot (2014) includes that another
incessant utilization of the 80-20 idea and an ABC arrangement is to aggregate the items
in a distribution center or other stocking point, in a set number of classifications where
they are then dealt with various dimensions of stock accessibility Cesar (2016) utilized
17
ABC investigation in her examination and found that store network the executive’s
practices all things considered upgraded administration conveyance improved basic
leadership upgraded generally speaking cost decrease and continuous conveyance of
merchandise and enterprises Awful (2016) decided relationship between ABC
examination practice and activity execution in the oil advertising organizations in Kenya
which uncovered that in the 75 oil promoting organizations ABC showed positive
increment on task execution. In this way ABC examination helps in deciding stock
esteem present in the stock Kumar and Sony (2017). ABC investigation figures out which
items to be organized in the administration of company's stock, Raman than (2006) ABC
examination plainly recommends that inventories are not of equivalent qualities Lun Lai
and Cheng (2010). The administration can adjust the ABC investigation shorts to
characterize stock. This will help decrease of obtainment expenses or increment income
by having the correct things accessible for client use; re-arranging supply contracts;
combining merchants having intermittent audit done to stay away from stock outs and
finally to actualize e-acquirement which may convey critical sparing
The large body of research was summarized based on multiple criteria ABC analysis that
has accumulated since the 1980s and recommend that textbooks incorporate their key
findings and methods into their discussions of this topic Suggestions are offered on how
this discussion might be structured
18
5. It objective is to achieve economy by efficiently managing the materials
This aides in assets and staff assignment in regard to obtainment faculty, using faculty
and their time adequately, amplifying administration conveyance and unwavering quality,
limiting procurement costs, limiting backhanded expenses related with stock and at last
limiting stock venture as stock is blocked working capital of an association in type of
materials (Narain and Subramanian, 2008).
The ABC analysis provides a mechanism for identifying items that will have a significant
impact on overall inventory cost while also providing a mechanism for identifying
different categories of stock that will require different management and controls
Customer base specifically of size quality and loyalty. Satisfaction Refers to the quality
of the products, service price performance ratio including when a company Meets and
exceeds customer’s needs Customer satisfaction is one of the measures adopted by a Firm
regarding profitability. Customer satisfaction is very significant to marketing with
strong evidence of strategic linkage between overall service quality and Customer
satisfaction (Truck, 2006)
According to Giese and Cote (2000) several approaches have been used to estimate
Satisfaction With a critic on the lack of agreement on the process leading to satisfaction
them Favored the development of context-specific satisfaction measures which is based
on customers effective or emotional reaction as the base for the measurement of
customer satisfaction Companies primarily aim at satisfying the customer due to the
influence it has on competition in Industries. Customer satisfaction is the consumer
Fulfillment -fulfillment A number of studies have indicated that dissatisfied customers
have the tendency to tell Nine others while customers who are satisfied have the tendency
to tell five other people about Company’s products and services and the way there were
19
handled maintained that manufacturers are required to strive for customer brand
satisfaction by providing customer purchase satisfaction before and after a purchase
experience Customer Expectation greatly depends on the adaptability of the supply chain
partners (How ego 200).
(Nwokah, Ikegwuru & N., 2016)Examined the effects of inventory management onEvidence
from the supermarket industry of Nigeria
the purpose of this study was to explain the extent of the relationship between inventory
Management and customer satisfaction in supermarkets in rivers state. The descriptive
research Design was adopted and the survey method was used as a useful aid in
examining the extent to which inventory management explains or predicts the variable in
customer satisfaction. Fundamentally the population of the study encompasses staff of
selected supermarket within Rivers state with a sample size of five hindered (500) by way
of convenience sampling.
observably, the sampling methods was adopted due to fact that staff of supermarket in
rivers State are virtually numerous and also to differentiate the super maker organization
within the State may be impossible as such, It may be quite cumbersome if the
probability method was Employed. Therefore, fifty (50) well established supermarkets in
rivers state were selected.
The Researchers assumed that these supermarkets would be able to provide useful
information regarding their involvement in inventory management practices. Ten (10)
respondents were further selected in each of the fifty supermarkets to give a total of five
hundred respondents. Thiswas used a response rate generate data. The participant were
instructed to complete a self-administeredQuestionnaire that assess their Perspectives of
inventory management constructs. All informal were literate supermarkets staff .Further,
the conceptualize concept(information technology lean inventory management and
Strategic supply partnership were all measure on 5 point liker types scale anchored on 5 =
20
“Strongly agree” and 1= “strongly disagree” at both extreme. A total of 17 scale were
Employed and to test operationalized constructs. Some of the scaled items were
employed and Modify with line with approach used in the study by lwikietal (2013). A
survey approach to Solving the research problems is in line with previous studies with
similar aims. For instance, (Kwadwo, 2016; nwangangietal, 2015; nsikaketal, 2015).
Similarly, other past studies (e.g. Hedrick and floyd 2008; knights 2008, kounanakes
2008; lee and kleiner 2001). Were all Survey based. To test the dimensional structure
suitability and usability of the scale, the cronbach’s Alpha test of internal consistence to
assess the scales reliability (See appendix), whereas Spearman’s correlation techniques
was use to the variables. The aim was to establish the extent of association between the
predictor and criterion variable of the study.
CHAPTER THREE
RESEARCH METHODOLOGY
3.0 INTRODUCTION
This chapter contains research design, research population, and sample size, sampling
Technique, research instrument, research quality, and data collection procedure, data
Analysis, limitation and ethical considerations of the study.
Quantitative research design was employed in this study in general, descriptive design in
particular. Since the study is intended to provide only the description about how the inventory
21
management effects on the customer satisfaction, it became enough to employ the above
mentioned design, descriptive design. The study adopts a cross-sectional design because of the
study considers data collected at particular point of time. Questionnaire will be the most
appropriate data gathering tool to be adopted for this study.
The table below shows the names of the selected companies and the number of respondents
from each.
The study uses the Sloven’S formula to compute the required sample size since the size of the
target population for the study is known. The sloven’s formula can be written as the follows:
n= N /¿ where
22
N= the size of the target population
The required sample size for the study will be calculated as the follows:
n= N /¿
n= 50/ (1+50(0.05)2) = 44
The study employs probability sampling as a sampling technique in general, and stratified
random sampling in particular. The reason the probability sampling method was employed in
the study is to achieve the representativeness of the sample and to avoid the sampling bias and
person’s judgment. Since our target population consists of strata/ groups, it is more convenient
to employ stratified random sampling to distribute the sample size of 44 respondents among the
selected companies and the table below shows this distribution:
2 Kaamil Electronics 12 11
23
Total 50 44
This study was use questionnaire as a method of data collection because the study is
quantitative in design. Questionnaire is most appropriate data collection tool to be adopted for
this study because the study is quantitative in design.
3.6.1 Reliability
Reliability pertains to the consistency of the respondents when answering the items of the
questionnaire. In other words, the instrument can be reliable only if it produces or replicates the
same results whenever it is repeatedly used to measure phenomena from the same respondents
even by other researchers. Reliability was observed using test-retest/ stability reliability. It is the
extent to which scores on the same test by the same individuals are consistent over time.
3.6.2 Validity
Validity relates to the relevance of the research instruments to study objectives; in other words,
it is the ability of the instruments to measure what is supposed to measure and the data collected
accurately represents the respondent‘s opinions. In order to ensure validity, pre-test analysis
was done and the questionnaire was given to research experts who wasjudge the relevance of
the questions to the objectives of the study.
24
3.7 DATA GATHERING PROCEDURE
An introduction letter was obtained from the authority of the University to ask for approval
to conduct the study from respective respondents.
When approved, the researcher wassecure a list of company managers from the selected
companies.
The managers to participate in the study was selected using both stratified and simple
random sampling.
The respondents was briefed about the study and was requested to sign the Informed
Consent Form.
The respondents was requested to answer completely and not to leave any part of
the questionnaires unanswered.
The researcher and assistants wasemphasize the retrieval of the questionnaires within
five days from the date of distribution.
On retrieval, all returned questionnaires was checked if all are answered.
The data gathered was arranged, encoded into the computer and statistically analyzed using
the Statistical Package for Social Science (SPSS version 20).
The process of evaluating data using analytical and logical reasoning to examine each
component of the data provided. This form of analysis is just one of the many steps that must be
completed when conducting a research. Data from different sources are gathered, reviewed, and
then analyzed to form some sort of findings or conclusions. There are a variety of statistical
25
tools/software for data analysis, but in this study SPSS program especially version 20 was
employed for data Analysis.
The expected limitations of the study are as follows: Even though the researcher promised to
keep the obtained information as confidential, some of the respondents might become not
interested in sharing the information because they considered it as un confidential. With the
request of the researcher to tell the truth, some of the respondents were give untruthful
information. In short words, the researcher was two main limitations, which are as follows:
Lack of respondents’ interest to share the information, Untruthfulness of some respondent,
Lack of sufficient materials: e.g. books and libraries
The study suffers from the use of questionnaire have some limitations such as poorly
completed answers, poor response rate, limit answers.
The language is also the greatest barrier in getting the most correct answers for the
questionnaire.
Also there is other numbers of the problems that the researcher focused, including
1- Insecurity condition stopped a lot time of the researcher to reach the location of the
immigration Centre.
4- Lack of reference and library in the country for finding literature review.
5- Time factor the time is very short though we have only two month and mid-exam is start at
that time.
26
6- Lack of experience someone or something lacks a particular quality or that a particular
quality is lacking in them, I mean that they do not have any or enough of it
Respect: the researcher wastreat the participants as capable of making decisions. The
researcher will respect respondent’s privacy when entering their private sphere and when
asking questions.
Confidentiality: the researcher was guarantee maximum confidentiality for the participants.
Their information was only be used for the purpose of the study.
Freedom to participate: participants was informed that they are free to participate. They
wasalso be informed that they have the right to choose to be out of the study.
Informed consent: consent was secured from the participants after fully informing the nature,
potential risks and benefits of the study.
CHAPTER FOUR
4.0 INTRODUCTION
In this chapter, raw data from the questionnaires was analyzed and interpreted. Various
tests were used to test the relationship between variables, level of significance, reliability
and random distribution of data. Specifically, we used Cronbach's alpha test, descriptive
statistics test and Pearson Bivariate correlation analysis. The independent variables of the
27
study were external auditor, audit report and fraud prevention, and how they affected the
dependent variable which was corporate governance for private banks in Mogadishu,
Somalia.
This section analyzed the demographical details of the respondents using appropriate
baseline computations.
Male 28 63.6%
Female 16 36.4%
Total 44 100.0%
According to table 4.1, the majority of the respondents 28(63.6%) were male, while only
16(36.4%) were female. Because most people involve business area men.
18-30 19 43.2%
31-40 12 27.3%
28
41-50 8 18.2%
50 above 5 11.4%
Total 44 100.0%
According to table 4.2, the majority of the respondents 19(43.2%) were between 18-30
years, 12(27.3%) were between 31-40 years, 8(18.2%) were between 41-50 years, while
only 5(11.4%) were above 50 years. Because most the respondents involve job field are
the age of 20-30.
Married 26 59.1%
Divorced 2 4.5%
Widowed 2 4.5%
Total 44 100.0
%
According to table 4.3, the majority of the respondents 26(59.1%) were married, 14(31.1)
were single, 2(4.5%) Were Divorced, while only 2(4.5%) were divorced. Most of
respondents are married because they have income.
29
Secondary Certificate 11 25.0%
Diploma 4 9.1%
Master degree 7 15.9%
Bachelor degree 22 50.0%
Total 44 100.0%
According to table 4.4, the majority of the respondents 22(50%) were batch, 11(25%)
were secondary, 7(15.9%) were master, while only 4(9.1 %) were other. Majority of
respondents are batch because most of the respondents were batch degree
Manager 17 38.6%
Supervisor 8 18.2%
Staff 5 11.4%
Others 4 9.1%
Total 44 100.0%
30
According to table 4.5 Majority of current job position of respondents were managers
17(38.6). 10(22.7) were directors.8 (18.2) were supervisors. While 5(11.4%) were staff
and 4(9.1%) were other. Because most people we focused were managers.
Agree 16 36.4%
Neutral 4 9.1%
31
Total 44 100.0%
According Table 4.7 you’re working /educational experience, are you familiar inventory
control system? 24(54.5%) were strongly agree. 16(36.4) were agree. While 4(9.1%)
were neutral. Majority respondents were strongly agree because of their knowledge and
experience
Frequency Percent
Agree 14 31.8
Neutral 7 15.9
Total 44 100.0
According to Table 4.8 2Do you think Inventory control system enhance organizations
Market share 23(52.3%) were strongly agree. 14(31.8%) were agree and while 7(15.9%)
neutral. Majority of respondents were strongly agree because of their professional
experience.
32
Table 4.2.4 Board of directors takes risk and responsibility when an organization
Inventory control systems is not satisfactory
Agree 13 29.5%
Neutral 8 18.2%
Disagree 5 11.4%
Strongly
3 6.8%
Disagree
Total 44 100.0%
According to Table 4.2.4 Board of directors take risk and responsibility when
organizations Inventory control system is not satisfactory 15(34.1) were strongly agree.13
33
(29.5) were agree and 8(18.2%) were neutral .while 5 (11.1%) disagree and 3 (6.8%)
were strongly disagree.
Table 4.3.1 According to your working /educational experience, are you familiar
organizations Economic order quantity
According Table 4.12 you’re working /educational experience are you familiar
organizations Economic order quantity were strongly agree 21(47.7%). Were Agreed
15(34.1%).While Neutral 8(18.2%).Because the majority of respondent has experience of
this issue in their job field
Agree 14 31.8%
Neutral 9 20.5%
Total 44 100.0%
34
According to Table 4.13 Economic order quantity has no direct proportional on
customer’s satisfaction 21 (47.7%) were strongly agree. Were 14(31.8%) Agree. While
Neutral 9(20.5), because they have historical data of the past
Table 4.3.3 Do you think organizations Economic order quantity has significant
affect on customer’s satisfaction?
Total 44 100.0%
According to Table 4.14 Do you think organizations Economic order quantity has no
significant effect on Customer satisfaction 8 (18.2%) were strongly agree, were
17(38.6%) agree ,natural 11(25%) were Dsagree5(11.4) were disagree while strongly
disagree 3(6.8%). Because the seen this issue many times in their field
Agree 15 34.1%
Neutral 7 15.9%
Disagree 1 2.3%
35
Total 44 100.0%
According to Table 4.17 According to your working /educational experience, are you
familiar ABC Inventory Analysis were strongly agree14 (31.8%).were Agree25 (56.8%).
Neutral 5(11.4%).Because the respondents were ABC inventory analysis issue is famous
in the job field
Table 4.4.2 Do you believe that ABC Inventory Analysis is problematic issue on
organizations customer satisfaction?
36
Neutral 6 13.6
Total 44 100.0
According to Table 4.18 Do you believe that ABC Inventory Analysis is problematic
issue on organizations customer satisfaction. Strongly agree 22(50%). were Agree
16(36.4%).were Neutral 56(13.6%).Because they known the consequences of ABC
analysis inventory issue
Disagree 21 47.7%
Strongly Disagree 23 52.3%
Total 44 100.0%
Table 4.4.4 Do you think directors and managers properly implement ABC
Inventory Analysis to increase customer satisfaction
Agree 19 43.2%
37
Neutral 7 15.9%
Disagree 5 11.4%
Total 44 100.0%
According to Table 4.20 Do you think directors and managers properly implement ABC
Inventory Analysis to increase customer satisfaction were strongly agree 9(20.5%).were
Agree 19(43.2%).were Neutral 7(15.9%).Were Disagree 5(11.4%).were Strongly
disagree 4 (11.4%).
38
According to Table 4.21 1 the products are available when an order is made were
strongly agree 12(27.2%).were Agree 16(36.3%).were Neutral 6(13.3%).Were Disagree
5(11.3%).were Strongly disagree 45(11.3%).
Table 4.5.2 staff has courtesy to its customers when delivering products
According to Table 4.22 staff has courtesy to its customers when delivering products
were strongly agree 18(40.9%).were Agree 12(27.2%).were Neutral 6(13.6%).Were
Disagree 4(9%).were Strongly disagree 4(9%).
39
According to Table 4.23 there is always feedback from the marketing staff were
strongly agree 8(18.18%).were Agree 10(22.72%).were Neutral 2(4.5%).Were Disagree
14(31.81%).were Strongly disagree 10(27.72%)
Table 4.5.4 manufacturing companies in Somalia provides best quality its quality
Agree 13 29.54%
Neutral 2 4.5%
Disagree 8 18.18%
Total 44 100.0
40
Sig. (2-
.054 .067 .003
tailed)
N 44 44 44 44
Pearson
Correlati .248 1 .552** .511**
ECONOMICORDERQUA on
NTITY Sig. (2-
.061 .000 .000
tailed)
N 44 44 44 44
Pearson
Correlati .361 .432** 1 .851**
INVENTORYPLANNINGS on
YSTEM Sig. (2-
.067 .000 .000
tailed)
N 44 44 44 44
Pearson
Correlati .521** .511** .874** 1
CUSTOMER on
SATISFACTION Sig. (2-
.000 .004 .000
tailed)
N 44 44 44 44
In the above table 4.3 Shows that the result of correlation analyses of the relationship
between “variables of Inventory Management and customer saticfiction and how they
relate each other with their degrees”. And in the first variable (Inventory Control System)
with customer satisfaction. Thus the Inventory Control System has positive and moderate
relationship with customer satisfaction as indicated the Pearson Correlation (r=.521,
p=.000), and in the second variable (Economic Order Quantity) with customer
41
saticfiction . Thus the economic order quantity has positive and moderate relationship
with financial performance as indicated the Pearson Correlation (r=.511, p=0.04), and in
the last variable (Inventory Planning System) with customer satisfaction. Thus the
Inventory Planning System has positive and strong relationship with customer
satisfaction as indicated the Pearson Correlation (r=.874, p=0.00), the finally as the
variables indicated that the relationships were strong and positive and means that the
inventory management has positive influence on customer satisfaction in Mogadishu,
Somalia.
CHAPTER FIVE
5.1 INTRODUCTION
This chapter accordingly summarizes the findings in line with the objectives, draws
conclusions and makes the necessary recommendations. Areas of further study that may
enrich the study area are also suggested.
42
5.2 MAJOR OF FINDINGS
The findings of the study shown above in tabular and graphical forms, indicates that
63.6% of the respondents were male, while 36.4% were female. This indicates that the
most respondents were male.
The research also showed that 43.2% of the respondents who participated in this study
Were under 18-30 years old, 27..3% of the respondents were the age between 31-40years;
18.2% of the respondents were the age between 41_50 years while the remaining 11.4%
of respondents Were the age between 50 above years old .
The research also showed that 31.8% of the respondents were single; where as 59.1% of
respondents were married, 4.5% of the respondents were divorced while the remaining
4.5% of respondents were widowed. This indicates that the most respondents of the
questionnaire were married.
The result showed that 25%of the respondents were secondary while 50% of the
respondents were bachelor degree, 9.1% of the respondents were diploma Finally, 15.9%
of the respondents were master degree. This indicates that the most respondents of the
questionnaire were bachelor degree.
The analysis indicated that 22.7% of the respondents participated in this Study had less
than 1year experience, 43.2 had 1-3years experience, while 27.3% of respondents had 3-
6years experience. Finally, 6.8% of the respondents had more than 6years experience.
The result also shows that 22.7% of the respondents’ directors 38.6% of the respondents
were managers; 18.2% of the respondents were supervisors; 11.4 of the respondents were
staff finally, 9.1% of the respondents were others.
43
5.2.2The first objective or first question of this study was to identify the effect inventory
management on customer satisfaction in some selected Companies in Mogadishu-
Somalia. However mostly of the respondents of the study responded strongly positive
way and they strongly agree that they are familiar inventory control system.
5.2.3The second objective or second question of this study was to identify the effect of
Economic order on customer satisfaction. The findings illustrated the respondents were
answered that economic order quantity has significant effect on customer satisfaction.
5.2.4 The third objective or third question of this study was the effect of ABC analysis on
customer satisfaction. The results from the data analysis have been indicated the level of
respondents mostly answered agrees.
5.3 CONCLUSION
Inventory management refers to the process of ordering, storing, and using a company's
inventory. These include the management of raw materials, components, and finished
products, as well as warehousing and processing such items. Adam Hayes (2019)
The general objective of the study of the research is to make assessment the Effect of
inventory Management on Customer Satisfaction at some selected organizations in
Mogadishu, Somalia.
Specific Objectives
44
This study was descriptive and cross-sectional and quantitative in design. Board of
directors, managers, Supervisors, staff and others 50 people were the target population
for this type of study. 44 respondents were selected as a sample size.
Probability sampling was employed during sampling. This study used questionnaire. Data
was analyzed using SPSS
The objective of the study was to establish the Effect of inventory Management on
Customer Satisfaction some selected organizations at the Mogadishu Somalia.
To achieve these objectives Inventory Control System, Economic Order Quantity, and
ABC analysis, we investigate in depth how these three objectives influence the Customer
satisfaction.
After analysis and presentation from collected data, I found that Inventory control system
enhances Organizations productivity and competitive advantage, further concludes that
the firm is able to complete based on quality and delivery of customer order on time.
We also found Economic order quantity has significant effect on customer’s satisfaction.
It means the ordered quantity of the product is delivered at once as a single batch.
While we found According to Their work /educational experience, that they are Familiar
ABC Inventory Analysis. Because the respondents were ABC inventory analysis issue
and is famous in the job field
45
5.4 RECOMMENDATION
1. To maintain Inventory control systems information about activities within firms that
ensures the delivery of products to customers. The subsystems that perform these
functions include sales, manufacturing warehousing ordering and receiving. In different
firms the activities associated with each of these areas may not be strictly contained
within separate subsystems but these functions must be performed in sequence in order to
have a well-run inventory control system.
2. Demonstrating the quantity of an item to reduce the total cost of both handling of
Inventory (Handling Cost) and order processing (Ordering Cost) the EOQ model
46
47
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Kothari, C.R (1922), an Introduction to Operations Research New Delhi: Visas Publishing
Lyons, K and Guellingham, M. (2003), Purchasing and Supply Chain Management London
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mehfoosali and muhhamadasif (2012) Effect of inventory management on customer and its effect
Ogonu, and Gibson chiture (2016) the Effects of Inventory Management on Customer
Satisfaction; Evidence from the Supermarket Industry of Nigeria p.38 Prentice Hall
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49
https://www.investopedia.com/terms/i/inventory-management.asp
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customer-journey/
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254410703_Inventory_Management_and_Its_Effects_on_Customer_Satisfaction
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The_Effects_of_Inventory_Management_on_Customer_Satisfaction_Evidence_from_the
_Supermarket_Industry_of_Nigeria
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https://businessjargons.com/inventory-control-system.html
https://www.researchgate.net/publication/337033370_Economic_Order_Quantity_EOQ/link/
5dc1ed5f299bf1a47b18fd9b/download
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Yehhttp://www.lancer.com.tw/attachments/367_ErpBook(7).pdf
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APPENDICE A:
QUESTIONNAIRE
TOPIC TITLE:-
Yours faithfully,
1. Gender
A. Male [ ] B. Female [ ]
2. Age
A. 18 – 30 [ ] B. 31-40 [ ]
C. 41-50 [ ] D. Over 50 [ ]
52
3. Marital status of the respondents
A. Single [ ] B. Married [ ]
C. Divorced [ ] D. Widowed [ ]
A. Director [ ] B. Manager [ ]
C. Supervisor [ ] D. Staff [ ]
6. Working experience
53
SECTION B
54
2 Economic order quantity has no direct proportional on
customer’s satisfaction
3 Do you think organizations Economic order quantity has
significant effect on customer’s satisfaction
4 Economic order quantity has a fundamental role of
Customer satisfaction
55
Customer satisfaction
56