U MES U 

Hello, my name is carolina, and I am going to introduce you to the 1+1 winery. Translated into
English, it means one plus one. As its slogan says, it refers to the art of the summation, the sum
of all those people, products, values and emotions that make the company grow and succeed.

1+1 is a winery located in Alt Penedès region, Catalonia Spain. a privileged territory for the
cultivation of wines thanks to the sun and the sea of the Mediterranean.

They focused on sustainable practices and elaborating wines and cavas with a distinctive
character.
All their products have the Organic Certification.
And we can find them on five continents.

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Their main values are, as we have said, the art of summation, people, constant research and
the environment
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As you can see, they have won a lot of awards, the most notable are for the best Catalan wine,
Decanter, gold in international organic wine and gold in the most prestigious international
competitions
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So, I interviewed the director and oenologist of the company, Oriol Piñol, graduated in analytical
chemistry and with a master's degree in oenology.
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He know firsthand how all processes work thanks to family influence and have complete
knowledge because he deal with the entire chain of the sector, from the grape to the bottle,
dealing with suppliers and the final customer.
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Its network of contacts is based on its distributors, which it knows perfectly well thanks to years
of experience. And the company work mainly with the Horeca channel, a service of
commercialization and supply.
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The main reasons for creating the company were the Love for the wine world, the possibility to
Design products with personality and making their own decisions and the full knowledge and
learning that they would live day by day.
--
Speaking about innovation, since 2012 they have been producing a sparkling wine without
sulfites. After seeing the worldwide trend that was betting on more natural and healthy wines,
they decided to elaborate their first cava without sulfites, and it was a success. In fact, they won
a medal in innovation at the Barcelona Food Fair, one of the main wine and cava fairs in Spain
and different gold medals from international awards.
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In relation to risks they constantly have to make purchase forecasts and sales estimates,
especially in their sector, where we can only purchase the raw material, grapes, once a year.
And also is very important, in order to minimize the risk, to adhere to the forecasts, or they have
to destroy the product that has not been sold the previous year.

As for stakeholders, they deal with suppliers to be aware of the options and possibilities that are
appearing in the sector. And also is very important the contact with the customer to know the
latest trends and fashions that are emerging.
 --
finally, their main objective for the future is to continue consolidating sales to the classic cava
export markets. But at the same time, open new countries and take advantage of the global
increase in sales of sparkling wines in the world.

Su filosofía se sustenta en el principio irrenunciable de que solo las uvas

orgánicas, sanas, maduras y cultivadas en armonía con su ecosistema,
pueden ser la base para elaborar vinos genuinos, expresivos y que reflejen las
características del terruño. A partir de la premisa de que el vino de calidad se
hace en el viñedo, se imponen la misión de respetar lo que la madre
naturaleza pone en sus manos. El factor decisivo en su vinificación es el
esfuerzo continuado que se lleva a cabo durante todo el año en las viñas.
Elaborar un vino armónico, a partir de cepas bien equilibradas, con el ratio
óptimo de hojas y racimos y una adecuada exposición al sol para asegurar al
mismo tiempo la frescura y la plena maduración de la uva, exige el cuidado de
cada parcela por separado. En consecuencia, las uvas de cada parcela
también se vinifican separadamente empleando la más avanzada tecnología,
gases inertes para prevenir oxidaciones y bajos niveles de sulfuroso. El
objetivo final es preservar la más pura expresión de cada variedad y parcela.

La innovación y la mejora continua de nuestros vinos y cavas, son los principales valores de
nuestra bodega. La diferenciación y la calidad de los productos de 1+1=3 son los factores que
permiten que estos sean reconocidos y aceptados más allá de nuestras fronteras y que,
actualmente, ya se comercialicen en los cinco continentes.

OUR VALUES
We are what matters to us

THE ART OF SUMMATION

We sum visions and efforts.

We also sum joy, success and celebrations.
It is not only a summation, but many: the clay and the limestone;
the vine and the bee, the vineyard and the winery; the winegrower
 and the winemaker; the environment and you.
Together we do things better.

OUR PEOPLE

Each and every one committed to this project plays an essential

role. Each of us contributes with expertise and enthusiasm, which
are key to U MES U. Caring for the vineyard, the winemaking, the
ageing… Each of us brings our knowledge and expertise which
are crucial to this project.

CONSTANT RESEARCH

Research, trial and error, learning and burning ambition to

improve are what enable us to enhance the quality of our wines
year after year.

THE ENVIRONMENT

Implementing a sustainable agriculture is our responsibility. This

calls for organic farming and continuous monitoring of the
vineyards. All our wines and cavas are 100% Organic and Vegan
Certified by CCPAE and The European Vegetarian Union.
Good morning, my name is Josep Oriol Piñol, I am 37 years old and I live in Vilafranca
del Penedès.
Vilafranca is located 50km from Barcelona, in the wine region known as "el Penedès". I
have a degree in analytical chemistry and I studied a master's degree in oenology. I lead
and work as a oenologist in the cellar 1+1, we are a family business, dedicated to the
production of wines and cavas. Currently my sister and I are in charge of the company.
My sister is in charge of the commercial side and I am in charge of the technical side.

In addition, they have complete knowledge because they deal with the entire chain of the
sector, from the grape to the bottle, dealing with suppliers and the final customer.

We come from a generation very close to the wine sector, and since we were very young
we know first hand both the process of elaboration and commercialization. We deal with
the whole chain of the sector, from the grapes to the bottle and we also deal with the
suppliers and the final customer.

Su red de contactos se basa en sus distribuidores, que conoce perfectamente gracias a los
años de experiencia. Trabajan mayoritariamente con canal horeca, servicio de
comercialización y suministro.
Its network of contacts is based on its distributors, whom it knows perfectly well thanks
to years of experience. They work mainly with the Horeca channel, marketing and supply
services.

So many years of experience in our sector have allowed us to know our distributors
perfectly. We work mainly with the "Horeca" channel. Therefore, most of the interactions
with our customers take place at the time of tastings to present our wines and cavas.

As I said before, my sister and I are the third generation of a family very involved in the
world of wine. We decided to start the company mainly because of our love for the wine
world, the beauty of our surroundings and the desire to contribute to the care of the
vineyard, winemaking and aging. The full knowledge and learning that we would live
day by day was also one of the motivations, to know in more detail what is behind a wine
or a cava. We wanted to design products with personality and making our own decisions,
of high quality and at the same time, implementing sustainable agriculture.

Speaking about innovation, since 2012 we have been producing a sparkling wine without
sulfites. After seeing the worldwide trend that was betting on more natural and healthy
wines, we decided to elaborate our first cava without sulfites, and it was a success. In
fact, we won a medal in innovation at the Barcelona Food Fair, one of the main wine and
cava fairs in Spain.

In relation to risks as an entrepreneur, we constantly have to make purchase forecasts and

sales estimates, especially in our sector, where we can only purchase the raw material,
grapes, once a year. Therefore, it is very important, in order to minimize the risk, to
adjust to the forecasts, otherwise we have to destroy the product that has not been sold
the previous year.

As for stakeholders, they deal with suppliers to be aware of the options and possibilities
that are appearing in the sector. On the other hand, contact with the customer to keep up
to date with the latest trends and fashions that are emerging.

Regarding the relationship with suppliers and customers, we deal with suppliers to be
aware of the options and possibilities that are appearing in the sector. On the other hand,
the contact with the customer is even more important, to be up to date with the latest
trends and fashions that are emerging.

The main objective for the future is to continue consolidating sales to the classic cava
export markets. But at the same time, open new countries and take advantage of the
global increase in sales of sparkling wines in the world.

1 ) E l g u sto p o r e l vin o co mo p rin ci p al mo ti va ció n .

2 ) P a ra o b te ne r co n o ci mi e n to y a mp li a r cu l tu ra sob re el vi no ,
va rie d a de s y re gi o n e s p ro d u cto ra s.
3 ) E xp e ri me n ta r y con o ce r e l p ro ce so d e e la b o ra ci ó n de vi n o , (p o r
e je mp l o , co n o ce r el e n ól o g o de la b o de g a , la vi si ta e n pl e n a
e la b o ra ci ó n a l a s b od e g a s…)
4 ) E n to rn o ru ral (l a b el l e za de lo s vi ñ ed o s, ap re n de r so b re l a
a g ri cu l tu ra , e l tu ri smo ru ra l ).
5 ) Tu ri smo g a stro nó mi co . Va d e l a ma no de l e no tu ri smo .
Ge n e ral i zan d o , po d ría mo s d e ci r qu e e l bu e n b eb e d o r d e vin o e s
a d e má s di sti n gu i do en su s gu sto s po r l a g a stro no mía .