Tolani Motwane Institute of Management Studies

Subject: Digital and social media marketing

Page Name: Marketbuzz
Page Handled by: Yash Tahilyani, Amit Rosia, Jay Patel
Project Submitted to: Prof. Sagar Tanna
Name: 1) Yash Tahilyani (218360592050)
2) Amit Rosia (218360592038)
3) Jay Patel (218360592039)
Table of content

Contents
Objectives..............................................................................................................................................2
Designing software we used..................................................................................................................2
Instagram page......................................................................................................................................3
Facebook Page.......................................................................................................................................5
Theories we relate to :...........................................................................................................................8
POEM Framework:.............................................................................................................................8
Content Strategy:...............................................................................................................................8
Hashtags:.........................................................................................................................................10

1|TOLANI MOTWANE INSTITUTE OF MANAGEMENT STUDIES

 Objectives

1. To provide current and relevant information with latest updates.

Designing software we used

1. Canva

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 Instagram page
Followers: 102

Post: 32

Following: 73

Accounts reach: 3206

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 Facebook Page

Face book engagement was not good

We only had 5 followers
No paid promotions were there.

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 Theories we relate to:

POEM Framework:
Paid
Owned
Earned

Content Strategy:
Strategic approach allowed us to invest into content that people read and boost engagement.
Strategy is our vision of how to achieve goals through content. 

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Tech Mahindra, a leading IT services provider, announced Tuesday that it has signed a
Memorandum of Understanding (MoU) with the Government of Gujarat to expand its
operations by hiring more than 3,000 employees in the state over the next five years.

The MoU was signed under Gujarat's IT/ITeS Directive (2022-27) to promote his IT and
ITeS sector in the state. The collaboration will drive technology-driven transformation across
all industries, including digital engineering, the company said.

Seven months after the policy was introduced, the Gujarat government signed memorandums
of understanding with 15 leading domestic and global IT companies to create an estimated
26,750 highly skilled IT jobs.

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Hashtags:

We used relevant hashtags that are in sync with the news/ information we posted.

1. #techmahindra
2. #hire
3. #employment
4. #gujarat
5. #anandmahindra
6. #knowledgeofself
7. #knowledgeispower
8. #news
9. #information
10. #marketbuzz1

We also used common “#marketbuzz1” hashtag in the news we posted so by following this
hashtag, follower can interact with our account too and get the latest information.

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