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Iom Brand Style Guide: 2ND EDITION - 22 July 2021
Iom Brand Style Guide: 2ND EDITION - 22 July 2021
ST YLE GUIDE
2ND EDITION – 22 July 2021
TABLE OF THE BRAND STYLE GUIDE
IOM MISSION
3
4
TYPOGRAPHY
PRIMARY TYPEFACE
34
35
SYSTEM TYPEFACE 38
CONTENTS LOGOS
OFFICIAL LOGO
5
6
DIGITAL TYPEFACE
IMAGES
40
41
PRIMARY LOGO - OFFICIAL LANGUAGES 7
PHOTO BASICS 42
PRIMARY LOGO - NON-OFFICIAL LANGUAGES 8
TEXT OVER IMAGE 44
SECONDARY LOGO - OFFICIAL LANGUAGES 11
SECONDARY LOGO - NON-OFFICIAL LANGUAGES 12 PUBLICATIONS 45
LOGO FOR GOVERNING BODIES DOCUMENTS 14
ICON LOGO 15 WEB, DIGITAL MEDIA
IOM LOGOS NOT LONGER IN USE AND EMAILS 47
AND NON-OFFICIAL LOGOS 16 IOM BRAND ON WEB AND DIGITAL MEDIA 48
USE OF THE LOGO 17 STANDARD EMAILS 49
CO-BRANDING 18
LOGO MISUSE 19 TEMPLATES 50
LOGO ON PHOTO BACKGROUND 20 IOM TEMPLATES PACKAGE 51
POWERPOINT TEMPLATE 52
SUB-BRANDING 22
EXCEL CHARTS TEMPLATE 53
LOGOS FOR IOM ENTITIES 23 NEWSLETTER MODELS 54
LOGOS FOR INSTITUTIONAL PROJECTS 26
LOGOS FOR CAMPAIGNS FIELD MATERIAL AND
AND INTERAGENCY INITIATIVES 27 PROMOTIONAL ITEMS 55
COLOURS 28 FIELD MATERIAL 56
PROMOTIONAL ITEMS 57
PRIMARY COLOUR 29
SECONDARY COLOURS 31 CONTACTS 58
CUSTOM COLOUR SET-UP 33
THE BRAND STylE GuIDE
In order to define and unify its visual identity, the International Organization for Migration
(IOM) has established this brand style guide, developed by the Media and Communications
Division (MCD) in consultation with the Office of the Director General.
The purpose of the brand style guide is to provide all IOM staff, in particular communication
and information specialists, as well as consultants and service providers, with assistance
and guidance in the production of communications materials for the Organization.
As the graphic charter will be regularly updated, we recommend that you visit the
Sharepoint site "Media and Communications Division" to consult or download the
most recent version. Staff notices will keep you informed of future updates to the
graphic charter.
IOM joined the United Nations as a related organization in 2016. Since that time the Organization has consolidated around
the UN Migration logo in all of its on- and off-line products. Nonetheless, there remain in circulation many UN Migration
Agency collaterals including banners, flags and other products. In order to ensure consistency in its global style and branding,
the term ‘Agency’ should not be used in IOM’s visibility products and publications. Those on public display use should
be replaced immediately with the appropriate logo. For more information see "LOGOS" section.
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IOM MISSION
Established in 1951, the International Organization for Migration (IOM) is the leading
intergovernmental organization in the field of migration and is committed to the principle
that humane and orderly migration benefits migrants and society. IOM is part of the
United Nations system, as a related organization.
IOM supports migrants across the world, developing effective responses to the shifting
dynamics of migration and, as such, is a key source of advice on migration policy and
practice. The Organization works in emergency situations, developing the resilience of all
people on the move, and particularly those in situations of vulnerability, as well as building
capacity within governments to manage all forms and impacts of mobility.
The Organization is guided by the principles enshrined in the Charter of the United
Nations, including upholding human rights for all. Respect for the rights, dignity and well-
being of migrants remains paramount.
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LOGOS
1. IOM emblem
2. Organization’s acronym
3. Slogan "UN MIGRATION" (catchphrase)*
2
1
1
3 3
* The slogan "UN MIGRATION" should not be mistaken with the name of the Organization ("International Organization for Migration"). It should never be used alone. It must
always be preceded by the symbol and acronym of the Organization.
DOWNLOAD THE
OFFICIAL LOGO
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PRIMARY LOGO - OFFICIAL LANGUAGES
DOWNLOAD THE
PRIMARY LOGO
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PRIMARY LOGO - NON-OFFICIAL LANGUAGES
Although the language of the official logo may be modified to local languages, the IOM emblem and acronym should always appear above the name of the slogan .The acronym should
normally appear in one of the official languages of the Organization. The official translation should be coordinated with your Regional Office before being sent to brand@iom.int
with the request for a local language version of the logo. Only MCD is authorized to create variations of the official logo. Logos that do not originate from MCD do not have official
logo status and should not be used.
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EXAMPLES OF THE IOM PRIMARY LOGO IN USE
REPORT 2018
ON IOM’S RESPONSE
TO MIGR ATION CRISES
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EXAMPLES OF USE OF
THE IOM PRIMARY LOGO:
ADMINISTRATIVE DOCUMENTS
Interim/Final Report to [Donor Name]
[OFFICIAL PROJECT TITLE - write the project title as it appears in the
Carlo MENDES 26 August 2020
agreement, the project proposal and the financial report]
Ms. Martine Coppens
Brand and Graphic Designer President and co-Founder
The primary IOM logo must Media and Communications Division United Nations Orchestra
Executing Agency International Organization for Migration (IOM)
also appear on documents considered cmendes@iom.int • www.iom.int Grant Reference ID Enter (donor’s) grant reference ID as stated in the donor contribution
Specify the geographical location/s covered by the project. Include city,
Geographical Coverage
Relevant Regional
From the dropdown list, select the IOM office that is managing the project.
Select the Regional Office covering the IOM office that is managing the project.
Office(s)
Homines enim eruditos et sobrios ut infaustos et inutiles vitant, eo quoque accedente quod et nomenclatores
Indicate the project’s full implementation period, including any extensions. Use
• Mail
adsueti haec et talia venditare, mercede accepta lucris quosdam et prandiis inserunt subditicios ignobiles et
obscuros. Project Period the “Day Month Year” format (e.g. 1 January 2013–30 September 2013
(extension: 31 March 2013–30 September 2013)).
Novitates autem si spem adferunt, ut tamquam in herbis non fallacibus fructus appareat, non sunt illae Enter the period the report covers, distinguishing between the narrative and
Reporting Period
quidem repudiandae, vetustas tamen suo loco conservanda; maxima est enim vis vetustatis et consuetudinis. financial dates, if necessary (e.g. 1 January 2013–30 September 2013).
• Verbal notes
Quin in ipso equo, cuius modo feci mentionem, si nulla res impediat.
Date of Submission Enter the date the report is submitted to the donor.
Enter the amount of total confirmed funding as per the donor agreement.
Inemo est, quin eo, quo consuevit, libentius utatur quam intractato et novo. Nec vero in hoc quod est animal, Ensure that the currency and amounts match the currency and amounts in the
sed in iis etiam quae sunt inanima, consuetudo valet, cum locis ipsis delectemur, montuosis etiam et donor agreement and in the financial report, and any amendments. If this is a
• Job descriptions silvestribus, in quibus diutius commorati sumus. Total Confirmed Funding multi-donor report (i.e. one report to be submitted to multiple donors), list
each contribution by donor in a common reporting currency (usually USD
unless otherwise specified in the donor agreement). Use the following format:
Sincerely,
“USD 100,000” or “EUR 100,000”.
Enter the total funds received. Ensure that the currency and amount match
• Project proposals
Total Funds Received to
those found in the financial report. If this is a report to several donors, clearly
Date
specify the amount that has been received by IOM from each donor.
Name SURNAME
Function Enter the currency and either the total cumulative expenditures or the
expenditures during the reporting period, depending on donor specifications.
The information entered here should come from the financial report once it has
• IOM instructions
• Contracts
Project Proposal: Interim/Final Report to [Donor Name] Interim/Final Report to [Donor Name]
[PROJECT TITLE] [OFFICIAL PROJECT TITLE - write the project title as it appears in the [OFFICIAL PROJECT TITLE - write the project title as it appears in the
Only logos created and provided by MCD agreement, the project proposal and the financial report] agreement, the project proposal and the financial report]
should appear on IOM materials. Project type: Choose primary project type
Executing Agency
Project Identification
International Organization for Migration (IOM)
Project Identification
International Organization for Migration (IOM)
DOWNLOAD STATIONARY [Enter text here. Apply “Calibri” font, size 11, “Normal” style.] Total Funds Received to
Enter the total funds received. Ensure that the currency and amount match
those found in the financial report. If this is a report to several donors, clearly
Total Funds Received to
Enter the total funds received. Ensure that the currency and amount match
those found in the financial report. If this is a report to several donors, clearly
Date Date
TEMPLATES Limit this section to 350 words maximum.
specify the amount that has been received by IOM from each donor.
Enter the currency and either the total cumulative expenditures or the
specify the amount that has been received by IOM from each donor.
Enter the currency and either the total cumulative expenditures or the
expenditures during the reporting period, depending on donor specifications. expenditures during the reporting period, depending on donor specifications.
The information entered here should come from the financial report once it has The information entered here should come from the financial report once it has
Provide a brief overview of the proposed project, including the context and the need, and the Total Expenditures Total Expenditures
been cleared for submission by the appropriate reviewer (Regional Accounting been cleared for submission by the appropriate reviewer (Regional Accounting
objective of the project. Also, describe how the project’s activities will achieve the key outputs, and Support or Accounting Division, the latter in case of Headquarters-managed Support or Accounting Division, the latter in case of Headquarters-managed
how outputs are likely to influence the achievement of the project’s outcomes. projects). projects).
DOWNLOAD DOCUMENTS See Module 2 of the IOM Project Handbook (Step 3: Preparing a Project Summary).
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SECONDARY LOGO - OFFICIAL LANGUAGES
The secondary official logo can be used when the primary official logo does not fit easily in the allotted space. For example, when the logo needs to be presented horizontally:
on a website top navigation bar, for small promotional items (such as pens) or in headers or footers of infosheets. This is also the logo used for email signatures (see page 48).
ENGLISH VERSION THE WHITE VERSION SHOULD BE USED ONLY ON DARK BACKGROUNDS
FRENCH VERSION
SPANISH VERSION
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SECONDARY LOGO
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SECONDARY LOGO - NON-OFFICIAL LANGUAGES
The secondary official logo can also be modified to meet local language needs in your office under the same conditions as the primary logo (see page 8). The official translation must be coordi-
nated with your regional office before being sent to brand@iom.int with the request to create a local language version of the logo. Only MCD is authorized to create variations of the official
logo. Logos that do not originate from MCD are not considered official logos and should not be used under any circumstances.
DOWNLOAD THE
SECONDARY LOGO
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EXAMPLES OF THE IOM SECONDARY LOGO IN USE
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LOGO FOR GOVERNING BODIES DOCUMENTS
The following version of the logo is intended for use on the headings of governing bodies documents. Please contact brand@iom.int or odg@iom.int for more information.
This logo must not be used for any other purpose.
S/22/5
RESTRICTED
ENGLISH VERSION Original: English
day month 2018
Twenty-second Session
FRENCH VERSION
PROPOSED ADJUSTMENT
SPANISH VERSION
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ICON LOGO
The IOM “icon” logo should only be used for certain field equipment or on special request subject to validation by the Office of the Director General.
It is only possible to use this logo as the main logo for specific contexts where the use of the slogan "UN MIGRATION" is not appropriate.
2 2
DOWNLOAD THE
IOM ICON LOGO
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IOM LOGOS IOM LOGOS NO LONGER IN USE
NO LONGER IN USE * * *
AND NON-OFFICIAL
LOGOS
In order to maintain a strong and consistent
brand, in most cases only the official IOM logo
should be used. The examples shown opposite
should not be used.
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USE OF THE LOGO
MINIMUM SIZE CLEAR SPACE
The minimum height of the official logo is 2 cm (or 0.8 in.). The minimum width of
the primary visibility logo is 1.5 cm (or 0.6 in.). For the secondary visibility logo, the
minimum width is 2 cm (or 0.8 in.). The minimum widths should be respected to 50% 50%
ensure the text in the logos is legible.
100%
50%
The logo should always be surrounded on all four sides by an area of clear
space that corresponds to half of its height.
FILE FORMATS PDF This format is similar to EPS, but the content can be previewed using Acrobat.
This is the best file format for sharing finalized documents (but not images).
EPS This file format is used by designers and printers working with Adobe software and
is suitable for large format high-resolution prints as it prevents files from becoming
JPG This image format is suitable for documents or digital (web) publications with white
too heavy. EPS allows for transparency in the logo format but is not supported
backgrounds, when transparency is not required for the logo. It is recommended
by Word or Publisher. It is not possible to preview the content without Adobe
for Microsoft Office software.
software.
PNG This format is similar to JPG, but can be used with a transparent background. This
EMF This format is similar to EPS, but is supported by Word and Publisher. It is
transparency is not supported by Word or Publisher when printed.
recommended for placing white logos (only) on coloured backgrounds or images.
SVG The SVG format is used to create icons and logos for websites. It is also ideal for
high-definition screens on smartphones and tablets.
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CO-BRANDING PLACEMENT
The IOM logo should take visual and spatial precedence in publications, presentations
When IOM works with partners (e.g. other organizations, donors, the private sector) and or materials if:
materials are produced jointly, co-branding occurs. While this guide is for instances when
IOM manages the production of the materials, copies of and/or advice related to these • IOM leads the project or is the main funding agency
guidelines should also be provided to the partners in question. • IOM is the sole producer/funder of the project or activity
• IOM manages the design of the material
In some specific cases involving donor logos, or when IOM is not leading the project, logos
may have to be placed according to donor guidelines.
Y Y X Y Y
MINIMUM CLEAR SPACE
BETWEEN LOGOS Y
= X X X
IOM LOGO HEIGHT (X) Y
Y Y X Y Y
MINIMUM CLEAR SPACE
AROUND THE LOGOS
= Y Y X Y Y
HALF OF IOM LOGO
HEIGHT (Y) Y
X X X
Y
X=2xY
Y Y X Y Y
Whenever IOM co-leads or is an equal partner in the project or activity, the IOM logo should have the same visual prominence as the other logos and be surrounded by the prescribed
clear space on all four sides (i.e. half of the lOM logo height). When logos are different shapes and have a different length/height ratio, do not align them automatically; instead, align the logos
manually, making sure they look to have the same space between them. The IOM logo should always be centred at the bottom of the cover page.
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LOGO MISUSE
In order to maintain a strong and consistent
brand, the IOM logo should be kept in its
original state. Do not add to or change any
elements of the logo.
DO NOT: DO NOT SQUEEZE OR STRETCH DO NOT ADD ELEMENTS DO NOT CHANGE THE FONT
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LOGO ON PHOTO BACKGROUND
On pictures, the white or blue primary logo should be used. The choice of colour
to use will depend on the background colour of the picture. Use the logo that will
stand out the most; for example, if the background is dark, use the white logo.
The height of the logo is calculated by dividing the longest side of the image by
24. For a landscape image, the length is divided by 24; for a portrait image, the
height is divided by 24. The size of the margin (the clear space between the
logo and the edge of the photo) is the same as the height of the logo, namely
the longest side of the image divided by 24.
LANDSCAPE IMAGES
As the length is the longest side of landscape images, it is used to calculate the
size of the logo and the margin.
Maintaining logo
ratio when resizing
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PORTRAIT IMAGES
As the height is the longest side of portrait images, it is used to calculate
the size of the logo and the margin.
LOGO HEIGHT AND MARGIN SIZE PLACE THE LOGO ON THE MARGIN EDGES.
= THE LOGO SHOULD NOT COVER THE SUBJECT/
IMAGE HEIGHT DIVIDED BY 24 ACTION OR ANY OTHER IMPORTANT ELEMENT
OF THE IMAGE.
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SUB-BRANDING
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LOGOS FOR IOM ENTITIES
IOM's visual identity also covers IOM Regional Offices, Country Offices,
Administrative Centres, Special Liaison Offices and Sub-Offices. The logos
A
used by the Organization's departments, divisions and units must also
conform to the official template. The logos to be used for IOM entities are
presented as follows: 1 3
Only MCD is authorized to create the logos of IOM entities. Logos that do 2
not originate from MCD are not considered as official logos and must not
be used under any circumstances.
DOWNLOAD IOM
ENTITIES LOGOS
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LOGOS FOR IOM ENTITIES
EXAMPLE OF EACH TYPE OF ENTITY
DOWNLOAD IOM
ENTITIES LOGOS
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LOGOS FOR IOM ENTITIES A REGIONAL OFFICES
COUNTRY
OFFICE LOGOS:
FOUR OPTIONS
DOWNLOAD IOM
ENTITIES LOGOS
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LOGOS FOR
INSTITUTIONAL
PROJECTS 2
1. IOM emblem
2. Acronym or name of the project/product
3. Full project/product name or slogan
(optional)
ONE LINE
Depending on the size of the text, the name of
the project may appear on one or two lines (see
examples). The font Gill Sans Nova Semibold
should be used for the acronym or the complete
name, and Gill Sans Nova Book for the slogan
or the complete name of the project/product
if it appears on the second line.
DOWNLOAD IOM
PROJECT LOGO TEMPLATE
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LOGOS FOR CAMPAIGNS
AND INTERAGENCY
CAMPAIGNS
INITIATIVES 2 2
CAMPAIGNS 3
3 3
1. Personalized emblem
2. Gill Sans Nova Font 2
3
3
INTERAGENCY INITIATIVES
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COLOURS
1. PANTONE 3. RGB
Used only for one or two-colour prints, mainly for business cards, letterheads or Used for most digital publications and materials (web banners, Facebook publications
envelopes. It can also be used as a reference for promotional or other materials or website infographics). It can also be used for Microsoft Office software, such as
produced by external suppliers. Word, Excel and PowerPoint and for in-house digital printing.
2. CMYK 4. HEX
Used for publications that will be printed by external suppliers in offset printing. Used mostly for websites or digital platforms.
These are the graphic industry’s best practices. However, as each printer has a different set-up, we advise that you request your external
suppliers for print tests to check which colour code (Pantone, CMYK or RGB) will provide the best colour match with the official IOM
DOWNLOAD IOM
blue, which is Pantone 286C. For digital projects, even though the colours may differ from one screen to another, please use only RGB COLOUR SWATCHES
or HEX colours. FOR ADOBE
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IOM COLOURS IN GRAPHS AND INFOGRAPHICS
For graphs, use the darkest colour for the latest year/smallest number
and the lighter shades for highest numbers/previous years. It is not rec-
ommended to use too many full colours in graphs. Using lighter shades
of the same colour makes graphs more balanced and easier to read. For
text boxes, the lightest shade is recommended for the background, with
the IOM dark blue being used for the text.
400
JORDAN 300
Amman
200
100
0
32 | STAFF HEALTH AND WELLNESS SURVEY REPORT JAN FEB MAR APR MAI JUN
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SECONDARY IOM SECONDARY COLOURS IOM SECONDARY COLOUR SHADES
COLOURS
RGB 91/146/229 RGB 132/173/236 RGB 173/201/242
LIGHT
The IOM secondary colours should always be #418FDE
BLUE
used in association with the IOM primary blue. CMYK 68/34/0/0
(UN BLUE) RGB 206/222/247 RGB 230/239/251
Do not use more than one secondary colour PANTONE 279C
at a time.
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INFOGRAPHICS USING IOM OFFICIAL BLUE,
SECONDARY COLOURS AND SHADES
IOM TRANSITION AND RECOVERY
DIVISION (TRD)
DEPARTMENT OF OPER ATIONS AND EMERGENCIES (DOE)
arise while simultaneously maintaining longer-term commitments in existing, and growing numbers of, protracted crisis
situations. IOM recognizes that well-managed migration contributes to safeguarding individual agency in making life-
saving decisions amidst humanitarian crises and contributes to longer-term development. As part of its global mandate
on mobility and migration, IOM has developed institutional capacity in Transition and Recovery programming that uses
development-principled approaches to comprehensively address root causes driving forced and irregular displacement.
PROJECT CYCLE
QUICK REFERENCE GUIDE THINGS TO KEEP IN MIND
PROJECT MANAGEMENT
CONCEPTUALIZATION EVALUATION
AND MONITORING
• Seed funding for innovative projects • Requests for duration revisions no later than one month • 5% of the total project budget allocated for
• Capacity-building projects prioritized before project end date ex-post evaluation
• Stakeholder consultation and buy in from benefiting government(s) • Current progress tracked in Results Monitoring Framework • Ex-post evaluation (external) 6 to 12 months after project
required • Financial entries completed in PRISM completion, to include evaluation brief
• Conceptualization done in coordination with RO • Risk assessment updated • OECD-DAC Criteria: Relevance, Effectiveness. Efficiency,
Impact, Sustainability
• Not eligible - Movements, emergencies, major conferences • Work Plan developed and updated with progress
or similar events, projects mainly supporting IOM staff and office costs • Cross-cutting themes included
• Revisions created if changes are required
PROJECT ENDORSEMENT,
PROPOSAL DEVELOPMENT DONOR REPORTING
SUBMISSION, AND ACTIVATION
• Written endorsement and request for funding (in the form of letter) is needed, • Project Type and Secondary Project Type • Report focuses on results obtained at output and outcome levels
specifically stating the IOM Development Fund, by the respective capital (where relevant) specified • Gender mainstreaming incorporated into reporting
• Narrative and Budget developed (no OH, S&O 30% ceiling of total budget) • RTS endorsement completed in coordination with RRMO • Reported progress in Results Matrix is reviewed carefully
• Gender mainstreaming – 2a gender marker • Realistic project start date included • Interim narrative and financial report
• Rights-based approach incorporated • Project Manager assigned required every 6 months
• Sustainability of project results included • Project Activation Request Form (PARF) • Final narrative and financial report required within 3 months
• Plan for monitoring tools specified - include results monitoring framework • Special Sponsored Program (SSP codes are applied in the BNP) to of project completion
• Risk assessment conducted standardize financial reports (in PRISM use of T-code ZDSR) • Interim reports 5-10 pages; Final reports 10-15 pages
• Ex-post evaluation budgeted (5% of total budget) and planned • Budget lines are arranged in categories: staff, office, • Final financial report signed by PM
operational costs (per output), visibility & evaluation • Final report task: PM to complete self-reflection form
• SDG targets and MiGOF principles aligned with project are listed
• Theory of Change articulated
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CUSTOM COLOUR SET-UP Open your document, then: 3. Fill in the RGB (Red, Green, Blue) colour fields with
the codes provided in these guidelines and click “OK”.
1. Select the text or element to which you would
To set up custom colours in Word, or in other Microsoft like to apply the colour. 4. The colour you created will automatically be added
Office software, follow steps 1 to 4. to the “Recent Colours”. Use this option to select the
2. Open the colour drop-down menu and click
colour again when working on the same document.
“More Colours”.
1 3
2 4
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BACK TO THE TABLE OF CONTENTS
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j e c at e o g s e c u p s t s id
w enc ive ad pa aig
t io n p l ign om in fo ely a c
PRIMARY TYPEFACE BODY TEXT AND MAIN TITLES
GILL SANS NOVA LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
35 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
MAIN TITLE (20 pt, leading 1.1/22 pt)
PRIMARY MAIN TITLE Gill Sans Nova Light, all caps
TYPEFACE [introduction] commodo blandit blandit. Curabitur INTRODUCTION (10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
IN USE facilisis odio eget nunc aliquet, sed auctor augue tem- Gill Sans Nova Semibold, same size as the body text, official
pus. Aliquam erat volutpat. Curabitur iaculis tortor IOM blue
The recommended font size for the body vel vulputate. FIRST-LEVEL HEADING (10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
text is between 10 and 11 pt for Gill Sans Gill Sans Nova Book, all caps, same size as
Nova, Open Sans, and Calibri. For smaller FIRST-LEVEL HEADING the body text, official IOM blue
publications, such as A5 or A6, the font size
can be reduced to 9 pt. The smallest readable Elit bibendum fend lobortis ultriciespretium luctus dolor. CALL-OUT TEXT (10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
font size is 6 pt for normal text (small caps) Sed pretium ademer [call-out text ] turpis eleifend lobortis. Gill Sans Nova Light or Book, same size as the body text,
and 5 pt for text in all caps. luctus dolorturpis eleifend loborti sltriciespretium luctus official IOM blue
dolor. turpis eleifend
The recommended leading (space between SECOND-LEVEL HEADING (10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
lines) is 1.3/13 pt for body text in 10 pt or [second-level heading] Eleifend Gill Sans Nova Book, same size as the body text,
1.3/14 pts for body text in 11 pts, and 1.1/22 pt [body text] turpis eleifend lobortis ultricies. Sed pretium no space between heading and text, official IOM blue
for titles. luctus dolor, eget consectetur elit bibendum fend lobortis
BODY TEXT (10/11 pt, leading 1.3/13 pt or 1.3/14 p)
ultriciespretium luctus dolor. turpis eleifend lobortis ultricies.
Gill Sans Nova Light or Book, recommended size
MAIN TITLE Sed pretium luctus dolor. Cras id est ligula. Nam tincidunt
pharetra metus ultrices.
for the body text is 10/11 pt
[body text italic] fringilla massa, vel fringilla dui suscipit sit BODY TEXT ITALIC (10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
An alternative option for titles (similar to the amet. Nam non porta turpis. Cras id est ligula. Nam tincidunt Gill Sans Nova Light italic or Book italic, same size
“text over image” style: see p. 44) is to use pharetra metus ultrices. Suspendisse potenti neque ligula. as the body text
the lightest shade of IOM blue for the block
of colour (RGB 233/235/246) and IOM blue
for the text. LIGHT BLUE TEXT BOX
Lorem ipsum dolor sit amet, consectetur adipiscing (10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
This alternative should be used only when elit. In non feugiat ante. Nulla sed aliquet nibh, vel Gill Sans Nova Book, same size as the body text,
working with Adobe Suite software; it is not venenatis magna. Sed commodo box background in IOM blue in the lightest shade
recommended for use in Word.
(RGB 233/235/246), font in IOM dark blue (RGB 0/51/160)
36 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
EXAMPLES OF LAYOUT
FOLLOWING THE TYPOGRAPHY
GUIDELINES (2/2)
ROCK BOULI
LE ADER D’ U NE ASSOCIATION
LOC ALE POU R LES PERSONNES
AVEC U N HANDIC AP. DIPLÔMÉ
EN ÉCONOMIE QUI PROMEUT
L A COHÉSION SOCIALE
12 13
COMFORT COMES
WITH COMMUNICATION
Survivors of gender-based violence (GBV) are all too often reluctant to talk about their experiences and
find help. In Bangladesh, IOM is reaching out to vulnerable communities at displacement sites, and ensur-
ing that trained and trusted female counselors are available for women who are ready to seek assistance.
When Aung* fled Myanmar, she never imagined that Aung agreed and was later seen by a comforting female
she would encounter violence on the road to safety. doctor who assured her that she would be taken care of.
She later would cross the border into Bangladesh with Though this doctor also asked her many questions, Aung
thousands of other undocumented Myanmar nationals, felt calm and safe enough to answer candidly this time
register with IOM staff and find shelter in a makeshift and conveyed that sentiment to the IOM GBV team.
settlement in central Dhaka District.
For IOM Bangladesh, Aung’s situation reinforced the
Several weeks after arriving, Aung went to a medical need to ensure that safe spaces, psychological support
screening. But when asked by a male doctor about and nurturing and trustworthy specialists are available
health problems, she felt too uneasy and scared to tell for GBV survivors and other vulnerable populations.
him about the violence she had recently suffered. She The team has since stepped up efforts to ensure that
said nothing. victims of violence feel safe enough to seek help. They
employ a trained counselor on their GBV team and
Sometime after, an IOM community engagement of- the mission’s community engagement officers regular-
ficer attended a meeting at the site and invited people ly reach out to women’s groups within settlements to
to talk about their experiences. After the meeting she identify GBV victims who might have been missed dur-
approached Aung, and away from others, Aung retold ing initial medical screenings.
the story of her journey to the settlement. As she be-
gan to feel comfortable with the officer, Aung talked
more openly about the pain she had experienced along
the way. Realizing that Aung had been a victim of gen-
der-based-violence and was suffering from physical and
mental trauma, the officer encouraged her to speak
with IOM’s on-site GBV team.
37 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
SYSTEM TYPEFACE BODY TEXT AND MAIN TITLES
CALIBRI LIGHT
ABCD EFG H I JK LM N O P Q RSTU VWX YZ
Calibri Light
abcdefghij klm no pq rst uv wx yz
1234 5 6 7 8 9 0 @ ± “# Ç [ ] |{ } ≠ + ”* ç%& /( ) = ?!$
• For most official communications and administrative documents CALIBRI REGULAR ITALIC
(e.g. letters, notes verbales, contracts, governing body documents) A BC D E FG H I J KL M NO P Q RSTU V WX YZ
• For emails abcd efg h ijklm n o p q r st u v wxyz
1234 5 6 7 8 9 0 @ ± “ # Ç [ ] | {}≠ + ” * ç %& / ( ) = ?!$
• For desktop applications, including Microsoft Word, Excel, PowerPoint and Publisher
• For online platforms (when Open Sans is unavailable) INTRODUCTIONS AND TEXT BOXES
• By users who do not have professional design software
CALIBRI BOLD
• In publications when Gill Sans Nova is unavailable ABCD E FG H I J K LM NO PQ RSTUV WX YZ
or not suitable for technical reasons abcd efg h i j k l m n op q rst u v wxyz
1234 5 6 7 8 9 0 @ ± “# Ç [ ] |{}≠ + ”* ç %&/ ()= ?!$
38 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
MAIN TITLE (22 pt, leading 1.1/24 pt)
SYSTEM MAIN TITLE Calibri Light, all caps, twice the size of the body text
TYPEFACE [introduction] commodo blandit blandit. Curabitur
IN USE facilisis odio eget nunc aliquet, sed auctor augue
tempus. Aliquam erat volutpat. Curabitur iaculis tortor
INTRODUCTION (11 pt, leading 1.2/13 pt)
Calibri Regular, same size as the body text, official IOM blue
(WHEN THE PRIMARY TYPEFACE vel vulputate maximus.
IS NOT AVAILABLE) FIRST-LEVEL HEADING (11 pt, leading 1.2/13 pt)
The recommended font size for the body text FIRST-LEVEL HEADING Calibri Regular, all caps, same size as
is 11 pt for Calibri. For smaller publications, the body text, official IOM blue
Elit bibendum fend lobortis ultriciespretium luctus dolor.
such as A5 or A6, the font size can be reduced Sed pretium seder [call-out text] turpis eleifend lobortis. CALL-OUT TEXT (11 pt, leading 1.2/13 pt)
to 10 pt. The smallest readable font size is luctus dolorturpis eleifend loborti sltriciespretium luctus Calibri Light, same size as the body text,
7 pt for normal text (small caps) and 6 pt for dolor. turpis eleifend official IOM blue
text in all caps.
[second-level heading] Eleifend SECOND-LEVEL HEADING (11 pt, leading 1.2/13 pt)
The recommended leading (space between Calibri Light, same size as the body text,
[body text] turpis eleifend lobortis ultricies. Sed pretium
lines) is 1.2/13 pt for body text and 1.1/22 no space between heading and text, official IOM blue
luctus dolor, eget consectetur elit bibendum fend lobortis
pt for titles.
ultriciespretium luctus dolor. turpis eleifend lobortis ultricies. BODY TEXT (11 pt, leading 1.2/13 pt)
Sed pretium luctus dolor. Cras id est ligula. Nam tincidunt Calibri Light, recommended size
pharetra metus ultrices. for the body text is 11 pt
39 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
DIGITAL TYPEFACE BODY TEXT AND MAIN TITLES
OPEN SANS LIGHT
ABC D EF GHI JK L M NO P Q RS TUV W XYZ
40 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
IMAGES
BACK TO THE TABLE OF CONTENTS
PHOTO BASICS 1
The images used by IOM should always convey the dignity and spirit of migrants. Images should be compelling
in the stories and realities they tell. Remember that the look and feel of images inform people’s perceptions
of IOM – an organization that takes pride in its reliability and versatility.
COMPOSITION
When taking photos, use the viewfinder of your camera (or mobile) as your workspace. Think of the elements
you need to fit in that frame to convey the message or tell the story that you wish to share. It is up to you
to arrange those elements in an interesting way. Simply capturing an activity from afar is not the same as
SOMETIMES THE MOST UNUSUAL ANGLES PRODUCE THE MOST
searching for a way or angle to make the image innovative and interesting. Tools to help you when considering INTERESTING AND REFRESHING IMAGES
the composition of your image include the rule of thirds, which provides a method to arrange the elements
within your frame. Do not be afraid to move around and position yourself at different angles. Sometimes
the most unusual angles produce the most interesting and refreshing images (1). 2
LOGO VISIBILITY
While it might sometimes be important for the IOM logo and donor logos to be in the images, do not frame
your image around the logos – do not make them the main focus (2). Focusing on the IOM logos might
narrow your approach to photography in the field. Although it might be important to show donor logos in
certain activity shots, use your imagination and creativity to make sure they are in the image without being a
distraction from the activity itself. Additionally, remember that, even if the images do not contain IOM logos,
they will most likely be used in a publication which applies IOM branding.
DO NOT FRAME YOUR IMAGE AROUND THE LOGOS – DO NOT MAKE
BEST PRACTICES THEM THE MAIN FOCUS
Keep in mind the direction of the light and the time of day. As humanitarians, we often work during the daytime,
meaning that we find ourselves in the field when the light is at its harshest (when the sun is high in the sky). If
3
possible, avoid this time of day and take your photos early in the morning or late in the afternoon.
When taking photos around midday, place your subjects in the shade if possible (3). Additionally, do not forget
the subject’s background, as cameras will also take the brightness of the background into account. Both your
subject and the immediate background should be in the shade, otherwise your subject might still be dark.
When taking photos indoors, place your subject close to a window (4).
For more information about photography please access the Audiovisual section of the MCD Shared Space.
42 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
Informed consent is required especially when conducting interviews to gather personal stories. In the field, 4
beneficiaries must participate voluntarily and they must be informed of how and where the images will be
used. If you encounter beneficiaries who are not comfortable having their picture taken or sharing their
story, you must respect their wishes. There are many opportunities to meet people in the field who are
willing to share their story and be photographed. Digital consent should be secured through the Commu-
nity Response App (iOS and Android) or can be downloaded in Microsoft Word format (Arabic, English,
French and Spanish) HERE. Written forms may be used in cases where the person collecting consent does
not have a smart phone required to collect Digital consent.
IOM respects the right of all migrants, especially children, to privacy and protection in all media. At-risk subjects
in sensitive situations should never be identified and must be photographed creatively to convey their story WHEN TAKING PHOTOS INDOORS, PLACE YOUR SUBJECT CLOSE
while withholding their identity. If you fear that publishing certain images might cause harm or put someone TO A WINDOW
at risk, do not publish them, even if the subjects have signed a consent form. Always show respect towards
your subjects and portray people with dignity.
5
COPYRIGHT
All photos taken by IOM staff on trips funded by the Organization, using IOM equipment, and of IOM-related
activities and projects, belong solely to IOM. The copyright text must be written as follows:
As shown in examples (5) and (6), the copyright could look as follows:
© IOM 2016/Amanda NERO or © IOM 2017 RAINFALLS HAVE AFFECTED THE CULTIVATION OF RICE,
IN UDAYAPUR AREA, NEPAL. © IOM 2016/Amanda NERO
CAPTIONING
Photographs must be properly captioned, with the following information, if available: 6
Official IOM photos can be downloaded from the MEDIA LIBRARY. PEOPLE IN A DISPLACEMENT SITE IN SOUTH SUDAN COLLECT WATER
AT AN IOM-SUPPORTED WATER POINT. © IOM 2017
43 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
TEXT OVER IMAGE TEXT
When text is layered over a background image, a common
problem is that the text becomes unreadable. Most pictures OVER IMAGE
contain many different colours or light and dark sections.
Putting white text inside blue blocks makes the words stand By placing blue blocks behind the text, the titles
out and ensures the text is legible. will still be legible when placed over an image.
Make sure the image you wish to use has enough space avail-
able to place the required text, which should remain clear
and big enough to read easily.
.
TEXT
OVER IMAGE
The spacing between the lines should
be 25 per cent of the rectangle’s height.
Align your text left and ensure there
is enough space between the text
and the edges of the blue blocks.
TEXT TEXT
OVER IMAGE OVER IMAGE
44 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
PUBLICATIONS
BACK TO THE TABLE OF CONTENTS
PUBLICATIONS
This section summarizes the different tools at hand to ensure PUBLICATIONS LAYOUT MANUAL IOM SPELLING LIST
uniformity and coherence in IOM’s visual identity. It also
The Publications Layout Manual provides guidance on the The IOM spelling list is largely based on the spelling list
provides a brief description and links to the various tools
layout of publications and technical information relating to contained in the United Nations Editorial Manual Online
available.
publication production. It also contains a road map of the and also provides spelling instructions (including on the use
publications process to help you plan when requiring the of initial capital letters) for IOM terminology. For words not
The guidelines to be adhered to in IOM publications in
support provided by the Publications Unit. contained in this list, the United Nations spelling list and the
English, in particular those in the Publications Layout Manual,
twelfth edition of the Concise Oxford English Dictionary should
the IOM House Style Manual and the IOM spelling list,
IOM HOUSE STYLE MANUAL be used. The online version of the Oxford Dictionary (set
should be shared with authors, editors and translators.
The editorial practices and rules provided in the IOM House to British and World English) is an acceptable alternative.
This is particularly important for publications that are not
Style Manual are defined to establish standards that are IOM has a subscription to the premium version for users
processed by the Publications Unit and are produced at the
applicable in most cases. As with all rules, exceptions may at Headquarters. Whenever alternative spellings are given
local or regional level.
occur, in which case the rules are waived on grounds of in the dictionary, the first one should be used.
PUB can assist you with editing and/or layout, as well appropriateness or common sense. The most important rule
If you have any questions regarding this section, please
as approval of your publications. Please contact us at to remember is that usage should be consistent throughout
contact Valerie HAGGER at vhagger@iom.int.
publications@iom.int for more information or assistance. a publication.
IOM PUBLICATIONS LAYOUT MANUAL IOM HOUSE STYLE MANUAL IOM SPELLING LIST
DOWNLOAD
PUBLICATIONS MANUALS
46 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
WEB,
DIGITAL MEDIA
AND EMAILS
LAYOUT Note: With regard to digital media, MCD and the Online
Whenever possible, IOM web pages (i.e. homepage, landing Communications Unit (OCU) reserve the right to require
page and basic pages) should follow a recommended layout. that IOM branding be respected in cases where the project/
campaign branding elements clash with IOM’s visual identity.
GLOBAL / MISSION SITES
LOGO: Use the visibility logos
FONT: Use Open Sans
COLOUR: Use the IOM blue as the main colour,
white, and a maximum of one secondary colour
48 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
STANDARD EMAILS [Name SURNAME]
[Official position title]
FONTS
To ensure your email is always displayed properly, we rec- [Service or division, if applicable]
ommend using Calibri Regular in 11 pt as the default font International Organization for Migration
for the body text in your email messages. [Location - Country (time zone - optional)]
T. [Office number]
SIGNATURE
M. [Mobile number]
To ensure consistency and adherence to the brand guidelines,
[Skype ID - optional]
all email signatures should follow the template signature shown
opposite. Calibri 11 pt bold in the official IOM blue (RGB www.iom.int | [Local office website URL - optional] | Facebook (with hyperlink) | Twitter (with hyperlink)
0/51/160) should be used for your name and the official title
of your position.
49 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
TEMPLATES
BACK TO THE TABLE OF CONTENTS
IOM TEMPLATES N
D U C T IO
R IS K R E
PACKAGE IO M IN
D IS A S T E
CE
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2017
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DOWNLOAD IOM settlement in
central Dhaka
t to a med ical need to ensure
turi ng
that safe spac
and trustworthy
specialists are
le pop
available
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TEMPLATE PACKAGE Several weeks
after arriving
when asked
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51 I IOM BRAND STYLE GUIDE - 22 July 2021 ficer atte nde d a mee
nces. After ing initial med ical scre enings.
BACK TO THE TABLE OF CONTENTS
their experie Aung retold
to talk about from others,
g, and away As she be-
approached Aun the settlement.
her journey to officer, Aung
talked
the stor y of with the g
fort able d alon
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the pain she
openly about en a victim of
POWERPOINT
TEMPLATE
A PowerPoint template has been developed
as set out in the Organization's graphic
charter. The template includes computer
graphics, charts and master-slides in IOM's
official colours.
DOWNLOAD IOM
POWERPOINT TEMPLATE
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EXCEL CHARTS
TITLE
TEMPLATE
An Excel template has also been developed DATA6 5 100
as set out in the Organization's graphic
charter. The template includes computer
DATA5 15 65
graphics, charts and master-slides in IOM's
official colours.
DATA4 20 90
DATA2 15 55
DATA1 45 13
0 20 40 60 80 100 120
INFO1 INFO2
TITLE TITLE
250 800
700
200
200 190 190
600
0 0
JAN FEB MAR APR MAI JUN JAN FEB MAR APR MAI JUN
INFO1 INFO2 DATA1 DATA2 DATA3 DATA4 DATA5 INFO1 INFO2 INFO3 INFO4 INFO5 INFO6
53 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
NEWSLETTER MODELS
54 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
FIELD MATERIAL
AND PROMOTIONAL ITEMS
BACK TO THE TABLE OF CONTENTS
FIELD EQUIPMENT
(VISIBILITY IN THE FIELD)
DOWNLOAD FIELD
EQUIPMENT EXAMPLES
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PROMOTIONAL
ITEMS
(GIFTS AND MERCHANDISING)
DOWNLOAD PROMOTIONAL
ITEMS EXAMPLES
57 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
CONTACTS
MEDIA AND
COMMUNICATIONS DIVISION
CONTACTS
Carlo MENDES
Brand and Graphic Designer
T. +41 22 717 93 60
M. +41 79 285 43 66
cmendes@iom.int
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