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IOM BR AND

ST YLE GUIDE
2ND EDITION – 22 July 2021
TABLE OF THE BRAND STYLE GUIDE

IOM MISSION
3

4
TYPOGRAPHY
PRIMARY TYPEFACE
34
35
SYSTEM TYPEFACE 38

CONTENTS LOGOS
OFFICIAL LOGO
5
6
DIGITAL TYPEFACE

IMAGES
40

41
PRIMARY LOGO - OFFICIAL LANGUAGES 7
PHOTO BASICS 42
PRIMARY LOGO - NON-OFFICIAL LANGUAGES 8
TEXT OVER IMAGE 44
SECONDARY LOGO - OFFICIAL LANGUAGES 11
SECONDARY LOGO - NON-OFFICIAL LANGUAGES 12 PUBLICATIONS 45
LOGO FOR GOVERNING BODIES DOCUMENTS 14
ICON LOGO 15 WEB, DIGITAL MEDIA
IOM LOGOS NOT LONGER IN USE AND EMAILS 47
AND NON-OFFICIAL LOGOS 16 IOM BRAND ON WEB AND DIGITAL MEDIA   48
USE OF THE LOGO 17 STANDARD EMAILS   49
CO-BRANDING 18
LOGO MISUSE 19 TEMPLATES 50
LOGO ON PHOTO BACKGROUND 20 IOM TEMPLATES PACKAGE 51
POWERPOINT TEMPLATE 52
SUB-BRANDING 22
EXCEL CHARTS TEMPLATE 53
LOGOS FOR IOM ENTITIES 23 NEWSLETTER MODELS 54
LOGOS FOR INSTITUTIONAL PROJECTS 26
LOGOS FOR CAMPAIGNS FIELD MATERIAL AND
AND INTERAGENCY INITIATIVES 27 PROMOTIONAL ITEMS 55
COLOURS 28 FIELD MATERIAL    56
PROMOTIONAL ITEMS   57
PRIMARY COLOUR 29
SECONDARY COLOURS 31 CONTACTS 58
CUSTOM COLOUR SET-UP 33
THE BRAND STylE GuIDE
In order to define and unify its visual identity, the International Organization for Migration
(IOM) has established this brand style guide, developed by the Media and Communications
Division (MCD) in consultation with the Office of the Director General.
The purpose of the brand style guide is to provide all IOM staff, in particular communication
and information specialists, as well as consultants and service providers, with assistance
and guidance in the production of communications materials for the Organization.
As the graphic charter will be regularly updated, we recommend that you visit the
Sharepoint site "Media and Communications Division" to consult or download the
most recent version. Staff notices will keep you informed of future updates to the
graphic charter.

IOM joined the United Nations as a related organization in 2016. Since that time the Organization has consolidated around
the UN Migration logo in all of its on- and off-line products. Nonetheless, there remain in circulation many UN Migration
Agency collaterals including banners, flags and other products. In order to ensure consistency in its global style and branding,
the term ‘Agency’ should not be used in IOM’s visibility products and publications. Those on public display use should
be replaced immediately with the appropriate logo. For more information see "LOGOS" section.

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IOM MISSION
Established in 1951, the International Organization for Migration (IOM) is the leading
intergovernmental organization in the field of migration and is committed to the principle
that humane and orderly migration benefits migrants and society. IOM is part of the
United Nations system, as a related organization.

IOM supports migrants across the world, developing effective responses to the shifting
dynamics of migration and, as such, is a key source of advice on migration policy and
practice. The Organization works in emergency situations, developing the resilience of all
people on the move, and particularly those in situations of vulnerability, as well as building
capacity within governments to manage all forms and impacts of mobility.

The Organization is guided by the principles enshrined in the Charter of the United
Nations, including upholding human rights for all. Respect for the rights, dignity and well-
being of migrants remains paramount.

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LOGOS

BACK TO THE TABLE OF CONTENTS


OFFICIAL LOGO
Two versions of the official IOM logo have been created: a primary and a secondary version. They aim to ensure optimal visibility and immediate recognition of IOM by the general
public. This version of the logo should be used all the time including on official documents and letterheads. The only exception is with documents pertaining to Governing Bodies.
See page 19 for reference.

The official logos are as follows :

1. IOM emblem
2. Organization’s acronym
3. Slogan "UN MIGRATION" (catchphrase)*

PRIMARY OFFICIAL LOGO SECONDARY OFFICIAL LOGO

2
1
1

3 3

* The slogan "UN MIGRATION" should not be mistaken with the name of the Organization ("International Organization for Migration"). It should never be used alone. It must
always be preceded by the symbol and acronym of the Organization.

DOWNLOAD THE
OFFICIAL LOGO

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PRIMARY LOGO - OFFICIAL LANGUAGES

ENGLISH VERSION FRENCH VERSION SPANISH VERSION

THE WHITE VERSION SHOULD BE USED ONLY


ON DARK BACKGROUNDS

DOWNLOAD THE
PRIMARY LOGO

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PRIMARY LOGO - NON-OFFICIAL LANGUAGES
Although the language of the official logo may be modified to local languages, the IOM emblem and acronym should always appear above the name of the slogan .The acronym should
normally appear in one of the official languages of the Organization. The official translation should be coordinated with your Regional Office before being sent to brand@iom.int
with the request for a local language version of the logo. Only MCD is authorized to create variations of the official logo. Logos that do not originate from MCD do not have official
logo status and should not be used.

ARABIC VERSION CHINESE VERSION BENGALI VERSION

PORTUGUESE VERSION ITALIAN VERSION TURKISH VERSION

DOWNLOAD THE IOM LOGOS


IN NON-OFFICIAL LANGUAGES

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EXAMPLES OF THE IOM PRIMARY LOGO IN USE

REPORT 2018
ON IOM’S RESPONSE
TO MIGR ATION CRISES

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EXAMPLES OF USE OF
THE IOM PRIMARY LOGO:
ADMINISTRATIVE DOCUMENTS
Interim/Final Report to [Donor Name]
[OFFICIAL PROJECT TITLE - write the project title as it appears in the
Carlo MENDES 26 August 2020
agreement, the project proposal and the financial report]
Ms. Martine Coppens
Brand and Graphic Designer President and co-Founder

The primary IOM logo must Media and Communications Division United Nations Orchestra
Executing Agency International Organization for Migration (IOM)

Project Identification IOM Project Code: XX.XXXX

also appear on documents considered cmendes@iom.int • www.iom.int Grant Reference ID Enter (donor’s) grant reference ID as stated in the donor contribution
Specify the geographical location/s covered by the project. Include city,
Geographical Coverage

as official communications such as:


COLLABORATION ON 29 NOVEMBER 2017 region, country and/or international region, as relevant.
Specify the individuals, groups and/or institutions that benefit from the project.
7, ROUTE DES MORILLONS, P.O. BOX 7, CH- 2 GENEVA 9, SWITZERLAND To the extent possible, disaggregate the beneficiaries by age, sex and other key
Beneficiaries
Dear Ms. Coppens, characteristics, such as beneficiary type and/or vulnerability criteria (e.g.
unaccompanied minors, persons with a disability, children and ex combatants).
Insert the names of the project partners that actively contributed to and/or
I Isdem diebus Apollinaris Domitiani gener, paulo ante agens palatii Caesaris curam, ad Mesopotamiam Partner(s)
took part in project operations.
missus a socero per militares numeros immodice scrutabatur, an quaedam altiora meditantis iam Galli
• Business cards secreta susceperint scripta, qui conpertis Antiochiae gestis per minorem Armeniam lapsus Constantinopolim
petit exindeque per protectores retractus artissime tenebatur.
Management Site

Relevant Regional
From the dropdown list, select the IOM office that is managing the project.

Select the Regional Office covering the IOM office that is managing the project.
Office(s)
Homines enim eruditos et sobrios ut infaustos et inutiles vitant, eo quoque accedente quod et nomenclatores
Indicate the project’s full implementation period, including any extensions. Use

• Mail
adsueti haec et talia venditare, mercede accepta lucris quosdam et prandiis inserunt subditicios ignobiles et
obscuros. Project Period the “Day Month Year” format (e.g. 1 January 2013–30 September 2013
(extension: 31 March 2013–30 September 2013)).
Novitates autem si spem adferunt, ut tamquam in herbis non fallacibus fructus appareat, non sunt illae Enter the period the report covers, distinguishing between the narrative and
Reporting Period
quidem repudiandae, vetustas tamen suo loco conservanda; maxima est enim vis vetustatis et consuetudinis. financial dates, if necessary (e.g. 1 January 2013–30 September 2013).

• Verbal notes
Quin in ipso equo, cuius modo feci mentionem, si nulla res impediat.
Date of Submission Enter the date the report is submitted to the donor.
Enter the amount of total confirmed funding as per the donor agreement.
Inemo est, quin eo, quo consuevit, libentius utatur quam intractato et novo. Nec vero in hoc quod est animal, Ensure that the currency and amounts match the currency and amounts in the
sed in iis etiam quae sunt inanima, consuetudo valet, cum locis ipsis delectemur, montuosis etiam et donor agreement and in the financial report, and any amendments. If this is a

• Job descriptions silvestribus, in quibus diutius commorati sumus. Total Confirmed Funding multi-donor report (i.e. one report to be submitted to multiple donors), list
each contribution by donor in a common reporting currency (usually USD
unless otherwise specified in the donor agreement). Use the following format:
Sincerely,
“USD 100,000” or “EUR 100,000”.
Enter the total funds received. Ensure that the currency and amount match

• Project proposals
Total Funds Received to
those found in the financial report. If this is a report to several donors, clearly
Date
specify the amount that has been received by IOM from each donor.
Name SURNAME
Function Enter the currency and either the total cumulative expenditures or the
expenditures during the reporting period, depending on donor specifications.
The information entered here should come from the financial report once it has

• Descriptive reports to donors


Total Expenditures
been cleared for submission by the appropriate reviewer (Regional Accounting
Support or Accounting Division, the latter in case of Headquarters-managed
projects).
INTERNATIONAL ORGANIZATION FOR MIGRATION (IOM)
17 route des Morillons • C.P. 17 • CH-1211 Geneva 19 • Switzerland

• Financial reports to donors T. +41 22 717 91 11 • F. +41 22 798 61 50 • hq@iom.int • www.iom.int


1/2 Headquarters (please change details as appropriate):
17 route des Morillons • C.P. 71 • CH-1211 Geneva 19 • Switzerland
Tel: +41.22.717 91 11 • Fax: +41.22.798 61 50 • E-mail: hq@iom.int • Internet: http://www.iom.int

• IOM instructions
• Contracts
Project Proposal: Interim/Final Report to [Donor Name] Interim/Final Report to [Donor Name]
[PROJECT TITLE] [OFFICIAL PROJECT TITLE - write the project title as it appears in the [OFFICIAL PROJECT TITLE - write the project title as it appears in the
Only logos created and provided by MCD agreement, the project proposal and the financial report] agreement, the project proposal and the financial report]

should appear on IOM materials. Project type: Choose primary project type
Executing Agency

Project Identification
International Organization for Migration (IOM)

IOM Project Code: XX.XXXX


Executing Agency

Project Identification
International Organization for Migration (IOM)

IOM Project Code: XX.XXXX


Secondary project
Choose secondary project type if applicable
type: Grant Reference ID Enter (donor’s) grant reference ID as stated in the donor contribution Grant Reference ID Enter (donor’s) grant reference ID as stated in the donor contribution
Geographical Specify the geographical location/s covered by the project. Include city, Specify the geographical location/s covered by the project. Include city, Specify the geographical location/s covered by the project. Include city,
Geographical Coverage Geographical Coverage
Coverage: region, country and/or international region, as relevant. region, country and/or international region, as relevant. region, country and/or international region, as relevant.
Specify the individuals, groups and/or institutions that benefit from the project. Specify the individuals, groups and/or institutions that benefit from the project.
Executing agency: International Organization for Migration (IOM) To the extent possible, disaggregate the beneficiaries by age, sex and other key To the extent possible, disaggregate the beneficiaries by age, sex and other key
Beneficiaries Beneficiaries
Specify the individuals, groups and/or institutions intended to benefit characteristics, such as beneficiary type and/or vulnerability criteria (e.g. characteristics, such as beneficiary type and/or vulnerability criteria (e.g.
unaccompanied minors, persons with a disability, children and ex combatants). unaccompanied minors, persons with a disability, children and ex combatants).
from the project. To the extent possible, disaggregate the beneficiaries
Insert the names of the project partners that actively contributed to and/or Insert the names of the project partners that actively contributed to and/or
Beneficiaries: by age, sex and other key characteristics, such as beneficiary type Partner(s) Partner(s)
took part in project operations. took part in project operations.
and/or vulnerability criteria (e.g. unaccompanied minors, persons with a
disability, children and ex combatants). Management Site From the dropdown list, select the IOM office that is managing the project. Management Site From the dropdown list, select the IOM office that is managing the project.
Insert the names of the project partners that will actively contribute to Relevant Regional Relevant Regional
Partner(s): Select the Regional Office covering the IOM office that is managing the project. Select the Regional Office covering the IOM office that is managing the project.
and/or take part in project operations. Office(s) Office(s)
From the dropdown list, select the IOM office that will be managing the Indicate the project’s full implementation period, including any extensions. Use Indicate the project’s full implementation period, including any extensions. Use
Management site: Project Period the “Day Month Year” format (e.g. 1 January 2013–30 September 2013 Project Period the “Day Month Year” format (e.g. 1 January 2013–30 September 2013
project.
(extension: 31 March 2013–30 September 2013)). (extension: 31 March 2013–30 September 2013)).
Duration: Insert the duration of the project in terms of the number of months.
Enter the period the report covers, distinguishing between the narrative and Enter the period the report covers, distinguishing between the narrative and
Reporting Period Reporting Period
Indicate both the currency and total estimated budget amount. All financial dates, if necessary (e.g. 1 January 2013–30 September 2013). financial dates, if necessary (e.g. 1 January 2013–30 September 2013).
project budgets should be in US dollars, unless a prospective donor has
Budget: Date of Submission Enter the date the report is submitted to the donor. Date of Submission Enter the date the report is submitted to the donor.
specified that contributions be made in a different currency (e.g. all EU
funded projects are in euros). Enter the amount of total confirmed funding as per the donor agreement. Enter the amount of total confirmed funding as per the donor agreement.
Ensure that the currency and amounts match the currency and amounts in the Ensure that the currency and amounts match the currency and amounts in the
donor agreement and in the financial report, and any amendments. If this is a donor agreement and in the financial report, and any amendments. If this is a
Total Confirmed Funding multi-donor report (i.e. one report to be submitted to multiple donors), list Total Confirmed Funding multi-donor report (i.e. one report to be submitted to multiple donors), list
each contribution by donor in a common reporting currency (usually USD each contribution by donor in a common reporting currency (usually USD
unless otherwise specified in the donor agreement). Use the following format: unless otherwise specified in the donor agreement). Use the following format:
Summary “USD 100,000” or “EUR 100,000”. “USD 100,000” or “EUR 100,000”.

DOWNLOAD STATIONARY [Enter text here. Apply “Calibri” font, size 11, “Normal” style.] Total Funds Received to
Enter the total funds received. Ensure that the currency and amount match
those found in the financial report. If this is a report to several donors, clearly
Total Funds Received to
Enter the total funds received. Ensure that the currency and amount match
those found in the financial report. If this is a report to several donors, clearly
Date Date
TEMPLATES Limit this section to 350 words maximum.
specify the amount that has been received by IOM from each donor.
Enter the currency and either the total cumulative expenditures or the
specify the amount that has been received by IOM from each donor.
Enter the currency and either the total cumulative expenditures or the
expenditures during the reporting period, depending on donor specifications. expenditures during the reporting period, depending on donor specifications.
The information entered here should come from the financial report once it has The information entered here should come from the financial report once it has
Provide a brief overview of the proposed project, including the context and the need, and the Total Expenditures Total Expenditures
been cleared for submission by the appropriate reviewer (Regional Accounting been cleared for submission by the appropriate reviewer (Regional Accounting
objective of the project. Also, describe how the project’s activities will achieve the key outputs, and Support or Accounting Division, the latter in case of Headquarters-managed Support or Accounting Division, the latter in case of Headquarters-managed
how outputs are likely to influence the achievement of the project’s outcomes. projects). projects).

DOWNLOAD DOCUMENTS See Module 2 of the IOM Project Handbook (Step 3: Preparing a Project Summary).

TEMPLATES Headquarters (please change details as appropriate):


17 route des Morillons • C.P. 71 • CH-1211 Geneva 19 • Switzerland
Tel: +41.22.717 91 11 • Fax: +41.22.798 61 50 • E-mail: hq@iom.int • Internet: http://www.iom.int
Headquarters (please change details as appropriate):
17 route des Morillons • C.P. 71 • CH-1211 Geneva 19 • Switzerland
Headquarters (please change details as appropriate):
17 route des Morillons • C.P. 71 • CH-1211 Geneva 19 • Switzerland
Tel: +41.22.717 91 11 • Fax: +41.22.798 61 50 • E-mail: hq@iom.int • Internet: http://www.iom.int Tel: +41.22.717 91 11 • Fax: +41.22.798 61 50 • E-mail: hq@iom.int • Internet: http://www.iom.int

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SECONDARY LOGO - OFFICIAL LANGUAGES
The secondary official logo can be used when the primary official logo does not fit easily in the allotted space. For example, when the logo needs to be presented horizontally:
on a website top navigation bar, for small promotional items (such as pens) or in headers or footers of infosheets. This is also the logo used for email signatures (see page 48).

ENGLISH VERSION THE WHITE VERSION SHOULD BE USED ONLY ON DARK BACKGROUNDS

FRENCH VERSION

SPANISH VERSION

DOWNLOAD THE
SECONDARY LOGO

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SECONDARY LOGO - NON-OFFICIAL LANGUAGES
The secondary official logo can also be modified to meet local language needs in your office under the same conditions as the primary logo (see page 8). The official translation must be coordi-
nated with your regional office before being sent to brand@iom.int with the request to create a local language version of the logo. Only MCD is authorized to create variations of the official
logo. Logos that do not originate from MCD are not considered official logos and should not be used under any circumstances.

ARABIC VERSION CHINESE VERSION

BENGALI VERSION PORTUGUESE VERSION

ITALIAN VERSION TURKISH VERSION

DOWNLOAD THE
SECONDARY LOGO

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EXAMPLES OF THE IOM SECONDARY LOGO IN USE

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LOGO FOR GOVERNING BODIES DOCUMENTS
The following version of the logo is intended for use on the headings of governing bodies documents. Please contact brand@iom.int or odg@iom.int for more information.
This logo must not be used for any other purpose.

S/22/5
RESTRICTED
ENGLISH VERSION Original: English
day month 2018

STANDING COMMITTEE ON PROGRAMMES AND FINANCE

Twenty-second Session

FRENCH VERSION

PROPOSED ADJUSTMENT

TO THE IOM ASSESSMENT SCALE FOR 2019

SPANISH VERSION

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ICON LOGO

The IOM “icon” logo should only be used for certain field equipment or on special request subject to validation by the Office of the Director General.
It is only possible to use this logo as the main logo for specific contexts where the use of the slogan "UN MIGRATION" is not appropriate.

Please contact brand@iom.int or odg@iom.int for more information.

The IOM icon logo is composed of:

1. The IOM icon (emblem)


2. The Organization’s acronym in English and French/Spanish
3. A separation dot THE WHITE VERSION SHOULD ONLY
BE USED ON DARK BACKGROUNDS

2 2

DOWNLOAD THE
IOM ICON LOGO

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IOM LOGOS IOM LOGOS NO LONGER IN USE

NO LONGER IN USE * * *
AND NON-OFFICIAL
LOGOS
In order to maintain a strong and consistent
brand, in most cases only the official IOM logo
should be used. The examples shown opposite
should not be used.

* IOM joined the United Nations as a


related organization in 2016. Since that
time the Organization has consolidated
around the UN Migration logo in all of
its on- and off-line products.
Nonetheless, there remain in circulation
many UN Migration Agency collaterals
including banners, flags and other
products.
In order to ensure consistency in its global
style and branding, the term ‘Agency’
should not be used in IOM’s visibility
products and publications.
Those on public display use should
be replaced immediately with the NON-OFFICIAL LOGOS
appropriate logos.

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USE OF THE LOGO
MINIMUM SIZE CLEAR SPACE
The minimum height of the official logo is 2 cm (or 0.8 in.). The minimum width of
the primary visibility logo is 1.5 cm (or 0.6 in.). For the secondary visibility logo, the
minimum width is 2 cm (or 0.8 in.). The minimum widths should be respected to 50% 50%
ensure the text in the logos is legible.

100%

50%

1.5 cm / 0.6 in. 2 cm / 0.8 in.


50% CLEAR SPACE 50%
NO ELEMENTS ALLOWED

The logo should always be surrounded on all four sides by an area of clear
space that corresponds to half of its height.

FILE FORMATS PDF This format is similar to EPS, but the content can be previewed using Acrobat.
This is the best file format for sharing finalized documents (but not images).
EPS This file format is used by designers and printers working with Adobe software and
is suitable for large format high-resolution prints as it prevents files from becoming
JPG This image format is suitable for documents or digital (web) publications with white
too heavy. EPS allows for transparency in the logo format but is not supported
backgrounds, when transparency is not required for the logo. It is recommended
by Word or Publisher. It is not possible to preview the content without Adobe
for Microsoft Office software.
software.
PNG This format is similar to JPG, but can be used with a transparent background. This
EMF This format is similar to EPS, but is supported by Word and Publisher. It is
transparency is not supported by Word or Publisher when printed.
recommended for placing white logos (only) on coloured backgrounds or images.
SVG The SVG format is used to create icons and logos for websites. It is also ideal for
high-definition screens on smartphones and tablets.

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CO-BRANDING PLACEMENT
The IOM logo should take visual and spatial precedence in publications, presentations
When IOM works with partners (e.g. other organizations, donors, the private sector) and or materials if:
materials are produced jointly, co-branding occurs. While this guide is for instances when
IOM manages the production of the materials, copies of and/or advice related to these • IOM leads the project or is the main funding agency
guidelines should also be provided to the partners in question. • IOM is the sole producer/funder of the project or activity
• IOM manages the design of the material
In some specific cases involving donor logos, or when IOM is not leading the project, logos
may have to be placed according to donor guidelines.

Y Y X Y Y
MINIMUM CLEAR SPACE
BETWEEN LOGOS Y
= X X X
IOM LOGO HEIGHT (X) Y

Y Y X Y Y
MINIMUM CLEAR SPACE
AROUND THE LOGOS
= Y Y X Y Y
HALF OF IOM LOGO
HEIGHT (Y) Y
X X X
Y
X=2xY
Y Y X Y Y

Whenever IOM co-leads or is an equal partner in the project or activity, the IOM logo should have the same visual prominence as the other logos and be surrounded by the prescribed
clear space on all four sides (i.e. half of the lOM logo height). When logos are different shapes and have a different length/height ratio, do not align them automatically; instead, align the logos
manually, making sure they look to have the same space between them. The IOM logo should always be centred at the bottom of the cover page.

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LOGO MISUSE
In order to maintain a strong and consistent
brand, the IOM logo should be kept in its
original state. Do not add to or change any
elements of the logo.

DO NOT: DO NOT SQUEEZE OR STRETCH DO NOT ADD ELEMENTS DO NOT CHANGE THE FONT

• Change the aspect ratio of the logo


by squeezing or stretching it
• Add any design element to the logo
• Change the font used in the logo
• Add effects such as shadows
• Add an outline to the logo
• Use an outline to make the logo
• Rotate the logo
• Change the colour of the logo
DO NOT USE AN OUTLINE
• Use the logo elements separately DO NOT ADD EFFECTS DO NOT ADD AN OUTLINE
TO MAKE THE LOGO

The above applies to all IOM logos.

DO NOT USE LOGO ELEMENTS


DO NOT ROTATE DO NOT CHANGE THE COLOUR
SEPARATELY

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LOGO ON PHOTO BACKGROUND
On pictures, the white or blue primary logo should be used. The choice of colour
to use will depend on the background colour of the picture. Use the logo that will
stand out the most; for example, if the background is dark, use the white logo.

The height of the logo is calculated by dividing the longest side of the image by
24. For a landscape image, the length is divided by 24; for a portrait image, the
height is divided by 24. The size of the margin (the clear space between the
logo and the edge of the photo) is the same as the height of the logo, namely
the longest side of the image divided by 24.

LANDSCAPE IMAGES

As the length is the longest side of landscape images, it is used to calculate the
size of the logo and the margin.

Maintaining logo
ratio when resizing

To avoid modifying the


logo when resizing, select
the “keep the ratio” option
provided by the software.

Alternatively, hold down


the shift key on the
keyboard while resizing.
LOGO HEIGHT AND MARGIN SIZE = IMAGE LENGTH DIVIDED BY 24 PLACE THE LOGO ON THE MARGIN EDGES. THE LOGO SHOULD NOT COVER THE SUBJECT/
ACTION OR ANY OTHER IMPORTANT ELEMENT OF THE IMAGE.

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PORTRAIT IMAGES
As the height is the longest side of portrait images, it is used to calculate
the size of the logo and the margin.

LOGO HEIGHT AND MARGIN SIZE PLACE THE LOGO ON THE MARGIN EDGES.
= THE LOGO SHOULD NOT COVER THE SUBJECT/
IMAGE HEIGHT DIVIDED BY 24 ACTION OR ANY OTHER IMPORTANT ELEMENT
OF THE IMAGE.

Maintaining logo ratio when resizing


To avoid modifying the logo when resizing, select the “keep the ratio” option
provided by the software. Alternatively, hold down the shift key on the keyboard
while resizing.

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SUB-BRANDING
BACK TO THE TABLE OF CONTENTS
LOGOS FOR IOM ENTITIES

IOM's visual identity also covers IOM Regional Offices, Country Offices,
Administrative Centres, Special Liaison Offices and Sub-Offices. The logos
A
used by the Organization's departments, divisions and units must also
conform to the official template. The logos to be used for IOM entities are
presented as follows: 1 3

A Departments, Divisions, Units, Regional offices,


Special liaison Offices, Sub-Offices
and Administrative Centres: 2

1. IOM primary logo


2. Separation line
3. Entity name B
B Country Offices:

1. IOM primary logo 1 3


2. Separation line
3. Country name only

Only MCD is authorized to create the logos of IOM entities. Logos that do 2

not originate from MCD are not considered as official logos and must not
be used under any circumstances.

Depending on the text size,


the name of the entity can be spread
over one, two or three lines.

DOWNLOAD IOM
ENTITIES LOGOS

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LOGOS FOR IOM ENTITIES
EXAMPLE OF EACH TYPE OF ENTITY

REGIONAL OFFICE COUNTRY OFFICE SUB-OFFICE

DEPARTMENT DIVISION UNIT

ADMINISTRATIVE CENTRE SPECIAL LIAISON OFFICE

DOWNLOAD IOM
ENTITIES LOGOS

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LOGOS FOR IOM ENTITIES A REGIONAL OFFICES

PLEASE NOTE THAT:

A For Regional Offices, Special Liaison Offices,


Sub-Offices and Administrative Centres,
the names of the entities must be written
in one of the three IOM official languages;

B The Country Office logos can also be


adapted in the local language upon request
and for specific cases;

The name of the country can be spelt


in two languages as long as the first language
is always one of the three IOM official languages.
Considering certain technical and visual constraints, B COUNTRY OFFICE - LOCAL LANGUAGE
this option is not applicable for countries
whose name has more than twenty characters.

For any logo creation or adaptation, please contact


the Media and Communications Division (MCD) or
brand@iom.int.

COUNTRY
OFFICE LOGOS:
FOUR OPTIONS

DOWNLOAD IOM
ENTITIES LOGOS

25 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
LOGOS FOR
INSTITUTIONAL
PROJECTS 2

Product and project logos are also part of the 1


IOM sub-branding. They are presented as follows: 3

1. IOM emblem
2. Acronym or name of the project/product
3. Full project/product name or slogan
(optional)
ONE LINE
Depending on the size of the text, the name of
the project may appear on one or two lines (see
examples). The font Gill Sans Nova Semibold
should be used for the acronym or the complete
name, and Gill Sans Nova Book for the slogan
or the complete name of the project/product
if it appears on the second line.

Using a short acronym and project TWO LINES


name is preferable to ensure a
certain visual balance of the logo.

DOWNLOAD IOM
PROJECT LOGO TEMPLATE

Do not hesitate to contact brand@iom.int


for the creation of your project logos.

26 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
LOGOS FOR CAMPAIGNS
AND INTERAGENCY
CAMPAIGNS
INITIATIVES 2 2

Logos of interagency campaigns and initiatives


are also part of IOM's sub-branding. They are 1 1
presented as follows:

CAMPAIGNS 3
3 3
1. Personalized emblem
2. Gill Sans Nova Font 2

3. Primary and/or secondary official IOM


colours (see "Official colours", p.28 to p.31)
1 1 2
For more information on communication
campaigns, please see the IOM Campaign
Guidelines manual.

3
3
INTERAGENCY INITIATIVES

For the logos of interagency initiatives, no rule


applies as they do not depend solely on IOM and
its graphic charter.
INTERAGENCY INITIATIVES
Do not hesitate to contact brand@iom.int if
you have any questions about campaign logos
or interagency initiatives.

27 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
COLOURS

BACK TO THE TABLE OF CONTENTS


PRIMARY COLOUR IOM PRIMARY COLOUR

The official IOM colour is Pantone 286C.


RGB 0/51/160
This colour should be used for all of the Organi- OFFICIAL HEX #0033A0
zation’s publications and external communications. DARK BLUE CMYK 100/80/3/2
For office printing and digital displays, this colour
PANTONE 286C
has to be converted to CMYK (100/80/3/2), RGB
(0/51/160) or HEX (#0033A0).

PRIMARY COLOUR SHADES IOM PRIMARY COLOUR SHADES

IOM colours (primary and secondary – see


secondary colours section) are complemented
by shades to provide more colour elements in RGB 64/102/184 RGB 128/153/208
graphs, highlighted text boxes and infographics.
Using a colour and its shades brings consistency
and harmony to designs. Mixing shades from
RGB 179/194/227 RGB 217/224/241
different colours is not recommended. As much
as possible, shades should be used with the main
colour they belong to. Graphs and charts may
be considered exceptions to this rule.

RECOMMENDATIONS FOR USING PANTONE, CMYK, RGB AND HEX

1. PANTONE 3. RGB
Used only for one or two-colour prints, mainly for business cards, letterheads or Used for most digital publications and materials (web banners, Facebook publications
envelopes. It can also be used as a reference for promotional or other materials or website infographics). It can also be used for Microsoft Office software, such as
produced by external suppliers. Word, Excel and PowerPoint and for in-house digital printing.

2. CMYK 4. HEX
Used for publications that will be printed by external suppliers in offset printing. Used mostly for websites or digital platforms.

These are the graphic industry’s best practices. However, as each printer has a different set-up, we advise that you request your external
suppliers for print tests to check which colour code (Pantone, CMYK or RGB) will provide the best colour match with the official IOM
DOWNLOAD IOM
blue, which is Pantone 286C. For digital projects, even though the colours may differ from one screen to another, please use only RGB COLOUR SWATCHES
or HEX colours. FOR ADOBE

29 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
IOM COLOURS IN GRAPHS AND INFOGRAPHICS
For graphs, use the darkest colour for the latest year/smallest number
and the lighter shades for highest numbers/previous years. It is not rec-
ommended to use too many full colours in graphs. Using lighter shades
of the same colour makes graphs more balanced and easier to read. For
text boxes, the lightest shade is recommended for the background, with
the IOM dark blue being used for the text.

INFOGRAPHICS USING IOM OFFICIAL BLUE AND SHADES

DETAILED FINDINGS AND COMMENTS

SYRIA RETURNS 1.Demographic characteristics of responders


SURVEY RESPONDENTS AND
PARAMETERS FOR IOM ACTION - APRIL 2019
DATA MANAGEMENT • Respondents were slightly more female than male (53.7% vs.
46.3%). The mean age of those that responded to the survey
is 37.7 years with a standard deviation of 8.9 years.
Of the 2,494 IOM employees2, 777 (31.1%) responded to the
• The male workforce is slightly older than the female workforce
survey. Given the available data from the survey, prevalence of
TURKEY 38.3 years vs. 37.2 years, p = 0.015).
each studied condition can be calculated with an acceptable
margin of error for most all variables. Since the IOM has a pop- • Approximately half of the respondents were between the
Al Qamishli ulation (at the time of the survey) of 2,494 staff members and for ages of 30 and 40 years.
those items that included results from all respondents, received
responses from 777 of these individuals, the maximum margin of • There are few respondents 60 years of age or greater, making
Al Hasakah error would be approximately 3.9% with a 99% confidence level. up only 2.0% of the IOM workforce.
Izaz
Manbij The one caveat to this is that the sample is assumed to be an
• Just over 62% of workers are either married or in a commit-
Aleppo unbiased representation of the population of IOM staff members.
ted relationship and 52% of the workforce has two or fewer
dependents living with them.
Ar Raqqah
Idlib
• Less than a third (29.8%) of the workforce is White.
Madinat ath
Thawrah SECTION 1: GENERAL INFORMATION
Al Ladhiqiyah

Dayr az Zawr ON SURVEY PARTICIPANTS


MEDI-
TERRA-
Hamah SYRIAN ARAB (Questions 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17 and 26)
NEAN
SEA Tartus
Hims
REPUBLIC Staff members were asked to specify their age, gender, marital
status, number of dependents, ethnic group, years of employment
Tadmur Abu Kamal with IOM, type of contract, health insurance plan, primary duty
station as well as their duty travel patterns.
LEBANON
Beirut
Ad Nabk
1.Demographic characteristics of responders
TITLE
Douma 800
DAMASCUS
IRAQ 700
Al Qunaytirah
600
ISRAEL

DAR'A As Suwayda 500

400

JORDAN 300
Amman
200

100

0
32 | STAFF HEALTH AND WELLNESS SURVEY REPORT JAN FEB MAR APR MAI JUN

INFO1 INFO2 INFO3 INFO4 INFO5 INFO6

30 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
SECONDARY IOM SECONDARY COLOURS IOM SECONDARY COLOUR SHADES

COLOURS
RGB 91/146/229 RGB 132/173/236 RGB 173/201/242
LIGHT
The IOM secondary colours should always be #418FDE
BLUE
used in association with the IOM primary blue. CMYK 68/34/0/0
(UN BLUE) RGB 206/222/247 RGB 230/239/251
Do not use more than one secondary colour PANTONE 279C
at a time.

The secondary colour must occupy less space


than the IOM blue. RGB 255/184/28 RGB 255/202/85 RGB 255/220/142
#FFB81C
The five colours shown here are the official IOM YELLOW
CMYK 0/31/98/0
secondary colours. RGB 255/234/187 RGB 255/244/221
PANTONE 1235C
A secondary colour may only be used as the main
colour for interagency projects.
RGB 92/184/178 RGB 133/202/197 RGB 174/220/217
MINT #5CB8B2
GREEN CMYK 54/0/27/0
PANTONE 7472C RGB 206/234/232 RGB 231/244/243

RGB 255/103/31 RGB 255/141/87 RGB 255/179/143


#FF671F
ORANGE
CMYK 0/70/100/0
PANTONE 165C RGB 255/209/188 RGB 255/232/221

RGB 210/38/48 RGB 221/92/100 RGB 233/147/152


#D22630
RED
DOWNLOAD IOM
CMYK 0/96/93/2
COLOUR SWATCHES PANTONE 1795C RGB 242/190/193 RGB 248/222/224
FOR ADOBE

31 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
INFOGRAPHICS USING IOM OFFICIAL BLUE,
SECONDARY COLOURS AND SHADES
IOM TRANSITION AND RECOVERY
DIVISION (TRD)
DEPARTMENT OF OPER ATIONS AND EMERGENCIES (DOE)

The ‘Sustainable Return & Reintegration Programme’


assisted 77 returnees (most of them living in DRC)
with professional trainings (hairdressing, welding, tailo-
ring, carpentry, knitting). The training took place from
February 2015 to July 2016.

PROGR AMME OVERVIEW

arise while simultaneously maintaining longer-term commitments in existing, and growing numbers of, protracted crisis
situations. IOM recognizes that well-managed migration contributes to safeguarding individual agency in making life-
saving decisions amidst humanitarian crises and contributes to longer-term development. As part of its global mandate
on mobility and migration, IOM has developed institutional capacity in Transition and Recovery programming that uses
development-principled approaches to comprehensively address root causes driving forced and irregular displacement.

Recognizing that preventing and addressing the root causes


The Organization’s development- principled programming
of forced migration is as pressing as immediate humanitarian
in crisis, protracted and fragile contexts rests on three pri-
mary pillars informing its longer- term trajectory planning -
and programming: ly-driven and contextualized portfolio of longer-term devel-
opment-principled activities often begin in parallel to human-
i) To foster local and national ownership;
ii) To provide transitional solutions to reduce longer- term
socio- economic, political and environmental impacts that
contribute to forced and irregular migration and which in-
hibit return and reintegration; restoring a populations’ agency to make informed mobility

JOIN IOM 2020 DIVERSITY


decisions, and reducing their vulnerability.
iii) To build resilience.

INTERNSHIP PROGRAMME! IOM TR ANSITION AND RECOVERY DIVISION (TRD) 1

PROJECT CYCLE
QUICK REFERENCE GUIDE THINGS TO KEEP IN MIND

PROJECT MANAGEMENT
CONCEPTUALIZATION EVALUATION
AND MONITORING

• Seed funding for innovative projects • Requests for duration revisions no later than one month • 5% of the total project budget allocated for
• Capacity-building projects prioritized before project end date ex-post evaluation
• Stakeholder consultation and buy in from benefiting government(s) • Current progress tracked in Results Monitoring Framework • Ex-post evaluation (external) 6 to 12 months after project
required • Financial entries completed in PRISM completion, to include evaluation brief
• Conceptualization done in coordination with RO • Risk assessment updated • OECD-DAC Criteria: Relevance, Effectiveness. Efficiency,
Impact, Sustainability
• Not eligible - Movements, emergencies, major conferences • Work Plan developed and updated with progress
or similar events, projects mainly supporting IOM staff and office costs • Cross-cutting themes included
• Revisions created if changes are required

PROJECT ENDORSEMENT, PROJECT MANAGEMENT


CONCEPTUALIZATION PROPOSAL DEVELOPMENT DONOR REPORTING EVALUATION
SUBMISSION, AND ACTIVATION AND MONITORING

PROJECT ENDORSEMENT,
PROPOSAL DEVELOPMENT DONOR REPORTING
SUBMISSION, AND ACTIVATION

• Written endorsement and request for funding (in the form of letter) is needed, • Project Type and Secondary Project Type • Report focuses on results obtained at output and outcome levels
specifically stating the IOM Development Fund, by the respective capital (where relevant) specified • Gender mainstreaming incorporated into reporting
• Narrative and Budget developed (no OH, S&O 30% ceiling of total budget) • RTS endorsement completed in coordination with RRMO • Reported progress in Results Matrix is reviewed carefully
• Gender mainstreaming – 2a gender marker • Realistic project start date included • Interim narrative and financial report
• Rights-based approach incorporated • Project Manager assigned required every 6 months
• Sustainability of project results included • Project Activation Request Form (PARF) • Final narrative and financial report required within 3 months
• Plan for monitoring tools specified - include results monitoring framework • Special Sponsored Program (SSP codes are applied in the BNP) to of project completion
• Risk assessment conducted standardize financial reports (in PRISM use of T-code ZDSR) • Interim reports 5-10 pages; Final reports 10-15 pages
• Ex-post evaluation budgeted (5% of total budget) and planned • Budget lines are arranged in categories: staff, office, • Final financial report signed by PM
operational costs (per output), visibility & evaluation • Final report task: PM to complete self-reflection form
• SDG targets and MiGOF principles aligned with project are listed
• Theory of Change articulated

WORKFLOW IS SPECIFIC TO IOM DEVELOPMENT FUND PROJECTS

32 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
CUSTOM COLOUR SET-UP Open your document, then: 3. Fill in the RGB (Red, Green, Blue) colour fields with
the codes provided in these guidelines and click “OK”.
1. Select the text or element to which you would
To set up custom colours in Word, or in other Microsoft like to apply the colour. 4. The colour you created will automatically be added
Office software, follow steps 1 to 4. to the “Recent Colours”. Use this option to select the
2. Open the colour drop-down menu and click
colour again when working on the same document.
“More Colours”.

1 3

2 4

33 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
m ta LI AC
u N K
c a ni a m c E, C
m ca p CO H
O AN
R E SA
p a tio f RD N
ig n n o r IN
sc d
an h is A
T U FE
tw d an pl a
o t n e ce
o he ls d
a A l r m th pe
bo a m e ey o p
RN
a s h le
i s p x o si * s u r ad i n
f
l ac i t s t i e s at n
m ed ems er s aim t h or
s w pe t w e e i the
d r d rn
SA
e o er op hey atc at i s
f d e t le n re he d im po I r aq
r w pr sal , r
st op o ear ceiv as ov . T e s
FE
i ck s o s t M e t h i n h e id
e er f w icke os d u eir g ir e n
ot o a rs ul po p s a f co t s
h e f w t e r : o in n ar et m d
r
o u o at T n e o a r n . n e y m re
ld n t e r he i w r t h r i v t s a nd e n w
no he dr r m it h e r al un
t g i r o p o a n n at - s av a en
t s at t
i n nd ti
ha et ke le the im Ira a g
t m r os t s r a a q . m li v co n o n
t ixe e on sk ge
n v at e s c to
x a sk
w , d e t h ed e n er . er sa
it h t h up ca e t a ia l n s fe
. n s ir bl s w sp t y
ish i e i o
Th e e aw h
in ll u s r m
g
re e I fi re e r ne
th fir tra ot c a sid O M
l s i i n d
t l e en t n r
TYPOGRAPHY

ei es te he
rh i d r t
w d t s ea
o
el fi Sta an m
sid e s
e po
om n a in - th ns
e .
nd v i d ev r e y d a l
i
ot eo sio sa Saf st o u s e e
to
h f e a cr t o
a n e s ow a
fn t er file an ty to ff ed
to t
ba o n d i si s d v
s t i R h
de gr
d ow
se - Th pl es we so de et la e
a c . I r ci o s u r u f e ca in
er d ne e m e m O e a l w n n c e d m g
t- m r a e M s m S h ba ps n
a h a e e r af
n t I r r e d e e a n ck .
t h o r e ge t e r a
si t q d i a c p r A a t o .
ci d e c c a n ci e i a l s e s a ls w i h a od s p w a w
e n am m p s ha .
“W t s ps s n d e a v
o t h n n uc ar r e or
he p e e t n k
BACK TO THE TABLE OF CONTENTS

in h re h are r be l d a r t l s . d a of e s s w i
du av s sa n e U n d t h c th
fo en e eq en fe r S B b e am c
rm p ci n b e t u e w t a
y a g dr o am p r c
j e c at e o g s e c u p s t s id
w enc ive ad pa aig
t io n p l ign om in fo ely a c
PRIMARY TYPEFACE BODY TEXT AND MAIN TITLES
GILL SANS NOVA LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Gill Sans Nova Light


abcdefghijklmnopqrstuvwxyz
1234567890@±“#Ç[]|{}≠+”*ç%&/()=?!$

Gill Sans Nova Book GILL SANS NOVA LIGHT ITALIC


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Gill Sans Nova Semibold 1234567890@±“#Ç[]|{}≠+”*ç%&/()=?!$

FIRST- AND SECOND-LEVEL


HEADINGS AND CALL-OUT TEXT
Gill Sans Nova is the IOM logo and primary typeface and should be used for the Organization’s
GILL SANS NOVA BOOK
visibility materials and external communications. (This does not include the Organization’s
ABCDEFGHIJKLMNOPQRSTUVWXYZ
administrative documents – see p. 37). Fonts other than Gill Sans Nova can be used on digital
platforms such as websites (Open Sans), for emails (Calibri) and on social media platforms
abcdefghijklmnopqrstuvwxyz
(Open Sans). 1234567890@±“#Ç[]|{}≠+”*ç%&/()=?!$

GILL SANS NOVA BOOK ITALIC


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890@±“#Ç[]|{}≠+”*ç%&/()=?!$

FOR INTRODUCTIONS AND TEXT BOXES


GILL SANS NOVA SEMIBOLD
ABCD E F G H I J KLM N OPQR S T U V W X Y Z
a bc de fghi j k l mnop q r s t uv w x y z
1234567890@ ±“ #Ç [ ]| { }≠+” * ç % &/( ) =?! $

DOWNLOAD ALTERNATIVES FOR ARABIC, GILL SANS NOVA SEMIBOLD ITALIC


GILL SANS NOVA BENGALI, CHINESE AND JAPANESE
AB CD E F G HI J K L MNOP QR STUVWX Y Z
abcd efgh ijkl m n o p q r st u v w x y z
1234 5 6 7 8 9 0 @ ± “# Ç[ ]| { }≠ + ”* ç % &/( ) = ?! $

35 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
MAIN TITLE (20 pt, leading 1.1/22 pt)
PRIMARY MAIN TITLE Gill Sans Nova Light, all caps
TYPEFACE [introduction] commodo blandit blandit. Curabitur INTRODUCTION (10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
IN USE facilisis odio eget nunc aliquet, sed auctor augue tem- Gill Sans Nova Semibold, same size as the body text, official
pus. Aliquam erat volutpat. Curabitur iaculis tortor IOM blue
The recommended font size for the body vel vulputate. FIRST-LEVEL HEADING (10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
text is between 10 and 11 pt for Gill Sans Gill Sans Nova Book, all caps, same size as
Nova, Open Sans, and Calibri. For smaller FIRST-LEVEL HEADING the body text, official IOM blue
publications, such as A5 or A6, the font size
can be reduced to 9 pt. The smallest readable Elit bibendum fend lobortis ultriciespretium luctus dolor. CALL-OUT TEXT (10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
font size is 6 pt for normal text (small caps) Sed pretium ademer [call-out text ] turpis eleifend lobortis. Gill Sans Nova Light or Book, same size as the body text,
and 5 pt for text in all caps. luctus dolorturpis eleifend loborti sltriciespretium luctus official IOM blue
dolor. turpis eleifend
The recommended leading (space between SECOND-LEVEL HEADING (10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
lines) is 1.3/13 pt for body text in 10 pt or [second-level heading] Eleifend Gill Sans Nova Book, same size as the body text,
1.3/14 pts for body text in 11 pts, and 1.1/22 pt [body text] turpis eleifend lobortis ultricies. Sed pretium no space between heading and text, official IOM blue
for titles. luctus dolor, eget consectetur elit bibendum fend lobortis
BODY TEXT (10/11 pt, leading 1.3/13 pt or 1.3/14 p)
ultriciespretium luctus dolor. turpis eleifend lobortis ultricies.
Gill Sans Nova Light or Book, recommended size
MAIN TITLE Sed pretium luctus dolor. Cras id est ligula. Nam tincidunt
pharetra metus ultrices.
for the body text is 10/11 pt

[body text italic] fringilla massa, vel fringilla dui suscipit sit BODY TEXT ITALIC (10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
An alternative option for titles (similar to the amet. Nam non porta turpis. Cras id est ligula. Nam tincidunt Gill Sans Nova Light italic or Book italic, same size
“text over image” style: see p. 44) is to use pharetra metus ultrices. Suspendisse potenti neque ligula. as the body text
the lightest shade of IOM blue for the block
of colour (RGB 233/235/246) and IOM blue
for the text. LIGHT BLUE TEXT BOX
Lorem ipsum dolor sit amet, consectetur adipiscing (10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
This alternative should be used only when elit. In non feugiat ante. Nulla sed aliquet nibh, vel Gill Sans Nova Book, same size as the body text,
working with Adobe Suite software; it is not venenatis magna. Sed commodo box background in IOM blue in the lightest shade
recommended for use in Word.
(RGB 233/235/246), font in IOM dark blue (RGB 0/51/160)

DARK BLUE TEXT BOX


Lorem ipsum dolor sit amet, consectetur adip-
(10/11 pt, leading 1.3/13 pt or 1.3/14 pt)
iscing elit. In non feugiat ante. Nulla sed aliquet
Gill Sans Nova Semibold, same size as the body text, box
nibh, vel venenatis magna. Sed commodo
background in IOM dark blue (RGB 0/51/160), font in white

MIN. 3 MM MARGINS INSIDE TEXT BOXES ARE RECOMMENDED

36 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
EXAMPLES OF LAYOUT
FOLLOWING THE TYPOGRAPHY
GUIDELINES (2/2)

« J’ÉTAIS TRÈS JEUNE ET JE NE ME R APPELLE PAS VR AIMENT. VERS L’ÂGE DE 3 ANS,


J’AI COMMENCÉ À AVOIR DES PROBLÈMES À MARCHER , ILS ONT DIT QUE C’ÉTAIT L A POLIO. »

ROCK BOULI
LE ADER D’ U NE ASSOCIATION
LOC ALE POU R LES PERSONNES
AVEC U N HANDIC AP. DIPLÔMÉ
EN ÉCONOMIE QUI PROMEUT
L A COHÉSION SOCIALE

« Pendant les crises, la ville de Boda était déserte. Il n’y


avait personne qui se baladait. Pour traverser la route
principale, on devait courir car on pouvait facilement
se faire tirer dessus. Parfois on devait se cacher dans
la forêt Ngonda. J’y ai passé de nombreuses nuits avec
mes enfants qui dormaient sous la pluie. Les gens ne se
faisaient pas confiance, certains ont été accusés d’être
des traîtres, des espions transmettant des informations;
je l’ai vu de mes propres yeux. Un jour, ils ont accusé
une femme de trahison. Ils l’ont trainée sur le sol, lui ont
jeté de la paille dessus et ont mis le feu.

Avec le projet SIRIRI et d’autres initiatives, la commu-


nication et l’interaction entre les communautés s’est
améliorée et a brisé les barrières de la méfiance créées
pendant la crise. Le projet SIRIRI nous apporte également
un soutien économique. Nous pouvons commencer un
petit commerce, payer les frais d’école, acheter de la
nourriture et des médicaments, les filles peuvent acheter
des jolies robes. Nous devrions essayer de laisser le passé
dans le passé, se pardonner mutuellement et regarder
vers le futur, unis. »

12 13

BANGLADESH PROJECT TYPE


CAMP MANAGEMENT
FEEDBACK CHANNEL
COMMuNITy MEETINGS, FACE-TO-FACE COMMuNICATION

COMFORT COMES
WITH COMMUNICATION
Survivors of gender-based violence (GBV) are all too often reluctant to talk about their experiences and
find help. In Bangladesh, IOM is reaching out to vulnerable communities at displacement sites, and ensur-
ing that trained and trusted female counselors are available for women who are ready to seek assistance.

When Aung* fled Myanmar, she never imagined that Aung agreed and was later seen by a comforting female
she would encounter violence on the road to safety. doctor who assured her that she would be taken care of.
She later would cross the border into Bangladesh with Though this doctor also asked her many questions, Aung
thousands of other undocumented Myanmar nationals, felt calm and safe enough to answer candidly this time
register with IOM staff and find shelter in a makeshift and conveyed that sentiment to the IOM GBV team.
settlement in central Dhaka District.
For IOM Bangladesh, Aung’s situation reinforced the
Several weeks after arriving, Aung went to a medical need to ensure that safe spaces, psychological support
screening. But when asked by a male doctor about and nurturing and trustworthy specialists are available
health problems, she felt too uneasy and scared to tell for GBV survivors and other vulnerable populations.
him about the violence she had recently suffered. She The team has since stepped up efforts to ensure that
said nothing. victims of violence feel safe enough to seek help. They
employ a trained counselor on their GBV team and
Sometime after, an IOM community engagement of- the mission’s community engagement officers regular-
ficer attended a meeting at the site and invited people ly reach out to women’s groups within settlements to
to talk about their experiences. After the meeting she identify GBV victims who might have been missed dur-
approached Aung, and away from others, Aung retold ing initial medical screenings.
the story of her journey to the settlement. As she be-
gan to feel comfortable with the officer, Aung talked
more openly about the pain she had experienced along
the way. Realizing that Aung had been a victim of gen-
der-based-violence and was suffering from physical and
mental trauma, the officer encouraged her to speak
with IOM’s on-site GBV team.

* NAME HAS BEEN CHANGED TO PROTECT IDENTITy 30


31

37 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
SYSTEM TYPEFACE BODY TEXT AND MAIN TITLES
CALIBRI LIGHT
ABCD EFG H I JK LM N O P Q RSTU VWX YZ

Calibri Light
abcdefghij klm no pq rst uv wx yz
1234 5 6 7 8 9 0 @ ± “# Ç [ ] |{ } ≠ + ”* ç%& /( ) = ?!$

Calibri Regular CALIBRI LIGHT ITALIC


ABC D EFG H I JK LM N O P QRSTU VWX YZ
abcd e fg h ij klmn o p q rst u v wx yz

Calibri Bold 1234 5 6 7 8 9 0 @ ± “# Ç [ ] |{ } ≠ + ”* ç %& /( ) = ?!$

FIRST- AND SECOND-LEVEL


HEADINGS AND CALL-OUT TEXT
If the primary typeface is not available, Calibri can be used as an alternative. Calibri is
CALIBRI REGULAR
available on most computers and provides a sans serif typeface that can be used instead
A BC D E FG H I J KL M NO P QRSTU V WX YZ
of Gill Sans Nova.
abcd efgh ijklm n o p q rst u v wxyz
The Calibri typeface is used in the following cases: 1234 5 6 7 8 9 0 @ ± “ # Ç [ ] | {}≠ + ” * ç%& / ( ) = ?!$

• For most official communications and administrative documents CALIBRI REGULAR ITALIC
(e.g. letters, notes verbales, contracts, governing body documents) A BC D E FG H I J KL M NO P Q RSTU V WX YZ
• For emails abcd efg h ijklm n o p q r st u v wxyz
1234 5 6 7 8 9 0 @ ± “ # Ç [ ] | {}≠ + ” * ç %& / ( ) = ?!$
• For desktop applications, including Microsoft Word, Excel, PowerPoint and Publisher
• For online platforms (when Open Sans is unavailable) INTRODUCTIONS AND TEXT BOXES
• By users who do not have professional design software
CALIBRI BOLD
• In publications when Gill Sans Nova is unavailable ABCD E FG H I J K LM NO PQ RSTUV WX YZ
or not suitable for technical reasons abcd efg h i j k l m n op q rst u v wxyz
1234 5 6 7 8 9 0 @ ± “# Ç [ ] |{}≠ + ”* ç %&/ ()= ?!$

CALIBRI BOLD ITALIC


ABCD E FG H I J K LM N O PQRSTUV WX YZ
abcdefgh i j k l mn o pqrst u v wxy z
1234 5 6 7 8 9 0 @ ± “# Ç[ ] |{}≠ + ”* ç %&/ ()= ?!$

38 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
MAIN TITLE (22 pt, leading 1.1/24 pt)
SYSTEM MAIN TITLE Calibri Light, all caps, twice the size of the body text
TYPEFACE [introduction] commodo blandit blandit. Curabitur
IN USE facilisis odio eget nunc aliquet, sed auctor augue
tempus. Aliquam erat volutpat. Curabitur iaculis tortor
INTRODUCTION (11 pt, leading 1.2/13 pt)
Calibri Regular, same size as the body text, official IOM blue
(WHEN THE PRIMARY TYPEFACE vel vulputate maximus.
IS NOT AVAILABLE) FIRST-LEVEL HEADING (11 pt, leading 1.2/13 pt)
The recommended font size for the body text FIRST-LEVEL HEADING Calibri Regular, all caps, same size as
is 11 pt for Calibri. For smaller publications, the body text, official IOM blue
Elit bibendum fend lobortis ultriciespretium luctus dolor.
such as A5 or A6, the font size can be reduced Sed pretium seder [call-out text] turpis eleifend lobortis. CALL-OUT TEXT (11 pt, leading 1.2/13 pt)
to 10 pt. The smallest readable font size is luctus dolorturpis eleifend loborti sltriciespretium luctus Calibri Light, same size as the body text,
7 pt for normal text (small caps) and 6 pt for dolor. turpis eleifend official IOM blue
text in all caps.
[second-level heading] Eleifend SECOND-LEVEL HEADING (11 pt, leading 1.2/13 pt)
The recommended leading (space between Calibri Light, same size as the body text,
[body text] turpis eleifend lobortis ultricies. Sed pretium
lines) is 1.2/13 pt for body text and 1.1/22 no space between heading and text, official IOM blue
luctus dolor, eget consectetur elit bibendum fend lobortis
pt for titles.
ultriciespretium luctus dolor. turpis eleifend lobortis ultricies. BODY TEXT (11 pt, leading 1.2/13 pt)
Sed pretium luctus dolor. Cras id est ligula. Nam tincidunt Calibri Light, recommended size
pharetra metus ultrices. for the body text is 11 pt

[body text italic] fringilla massa, vel fringilla dui suscipit


BODY TEXT ITALIC (11 pt, leading 1.2/13 pt)
sit amet. Nam non porta turpis. Cras id est ligula. Nam
Calibri Light italic, same size as the body text
tincidunt pharetra metus ultrices.

LIGHT BLUE TEXT BOX


Lorem ipsum dolor sit amet, consectetur adipiscing (11 pt, leading 1.2/13 pt)
elit. In non feugiat ante. Nulla sed aliquet nibh, vel Calibri Regular, same size as the body text,
venenatis magna. Sed commodo box background in IOM blue in the lightest shade
(RGB 233/235/246), font in IOM dark blue (RGB 0/51/160)

DARK BLUE TEXT BOX


Lorem ipsum dolor sit amet, consectetur adipiscing
(11 pt, leading 1.2/13 pt)
elit. In non feugiat ante. Nulla sed aliquet nibh, vel
Calibri Regular, same size as the body text, box background in
venenatis magna. Sed commodo
IOM dark blue (RGB 0/51/160), font in white

MIN. 3 MM MARGINS INSIDE TEXT BOXES ARE RECOMMENDED

39 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
DIGITAL TYPEFACE BODY TEXT AND MAIN TITLES
OPEN SANS LIGHT
ABC D EF GHI JK L M NO P Q RS TUV W XYZ

Open Sans Light


abc d e fg hi j k l m nop q r s t uvwx yz
1 2 34 5 6 7 8 9 0 @ ± “# Ç [ ] | { } ≠ + ”* Ç % &/ ( ) = ?! $

Open Sans regular OPEN SANS LIGHT ITALIC


ABC DE FGHI JKL M N OP QR S TUV W X YZ
abcd efg hi j kl m no p q r s t uvw x yz

Open Sans Bold 1234 5 6 7 8 9 0 @± “# Ç [ ] | {}≠ + ”* Ç % & / ( ) = ? !$

FIRST- AND SECOND-LEVEL


HEADINGS AND CALL-OUT TEXT
Open Sans is a free Google typeface that was developed for print, web and mobile applica-
tions. As such, Open Sans typefaces should be used for all IOM-related websites and online
OPEN SANS REGULAR
platforms. ABC DEF G H I J KL MN O PQ RS T U V W X YZ
abcd e f ghi j k l m nop q r st uv wx y z
1 2 3 4567890@±“# Ç [ ] | { } ≠+”*Ç % & / ()=?! $

OPEN SANS REGULAR ITALIC


ABCD E F GH I J K L M N O PQ R S T U VWX Y Z
a b cd ef g h i j k l mn o p q r s tu v wx y z
1234 5 6 7 8 9 0 @ ± “ # Ç []| { } ≠ + ” *ç % & /( ) = ?! $

INTRODUCTIONS AND TEXT BOXES


OPEN SANS BOLD
ABC D EFG HI J K LMN O P Q R STU VW XYZ
a bc d ef gh i j kl m n o p q rst u v w x yz
1 2 34 5 6 7 8 9 0 @ ± “ # Ç []| { } ≠ + ” *Ç %& / ( ) = ?!$

OPEN SANS BOLD ITALIC


ABC DEF GHI J K L MN OP QR S T UV W XY Z
DOWNLOAD a b c d e f g hi j kl m no pq r s t uvw x y z
OPEN SANS
1234 5 6 7 8 9 0 @ ± “ # Ç[]| {}≠ + ” *ç %&/ ()= ?! $

40 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
IMAGES
BACK TO THE TABLE OF CONTENTS
PHOTO BASICS 1

The images used by IOM should always convey the dignity and spirit of migrants. Images should be compelling
in the stories and realities they tell. Remember that the look and feel of images inform people’s perceptions
of IOM – an organization that takes pride in its reliability and versatility.

COMPOSITION
When taking photos, use the viewfinder of your camera (or mobile) as your workspace. Think of the elements
you need to fit in that frame to convey the message or tell the story that you wish to share. It is up to you
to arrange those elements in an interesting way. Simply capturing an activity from afar is not the same as
SOMETIMES THE MOST UNUSUAL ANGLES PRODUCE THE MOST
searching for a way or angle to make the image innovative and interesting. Tools to help you when considering INTERESTING AND REFRESHING IMAGES
the composition of your image include the rule of thirds, which provides a method to arrange the elements
within your frame. Do not be afraid to move around and position yourself at different angles. Sometimes
the most unusual angles produce the most interesting and refreshing images (1). 2

LOGO VISIBILITY
While it might sometimes be important for the IOM logo and donor logos to be in the images, do not frame
your image around the logos – do not make them the main focus (2). Focusing on the IOM logos might
narrow your approach to photography in the field. Although it might be important to show donor logos in
certain activity shots, use your imagination and creativity to make sure they are in the image without being a
distraction from the activity itself. Additionally, remember that, even if the images do not contain IOM logos,
they will most likely be used in a publication which applies IOM branding.
DO NOT FRAME YOUR IMAGE AROUND THE LOGOS – DO NOT MAKE
BEST PRACTICES THEM THE MAIN FOCUS

Keep in mind the direction of the light and the time of day. As humanitarians, we often work during the daytime,
meaning that we find ourselves in the field when the light is at its harshest (when the sun is high in the sky). If
3
possible, avoid this time of day and take your photos early in the morning or late in the afternoon.

When taking photos around midday, place your subjects in the shade if possible (3). Additionally, do not forget
the subject’s background, as cameras will also take the brightness of the background into account. Both your
subject and the immediate background should be in the shade, otherwise your subject might still be dark.
When taking photos indoors, place your subject close to a window (4).

For more information about photography please access the Audiovisual section of the MCD Shared Space.

WHEN TAKING PHOTOS AROUND MIDDAY, PLACE YOUR SUBJECTS


IN THE SHADE IF POSSIBLE

42 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
Informed consent is required especially when conducting interviews to gather personal stories. In the field, 4
beneficiaries must participate voluntarily and they must be informed of how and where the images will be
used. If you encounter beneficiaries who are not comfortable having their picture taken or sharing their
story, you must respect their wishes. There are many opportunities to meet people in the field who are
willing to share their story and be photographed. Digital consent should be secured through the Commu-
nity Response App (iOS and Android) or can be downloaded in Microsoft Word format (Arabic, English,
French and Spanish) HERE. Written forms may be used in cases where the person collecting consent does
not have a smart phone required to collect Digital consent.

IOM respects the right of all migrants, especially children, to privacy and protection in all media. At-risk subjects
in sensitive situations should never be identified and must be photographed creatively to convey their story WHEN TAKING PHOTOS INDOORS, PLACE YOUR SUBJECT CLOSE
while withholding their identity. If you fear that publishing certain images might cause harm or put someone TO A WINDOW

at risk, do not publish them, even if the subjects have signed a consent form. Always show respect towards
your subjects and portray people with dignity.
5

COPYRIGHT
All photos taken by IOM staff on trips funded by the Organization, using IOM equipment, and of IOM-related
activities and projects, belong solely to IOM. The copyright text must be written as follows:

© IOM [year]/[Name SURNAME ] or © IOM [year]

As shown in examples (5) and (6), the copyright could look as follows:

© IOM 2016/Amanda NERO or © IOM 2017 RAINFALLS HAVE AFFECTED THE CULTIVATION OF RICE,
IN UDAYAPUR AREA, NEPAL. © IOM 2016/Amanda NERO

CAPTIONING 
Photographs must be properly captioned, with the following information, if available: 6

WHAT: Provide a brief descriptive caption.


WHERE: Indicate specific locations (generic place names will suffice if this information is not known).
WHEN: Specify when the photos were taken.
WHY: Provide some context to help get a message across as to why the activities in the image are taking place.

Official IOM photos can be downloaded from the MEDIA LIBRARY. PEOPLE IN A DISPLACEMENT SITE IN SOUTH SUDAN COLLECT WATER
AT AN IOM-SUPPORTED WATER POINT. © IOM 2017

43 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
TEXT OVER IMAGE TEXT
When text is layered over a background image, a common
problem is that the text becomes unreadable. Most pictures OVER IMAGE
contain many different colours or light and dark sections.
Putting white text inside blue blocks makes the words stand By placing blue blocks behind the text, the titles
out and ensures the text is legible. will still be legible when placed over an image.

Make sure the image you wish to use has enough space avail-
able to place the required text, which should remain clear
and big enough to read easily.

.
TEXT
OVER IMAGE
The spacing between the lines should
be 25 per cent of the rectangle’s height.
Align your text left and ensure there
is enough space between the text
and the edges of the blue blocks.

A single blue rectangle or square behind the text


can also be used. In this case, ensure the margins
inside the boxes are big enough for the text to
stand out clearly, and align the text on the left.

TEXT TEXT
OVER IMAGE OVER IMAGE

44 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
PUBLICATIONS
BACK TO THE TABLE OF CONTENTS
PUBLICATIONS

This section summarizes the different tools at hand to ensure PUBLICATIONS LAYOUT MANUAL IOM SPELLING LIST
uniformity and coherence in IOM’s visual identity. It also
The Publications Layout Manual provides guidance on the The IOM spelling list is largely based on the spelling list
provides a brief description and links to the various tools
layout of publications and technical information relating to contained in the United Nations Editorial Manual Online
available.
publication production. It also contains a road map of the and also provides spelling instructions (including on the use
publications process to help you plan when requiring the of initial capital letters) for IOM terminology. For words not
The guidelines to be adhered to in IOM publications in
support provided by the Publications Unit. contained in this list, the United Nations spelling list and the
English, in particular those in the Publications Layout Manual,
twelfth edition of the Concise Oxford English Dictionary should
the IOM House Style Manual and the IOM spelling list,
IOM HOUSE STYLE MANUAL be used. The online version of the Oxford Dictionary (set
should be shared with authors, editors and translators.
The editorial practices and rules provided in the IOM House to British and World English) is an acceptable alternative.
This is particularly important for publications that are not
Style Manual are defined to establish standards that are IOM has a subscription to the premium version for users
processed by the Publications Unit and are produced at the
applicable in most cases. As with all rules, exceptions may at Headquarters. Whenever alternative spellings are given
local or regional level.
occur, in which case the rules are waived on grounds of in the dictionary, the first one should be used.
PUB can assist you with editing and/or layout, as well appropriateness or common sense. The most important rule
If you have any questions regarding this section, please
as approval of your publications. Please contact us at to remember is that usage should be consistent throughout
contact Valerie HAGGER at vhagger@iom.int.
publications@iom.int for more information or assistance. a publication.

IOM PUBLICATIONS LAYOUT MANUAL IOM HOUSE STYLE MANUAL IOM SPELLING LIST

DOWNLOAD
PUBLICATIONS MANUALS

46 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
WEB,
DIGITAL MEDIA
AND EMAILS

BACK TO THE TABLE OF CONTENTS


IOM BRAND LOGO SOCIAL MEDIA
The aforementioned standards concerning the use of the IOM LOGO: Use the visibility logos
ON WEB AND logo apply to the Organization’s web platforms, whether it
DIGITAL MEDIA be a co-branded or sub-branded platform. In most cases, the FONT: Use Open Sans
official primary or secondary logos should be used.
IOM maintains a significant online presence COLOUR: Use the IOM blue as the main colour,
through its websites, online marketing tools FONT white, and a maximum of one secondary colour
and social media. These should also adhere
IOM websites use Open Sans (Light and Medium as much as DOWNLOAD IOM SOCIAL
to the IOM brand guidelines to maintain MEDIA GUIDELINES
possible), which is a free Google typeface designed for web
consistency and create a credible online image.
and mobile interfaces. It is the only font that can also be used
on all IOM-related websites.
While various factors may determine the final PROJECT/SPECIAL/CAMPAIGN SITES
visual outcome of a page, several elements,
You can download the Open Sans font HERE. LOGO: Use the offical IOM logo or project logo
namely logo, font, colour and layout, must
remain as consistent as possible. FONT: Use Open Sans (Light and Medium
COLOURS
as much as possible)
IOM web platforms should use RGB 0/51/160 / HEX #0035A0
COLOUR: Use the IOM official blue
as the dominant colour. It should be offset by white or a 40
and secondary colours
per cent grey as well as any of the secondary colours, which
may be used (one at a time) in association with the primary LAYOUT: Follow a recommended
colour. Secondary colours must cover less space than the layout whenever possible
IOM blue.

LAYOUT Note: With regard to digital media, MCD and the Online
Whenever possible, IOM web pages (i.e. homepage, landing Communications Unit (OCU) reserve the right to require
page and basic pages) should follow a recommended layout. that IOM branding be respected in cases where the project/
campaign branding elements clash with IOM’s visual identity.
GLOBAL / MISSION SITES
LOGO: Use the visibility logos
FONT: Use Open Sans
COLOUR: Use the IOM blue as the main colour,
white, and a maximum of one secondary colour

48 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
STANDARD EMAILS [Name SURNAME]
[Official position title]
FONTS
To ensure your email is always displayed properly, we rec- [Service or division, if applicable]
ommend using Calibri Regular in 11 pt as the default font International Organization for Migration
for the body text in your email messages. [Location - Country (time zone - optional)]
T. [Office number]
SIGNATURE
M. [Mobile number]
To ensure consistency and adherence to the brand guidelines,
[Skype ID - optional]
all email signatures should follow the template signature shown
opposite. Calibri 11 pt bold in the official IOM blue (RGB www.iom.int | [Local office website URL - optional] | Facebook (with hyperlink) | Twitter (with hyperlink)
0/51/160) should be used for your name and the official title
of your position.

Please follow the steps described in the email signature


set-up manual to complete the template with your contact EXAMPLE
information.
Carlo MENDES
Brand Graphic Designer

Media and Communications Division


International Organization for Migration
Geneva – Switzerland
T. +41 22 717 93 60
M. +41 79 285 44 66
www.iom.int I Facebook I Twitter

DOWNLOAD IOM EMAIL


SIGNATURE TEMPLATE

IOM'S "70TH ANNIVERSARY" EMAIL SIGNATURE


An alternative email signature has been created for the commemoration of the Organization's 70th anniversary. It replaces the official signature from 1 January to 31 December 2021.
You'll find the alternative signature as well as a tutorial to implement Outlook with it on the following LINK.

49 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
TEMPLATES
BACK TO THE TABLE OF CONTENTS
IOM TEMPLATES N
D U C T IO
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screening. But uneasy and scar The team has ugh to seek help and
s, she felt too . She e feel safe eno
health problem e she had recently suffered vict ims of violenc nse lor on their GBV team lar-
violenc ned cou officers regu
him about the employ a trai eng agem ent
community lements to
said nothing. the mission’s ups within sett sed dur-
munity engagem
ent of- to women’s gro n mis
ly reach out might have bee
r, an IOM com and invited peo
ple victims who
Sometime afte ting at the site the meeting she identify GBV
51 I IOM BRAND STYLE GUIDE - 22 July 2021 ficer atte nde d a mee
nces. After ing initial med ical scre enings.
BACK TO THE TABLE OF CONTENTS
their experie Aung retold
to talk about from others,
g, and away As she be-
approached Aun the settlement.
her journey to officer, Aung
talked
the stor y of with the g
fort able d alon
gan to feel com had experience gen-
the pain she
openly about en a victim of
POWERPOINT
TEMPLATE
A PowerPoint template has been developed
as set out in the Organization's graphic
charter. The template includes computer
graphics, charts and master-slides in IOM's
official colours.

DOWNLOAD IOM
POWERPOINT TEMPLATE

52 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
EXCEL CHARTS
TITLE
TEMPLATE
An Excel template has also been developed DATA6 5 100
as set out in the Organization's graphic
charter. The template includes computer
DATA5 15 65
graphics, charts and master-slides in IOM's
official colours.
DATA4 20 90

DOWNLOAD IOM EXCEL


CHARTS TEMPLATE DATA3 5 70

DATA2 15 55

DATA1 45 13

0 20 40 60 80 100 120

INFO1 INFO2

TITLE TITLE
250 800

700
200
200 190 190
600

140 140 500


150
130 125
TITLE 400
100
100 90
105 300
90 90
200
50
100

0 0
JAN FEB MAR APR MAI JUN JAN FEB MAR APR MAI JUN

INFO1 INFO2 DATA1 DATA2 DATA3 DATA4 DATA5 INFO1 INFO2 INFO3 INFO4 INFO5 INFO6

53 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
NEWSLETTER MODELS

We are pleased to introduce Mailchimp as an IOM official BEST PRACTICES


platform to build and send external newsletters and
• Creating targeted email lists, building and reviewing campaigns
press releases.
prior to dissemination is easy with a bit of practice.
MailChimp can be used free of charge for up to 2,000 • The more information you include in each of your email
registered contacts, is a simple, intuitive "campaign" platform contacts, the easier it will be to target specific audiences:
that provides good analytics and has been in use by MCD media, academics, donors, etc.
since 2019. Content send via MailChimp is formatted in a
• Segment your audiences into different email/campaign lists
manner that ensures it is not automatically blacklisted and
– by areas of interest, themes, location, etc.
provides recipients the option to unsubscribe.
• We recommend not sending more than one Newsletter to
The tutorials are straight forward and MailChimp provides the same audience every two weeks; monthly/quarterly is
prompt customer service support. preferable to avoid users unsubscribing.
• Press releases can be sent on an as-needed basis.
TEMPLATES
Two Newsletter templates (One with multiple links, the seocnd
INTERNAL DISTRIBUTION
with a single article) and a standard Press Note template have
also been developed. Consider your internal audience very carefully. We all receive a
large number of emails already so focus on the audience most
Branding is consistent with the updated 2021 Brand Style likely to be interested in your Newsletter.
Guide and the 70th Anniversary visibility efforts which will be
updated in 2022. 1. Send yourself a Final Test after all edits have been completed.
2. Forward it directly from Outlook to your mailing list.
These templates are intended primarily for use by IOM
Regional and Country Offices but can be adapted for other
uses after consultation and coordination with the Media and FORMATTING ERRORS WILL OCCUR IF YOU:
Communications Division. • Re-edit in Outlook before sending.
• Forward a campaign that has been forwarded to you.

"EXTERNAL LINKS" NEWSLETTER TEMPLATE

DOWNLOAD THE NEWSLETTER


TUTORIAL AND TEMPLATES

54 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
FIELD MATERIAL
AND PROMOTIONAL ITEMS
BACK TO THE TABLE OF CONTENTS
FIELD EQUIPMENT
(VISIBILITY IN THE FIELD)

IOM's primary and secondary logos (see pages


6 to 13) are particularly suitable for promotional
materials, as they have been specially designed to
increase their legibility. They can be applied to any
printing process, including embroidery.

The images shown illustrate how the logos can


be positioned on various field and promotional
items (next page).

A folder containing more information on field and


promotional materials, is available at the following link:

DOWNLOAD FIELD
EQUIPMENT EXAMPLES

Please contact brand@iom.int for more information.

Please note that the field equipment is for


professional use only.

56 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
PROMOTIONAL
ITEMS
(GIFTS AND MERCHANDISING)

DOWNLOAD PROMOTIONAL
ITEMS EXAMPLES

Please contact brand@iom.int for more information.

57 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS
CONTACTS

BACK TO THE TABLE OF CONTENTS


QUESTIONS?
If you have questions concerning the IOM brand or the
information provided in these guidelines, please contact us
at brand@iom.int.

MEDIA AND
COMMUNICATIONS DIVISION
CONTACTS
Carlo MENDES
Brand and Graphic Designer

Media and Communications Division


International Organization for Migration
Headquarters
Geneva – Switzerland (GMT +1)

T. +41 22 717 93 60
M. +41 79 285 43 66
cmendes@iom.int

59 I IOM BRAND STYLE GUIDE - 22 July 2021 BACK TO THE TABLE OF CONTENTS

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