Aqui estão algumas referências bibliográficas sobre naming de marcas:

"Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name"
de Jeremy Miller (2014).

"The Naming Book: 5 Steps to Creating Brand and Product Names that Sell" de Brad Flowers e
Joel Klettke (2018).

"Hello, My Name is Awesome: How to Create Brand Names That Stick" de Alexandra Watkins
(2014).

"Brand Naming: Focusing on the Power of Names and the Branding Process" de Lars Eckhoff
(2014).

"Brand Names: How to Create Killer Brand Names and Logos" de Lior Frenkel (2013).

"The Name Game: Naming Your Brand for Success" de Justin Bariso (2018).

"Naming for Power: Creating Successful Names for Business Brands" de Peter G. Engeldrum
(2015).

"The Art of Naming" de Timothy R. V. Foster (2011).

"The Language of Branding: Theory, Strategies, and Tactics" de Dawn Lerman e Michel Tuan
Pham (2015).

"Brand Name Bullies: The Quest to Own and Control Culture" de David Bollier (2017).