Van Herpen is a renowned Dutch designer.

Her work achieved the balance between craftsmanship

and technological innovation.

She born in Amsterdam in 1984, Iris trained at the Arnhem Institute of the Arts and won a
scholarship to work in Alexander McQueen's studio,

In 2007 she created her own De Ella label.

In 2011, she became an invited member of the Parisian Chambre Syndicale de la Haute Couture.

She has exhibited at important art institutions such as the Palais de Tokyo and worked and
collaborated with scientists and artists.

She has experimented with different materials and generated a particular way of doing Haute
Couture coexist harmoniously with the digital techniques.

For her fashion is an expression of identity combined with desire, state of mind and cultural
references.

Finally, she reflected. “Dressing is a very exciting way to express yourself”.