PawSeSories Franchise Package

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INTRODUCTORY PAGE
This section provides the management overview of the business. It contains the
name and address of the business, name and address of the principals, nature of
business, statement of financing needed and statement of confidentiality report.
A. Name and Address

Name and address of the Principals
Name: Mary Rose Agban Name: Dulce Amor Dumaguit

Position: General Partner Position: General Partner
Address: P6 Brgy. Hamorawon Address: P6 Brgy. Matobato
Name: Mary Jane Bacares Name: Bhea Lavendia

Position: General Partner Position: General Partner
Address: P8 Brgy. Trinidad Address: P1, Maharlika St. Brgy. Lonoy
Name: Kris Cham Demit Name: Judith Peñaflor

Postion: General Partner Position: General Partner
Address: P14 Brgy. San Policarpo Address: P7, Pido Ext. Brgy. East Awang
Name and address of the Business
PawSeSories – Pet [Paw] Services and Accessories, a shop that offers grooming services
and accessories to your pets. The business will be located in Maharlika Highway, Brgy.
Capoocan, Calbayog City. Talk about right location, PawSeSories is at it. PawSeSories will be
positioned along national highway where business opportunities are limitless. The shop is
adjacent to national highway resulting to an easy access to its potential customers. It also provides
convenience as it offers wide parking area for its clients.
B. Nature of Business
The growing number of pet owners in Calbayog City is very evident. As pets are treated
as part of the family, their well-being and grooming thus becomes an important aspect their
owners will give them. PawSeSories is a venture that provides accessories and grooming to your
furry companions.
C. Statement of Financing Needed

Capitalization is a vital part of the business’ realization. For PawSeSories to be able to
establish, a capitalization or start-up cost of Php 350,000.00 will be required. Cash investments
from each principal will be Php 50,000.00, and a capital investment from the investor amounting
to Php 50,000.00, with a total of Php 350, 000.
D. Statement of Confidentiality Report
The undersigned, hereby agrees that all financial and other information that is, has and will
be received concerning PAWSESORIES is confidential and will not be disclosed to any other
individual or entity without prior written consent.
The information shall remain the property of PAWSESORIES and shall be returned to Ms.
Mary Rose Agban, Ms. Dulce Amor Dumaguit, Ms. Mary Jane Bacares, Ms. Bhea Lavendia, Ms.
[2023] Business Plan | PawSeSories

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Kris Cham Demit, and Ms. Judith Peñaflor promptly at its request together with all copies made
thereof.
Recipient acknowledges that no remedy of law may be adequate to compensate
PAWSESORIES for a violation of this Agreement and Recipient hereby agrees that in addition to
any other legal or other rights that may be available in the event of a breach hereunder,
PAWSESORIES to be represented by Ms. Mary Rose Agban, Ms. Dulce Amor Dumaguit, Ms.
Mary Jane Bacares, Ms. Bhea Lavendia, Ms. Kris Cham Demit, and Ms. Judith Peñaflor may seek
equitable relief to enforce this agreement in any court of competent jurisdiction.
________________ _____________________________________
Date Name & Signature Recipient

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EXECUTIVE SUMMARY
This section provides an overview of the business concept. It contains the mission
and vision statements, objectives, and an outline of the business strategy.
Executive Summary
In today’s generation, people are more into animals specifically cats and dogs. People
want to have pets to live in their respective homes and make it as their own buddies. Basically, it
gives them comfort and happiness, though it’s costly to provide them their needs, nothing
compares to the joy they give.
PawSeSories is a shortened-term for Pet [Paw] Services and Accessories. It is a perfect

business especially to those who are known as “pawrent”. It aims to provide products and services
at an affordable price to keep up with the city’s moderate level of competition. PawSeSories will
also serve as a platform for the promotion of animal welfare and proper pet grooming where the
proposed business wants to hire experienced individuals from all over the city. To support the
financial aspect of the business, business partners have invested money from their own pocket
to meet working capital requirement.
Business partners, Ms. Mary Rose Agban, Ms. Mary Jane Bacares, Ms. Kris Cham Demit,
Ms. Dulce Amor Dumaguit, Ms. Bhea Lavendia and Ms. Judith Peñaflor are all studying Business
Administration with the area of concentration in Marketing Management. This business will serve
as their training ground where they can practice all their theoretical knowledge in the real-life
situation. In addition, their business management expertise will serve as their guide to achieve
the objective of the business.
Services
PawSeSories will provide variety of services which include the following:
• Dog walking
• Pet sitting
• Grooming
• Bathing and drying
• Nail clipping
• Hair trimming
• Hair cutting and styling
• Ear cleaning
• Tick and flea removal
Products
PawSeSories will offer pawrents and their fur babies’ variety of products, the following are
some of the products:
• Treats
• Toys (rattles, balls, and bones for dogs, pendants for cats, etc.)
• Leashes
• Cage
• Bowls and Feeders
• Pet hygiene products
• Flea, Tick and supplements
• Beds and rugs

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Customers
PawSeSories’ customers are the individuals who own pets – dogs and cats, to be certain.
Objectives
• To provide proper care for the pets.

• To establish recognition of our business to the community.
• To generate an income.
Vision
To be known for offering quality products and services at competitive prices as well as
being efficient.
Mission
To provide customers with the variety of pet products and services at a competitive price.
Key Success
• Confidence in our products and services – PawSeSories confidently offers you products
and services of high quality.
• PawSeSories exists to serve you – Satisfaction of the pawrents and their fur babies is the
top priority of the business.
• Perfectly tailored products and services – Products and services offered by the business
is based on the demand of its customers and consumers.
INDUSTRY ANALYSIS
This section discusses the status of the industry. Included in the analysis is the
health, future and environment where the business belongs to.
c
A. Future Outlook and Trends

Research shows that about 1 in 10 Filipino young adults experience moderate to severe
depression (Puyat et. al, 2021). According to Frontiers in Psychology (2021), the Philippines has
the third highest rate of mental disorders in the Western Pacific Region. Issues concerning mental
health drastically upstretched during pandemic, as a lot of Filipino were cooped within the four
corners of their house. With this being said, there is an increasing recognition of the therapeutic
function pets can play in relation to mental health.
Observing the city proper, there is an increasing number of the so-called ‘pawrent’ in the
city of Calbayog. A greater number of pawrents owning pets could mean a demand in the pet
shop and care industry. Thus, the sheer number of pet owners makes the pet industry thrive and
prosper. Most of the Calbayognons treated pets as part of the family, their well-being and
grooming becomes an important aspect their pawrents will give them. This is a starting point
where individuals can go and come up with their own pet grooming salon to cater to this need. As
pets have only 10-15 years of life expectancy, it is only right and just that we should take care of
them just like how we take care of ourselves.

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B. Analysis of Competitors
An Assessment of Competitors Marketing Strategies, Strength, and Weaknesses
Pet Accessories and Services Business Personnel Knowledgeable
Providers in Pet grooming and other pet
services
STRENGTH WEAKNESS STRENGTH WEAKNESS
Products or Wide option of Limited services Pawrent’s Personnel may
Services service offering. are being demands can be not be efficient
offered. meet. in working.
Pricing Provide a Prices are being Knowledgeable
Strategies number of set too high. in making
service rate and promotional ̅
products’ prices deals.
options.
Distribution Service Number of Employees are
Strategies distribution is of goods available well-equipped
excellence. in the store are with substantial ̅
inadequate. knowledge in
distributing
goods.
Promotion Proper utilization The efficacy of Knows how and
Strategies of promotional the promotional when to use
platforms. activities is promotional ̅
uncertain, tools.
Advantage of Competitor’s Weaknesses

To be able to analyze the existent competition there is a need to consider what the other
options are, when potential clients need the company’s services. If someone is unable, for any
reason, to take their dog for a walk, their first option will be to ask their family, friends or even
neighbors if they are available. If no one is available the only other action is to hire a Dog Walker,
or use a Pet Sitting approach.
When it comes to Pet Sitting, the situation is a little different, as besides asking a neighbor,
friends or family to take care of the animals, there is the option of taking the animal with the owner,
or hiring a Pet Sitter or even dropping the animal off at kennels or catteries, at a hotel for animals
and there are even some veterinarians who will take care of the animals while the owner is away,
for a price.
C. Market Segmentation
In order to understand what are the main customers that a company has or will have, as well as
how to best address them, it is important to segment the market using several criteria. Afterwards,
using those segments it is possible to define first, what the target-market is, in other words, what
are the characteristics of the customers and secondly, how the company will position itself to reach
those clients.
Firstly, the demographic criterion age will be studied, secondly it will be the geographic criterion
type of area and lastly the social criterion social class will be studied.
The bases for this study are the results obtained previously from the questionnaire as well as
information provided by the website Pet Sitters International (www.petsit.com) on their 2013 Pet
Sitting Industry Forecast. It is important to mention that this information comes from a 2011 industry
survey performed by the website to its members.
Age – the age bracket under 25 years old was the only one to have more than 50% of
respondents saying that they are not interested in both the Dog Walking and the Pet Sitting
services. The results of the survey are in accordance with this fact as clients under the age of 25
only make up around 4,3% of the total clients.
In terms of both Dog walking and Pet Sitting, according to the questionnaire results, both the
25-44 and the 45-64 age brackets seem to show a high interest in the services. The PSI survey
information corroborates this, as 45,5% of the clients can be have ages between 36 and 50. The
age brackets 26-35 and 51-66 each represent more than 20% of clients.
Type of area – It can be said that in rural areas, animals tend to be loose and often take care
of themselves. As they have big spaces there might be very few people who have a need for Dog
Walking. Due to similar reason there should also exist a lower need for Pet Sitting.
Social class – It is clear that anyone who wishes to take advantage of any kind of service
must have the necessary funds to pay for it. While the Dog Walking and Pet Sitting services can
be used in emergencies, it makes sense to consider that those with less money available would try

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as much as possible to leave their pet with family friends and neighbors. As such these two services
are clearly more targeted towards the upper-middle and upper class.
In conclusion, the target-market to which the company will attempt to serve are people who have
animals and care about them, who are between 26 and 66 years, live in suburban areas and are
from the upper-middle and upper class.
In addition, while the current target-market are people with ages between 26 and 66 dues to the
little interest shown by people above 65 years old in this service, this is intended to be temporary,
as the population in this age bracket has been increasing and should continue to do so.
As a result, in the future, the company will include the older age bracket in its target by making
sure that the current target-market is satisfied with the service and earning their loyalty. This way
the clients that are close to the retirement age can continue to use the service when they retire and
the clients themselves can create an interest in the older people close to them.
D. Industry Forecasts
The COVID-19 pandemic in 2020 had a positive impact on the market growth. The pet care
industry was already witnessing a strong growth in the pre-pandemic. However, the lockdown
restrictions imposed during the pandemic led to increased concerns among the pet owners regarding
their pet’s health and this resulted in panic buying of pet food and other essential accessories and
pet products. This spiked demand for the pet care products,
The adoption of various companion animals such as dogs, and cats is gaining rapid traction
among the population all over the globe. Having a companion animal offers several benefits such as
reduced stress, boosting confidence, healthy heart, and blood pressure and cholesterol levels
control, which are scientifically proven facts that encourage people to own pets.
DESCRIPTION OF THE BUSINESS

This section discusses the general profile of the business which includes the
products/services, size of the business, office equipment and personnel, and the
background of the entrepreneurs.
The growing number of pet owners in Calbayog City is very evident. As pets are treated
as part of the family, their well-being and grooming thus becomes an important aspect their
owners will give them. PawSeSories is a venture that provides accessories and grooming to
your furry companions.
A PawSeSories is a retail business which sells different kinds of pet food, animal supplies,
and pet accessories. PawSeSories shops often offer both hygienic care and aesthetic services.
Grooming is the process by which a dog or cat’s physical appearance is enhanced and kept
according to breed standards for competitive breed showing, for other types of competition, like
creative grooming or pet tuning contests, or just to their owners’ taste.
A. Product/ Service(s)
PawSeSories is a service business providing a place to browse, helping you discover new
products, prompting new ideas about how your pet's life could be improved, or even allowing you
to evaluate whether pet ownership is for you.
It offers products like:
• Treats
• Toys (rattles, balls, and bones for dogs, pendants for cats, etc.)
• Leashes
• Cage
• Bowls and Feeders
• Pet hygiene products

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• Flea, Tick and supplements

• Beds and rugs
It provides services like:
• Dog walking
• Pet sitting
• Grooming
• Bathing and drying
• Nail clipping
• Hair trimming
• Hair cutting and styling
• Ear cleaning
• Tick and flea removal
B. Sizes of Business
Pet Store is a small business that would employ six (6) or more personnel who will be
assigned to various tasks which includes dog walking, pet sitting and dog grooming, and shop
attendant.
C. Office equipment and Personnel

Shop equipment needed:
a. CCTvs
b. Computer
c. POS Machine
d. Air Conditioner
e. Store racks
f. Grooming table
g. Bathing supplies (i.e., safe flea shampoos, de-shedding shampoos, white coat
products, and quality conditioners)
h. Grooming supplies (i.e., brushes, combs, razor)
i. Dental supplies
j. Ear and eye cleaning kit
k. Nail clipper and trimmer
Personnel:
a. Shop attendant
b. Cashier
c. Groomer / pet barber
d. Attendant for pet walking
D. Background of Entrepreneurs
Ms. Dulce Amor Dumaguit, Ms. Mary Rose Agban, Ms. Mary Jane Bacares, Ms. Kris
Cham M. Demit, Ms. Bhea Lavedia and Ms. Judith Peñaflor are currently studying business
education specifically in marketing and management, hence, they all have the qualities, abilities
and knowledge in handling business.

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PRODUCTION PLAN
This section discusses how services are processed utilizing available facilities the
equipment needed, and sources of raw materials.
A. Manufacturing Process (Amount subcontracted)

Transaction/Contract Process
Customer Customer chooses P

what pet essentials
they're going to A
purchase. Y
Cashier Customer enjoys
M the
E products/services.
Customer chooses N
Customer chooses what pet services
either Pet Services they're going to T
or Pet Accessories avail.
Just like how most of the businesses works, the same goes to the transaction process of
PawSeSories. Customers proceed to cashier and choose whether they will be availing services
or products offered by PawSeSories. Once decided, payment will come right after. And just like
that, they will be enjoying the products/services offered by PawSeSories.
B. Physical Plant
Front view of the location
Right side view of the location Left side view of the location

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Floor Plan
Floor Plan by Arch. Christian C. Dagohoy
Store Design
Store Design by Arch. Christian C. Dagohoy
C. Machinery and Equipment

Equipment needed for grooming are the following;
A. Grooming Table – a comfortable surface where pet can stand on from where you
can service their needs. It has an area where you can hook pets to which will help
them stay in one place.
B. Pet Grooming Tub – it helps bathe your pet more efficiently and effectively.

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C. Ear and eye cleaning kit – tool kits that are specifically designed to make the
cleaning of a pet’s eyes and ears as easy and as safe as possible.
D. Grooming shears – this will be used in cutting your pet’s fur.
E. Electric pet trimmer – used to shave the difficult-to-reach areas such as the face or
the hair on the paws.
F. Pet dryers/blower – it is used to shorten the drying time of your pet’s fur.
Equipment needed for pet shop and accessories are the following;
A. CCTVs – will be used to secure the area.
B. Computer – will be used to store data for inventory and other purposes.
C. Air Conditioner – will be use to set the temperature of the shop.
D. Store racks – will be used to store or display pet essentials.
D. Names of suppliers of materials

For pet grooming equipment and supplies, suppliers are Citi Hardware, Gaisano Grand, Super
Metro. For equipment in pet store and office, suppliers are PC Tools, Techno G, Allworld, Citi
Hardware. Suppliers are available in Calbayog City.
MARKETING STRATEGIES
This section discusses the existing market situation, what the competitors are
doing, pricing, distribution of services, promotional strategies and company
controls.
A. Pricing
Marketing plays a crucial role in a business’ ability to survive in a certain sector.
PawSeSories monitor the condition of their business and enhance their promotion of the pet store.
PawSeSories does effective marketing in order to expand its market, particularly in Calbayog City.
The approach that PawSeSories treats their customer may define both their professional and
personal brands, and it is essential to promoting their pet store. They want their daily interactions
to be positive since those people have the potential to spread the word about the store and their
business. PawSeSories can use marketing to increase sales and increase the visibility of the store
by disseminating it in a variety of methods.
When pricing pet products or services we must consider not only costs and its market
conditions, but we also must consider the perishability
of our product or services and the marketing strategy
we wish to adopt. The cost problem of pet products is
due to quality ingredients being expensive and
additional expenses that human products does not
have.
For example, pet products often include a return
policy, giving consumers the opportunity to return the
product if the pet doesn’t like it. However, PawSeSories
have set limitations as to the return policy of the
products. Pawrents can only return the products within
twenty-four hours after their purchase. This is only
applicable to non-perishable products like toys and
accessories. But we are confident that product’s return
will not happen because we are offering products and services that are of high quality.
Price can also determine whether a product is seen as premium or quality products.
PawSesories has experience in helping pet stores brand retailers set their optimal price for their
products.

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• Pricing products is always a crucial difficulty since it involves determining the total price
position relative to other products in the assortment or competitors.
• Knowing what consumers are ready to spend on new products will help you set prices for
innovative products more profitably.
• Prices shouldn't remain constant. Contrarily, it is great practice to raise prices frequently,
at least to keep up with inflation and competition, but frequently also higher due to brand
improvements.
B. Distribution
The PawSeSories (Pet Services and Accessories) will operate in Calbayog City proper and
will be open from 7 o’clock in the morning until 5 o’clock in the afternoon. When it comes to service
distribution, or placement, there are two things to consider. First of all, how the customer will reach
the company to request the service has to be considered, and secondly the area of operation,
which is where the company will act.
When it comes to the distribution channel, that is, how the customer will reach the company, it
will be a direct channel, as the client will contact the company either through the website, or
through a phone call.
While the main booking of the dog walker or pet sitter should be through the website, it is still
important to have a phone number, as a personalized service should always give the clients a
way to reach them more immediately. Talking with someone over the phone is also another way
of increasing the trust the potential customer may have with the company.
In terms of which location to operate in, the author decided to do a small study to decide what
might be the best area in terms of several aspects. To begin with, as the targets are people in
suburban areas, the areas which will be studied are those closest to the city proper.
C. Promotion
In terms of promoting the company and their services it is important to always keep in mind that
one of the most important things is trust while at the same time passing through the idea of
personalization.
As such, the company will apply the following communication methods.
Word of Mouth
This method is the most important method, as the people who promote the company also
give their own opinion of the company and its people, and it is part of both the Mission and the
Vision of the company. The level of trust the potential customers give to this method is very high,
because it is not the company promoting itself, but rather their own friends who they trust and
whose opinion they are more likely to listen to. The disadvantage is that the company initially can
only rely on friends, neighbors and acquaintances to spread the word, and has little control of
what is said.
Company Website
The company will have its own website, which serves several purposes, as it is used for
people to contact the company, to request the company’s services, an informational purpose and
of course, the promotion purpose. The website should be pleasing to the eyes and easy to
navigate with all of the information readily available. There should be links to other locations where
the company is also promoted, as well as references to the partnerships with food stores,
veterinarians and animal associations.
The site should also show a few references and mention that potential clients may ask for
contact with references, as well as reassure the potential clients by showing the training that the
dog walkers and pet sitters have in the area.
Facebook
Nowadays it is very important for any company to be present in Facebook, as people
spend increasingly more time there. In the PawSeSories case it is also relevant, because it is one

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way for people to easily share their experiences with the company and promote it to all of their
friends.
PawSeSories’ Facebook page should have in an easily seen location a link to the main
website as well as state that all of the information can be found in this website. This way, potential
clients may go the company’s Facebook page after a friend shared it, liked it or referenced it in
any way, and from there easily be able to access the website.
The Facebook page should also be updated often with interesting facts, funny images and
other appealing information, so as to keep it in the newsfeed of its friends and as such keep the
company in the mind of the clients.
Business Cards
The existence of business cards that the dog walker or pet sitter can deliver to both first
time clients and potential clients is a good way to pass the idea of personalization as well as a
possibility of a connection with the service provider which may increase the trust.
Brochures/Fliers
The company can leave brochures and flyers with its partners, such as pet stores,
veterinaries and pet associations, as well as with the local stores which will allow it, such as coffee
shops, dry cleaner and others. This last group should be places where people often stop and stay
for a bit and if they are interested or know someone that might be interested, they may take the
fliers of brochures with them and later search for more information in the website or the Facebook
page.
In the Philippines, e-commerce is expanding quickly and is a competitor that cannot be
ignored. Pet stores and online shopping are both significant channels, although online shopping
has the largest market share. Sales and the future expansion's primary goal. The development of
online sales and the improvement of advertising and channels are the main drivers of business
sales growth.
At PawSeSories Marketing, our pet store marketing strategies are a result of our combined
experience in the pet business and the field of digital marketing. Our pet store marketing strategy
is built around two essential components: the first is enhancing the in-store experience for nearby
pet parents, and the second is developing and sustaining an active, branded, customer-focused
online presence.
D. Market Forecast
Consumers only want the best for their pets when it comes to the pet industry. They might
be concerned that the things they buy won't provide their pets with the proper care and nutrition.
These buyers do not desire any goods that might endanger their animals. Therefore, you must
demonstrate to these owners that your brand offers the comfort and nutrients best for their pet's
wellbeing.
Young people and families that prioritize their dogs are part of the pet-owning
demographic. Although most customers are between the ages of 45 and 64, millennials and baby
boomers represent the majority of pet store sales. As many of these owners would be young and
working-class people who prefer internet shopping to in-store purchases, this would suggest that
online purchasing and delivery would be vital for your firm. Since they frequently utilize social
media, it would be preferable to target these people's interests with promoted advertisements. If
you are doing promotions, they should be pet-centric, animal-friendly, and include content that
appeals to the target audience.
E. Controls
In addition to giving pet owners outstanding service with a smile and a wonderful shopping
experience. You want to deliver what the consumer wants most: Getting their hands on the pet
products they need and want. Although maintaining inventory isn't tough, you must make a
commitment to striking a balance between efficiency and customer satisfaction if you want to
maximize revenues and the customer experience.

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An excessively efficiency-focused strategy, for instance, deceives people and eventually

educates them to look elsewhere for what they require. On the other hand, too much inventory
results in waste and raises your carrying costs, which you cannot afford in this cutthroat industry.
Look for ways to simplify your clients' lives while developing or setting up your pet business. That
entails giving consumers the appropriate information at every turn, whether it comes in the form
of helpful staff guidance or crystal-clear signs. Additionally, carry out routine audits and
inspections to make sure your displays meet brand requirements and offer excellent customer
service to customers.
Select the sales information that relates to a supplier's line of products and pass those
figures along. Giving your suppliers access to this information might start a useful conversation
because you both have the same objectives in mind: increasing sales. The data can indicate that
it's the appropriate time to launch a new product line. Or perhaps an increase in returns provides
them with the concrete information they require to assist them in determining what is impeding
quality. They'll also be aware of trends among your rivals and be able to make recommendations
based on the data.
You don't want the first-received goods to never reach the floor due to reckless handling.
Even if your items have a long shelf life, dust, scuff marks, or even outdated packaging might give
customers the impression that your product isn't the freshest on the market and deter them from
purchasing it. On a busy sales day, however, employees may not be thinking about selecting the
correct merchandise as they rush to refill an empty shelf. To ensure that the first things received
are always the first to be put on the sales floor, teach all personnel the first-in, first-out principle.
Maintaining a balanced inventory helps keep your supply store one step ahead of the
competition. Making it a routine component of your business operations can keep you abreast of
the most recent consumer purchasing trends and save waste due to overstock or improperly
merchandised goods.
It's crucial that the employees at your store is knowledgeable enough to guide clients
toward the products that are most appropriate for their need. When people need them to steer
them in the correct path, aid them in making decisions among similar products, or help those with
disabilities, they should be simple to get in touch with.
Last but not least, be sure you are familiar with local legislation to avoid breaking any animal
health and safety regulations.
ORGANIZATIONAL PLAN
This section discusses the business profile as to form of ownership, organizational
structure, and details of personnel as to authority, roles, and management
capabilities.
A. Form of Ownership
PawSeSories will be organized as a form of partnership. With partnership, a business owns
and operate by six co-owners run a firm jointly. Partners will also pool their resources and money
toward a shared goal, share specialized talents and resources, and engaged in the highs and
lows of the business.
PARTNERSHIP AGREEMENT
This Partnership agreement (the "Agreement") is made as of this 26th of October, 2022, (the
"Effective Date") by and between/among:
Partner(s): Mary Rose Agban, located at Brgy. Hamorawon, Calbayog City, Samar, Dulce Amor
Dumaguit, loacated at Brgy. Matobato, Calbayog City, Samar, Bhea Lavendi, located at Purok 2,
Brgy. Lonoy, Calbayog City, Samar, Mary Jane Bacares, located at Brgy. Trinidad, Calbayog City,
Samar, Kris Cham M. Demit, located at Purok 14 Brgy. San Policarpo, Calbayog City, Samar,
Judoth Peñaflor, located at Purok 7, Pido Extension, Brgy. East Awang, Calbayog City, Samar
(each, a "Partner" and collectively, the Partners")

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1. Partnership Name and Purpose. The Partnership consents to establishing a partnership with
the name PawSeSories (the "Partnership"). The law of the Philippines will be applied to govern
the partnership. The partnership has been established under the terms and circumstances listed
below to carry on the business of Pet Shop services and accessories as well as any additional
activities that may be required, related, or incidental to do so.
2. Place of Business. The principal office of the Partnership will be located at Maharlika Highway,
Brgy. Capoocan, Calbayog City, Samar, 6710 or at such places as the Partnership shall
determine from time to time.
3. Partnership Term. The partnership shall commence on October 26, 2022 and will continue
until October 26, 2022.
4. Partners' Capital Contributions. The partners will contribute capital to the Partnership on or
before October 26, 2022
The Partners' cash contribution will be:
● Mary Rose Agban, Php 50,000

● Dulce Amor Dumaguit, Php 50,000
● Mary Jane Bacares, Php 50,000
● Bhea Lavendia, Php 50,000
● Kris Cham Demit, Php 50,000
● Judith Peñaflor, Php 50,000
● Investor, Php 50,000
5. Partners' Capital Accounts. The partnership will establish and maintain for each Partner a
separate capital account consisting of the Partner's capital contributions. A partner may not
withdraw any portion of capital from his or her capital account without the written consent of all
partners.
6. Profit and Losses. The net profits and losses of the Partnership will be divided according to
the same proportion as the partner's capital contributions to the total capital contributions of the
partnership.
7. Partner's Income Accounts. Each partner's share of the Partnership profits and losses will
be credited to or changed against his or her income account. If there is no positive balance in a
partner's income account, losses will be charged against his/her capital account. Interest, at the
rates and times as determined by the Partner's will be paid on the income account of any Partner.
8. Partners' Salary and Drawings.
Salary - there will be no salary or compensation given to any partner for services to the
partnership
Profit - A partner may withdraw any portion of Profits from his or her income account at any time.
9. Partnership Bank Account. The partnership funds will be kept in an account in its name a
________ (financial institution) or at other financial institutions as agreed upon by all partners. All
withdrawals from these accounts will be made by checks signed all partners.
10. Partnership Books Records. At all times during the terms of the partnership, the books and
records of the partnership will be kept and maintained at partnership’s principal office.
Audits - an audit of the books and records of the partnership as of the end of each fiscal year will
be prepared by a firm of independent certified public accountants selected by the partnership.
11. Management. Each partner has equal rights in the management of the partnership. The l
Partners will devote as much of his or her time and efforts to the affairs of the partnership as may
be necessary to accomplish the objectives of the partnership. Each Partnership does not have
the power to make significant nor ordinary decisions on behalf of the partnership.
12. Voluntary Dissolution of Partnership. The Partnership may be dissolved at any time upon
the consent of all Partners. The Partners shall, as soon as reasonably practicable, liquidate and
wind up the affairs of the Partnership.
13. Partner’s Withdrawal. A Partner may withdraw only with consent from all Partners. A
Partner may not withdraw from the Partnership unless all remaining Partners unanimously agree
to the withdrawal. If the remaining Partners agree to the withdrawal, the remaining Partners may
decide either to dissolve and liquidate the Partnership with the withdrawing Partner
14. Partner’s Retirement. A Partner may retire from the Partnership at any time.

15
15. Partner’s Death. If a Partner dies, the remaining Partners may decide either to dissolve and
liquidate the Partnership (in accordance with paragraph no. 12) or continue the Partnership by
purchasing the deceased Partner’s interest (in accordance with paragraph no. 16). The decision
to dissolve or continue the Partnership requires the unanimous consent of the remaining Partners.
16. Buyout. If the remaining Partners choose to purchase the withdrawing, retiring or deceased
Partner’s interest under the preceding paragraphs, that interest will be purchased in equal
amounts by all remaining Partners.
17. Restriction on Transfer. No Partner shall transfer, assign, sell, give, pledge, hypothecate or
otherwise encumber, or dispose of in any manner any or all of his or her interest in the Partnership
without the written consent of all Partners.
18. New Partners. The Partnership, upon the majority consent of all Partners, may admit new
Partners to the Partnership on the terms and conditions as determined by the Partners at such
the Partnership will NOT admit new Partners.
.19. Binding Effect. This Agreement shall be binding upon and inure to the benefit of the Partners
and their respective legal representatives, heirs, administrators, executors, successors and
permitted assigns.
20. Severability. If any provision of this Agreement is held to be invalid, illegal or unenforceable
in whole or in part, the remaining provisions shall not be affected and shall continue to be valid,
legal and enforceable as though the invalid, illegal or unenforceable parts had not been included
in this Agreement
.21. Governing Law. The terms of this Agreement shall be governed by and construed in
accordance with the laws of the State of Philippines, not including its conflicts of law provisions.
22. Further Assurances. At the written request of one Partner, the other Partners shall execute
and deliver such other documents and take such other actions as may be reasonably necessary
to affect the terms of this Agreement
23. Headings. The section headings herein are for reference purposes only and shall not
otherwise affect the meaning, construction or interpretation of any provision in this Agreement
.24. Entire Agreement. This Agreement contains the entire understanding between the Partners
and supersedes and cancels all prior agreements of the Partners, whether oral or written, with
respect to such subject matter.
25. Amendment. This Agreement may be amended or modified only by a written agreement
signed by all of the Partners.
26. Notices. Any notice or other communication given or made to any Partner under this
Agreement shall be in writing and delivered by hand, sent by overnight courier service or sent by
certified or registered mail, return receipt requested, to the address stated above or to another
address as that Partner may subsequently designate by notice and shall be deemed given on the
date of delivery.
27. Waiver. No Partner shall be deemed to have waived any provision of this Agreement or the
exercise of any rights held under this Agreement unless such waiver is made expressly and in
writing. Waiver by any Partner of a breach or violation of any provision of this Agreement shall
not constitute a waiver of any other subsequent breach or violation.
IN WITNESS WHEREOF, this Agreement has been executed and delivered as of the date first
written above.
SIGNATURES
__________________________ Mary Rose Agban
__________________________ Dulce Amor Dumaguit
__________________________ Mary Jane Bacares
__________________________ Bhea Lavendia

16
__________________________ Kris Cham M. Demit

__________________________ Judith Peñaflor
B. Identification of Partners or Principal Shareholders

All profits, liabilities, and management responsibilities are shared equally in a partnership,
each partner will receive the same amount of net profit with the same percentage shares.
Name Share (%)

Agban, Mary Rose 15%
Bacares, Mary Jane 15%
Demit, Kris Cham 15%
Dumaguit, Dulce Amor 15%
Lavendia, Bhea 15%
Peñaflor, Judith 15%
Investor 10%
TOTAL 100%
C. Authority Principals
Each principal will have the power and equal authority to execute and deliver agreement
and have rights in decision-making because they are all equal among all partners. And all of them
will have check-signing authority.
D. Management-team Background
All business partners are currently studying business administration major in marketing.
They have gain knowledge on how to manage a certain business as well as to promote the
business to reach target customers. Each partner is capable enough to handle the business and
achieve its objective. They have also attended different seminars with regards to the business
which could further support to run the business.
The background of the members:
I. Dulce Amor Dumaguit – Studying Business Administration major in Marketing at
Northwest Samar State University.
II. Mary Rose Agban - Studying Business Administration major in Marketing at Northwest
Samar State University.
III. Mary Jane Bcares – Studying Business Administration major in Marketing at Northwest
IV. Bhea Lavendia – Studying Business Administration major in Marketing at Northwest
V. Kris Cham Demit – Studying Business Administration major in Marketing at Northwest
VI. Judith Penaflor – Studying Business Administration major in Marketing at Northwest
E. Roles and Responsibilities of Members of Organization

Job Specifications and Functions
The management team helps one another in accomplishing the goals of the business and
contributes their expertise on various projects and responsibilities.

17
Chief Executive Officer

Mary Rose Agban
Accountable for the overall well-being and direction of the business. They typically determine the
company's general course and make decisions with the long-term success of the organization in
mind.
Manager
Dulce Amor Dumaguit
The Manager is responsible for managing all day-to-day duties that ensure the smooth operation
of a retail store. Staffing, stock management, customer service, financial management, and
animal care are the duties that part of the shop manager's primary function, which is to provide
operational oversight.
Cashier
Bhea Lavendia (Pet Accessories Shop); Judith Peñaflor (Pet Grooming Services)
Collects payments for products or services by accepting cash, check, or charge payments from
customers and makes change for cash customers.
Shop Attendants
Kris Cham Demit (Pet Accessories Shop); Mary Jane Bacares (Pet Grooming Services)
Front desk receptionist to greet customers, set appointments, answer phones, check-in pets, and
maintain files of clients with data entry.
Playground supervisor
Personnel 1
Playground supervisors will feed and water pets, keep area clean, walk and exercise, collect pets
at check-out time.
Pet groomer
Personnel 2
Pet groomer carry out a variety of grooming duties required to enhance the hygiene and physical
appearance of pets. Pets are bathed, brushed, and dried in addition to having their nails and
hair/fur cut and their teeth and ears cleaned.

18
ASSESSMENT OF RISK
This section discusses the limitations of the business. Included in the discussion is
internal weaknesses which are challenges to improve operations, and external
weaknesses which are considered opportunities for improvement.
A. Evaluate Weaknesses of Business

PawSeSories is a venture that offers pet services and accessories located in Calbayog
City. It is one of the industries that is a least priority of the people in Calbayog, and the
following are considered as the business’ weaknesses:
a. Lack of brand recognition;
b. Low budget, since initial start-up costs can be very expensive;
c. Lack of business experience, since it is the least priority industry
B. New Technologies
PawSeSories will maintain the latest Windows and Internet capabilities including complete
email capabilities on the Internet to work directly with clients for reservations, purchasing
products online, asking questions, providing information, etc., as well as a Web page will
provide information and maximum exposure of available services.
C. Contingency Plan
By the year 2030, PawSeSories have already expanded its business venture all over the
islands of Samar. This will not only help pawrents in maintaining their pet’s well-being, but it
would also generate employment all over Samar, as we will hire people within Samar.

19
FINANCIAL PLAN
This section discusses the monetary translations of the various plans of the
business.
Financial Projections
STATEMENT OF COMPREHENSIVE INCOME
Utility Expense
i. Electricity – estimated monthly electric bill for PawSeSories is Php 15,000.
ii. Water – estimated monthly water bill for PawSeSories is Php 10,000.
Expenses – Salaries and Wages

As of June 2022, the minimum wage is Php 325 for 8 hours of work based on the date
given by the National Wages and Productivity Commission of DOLE.
a. Computation of salary for (Shop attendant & Groomer)
Salary per day = Php 325.00
Number of working hours = 10 hours a day
Monthly Salary
325x30 = Php 9,750 (approximately Php 10,000.00)
10,000.00 x 2 = 20,000.00
Rent Expense
PawSeSories will be renting the store located in Maharlika Highway Brgy. Capoocan, Calbayog
City amounting to Php 15,000 per monthly.
Maintenance
A minimum of P1000 may be included in the expense for restoration depending on the damage
and renewals or in the business.

20
Income Statement of First Year Operation – Year 2022
PAWSESORIES
Income Statement
For the year ended December 31, 2023
Jan Feb March April May June July Aug Sep Oct Nov Dec Total
Year 1 Revenue
Pet Shop Revenue 84,900.00 87,600.00 78,400.00 89,200.00 92,300.00 87,800.00 87,800.00 87,600.00 84,900.00 87,600.00 89,200.00 92,300.00 1,049,600.00
Less: Operating Expenses

Salaries and Wages
Shop Attendant 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00
Cashier 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00
Permits and Licenses 5,000.00 - - - - - - - - - - -
Repairs and maintenance - - - - - - 3,000.00 - - - - -
Utilities 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00
Rent 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00
Depreciation Expense 3,883.98 3,883.98 3,883.98 3,883.98 3,883.98 3,883.98 3,883.98 3,883.98 3,883.98 3,883.98 3,883.99 3,883.98 46,607.79
Total Operating Expense 68,883.98 63,883.98 63,883.98 63,883.98 63,883.98 63,883.98 65.883.98 63,883.98 63,883.98 63,883.98 63,883.98 63,883.98 773,607.76
Net Income (Loss) 16,016.02 23,716.02 14,516.02 25,316.02 28.416.02 23,916.02 21,916.02 23,716.02 21,016.02 23,716.02 25,316.02 28,416.02

21
PAWSESORIES
Income Statement
Year 2 Revenue
Pet Shop Revenue 94,900.00 97,600.00 88,400.00 99,200.00 102,300.00 97,800.00 97,800.00 97,600.00 94,900.00 97,600.00 99,200.00 102,300.00 1,169,600.00

Salaries and Wages
Shop Attendant 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00
Cashier 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00
Utilities 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00
Rent 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00
Net Income (Loss) 26,016.02 33,716.02 24,516.02 35,316.02 38.416.02 33,916.02 31,916.02 33,716.02 31,016.02 33,716.02 35,316.02 38,416.02

22
PAWSESORIES
Income Statement
Year 3 Revenue
Pet Shop Revenue 104,900.00 107,600.00 98,400.00 109,200.00 112,300.00 107,800.00 107,800.00 107,600.00 104,900.00 107,600.00 109,200.00 112,300.00 1,289,600.00

Salaries and Wages
Shop Attendant 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00
Cashier 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00
Utilities 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00
Rent 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00
Net Income (Loss) 36,016.02 23,716.02 34,516.02 45,316.02 48.416.02 43,916.02 41,916.02 43,716.02 41,016.02 43,716.02 45,316.02 48,416.02

23
PAWSESORIES
BALANCE SHEET Initial Outlay
Jan. 1, 2022
ASSETS LIABILITIES
Current Assets Current Liabilities
Cash 162,607.00 __ -
Total Current Assets 162,607.00 Total Current Liabilities -
Non-Current Assets Capital
CCTVs 20,000.00 Agban, Capital 50,000.00
Air Conditioner (Split type) 40,000.00 Bacares, Capital 50,000.00
Office Table and Chair 25,000.00 Demit, Capital 50,000.00
Store Equipment Dumaguit, Capital 50,000.00
Store Racks 15,196.00 Lavendia, Capital 50,000.00
POS Machine 4,400.00 Peñaflor, Capital 50,000.00
Personal Computer 25,000.00 Investor, Capital 50,000.00
Grooming Equipment Total Capital 350,000.00
Blower 8,997.00
Grooming Table 16,800.00
Grooming tub 32,000.00
Total Non-Current Assets 187,393.00
__________ __________
TOTAL ASSETS 350,000.00 TOTAL LIABILITIES AND CAPITAL 350,000.00

24
PAWSESORIES
BALANCE SHEET
As of December 31, 2022
ASSETS LIABILITIES
Cash 418,599.24 -
Personal Computer 25,000.00 Net Income (Loss) 255,992.24
Grooming Equipment Investor, Capital 50,000.00
Blower 9,396.00 Total Capital 605,992.24
__________ __________

25
PAWSESORIES
BALANCE SHEET
ASSETS LIABILITIES
Cash 560,599.24 -
__________ __________

26
PAWSESORIES
BALANCE SHEET
ASSETS LIABILITIES
Cash 658,599.24 -
__________ __________

27
CASH FLOW (YEAR 1)

Cash Inflow
Cash Services 1,049,600.00
Total Cash Inflow 1,049,600.00
Cash Outflow
Operating Expenses (net of Depreciation) 517,615.52
Total Cash Outflow 517,615.52
Net Cash Inflow (Outflow) 187,393.00

Add: Cash Balance, beginning 162,607.00
Total Cash Available 350,000.00
per balance sheet 350,000.00
CASH FLOW (YEAR 2)

Cash Inflow
Cash Outflow
Operating Expenses 397,615.52
Total Cash Flow 397,615.52

418,599.24
CASH FLOW (YEAR 3)

Cash Inflow
Cash Outflow
Operating Expenses 277,615.52
Total Cash Flow 277,615.52

560,599.24
Inflows of the business is mainly from service revenue. It is estimated at growth of 6% from year
2022 to year 2023, and 8% percent in year 2023 to 2024. There are no inflows in financing activity
since business do not have a plan in resorting to loans. Possible cash in on investing will come
business sales. While in the cash outflow, majority amount of cash outflow of business is
expenses payment. Mainly from fixed monthly salaries of personnel, utilities and purchases of
equipment and operating expenses.

28
Break Even Computation
January
Revenue number of hours per day 12
Service Revenue 84,900.00
Expenses Pet grooming Amount
Salaries and Wages first 5 hours 5,500.00 = 1,100 x 5
Shop Attendant 10,000.00 remaining 7 hours 7,700.00 = 1,100 x 7
Groomer 10,000.00 Total 13,200.00
Utilities 25,000.00 13,200.00 / 12 hrs = 1,100.00
Depreciation Expense 3,883.98 Average revenue per hour 1,100.00
Licenses and Permits 5,000.00
Rent 15,000.00
Maintenance ̶
Total Expenses 68,383.98
Net Income 16,516.02
Fixed Cost
Salaries and Wages
Shop Attendant 10,000.00
Groomer 10,000.00
Utilities 25,000.00
Maintenance ̶
45,000.00
Break-even Analysis
PawSeSories will break-even in just one month since the total fixed cost of 45,000.00 is already
covered by the total revenue 84,900.00.

29
Breakeven Computation
FC SP – Selling Price/Price per unit
=
SP-VC VC – Variable cost per service
45,000.00
=
1,100.00 Average revenue per hour
= 40.90 hours
Return on Investment (ROI) Computations

Income
ROI =
Capital
Year 1
255,992.24
=
350,000.00
= 0.7885 or 78.85%
Year 2
375,992.24
=
350,000.00
= 1.0742 or 107.42%
Year 3
495,992.24
=
350,000.00
= 1.4171 or 141.71%
Return on Investment (ROI) for Pet Grooming shows that on the first year of its operation, the investors
are expected to receive 78.85% for their invested capital. On the second year, an increase of 28.57%
on the ROI is evident which is 107.42% and on the third year, it is projected to raise at 141.71%. Return
on investment (ROI) is calculated by dividing the profit/income earned every year by the invested
capital.

30
APPENDIX
Pertinent documents are attached to this plan.
A. Principals’ Profile

31
B. Business Card

32
C. Permit
D. Certificates of the Employees

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1

A. Name and Address

Name: Mary Rose Agban Name: Dulce Amor Dumaguit

Name: Mary Jane Bacares Name: Bhea Lavendia

Name: Kris Cham Demit Name: Judith Peñaflor

Name and address of the Business

C. Statement of Financing Needed

D. Statement of Confidentiality Report

[2023] Business Plan | PawSeSories

[2023] Business Plan | PawSeSories

PawSeSories is a shortened-term for Pet [Paw] Services and Accessories. It is a perfect

[2023] Business Plan | PawSeSories

• To provide proper care for the pets.

A. Future Outlook and Trends

[2023] Business Plan | PawSeSories

Advantage of Competitor’s Weaknesses

[2023] Business Plan | PawSeSories

DESCRIPTION OF THE BUSINESS

It offers products like:

[2023] Business Plan | PawSeSories

• Flea, Tick and supplements

C. Office equipment and Personnel

[2023] Business Plan | PawSeSories

A. Manufacturing Process (Amount subcontracted)

Customer Customer chooses P

Front view of the location

[2023] Business Plan | PawSeSories

Floor Plan by Arch. Christian C. Dagohoy

Store Design by Arch. Christian C. Dagohoy

C. Machinery and Equipment

[2023] Business Plan | PawSeSories

D. Names of suppliers of materials

[2023] Business Plan | PawSeSories

[2023] Business Plan | PawSeSories

[2023] Business Plan | PawSeSories

An excessively efficiency-focused strategy, for instance, deceives people and eventually

[2023] Business Plan | PawSeSories

● Mary Rose Agban, Php 50,000

[2023] Business Plan | PawSeSories

[2023] Business Plan | PawSeSories

__________________________ Kris Cham M. Demit

B. Identification of Partners or Principal Shareholders

Name Share (%)

E. Roles and Responsibilities of Members of Organization

[2023] Business Plan | PawSeSories

Chief Executive Officer

[2023] Business Plan | PawSeSories

A. Evaluate Weaknesses of Business

[2023] Business Plan | PawSeSories

Expenses – Salaries and Wages

[2023] Business Plan | PawSeSories

Income Statement of First Year Operation – Year 2022

For the year ended December 31, 2023

Less: Operating Expenses

[2023] Business Plan | PawSeSories

Income Statement of First Year Operation – Year 2023

For the year ended December 31, 2023

Less: Operating Expenses

[2023] Business Plan | PawSeSories

Income Statement of First Year Operation – Year 2024

For the year ended December 31, 2024

Less: Operating Expenses

[2023] Business Plan | PawSeSories

Current Assets Current Liabilities