AUTOMOBILE

RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME CATEGORY
1 4 7 3 BMW FOUR WHEELER - LUXURY
2 27 92 65 AUDI FOUR WHEELER - LUXURY
3 30 12 -18 HONDA TWO WHEELER - MANUFACTURER
4 35 55 20 TOYOTA FOUR WHEELER - MANUFACTURER
5 36 20 -16 MARUTI SUZUKI FOUR WHEELER - MANUFACTURER
6 45 47 2 HYUNDAI FOUR WHEELER - MANUFACTURER
7 46 53 7 TVS TWO WHEELER - MANUFACTURER
8 48 28 -20 TATA MOTORS FOUR WHEELER - MANUFACTURER
9 49 22 -27 JEEP SUV - MANUFACTURER
10 67 35 -32 HERO MOTOCORP TWO WHEELER - MANUFACTURER
11 80 104 24 ROYAL ENFIELD TWO WHEELER - MANUFACTURER
12 95 164 69 YAMAHA TWO WHEELER - MANUFACTURER
13 120 56 -64 HONDA ACTIVA SCOOTER - BRAND
14 122 97 -25 MERCEDES BENZ FOUR WHEELER - LUXURY
15 132 73 -59 BAJAJ TWO WHEELER - MANUFACTURER
16 136 32 -104 HONDA FOUR WHEELER - MANUFACTURER
17 150 115 -35 FORD FOUR WHEELER - MANUFACTURER
18 167 275 108 NISSAN FOUR WHEELER - MANUFACTURER
19 185 211 26 BAJAJ PULSAR TWO WHEELER - BRAND
20 187 61 -126 TVS SCOOTY SCOOTER - BRAND
21 197 498 301 JAGUAR FOUR WHEELER - LUXURY
22 204 425 221 MARUTI SUZUKI SWIFT CAR - HATCHBACK
23 207 213 6 MAHINDRA & MAHINDRA FOUR WHEELER - MANUFACTURER
24 215 87 -128 HONDA CB SHINE TWO WHEELER - BRAND
25 258 718 460 FERRARI FOUR WHEELER - SUPER LUXURY
26 274 - - ROLLS ROYCE FOUR WHEELER - SUPER LUXURY
27 277 251 -26 BAJAJ AUTOMOBILE - DIVERSIFIED
28 312 419 107 ROYAL ENFIELD BULLET TWO WHEELER - BRAND
29 330 124 -206 KIA FOUR WHEELER - MANUFACTURER
30 335 167 -168 VOLKSWAGEN FOUR WHEELER - PREMIUM
31 338 580 242 SKODA FOUR WHEELER - PREMIUM
32 346 - - ASHOK LEYLAND TRACTORS
33 349 803 454 TOYOTA FORTUNER SUV - PREMIUM BRAND
34 369 284 -85 SUZUKI TWO WHEELER - MANUFACTURER
35 374 - - HYUNDAI I20 CAR - HATCHBACK
36 401 - - BUGATTI FOUR WHEELER - SUPER LUXURY
37 411 - - HERO HONDA HUNK TWO WHEELER - BRAND
38 430 473 43 TVS JUPITER SCOOTER - BRAND
39 459 835 376 RENAULT FOUR WHEELER - MANUFACTURER
40 468 - - HMT TRACTORS

TRA'S BRAND TRUST REPORT 2023 1

 AUTOMOBILE

RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME CATEGORY
41 475 459 -16 BMW MOTORRAD TWO WHEELER - PREMIUM
42 478 - - KAWASAKI TWO WHEELER - MANUFACTURER
43 501 533 32 DATSUN FOUR WHEELER - MANUFACTURER
44 516 - - JOY E-BIKE
45 522 - - HYUNDAI CRETA SUV - BRAND
46 558 460 -98 TOYOTA INNOVA SUV - BRAND
47 589 - - HYUNDAI I10 CAR - HATCHBACK
48 603 - - TATA INDICA CAR - HATCHBACK
49 620 - - MARUTI SUZUKI WAGON R CAR - HATCHBACK
50 701 - - TATA NANO CAR - HATCHBACK
51 737 - - LAMBORGHINI FOUR WHEELER - SUPER LUXURY
52 745 146 -599 KTM TWO WHEELER - MANUFACTURER
53 754 - - HINDUSTAN MOTORS FOUR WHEELER - MANUFACTURER
54 769 - - HYUNDAI VERNA CAR - SEDAN
55 815 380 -435 HONDA CITY CAR - SEDAN
56 820 - - TOYOTA INNOVA HYCROSS SUV - BRAND
57 823 - - SUZUKI HAYABUSA TWO WHEELER - BRAND
58 836 420 -416 ASHOK LEYLAND COMMERCIAL VEHICLES
59 855 609 -246 MITSUBISHI FOUR WHEELER - MANUFACTURER
60 865 - - VOLVO COMMERCIAL VEHICLES
61 883 - - DUCATI TWO WHEELER - PREMIUM
62 885 - - FORD ECOSPORT SUV - BRAND
63 890 - - DATSUN REDI-GO CAR - HATCHBACK
64 951 465 -486 MAHINDRA SCORPIO SUV - BRAND
65 966 - - LML SCOOTER MANUFACTURER
66 979 699 -280 MARUTI SUZUKI ERTIGA MUV - BRAND

AUTOMOBILE - DIVERSIFIED
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 277 251 -26 BAJAJ

TRA'S BRAND TRUST REPORT 2023 2

 CAR - HATCHBACK
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 204 425 221 MARUTI SUZUKI SWIFT
2 374 - - HYUNDAI I20
3 589 - - HYUNDAI I10
4 603 - - TATA INDICA
5 620 - - MARUTI SUZUKI WAGON R
6 701 - - TATA NANO
7 890 - - DATSUN REDI-GO

CAR - SEDAN
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 769 - - HYUNDAI VERNA
2 815 380 -435 HONDA CITY

COMMERCIAL VEHICLES
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 836 420 -416 ASHOK LEYLAND
2 865 - - VOLVO

E-BIKE
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
5 516 - - JOY

FOUR WHEELER - LUXURY

RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 4 7 3 BMW
2 27 92 65 AUDI
3 122 97 -25 MERCEDES BENZ
4 197 498 301 JAGUAR

TRA'S BRAND TRUST REPORT 2023 3

 FOUR WHEELER - MANUFACTURER
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 35 55 20 TOYOTA
2 36 20 -16 MARUTI SUZUKI
3 45 47 2 HYUNDAI
4 48 28 -20 TATA MOTORS
5 136 32 -104 HONDA
6 150 115 -35 FORD
7 167 275 108 NISSAN
8 207 213 6 MAHINDRA & MAHINDRA
9 330 124 -206 KIA
10 459 835 376 RENAULT
11 501 533 32 DATSUN
12 754 - - HINDUSTAN MOTORS
13 855 609 -246 MITSUBISHI

FOUR WHEELER - PREMIUM

RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 335 167 -168 VOLKSWAGEN
2 338 580 242 SKODA

FOUR WHEELER - SUPER LUXURY

RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 258 718 460 FERRARI
2 274 - - ROLLS ROYCE
3 401 - - BUGATTI
4 737 - - LAMBORGHINI

MUV - BRAND
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 979 699 -280 MARUTI SUZUKI ERTIGA

TRA'S BRAND TRUST REPORT 2023 4

 SCOOTER - BRAND
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 120 56 -64 HONDA ACTIVA
2 187 61 -126 TVS SCOOTY
3 430 473 43 TVS JUPITER

SCOOTER MANUFACTURER
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 966 - - LML

SUV - BRAND
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 522 - - HYUNDAI CRETA
2 558 460 -98 TOYOTA INNOVA
3 820 - - TOYOTA INNOVA HYCROSS
4 885 - - FORD ECOSPORT
5 951 465 -486 MAHINDRA SCORPIO

SUV - MANUFACTURER
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 49 22 -27 JEEP

SUV - PREMIUM BRAND

RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 349 803 454 TOYOTA FORTUNER

TRACTORS
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 346 - - ASHOK LEYLAND
2 468 - - HMT

TRA'S BRAND TRUST REPORT 2023 5

 TWO WHEELER - BRAND
RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 185 211 26 BAJAJ PULSAR
2 215 87 -128 HONDA CB SHINE
3 312 419 107 ROYAL ENFIELD BULLET
4 411 - - HERO HONDA HUNK
5 823 - - SUZUKI HAYABUSA

TWO WHEELER - MANUFACTURER

RANK BTR 2023 BTR 2022 RANK DIFF. BRAND NAME
1 30 12 -18 HONDA
2 46 53 7 TVS
3 67 35 -32 HERO MOTOCORP
4 80 104 24 ROYAL ENFIELD
5 95 164 69 YAMAHA
6 132 73 -59 BAJAJ
7 369 284 -85 SUZUKI
8 478 - - KAWASAKI
9 745 146 -599 KTM

TWO WHEELER - PREMIUM

1 475 459 -16 BMW MOTORRAD
2 883 - - DUCATI

TRA'S BRAND TRUST REPORT 2023 6