BMS- MBA V : sem Paper / Subject Code: 73302 / Corporate strategy Fined) exami , sub covtovehl aqah bebe Time: 2% Hours Marks: 75 All questions are compulsory carrying 15 marks each. QU. Answer any 5 questions, Explain Top line and bottom line in strategic accounting. What is McKinsey 7S framework. Explain Environmental Scanning. What are types of strategy. Define Core competencies. Role of technology in strategy planning. ‘What is Market commonality. Q2 What is international strategy? Explain factors affecting Intemational strategy OR Q2. How are stake holders defined? Explain in detail Internal and external stakeholders p> 23. Explain pricing strategy? What ae the diferent types of pricing strategy? OR Q3. Discuss gap analysis and how it is performed? Explain steps involved in performing a gap analysis? (Q4. Read the below case and attempt all questions. Marketing and Distribution of Mushroom Sachin and Virag are two enterprising youth. They have passed out from IM, Bangalore. They thought instead of doing a job, they will launch fresh vegetables in Indian markets. Having learnt of the future conventional foods, they decided to venture into cultivation of mushrooms. Mushrooms are known to be the best alternative food for vegetarians. For Sachin and Virag fund raising was a serious handicap for mass production. However, the first trial batch of mushrooms that they produced was bought by Star Hotel in Bangalore. Further, the hotel placed orders for supply of 20 kgs every day. Now mushroom industry is run by small entrepreneurs, like Sachin and Virag. vinayak Mushrooms, equipped with cold storage facility was ‘Another big player M/s Ashta more interested in the export market, Sachin and Virag have set their sights high. They aim to sell p__ruushrooms in a very big way all over India. Mushrooms have a great market potential and is @ perishable food. Questions : (0 increase the consumer awareness about this i. what strategy should Sachin and Virag, follow new food? : ii, What would be your suggestions to strategize sales of mushrooms? Q5. Write short notes any 3 1. Business process reengineering. 2. Organization Vision and mission statement, 3. e business model. 4, Portfolio Analysi 5. SWOT analysis. bheeeesessnen 79186 Page 1 of 1 & scanned with OKEN ScannerBMS- MBA Sem MI. Paper / Subject Code: 73302 / Corporate Strategy ATT Bb ech Ean oon Sub- covporede Styategy Date- 3lstl4 2% Hours Total Marks:75 NB: (1) This paper contains 7 questions. (2) Each question carry 15 marks. G) QI and Q7 are compulsory. Attempt any 3 of Questions 2 10 6. QI. Define/Answer the following briefly (each part carries 3 marks) 5 a) How mission statement is different from Vision statement. b) Define comporate governance. ©) What is core competencies 4) What is McKinsey 7S framework ©) How is competitors rivalry defined. Q2. Write short notes on any 3 of the following. oor SS FAS: 1) Balance score card. ) E-Business model. ©) Portfolio Analysis, 4) Porthrsfive force model. Explain with anexample. ears Q3.Answer all questions. v S SSS esas a). What s the need fora multinational global strategy? << b) Discuss gap analysis and hovcis i performed? Q4. Answer all questions. 8 SSSE 15 4) Discuss some of the new busiiess models for an eo r b) Expl xgaiznon vel sy? Wit ete in organization level strategy? 5. Answer all questions. Sse 18 2) Explain in detail statepic manager proces? '). What are the steps involved in strategic planning? ~ Q6, Answer all : 1s 2) Explain in deta os leadership and differentaion strategy? ») Explain the various components ofstratégy ina declining industry? 7. Read he following case and answer all question. 1s Balancing stake holders needs = Shell. Shell isa global group of energy and petroetiemical companies, Its aim is to meet the energy needs of society in ways that are economically, socially and environmentally viable, now and in ‘the future. Shell's headquarters are in Hague, Netherlands, and the parent company of the Shell ‘group is the Royal Dutch Shell PLC, which is incorporated in England and Wales. Shell provides 2% ofthe world’s oil and 3% of its natural gas. Shell's fuel retail network has around 44,000 _servioe stations and if sels transport fuel to some 10 million customers a day “ Kinder Joy is holding 796 market shares in INR 7500 crores Indian organize market. initially Cadbury tried to fight Kinder Joy with Gems surprise, But however it failed to get any big traction in the market Recently Modelz launched lickables as @ new product comes with a gift inside. The bran variant of dairy milk, Just like kinder joy, the dis running the campaign featuring aliens for this variant. a) Suggest offensive strategies to lickables. 'b) How defensive strategies may help Kinder Joy in maintaing current market position? |e) Explain factors affecting choice of strategy. | i | | A7363N976BF227145A82E8402BCOCACF © scanned with OKEN ScannerBMs-MBA — ¥ wy. — VIE sub CovPovote Strategy Fine) Examination ap. code: 19775 Dote — qin 2 + Hours} (Marks: 75] Please check whether you have got the right question paper. NB: 1, Bach question carries 15 marks. 2. Questions 1 and 7 are compulsory. 3. Attempt any 3 out of Questions 2 to 6, Explain following concepts briefly (25) a) Business level strategy b) Functional level strategies ©). Value Chain Analysis 4) Gap analysis e) GE matrix Write Short Note (15) a) BCG Matrix b) Strategic management Process ¢) Environmental Analysis Analyse India's airline industry using Michael Porter's 5-forces model. (as) What is Miles and Snow's Typology? (a5) Explain Michael Porter's generic competitive strategies. (15) Explain diversification strategies of ITC. (15) Case Study: (15) Starbuck is best known as chain of coffee of coffee shop. As such, it has various Suppliers & inputs it buys coffee beans to make coffee as well as customize mugs and Product to sellin its store. It backward vertically integrated when it bought a coffee farme in China, because normally it would have to buy coffee beans from a coffee bean supplier. Starbucks chose to buy farm in China, and area that showed tremendous growth in the umber of coffee drinkers. At the same time, there was increase in competition among the Companies selling coffee, such as McDonalds and other chain such as Costa coffee. Adding so many new coffee drinks to the market create competition for high quality beans, with a Every coffee shop needing to buy them. Competition for higher quality beans means that Some competitors will not receive them at all & that those who do will pay high price driven up by competition. By backward vertically integrating by buying a coffee farm, Starbuck ensures that it will have a bean supply and that it will receive it at a reasonable price. Analyse integration strategy of Starbucks, Explain merits and demerits of vertical and Horizontal integration. “Suggest integration strategies to McDonald and Costa coffee to sustain in compition & scanned with OKEN Scanner