CHAPTER 8

1. Write down the advantages and disadvantages of open-ended and close-ended

questions.

2. What are the basic rules that one should follow while wording an individual
question in the questionnaire?
 Wording of the questions are correct to convey the same meaning to all the
respondents.
 Whether the questions have been placed in the right sequence.
 Whether the questions are clearly understood by all classes of respondents.
 Whether additional questions are needed or whether some questions should be
eliminated.
 Whether the instructions to interviewers are clear and adequate.

3. Discuss the various approaches (with an example) to handle sensitive questions in a

questionnaire.

4. How important is the physical appearance of the questionnaire? Discuss the points
that should be considered for better appearance of the questionnaire.