M ake ‘Nh Va Dern oh Moakertng D\ Meee Mowkerinp a ace abeur Seentifyiny & meetin umen cociat meets a? 2) Meureriby 4 the ae Of AUlkity procleects— F) Mork enird ws aloe Uneusten tly pecol wen | Lmotions a what is marked 7 “oods Services events euperierces. persons F f Plece; propunter, axgontiatton Info " * Co Pdecs + Ehape Derneracp States git} U) Neqarive Pemand — Distilce the product ¢ + f 2) Nonevistent Demand —_ Unaware d Lent yn Hreyp— | 3) Latent Demand = Strong need but Cult satis 4) declfntny Demend — lees Preyuentr | 5) Demcqetien Demand — keasoral, monthly ¢ 6) Fun Btmand 7 Busfinp atk prod 1) Bverfu demand — More Consumes 8) Uncohalesrorm Bemand. ~ course ts prdcbieets ‘ Under Ud elle ons qqucneaneeds J zs) Concume Prtven a Cound ersten é Crem thr nized Marker defen, (0:¢)| yp of, Maniset chave- | T H = Revenue bored Abolume beac) _ Marker Shark marter Share se bent Lnclrsteendiry emstvro my a Raed po fe batts ty 2phoneOgre of rete Sttted needs — Eosxpevle Cap Reet needs — Sous yrtu Car, Unstated needs or pets Foal Sewie Pron Cok Petigh+ netds — Wants declu + inchs onboarp Cr PS S4gtery | Secret inced:ds-— tocint fritnd te See t deena (hen 0 4 SAVY Consumed, 0:2) Com pay OrfentaHion ~iocid the Marketplace @ The fpitoduction Contept — Consumes fegor products that ave widely ON ai Ate & fn pers We @_The produc Concept — favor product that we offearFng ~most qustity performance U Pnnatative 4+ (3) The Selig Conupt — asturtoy ef Unsoughe Goode UK Lrouance. ¢ L } Wort -ef mouth — GD) Morketiy canuspe — find sight Ce dedtw & Communi Hy Buptiin, Cusromen Value $ your water rarketi ~Procluct —s Newbee, 4 uatity peste clesign parkas te Brand neme Ny BAL, Sewiw * wanenty Peta —s . Discount, [Pay ment pra, J f © Wowaryy burt tums i] Plovir, => Channels, Location Daventry Qrrcens port. Promotion —>.. Sales, advertisn, — Seles fore t LPR, Phra Tasted ig Steps tn Naluc forcerquoonlg 7) aU1) || Detrecmenan er tc Oustnentn ercetvlad VUokue 1 Cuitomu_percerued Na lue [etal tartomer Total Catena ree | Bend’ F] | Renetan lasF], [sens penser] 7 Rime Wosk | — [Ress onnel beni] 1) En24y Cost} | &) f [Omnage Benes | Psymoleqrcal cost A) 7 i Oe Buyer Black Bor. SN Lars) 3 Pestel) rr as} xs : Hy seers : Buye __s| Buyer Black Je — Ray rcharacdai' 4 Pey dealeg ‘ ‘| aS . = A ec wn = ed eS Buye desta Buyer raponsel Purchaue d eci'ston pours — T aoa | 1 rend Lj 4 “= Prscluet~ \ 2 = 9 tater i ShaeSelf Este Soval needs " Safety neeels Physiologica} g.ty) Ruytag pecision procus '— 5 Stage male] : 1 1) Problem Pe sre 42) eoteloticee 3)_ Evaluation of AlreenaHy ts 4) Purchase Decision 3) Pret purchase behavior QA5, ype 4 Tereotved Risk i ) functional Risk — nea Cre eth np exp edatons D| Physical Risi< — threat. te healty 3)|| Finunaal Risk —> D4 Ww? rth the pri pou 4)|| Soda Risk, .—.) @mbarrasement : 5] Psycrologica ele — wn Qyjecs mental well berag DD] Pine Rsk Fatune of produerm rerutb tran Opp lose ef finding Ocnotiner = produce - : J16 |ASSaqegy teat of type of b buying behavior. behavior. | fe pat High Davolvement sale g vanBnalolueonegiir | “| z k L i High Pnvdvemenr | bow Invelvement— \[Stqntereant 7 Dif fertan Complex Busy rry Vaxtety Seuciny det braney fl Behavior Buy Pry Behaviog 2 C mosis Refew dif/h 1PIssonang [Hla brhed buy r u bet? brands Redudry Behautor~. * * Behayor 4 \ Cfurmnt br, 4 The puytns Center Vd Qty apthoee Xndiuiduals Gearrou.n s toho patrHvipa te dnc. 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(2) Levels of sean YW Mase mi 2 se 7 2») sen Nip m lg 4) Lec /Rumal 5 4) AncLiwiduge dag Basu Of Seamentadion of Consume mauets P)| Demneppophre — ag, gant, Urns, dom lf de 2 Psycho prep lcs =A) - fo, ” he VALS 3) Behou? oral Waoge rate, ocenstio ws en Steche, Loyalty Stats, — + 2) Geoprapls ¢ > population, weqion, lity Pensity , dimatt, Lan] wap e int Sauta @Conomie tas sification CSE OPopulatton suas EY os 2) _DPrspotab)< Oneome oe a Rien T i a Ter ae | Pree 7 % Region A) 5) Density cy Ur magre » Lanjpuege 4 & d IntechH onal NnaHonal re A Casmo - poliban Merw ~ poll on Urban 4 Rum ) | DistigGh | Aa luk, | Sa ; TQ. 22) eld Socta ~€ conomic Classification a S€éc urban Stctor. | — BduwaHion 2 OCluproon — Scheel, Cotlege, Freda » SEC of Rural Sear — Educator & towed ____—a —¥ Neqn See ” leur ty 4 wheele Y Cun fon 2 whele 4 Ae! 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Q.31) Types ppp Pashtoon Dn oductton peak 7 = I deine . Ope olen Pads fads du fashion that Come uit dnto public eye = i Quaadopred’ wttin gilar Asal /\ peate early de deebt ws Wry far SP Pals conse trp doit Satish Strong need)3) style “Styl Can be Loot fox / GERACMHO ns be yo tn a / ites NW Style dy a 5 - basle. ww dretinetnre 4 7 mock of exgnression, Q-388)) Ans off Matax =e Product Market expansion [Produce . Ale eu Hing Mazer penetution lew Product ckenclepment Ancora marter shar] © Produk Pmproverunts + Pnucose produ wap * preduu Line Cxtnstors . Drenase pep un * NG preliut {rr Sai manieer— * Unexease Bucin tity tse) LU ER n. New application Divert kication Maa [Cet pentlopment « VewtHeal Integration = s expand mowed (ot Sie extsting produut | os Coneeatric D Py exsr pation . cog raplutc emp arr Cketaad) ——— 3, Taaperoue feqruas | Conglomuat cLaveut {fea Hon i ia ; C unwtatd) Vo yg Meponateld Tn Qndt a,Vom Phe cic, Gre explatn PLO > —— Cxample Prodice Aifeupue’ ‘Dove. J Category Like tyte Soap Protas tey ihe Cycen * Meg Leke PL¢ —a Category & Pnducby hoo fe Ujde fo Same Stages: o 5 Marketing Manka CuLtomus buy Value = buneh of benefit [Bunerep +. Bunch a. j [eenpbu @ntanyible | han a Alaseys Hedin eS tres eo Reneazels Phe Cniume sh gota Ans Company Masha: jo CL about - as to Storiy Temtny ay everything 2 kendy a Maaketiny > React do froccuneSe = = “ee Bip fuoion of Berewetton m | BLY sion of fnnoveation ts a dhewry Aas { uw te eeplatn how , why & at osha [eee ren Ideas de technology Ap reac’ | | Pat en et whic & Speed at ashe New ideas, Sp rectus 3 pread_throush pepulasfon. ‘ J Oleen applred to help & underotand” & peta mere the aclep Hon. of nero products: Innovafors ——> pen to Rises Early adepress —? 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RELL NU ke, spchidar ——. ep of te mtr d —> Onstant Rewmu Wher Conte namu “your Asan rae uthen Hitallry of Spertpye Vetus ey Catcpouy LeO52) Bets of positing. CTY Sat Cleo 5 Consumer Compett tee __ 0-55) c Avclay ty ps ol D timate Strong jp > $hreng hy emir fees Performance trdunen oc 2) dhe Hire (, Nr ‘irae Sees cre eu" as fortune . louraye 20| end} D dhe Aentt fcus’ ———7 Rebel: Dectreetne 25| 4) dhe Loyaust — > Prtendstup due Hoyaty 5) Of wi man —> Sugqation trperten Advi ee ¢) yhe Chany. trarer —> Pransformabiby SU Imyprerenund—O54) Bases of fosttterting: ») Funct! onal posit ons — Solve pr blems — ve bershits — Fantourabee Peepttons ed 2) | Symbeuc pestttons Cs eg ment =pesittonirs ) 10 — suf Frage énhenumunt- = Ego idansefieatror — Belony pny ne oe A] )eerton ful frlmnens— 5) s|_ Experentiat positrons (Ne logre) F r ¢ = Provide physice! Smulavon = prwdes Rearontn | — ~AiVe a Reason — te bea Assy) Repeard + eps LSD! 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CNeew e CGutomer) Eneect op ercs Bui Apple~ Bx te Semaung 2 4\ Customers PUven Cuseornin ad S] Cundexstardiy sed) \ Coating neo} Market Betver, | Masieet asfa a > Moatelry J go en Share of heart at} Le — rt nods ¥O cath canbe spouse = | _4.Pis eM se ngseett (S Seal fe — || Maxtcebry 2-°0 [shaw ia of be ef bein] ee T change Controllable factors. => & pils eel ace “to Uncontro Hable fectou a nee PESTEL_ oo CVuca wontd ) Marker Ws not about the product, . but 1clltry dtouds of people Moarkety 3-0 [ox of poker] Tn pest 4 PESTE L on Ring le & Bo trong ible donefts — BoB > |S Peargi ble & ‘angi ble No+ about product but about “berets @) \ Advertising PD Abovethe Gre (ATLY* > Necocpape> Radio TY 2) Below the Dide (OTL) > Malls, Ply over 3) Throuyh the Line (TT!) => Bgthwcut’ ‘ Maasoting} Zt =e oo HOL Campaign! Mectia Peak reyfhons _ T Kanthajura Histion J — Places urher mectice Catt Rea 9019 _ D free sample 2) Weekly mate! ; r 3) Onf lence locel Leceler: 4) Doow +o Poor Se promotions Value = Benefits ia 8) | Coats vy | D | Mostar Ber rrvatetisny : % Levels of Marketing -1) Mass ‘HM. 2D Segment -meizkotiny D>) Local rcakatny 3B) Nice Marketi D__ Fretividuel Marketing Bars of Segrretalon » Demogaphi c. 2) Ceopraphic BD Boo eceonowwec 4) Psy chogaap but. 5) Behaviour-| ee pee al (EAL Vasiatses of eonoyznp le sine LOY Age loeretted) et 2) | Gender See 3)| Doveme CPetartel) ‘ cad | emily befe yer CAeeited) eae B) | Marita statis | _ i i £) | Education ; 1) | Clcup asia n SEC + == car Vornties of SEC \-3 { VT] 9€e urban sels + ack I thiucation pA | lurternti Less ton Sq Shar| Gules = = on A yin Silo] yx qe: fc a { Skelled a rake led | : _ Shep eons Tea dan | SEC on Rural Sector seine Houses _ Education Duiteat Uf (eaantrg. upto class Y FP palog | #7 elas i SCT HSC | Pre fessional e isclassmate Dat es [News rome class fctién Syste Howeheld prermumes Inder . Bleckeitity one Seu qan Laptory wt Cole Vy || D wheel | 4 wheeler | @eetetry macnn (aap |_ feopraphic SK Trvaneting] lL Eee __ NetHenay | D Population loeme -Potilicn | ego Met20 Poli Han “ma | 38D Urban & Rud N&p Distr | Talugeg’ 2) Real otal / Aesposcts Whiten saad Met khou haed Te TT — Mes gue Tia TH Relatively Smell GHY Tie Th —\ Now ' x) Pegien 1 Language. 41) Gy 5) Oenity 8) himaBebaviour i —————— io Useege vate | 2D oecanion 3) User Statin 4) Layalty State | 9) Proclucds end Ute 4) RG ina! to bow Steg e wl) BugPng Center &) Profitability Tasyet Marleet~ lust \ Te) q y" r 1 pa as Ti ed we | Neqatvoy Neut™| wl J pina One Rejector Not yee Repeated orga Eo l Loyal 40 Swirl Loy fa) Othe bran \ brdad Pr [ae Begit-——_ Regular ashealicetite J Qz—=0 RM) Branel auocusness pgeacate DomPnan bk Y : Top of raird ¥ Uncidecl Aw arene } | Rideel Cuckueress y Lenaccaur df, Brand. } K | Nissael's Classification ¢ type of Buytry Behavior. a) . High Davelv amsat— geet ch — Low 2nvolvemsat— N Ps 4 chuseg oe kc a ae | ATO Survey mode fe Aap Activities pal G > Wtaests = Opinion } VALS > Value atttyde Lifestyb— Aptmnis E as Pht neds yA Aehievous : Ll gr [| Eb Expeienows | B= Petes ao (| 5 > Shives 7 M Me Macs [ ia S 5 Sluaviors g cc Ls Pvovater Youth lo | Home = Buddics Pracitio nal (cons vite) 2)| Teo fad _gouth Dlearuas meo ate rk oref) —_- 9) Wannadics Sotiat cnamileon (typ euabe) 4) Reels La trinsic progress Wh a) Coot gays ___— 20. Women 1 || Gntencte Conserrertt rr 2d) Accchets pal prod B)|_ #nviowr sebel ? 4) Te oulled Homehocle 4 5) Tight = fished vhactiHonelid— : fa) Aff lucas— D| Conternporers , @) | frachour Hedonish— ; * Re ote) eee ee(Lex jaune Mapping ere snp Porters Nee Pecoynition) ) eget Ip Da formation Sear az tow oe Exatuatisn b a © Purchar decision L Post plachare pehar OL ) & Steps Moclef Problem [ns eed RecogalH10n \ A caraners x oul Commpucetenti0 Ve Ati tuck fomiry i Legitinnisar}n Patek __ —; Ad og 17100) * Post purchase pohovol) ~a | |Beegroen dex Given Vue —|! Hiaatchy: f Product Value levels _- a ‘ j | L Pore leenefit Velue i Basic Locregst Vette -| G er Pkpected prveluer | | iy) ] Valu” 47 7B hgmansca pvdcet Veto J =~ potentiat | 2 sPtoduce Vale - os | A Beta {oe pelt apt eiTan ibiviy 8} p Yh peel sae Lchor _precluct Adele in daa Seladu [ ee i Seviu Adelid to Prolust— I Consume —freoclueet [ goocts 1) Conventence preducus 4 (>) Spectalihy Pre ducts 4 8) Shop pin produce fh 4) Unso 7 Product by deceived S pecicitnty product” x Procluct Mine tkteniion igen Brand ex ter ion Crew product undler Sure tuand\ = Produkt extension SKU — Lins Extensons 5 4 ou [Ada now Jand de the am CakeProutuit line dep-ty Gane bess cation Offensive CO str te tes 4 Pefenciw Un Fay owalte—