SUBMISSION-2

Search Engine Optimization (SEO)

(Semester – 2)

A detail analysis of traditional marketing vs digital marketing.

NAME – Manisha Gupta

REGISTRATION NUMBER – 202104939

PGCM (DM)-2021

SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)

 Traditional Marketing vs. Digital Marketing

Table of Contents

What is Traditional Marketing?

Why Traditional Marketing?

What is Digital Marketing?

Why Digital Marketing?

Forms of Digital Marketing

There are many ways to capture the audience's attention. Marketing is one of the most
fundamental things in a business, as it helps obtain people's attention. There are two methods of
marketing. One is traditional marketing, a classical type of marketing, and the other is digital
marketing, a modern type of marketing. Traditional marketing has been evolving for ages, while
digital just got in a few years ago. Both are good in their way, as they both have pros and cons.
Therefore, choosing between both is entirely dependent on the people and the businesses that
want to use it. 

Traditional and digital marketing are very different from one another. Although they both
have few similarities, they both are unique in their ways.

Comparison
Traditional marketing Digital marketing
basis

It is one type of marketing

that utilizes media, TV, or It is one type of marketing that
Definition magazine to advertise any uses the internet and social media
business's services and for advertising businesses.
products.

Engagement Low Relatively high

Conversion Slow Extremely fast

Nature Static Dynamic

Investment
Not easy to measure Simple to measure
returns
 More expensive Less expensive
Effectiveness 
Less effective More effective

Targeting Standardized  Customized

Tracking  Not possible  Possible 

Reach  Local  Global 

Not possible once the

Tweaking  One can change or edit anytime
advertisement is placed

Results Slow results Quick and live results

It is mostly one-way
Communication  It is a two-way communication
communication

It is not easy to skip the One can easily skip between

Interruptions  advertisements, as they are advertisements if it does not
bound to the users. interest them.

.
 What is Traditional Marketing?

Traditional marketing encompasses the marketing methods that can be used without the internet.
These are the methods that have been around for decades and are typically used less often now.
However, they’re not without their strengths.

Common traditional market methods include:

 Directly mailed postcards, coupons, and informational packets

 Television or radio commercials

 Newspaper or magazine ads

 Billboards and fliers

 Telephone calls and text notifications

We see and hear many of these ads every day just by listening to the radio on the way to work or
even looking out the window at the billboards as we go by. They’ve become a part of daily life.

Why Traditional Marketing?

 Traditional marketing vs. digital marketing is always one of the most spoken topics. Traditional
marketing is defined as marketing that does not need the internet for advertisement purposes.
This method has been evolving for a very long time, for decades. However, due to technological
advancements, its usage is very limited.

We hear and see many ads daily on the television, in the newspaper, or on the radio while
casually starting our daily routine. When we go out, we can see such marketing ads on flyers all
over the street. We could also notice huge banners of film ads on every street. Those film ads are
also one type of marketing. It helps the movie production company to capture the attention of the
people that walk across the street. Therefore, there are ads and banners everywhere in all the
nations.

The languages may differ depending on the country or the region. For example, if we take
Mumbai, the ads might be in both English and Hindi. So, that is how traditional marketing
works. Its main objective is to attract humans in every possible way without using the internet.

For many businesses, traditional marketing strategies work better depending on the type of
company they own. Their target audience would prefer the traditional one when it comes to
traditional marketing vs. digital marketing.

 Traditional marketing is a very effective type of marketing if one wants to reach the older
population. Many reports and surveys prove that people over 50s watch TV and read
newspapers twice the time compared to the people in their 20s and 30s.

 It is a very useful type of marketing if one wants to establish or develop a business or a firm
with the assistance of a larger local audience. Small businesses grow better using flyers and
billboards all across the street. It is because it can attain the attention of a local audience who
reside in the city.

 One huge advantage of traditional advertisements is that they get played repeatedly. But in
digital marketing, people can skip them easily.
 What is Digital Marketing?

Digital marketing strategies evolve quickly because of trends and new technology. These
strategies include those that require the use of the internet or smartphones. They haven’t been
around as long as traditional methods, but they certainly pack a punch.

Common digital marketing methods include:

 Website content

 Email campaigns

 Content marketing

 Social media posts

 Clickable ads

 Affiliate marketing

 Search engine optimization (SEO)

These strategies are very popular today because of consumers’ frequent usage of the internet and
mobile devices. According to DataReportal, there are 4.95 billion active internet users in the
world and 4.62 billion active social media users. With numbers that high, marketing online and
through social media makes a lot of sense.
 Why Digital Marketing?

In this fast-moving world, a lot of new technologies have evolved. Digital marketing strategies
are one among them. Nowadays, people can do marketing using the internet and smartphones
from the comfort of their homes. These strategies are not physical, so they cut out the
transportation, inventory, and other related expenses. 

Due to the frequent usage of social media and the internet in general, these strategies are growing
worldwide. According to DataReportal, it has been proven that 4.62 billion people use social
media and 4.95 billion people utilize the internet in general. 

Therefore, it makes so much sense to advertise over the internet rather than on any television or
magazine.
 Due to the current technological developments, digital marketing methods and strategies will
always continue to evolve no matter what. There are enormous ways to do this marketing. Since
they are modern, it is essential to have maximum knowledge regarding current technologies and
advancements. They use the latest tactics.

There are a plethora of benefits of digital marketing over traditional marketing. Given below are
some of them:

 It is simple to track audience involvement and collect their data for future use. It will enhance
the algorithm of the company's website. You can easily obtain the information when someone
uses your site, follows you on social media, or messages you regarding queries.

 Businesses can advertise their services for free on many platforms. It is possible to send and
receive emails without involving any cost. But in traditional strategies, it will involve a lot of
money to print and send individual postcards.

 Because digital marketing has a wider scope, it will help businesses acquire a global

audience's attention.
 Forms of Digital Marketing

 Social media marketing: Social media marketing is getting widely popular among the youths.
Many businesses and startups advertise their work in the form of posts, videos, and stories on
all social media platforms.

 Email marketing: It is one type of digital market where businesses send electronic mail to the
target audience.

 Content marketing: It helps advertise in the form of storytelling to the users.

 PPC - Pay-per-Click: These are paid advertisements. They only stay on the web for a shorter
period. Once you stop paying, it will be gone.

 Mobile marketing: Provides advertisements on smartphones, laptops, and tablets for the target
audience.
 SEO - Search Engine Optimization: SEO is the most common type of digital marketing used
in many organizations. Its main objective is to show the business on the top while searching it
on the web. However, it also needs customers' support to get high ranks.

 Affiliate marketing: Includes advertising a product or a service with the help of a well-known
influencer or a celebrity. The major reason companies do it is to improve their brand name.

Forms of Traditional Marketing

 The following are some of the traditional marketing methods:

 Television commercials: One method of traditional marketing is broadcasting advertisements

using TV commercials. There are millions of ads that benefit due to this form of marketing.

 Radio commercials: Radios played a vital role in the late 20th century. People who could not
afford television opted for radios and CD cassettes those days. There are many different
varieties of advertisements that could be broadcasted with the assistance of radios.

 Flyers: Many companies and businesses are still printing flyers to promote their services.
Flyers are also called handouts.

 Billboards: Billboards contain pictures of the advertisement. They are usually found on the
highways. Mostly, billboards are placed by top companies and businesses to promote their
services.

 Magazine and newspaper ads: Newspaper magazines acted as one of the finest sources of
obtaining information regarding anything. There are tons and tons of ads posted every day.

 Telephone and SMS marketing: These mostly include phone calls and text messages of
advertisements for various businesses and their services.

 Referral: Referral is when the organization asks its employers and customers to recommend
their products and services to their friends and family or neighbors.

 Direct mail: Many businesses mail their ads in postcards or notices to the people in the
company's target area or city.
 Pros and Cons of Traditional Marketing

When comparing traditional marketing vs. digital marketing, traditional methods are often

viewed as outdated or irrelevant. However, many of these tactics are still useful and effective
today. 

Depending on the business and target audience, traditional marketing methods may be the better
choice. To help discern if traditional marketing is right for your business, here are some pros and
cons.

Pros
 If you want to reach an older demographic, traditional marketing can be very effective. It has
been reported that audiences ages 50+ spend almost twice as much time reading the newspaper
and watching TV as compared to those ages 21-34. 

 This type of marketing strategy usually works best for businesses looking to build a larger
local audience. A small business would be better off competing for attention through
billboards, flyers, and events rather than trying to compete for digital space against larger
businesses.

 TV or radio commercials will play multiple times and remind the audience of the business,
whereas digital marketing items may be skipped through or blocked (e.g., clicking “I don’t
want to see this” on social media ads, or skipping through ads before YouTube videos).
 Cons

 Printing postcards to send out even to just a local audience can be expensive, and there is no
guarantee that the recipient is interested in your business or the product/service you offer.

 Traditional marketing methods can take weeks or months to yield results and data. You can’t
tell when someone has read your newspaper ad unless they decide to follow-up. Even then,
without a survey, you won’t know if the ad was the reason for the follow-up.

Pros and Cons of Digital Marketing

Digital marketing strategies are always evolving with new technology and trends like voice
search and social media usage. These strategies include the most modern and latest tactics. But,
as with traditional marketing, there are some areas where digital marketing thrives and others
where it doesn’t.

Pros

 Data and audience involvement can be tracked instantly. When someone clicks on a link to
your site, reads an email, or follows you on social media, you have that information
immediately. You can draw numerous insights from this data, including which type of content
works best for a specific audience, which mediums are the most effective, and even what time
of day receives the best engagement.

 Digital marketing strategies incur a much lower cost. Sending out an email campaign can save
a lot of money compared to printing individual postcards and paying for postage on each.

 It works well for more global or scattered audiences because of the broad scope of digital
marketing.
 Cons

 Some internet users have ad blockers, so they’ll never see pop-ups or banner ads. Other times,
ads can be skipped or removed if a user pays for premium services (e.g., Spotify, Hulu,
Twitch).

 Because new technology and trends emerge so frequently, digital marketing tactics need to be
evaluated and reevaluated for effectiveness continually what works well one day may be
irrelevant the next. However, this can be combatted with a strong foundation in digital
marketing basics.

Digital Marketing vs. Traditional Marketing: What’s the Difference?

When it comes to marketing, there are two main types: digital marketing and traditional
marketing. But what’s the difference? Digital marketing refers to any form of marketing that
takes place through digital channels, such as the internet, email, or mobile devices. It’s become
increasingly popular in recent years due to the proliferation of digital devices and the rise of
online networking. Traditional marketing, on the other hand, refers to any form of marketing that
takes place offline, such as print advertisements, television commercials, or radio ads. It’s still a
popular method of marketing, especially for larger businesses with more resources.